Price,people, location,culture and reputation: determinants of Malaysia as study destination by international hospitality and tourism undergraduates

This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel to Malaysia for higher education and what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private higher education institutions. Thematic analysis found five noble factors: price, people, location, culture and reputation. Our findings can assist Malaysian private institutions in better meeting IHTUs’ expectations and reinforcing their loyalty to the institution. Our results can also be useful to improve the quality of the H&T educational systems in Malaysia and simultaneously facilitate the country’s greater aim of becoming a knowledge-based economy and retaining sufficient skilled labor for the H&T industry. Moreover, the results of this study can be effectively used when inventing strategies for the development of international education tourism in Malaysia.     

A comparative study of hospitality and tourism graduates in Australia and Hong Kong

This paper evaluates the career experiences and perceptions of graduates from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne, Australia towards the programmes that they undertook. The two cohorts of graduates exhibited broadly similar career histories and expressed similar attitudes towards the quality, strengths and weaknesses of their respective programmes. In both cases, female students dominate the graduate cohort and about half of the respondents were found to have left the tourism or hospitality field within 3–5 years after graduation. Graduates believe that their general business and general education subjects play a stronger role in acquiring their first and current jobs than specialist tourism, hotel management and food service subjects. The findings highlight the challenge facing the university sector in attempting to balance the desire to provide a broadly grounded liberal education with the student desire for practical training. Copyright © 2003 John Wiley & Sons, Ltd.     

Tourism occupations and education: an exploration study

This article contributes to the literature on the relationship between the tourism industry and vocational tourism education. It reports on an exploratory study of the work of a sample of tourism professionals and their education. The study attempts to classify tourism occupations by modifying an established scheme used in general administration. The study sought to find commonality within the diverse occupations and to go on to relate that to tourism education. The study found that the majority of the sample of 153 contained a common set of 24 activities. In educational terms, marketing, recreation and leisure and finance dominated as relevant subjects to study for tourism occupations. Copyright © 2002 John Wiley & Sons, Ltd.     

Reassessing employer expectations of graduates in UK travel services

This article sets out to ascertain travel and tourism industries employers' views on degrees. Research of this kind and on this scale has not previously been carried out and a large scale survey of industry views was conducted with key issues identified and discussed. These cover topics such as the employment of graduates within the UK travel services industry, views on their contribution and appropriateness, the types of skills that such degrees provide, salary scales and graduate training schemes. Current government policy on widening participation in higher education (HE) and its impact on industry skills is also evaluated. The issue of the provision of tourism curricula and their content has at the beginning of 2007 once again been pushed centre stage. This is as a result of the increasing scrutiny of the Sector Skills organisation People 1st and the launch of the government's new vocational diplomas in 2008. The findings in this article are pertinent for government bodies and educators alike and have previously been shared with the Sector Skills organisation and Department of Culture, Media and Sport (DCMS) in addressing HE in tourism. Copyright © 2008 John Wiley & Sons, Ltd.     

Towards a spirituality-based platform in tourism higher education

This conceptual paper contributes to tourism knowledge by proposing a spirituality-based platform in tourism higher education. Through this platform, the authors show how tourism education that supports discussion on spiritual development can help to create global citizens who are able to understand their potential as social, cultural and environmental stewards. This paper reviews recent developments shaping tourism education and examines the contemporary tourism educational landscape that supports a spirituality-based educational approach. The 7th platform of tourism studies is offered through a spirituality-based approach to knowledge and examples are given of how we can develop such a platform in tourism higher education.     

Innovative e‐commerce model for food tourism products

The applications and opportunities for e‐commerce are increasing. The unique features of the Internet have changed the styles and competition of enterprises. The key factor for the survival of enterprises in this competitive environment is whether they know how to make use of these features to maximise advantages and to make profits. Different enterprises' e‐commerce business models were investigated in the food souvenir industry in Hualien, Taiwan. This study combines the characteristics of network marketing and develops a business model for e‐commerce. This innovative business model in e‐commerce