A new take on an old structure? Creative and slow tourism in Krakow (Poland)

The contemporary tourism market trends indicate an increasing need for the individualisation of tourist experience and necessitate a move away from the standardisation of tourism products, including those offered within the cities that primarily market their cultural heritage. The concept of creative tourism as a way of practising cultural tourism is a response to the changing needs and expectations of tourists. This is because it offers non-traditional uses for the cultural potential of cities. This article attempts to embed creative tourism in the overall tourist product using an example of a historic city – Krakow. The authors examine the development of tourism products in Krakow, focusing primarily on cultural and historical heritage tourism and secondarily on new forms of tourism that have emerged, such as creative tourism and slow tourism. They analyse this issue in terms of districts – traditional and new tourist areas, indicating the potential for tourism growth.     

Off-the-beaten-track tourism: a new trend in the tourism development in historical European cities. A case study of the city of Krakow,Poland

In the recent years, substantial changes in the manner of sightseeing in cities have been becoming visible. Tourists are leaving the old city centres and are deciding to visit places that are not typical tourist attractions. In such places, alternative forms of city tourism described as off-the-beaten-track tourism are developing. In Europe, this pertains especially to historical cities, specifically capital cities and large agglomerations, such as Krakow, one of the biggest cities in Poland, commonly described as the cultural capital. The aim of this article is to analyse the management of tourism in European historical cities in the context of off-the-beaten-track tourism’s development using the case study of Krakow. To illustrate the issue, two districts, Nowa Huta and Podgórze, were chosen as the examples. In both districts one can observe changes affecting the model of city tourism that stems from the shift in motivations of visitors and from alternative ways of spending free time in the city they are visiting. This process necessitates appropriate management of tourism in the city in accordance with the rules of sustainable development and protection of cultural and historical authenticity of places and buildings.     

Restoring tourist flows and regenerating city's image: the case of Belgrade

The aim of this research is to examine the effects of the post-1990 transition on the relocation of tourism and changes in the structure of tourism over the last 20 years in Belgrade. Economic and social development altered spatial relations of tourist factors and elements. Apart from the old city core, new tourist zones and directions appeared. Tourist flows and economic challenges influenced the rationalisation of doing business and relocating the hotels outside the central city municipalities. Belgrade has been acknowledged as a low-cost destination of fun and nightlife and the city's new image has attracted more foreign tourists. Both the volume of foreign tourists and their countries of origin have changed significantly over the last several years. However, there have been negligible economic effects on the city's economy, despite this increase in the number of foreign tourists. In conclusion, we examine the implications of new directions in tourism development for the future position of Belgrade as a tourist destination in a competitive European market.     

The influence of tourists' emotional experiences on destination loyalty from the perspective of community economy

Community research has been a significant topic in various fields over time. This study (a) constructs a structural equation model for hypothetical community relationships between six factors: tourist interaction, positive emotional experience, general emotional experience, tourists' subjective well-being, tourist satisfaction, and tourist destination loyalty, and (b) examines the impact of tourists' emotional experiences on their destination loyalty by taking community members as the main survey objects. The results show that tourist emotional experiences have a positive impact on tourists' loyalty. Finally, taking Guilin's evolution into a world-class tourism city as an example, we propose suggestions on the development of community tourism.     

Urban food markets and their sustainability: the compatibility of traditional and tourist uses

The aim of this article is to highlight the importance of urban food markets as tourist icons in the current competitive race to create attractive cities. Food markets attract a large number of consumers, both local and tourists. However, their impact on the city and its dynamics should be treated to establish measures to ensure sustainable (compatible) uses for both kinds of users. This calls for the establishment of a system of indicators to determine what level of sustainability food markets are at and facilitate decision-making for the agents involved in their management.     

Gastronomy as a tourism resource: profile of the culinary tourist

The aim of this paper is to explore the characteristics and motivations of culinary tourists whose destination is the city of Córdoba (Spain) while attempting to determine whether gastronomy is an important aspect of the trip or if it is perceived simply as a secondary activity. Fieldwork was carried out among a series of restaurant establishments in the city of Córdoba. A demand survey was conducted in 10 particular establishments that were selected among those offering local dishes and which are regularly visited by tourists and the questionnaire was distributed among clients obtaining 206 valid answers. Our results reveal the strengths and weaknesses of Córdoba's restaurant sector. While 10% state that the cuisine is one of the main reasons for visiting the city, 68% believe that the local cuisine is an important but not an essential aspect of their trip and the rest view it as being secondary. These three types of tourists exhibit different kinds of motivation. This suggests that strategies should be designed and developed to promote gastronomy as one of the city's chief tourist attractions. Good tourism management based on initiatives such as the creation of culinary routes could be an alternative for implementing strategies aimed at the social and economic development and promotion of particular areas, for example turning typical food from rural areas in certain regions into a marketable attraction.     

Who Pays More for a Cultural Festival,Tourists or Locals? A Certainty Analysis of a Contingent Valuation Application

Cultural festivals are one of the most common representations of diversification strategies in tourist demand in cities boasting abundant historical heritage. The goal of this work is to estimate the economic value allocated by tourists and local residents to a classical music festival in the emblematic city of Santiago de Compostela (Spain). The contingent valuation method is used to ascertain whether there are any significant differences between the value declared and to study the sensitivity of the findings in a range of socio‐economic variables. Finally, the problems of hypothetical bias are explored, as are the possible implications for management of pricing policies. Copyright © 2011 John Wiley & Sons, Ltd.     

Planning for urban tourism: a critique of borough development plans and tourism policy in London

The paper presents a critique of tourism policy in London in the context of local environmental plans and central government policy for tourism and hotel development. Rationales for local authority tourism policies are assessed in relation to city‐level planning imperatives and local land‐use plan formulation. A comparative analysis of borough development plans and the treatment of tourism is based on a survey of London's 33 unitary authorities. The paper presents a World City case study of urban tourism from the position of the environmental planning process and in the light of the highly concentrated distribution of hotel provision and tourist activity in London. Copyright © 1999 John Wiley & Sons, Ltd.     

Borders in tourism: the transformation of the Swedish–Finnish border landscape

Permeability in the European internal borders has increased, challenging state-centric tourism development in the border regions. The aim of this article is to examine the development of the Finnish–Swedish border, which has been one of the European Union's internal borders since 1995, as a tourist attraction. An examination of the path of tourism development in this border region shows that the differentiative meaning of the border that has been characteristic for state-centric tourism development has diminished and some of the excitement of crossing the old east–west border has vanished. At present the significance of the border for local tourism development can be seen in the new cross-border enterprise and commercialisation of tourist attractions. Such development can have a wide-ranging influence for the reorganisation of border landscape and dissolution of mental boundaries in the region. This study contributes to an understanding of the transition in the European Union's internal border regions from the perspective of tourism.     

Tourists taking photographs: the long tail in tourists' perceived image of Barcelona

This study examines photographs taken by tourists of Barcelona in order to identify the perceived image of the city. Specifically, the study analyses 3100 photographs uploaded by tourist photographers on the social network Flickr. The method of analysis used was content analysis. The findings demonstrate that Barcelona's perceived image is dominated by a few very popular sights, but also contains a large number of new sights and spaces. These new elements are not of much individual value, but collectively account for a large volume and therefore have the capacity to expand the city's image. This is the long tail of Barcelona's tourist image, providing the city with a new image created by tourists themselves.     

Capital City Museums and Tourism Flows: an Empirical Study of the Museum of New Zealand Te Papa Tongarewa

This study uses time series analysis to explore the extent to which the opening of the Museum of New Zealand in 1998 contributed to tourism growth in the nation's capital, Wellington. With the use of a series of different measures for tourism and major events in the city, econometric regressions are undertaken to better understand the relationship between visitors to the museum and tourism growth in the city's short‐term commercial accommodation sector. The findings are consistent with the museum having a positive impact on tourist arrivals and overnight stays. These results contribute valuable empirical evidence of the positive role of museums in attracting tourists to urban centres. Copyright © 2012 John Wiley & Sons, Ltd.     

Wellness tourism in Sareyn,Iran: resources,planning and development

Health tourism is a broad concept that incorporates both medical and wellness tourism. Sareyn, city of Ardabil province, is one of the largest and the most diverse cities for health tourism. Although health tourism in Iran is in its infancy, it can offer new opportunities, and strengthen the overall competitiveness of Iran's tourism industry. In this paper, by using strengths, weaknesses, opportunities and threats (SWOT) analysis, the strengths and opportunities for sustainable health tourism are determined. Also, weaknesses and threats are recognized; finally, guidelines for efficiently using the strengths and transforming the weaknesses into opportunities and strengths are presented.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

Skyscrapers' influence on cities' roles as tourist destinations

Skyscrapers are, literally, prominent features of many cities. They are increasingly dominating urban skylines around the world. Skyscrapers are advantageous for certain constituents, architects and builders who design and construct them and the politicians and corporate tenants who believe that large, upwardly thrusting symbols have promotional and competitive benefits. However, in the context of tourism, except for the very few that are distinctively tall, skyscrapers are not merely ineffective as attractions, they create unpleasant contexts for urban tourism, eroding the quality of leisure, the foundation of recreational and cultural experiences at the core of tourism. Thus, attempts to promote tourism with images of skylines dominated by tall buildings might be counter-productive in the end analysis. This implies that Asian cities where most of the world's skyscrapers are being constructed should re-examine the role of skyscrapers in promoting tourism, especially, considering that many European cities that have sustained popularity as tourist destinations lack skyscrapers.     

Community Participation in Tourism Planning and Development in the Historic City of York,England

This paper examines two potentially contradictory trends in tourism planning in cities; the emphasis on partnership and public participation. Public–private sector partnerships are part of the post-Fordist planning orthodoxy in the UK and involve a coalition of local and non-local agents and particularly elite groups. These partnerships are often one step removed from urban government and raise issues about accountability and local democracy. The tourism literature on community tourism development and community involvement is underdeveloped in the context of urban tourism. Nonetheless, evidence suggests that local urban social movements can be influential in the development process and that planners and developers need to embrace these interests if sustainable tourism products are to be developed. The considerable growth in cultural and heritage tourism and recreational shopping has created tensions within tourist historic cities, which may be amenable to resolution through public participation. In York, heightened civic awareness of the role of tourism in the local economy and the intensification of competition for investment/consumption, demands a re-evaluation of its tourism strategy. These participatory policies are far removed from the more radical models of public participation but may be all that is achievable in a competitive climate dominated by entrepreneurial city management.     

Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.     

Taiwan's international tourism: a time series analysis with calendar effects and joint outlier adjustments

In this paper, we examine monthly tourist arrivals from Japan, Hong Kong and the USA between January 1971 and December 2008. Our purpose is to find events or variables that affect Taiwan's international tourism. We find that the Chinese New Year has a positive effect on tourist arrivals from Hong Kong, but negative effects for other countries. Through outlier detection, we obtain a better understanding of the effects of non‐recurring events that have impacted Taiwan's international tourism. Using transfer function model with automatic outlier detection and adjustment, we find that the exchange rate influences tourist arrivals from Japan and Hong Kong. Copyright © 2010 John Wiley & Sons, Ltd.     

Exploring combined tourist offerings: the case of sightrunning

This study provides preliminary empirical insight into the contemporary tourist phenomenon of sightrunning. This combined offering simultaneously concurs with and evades theoretical perspectives of hybrid tourists, sport tourism, cultural tourism and urban tourism, favouring examination of such phenomena through first-hand experiences of the participants. For the purpose of the empirical study, automated content analysis was applied in order to analyse 858 reviews of sightrunning tours extracted from Tripadvisor web pages. Results reveal that running is the dominant concept, which refers to a gratifying ‘way to see and experience the city’ (rather than the sights). Additional concepts and themes, such as knowledgeable guides and proper pace, further mediate and effect participant experiences. Findings suggest that sport tourists might be concurrently interested in involving cultural experiences, and this offers some preliminary theoretical and managerial implications. They namely identify the potentially neglected tourist segment, which is of relevance for conceptualization, research and management of tourist offerings and experiences from (and beyond) the perspective of ‘running shoes’.     

Tourism,changing architectural styles,and the production of place in Itacaré, Bahia,Brazil

This article examines changing architecture in Itacaré, Brazil, as it transitions from a fishing village to an international tourist destination. Tourism, as an assemblage of practices and perspectives, recreates places in specific ways that structure social and environmental relationships. Through an examination of historical architectural styles, tourist architecture, and popular architecture in Itacaré, this article analyses the ways a tourist economy has physically and socially rebuilt the city. Socially, the changing architecture marks and creates differences between class, racial, and regional identities while also providing an idiom through which public conversations about these changing economic systems and demographics are articulated. At the same time, the expansion of the city has led to racial-, regional-, and class-based segregation. Environmentally, tourist architecture creates new relationships to nature through re-imagining Itacaré’s position in relation to other rural and urban places and a new emphasis on the aesthetic value of nature.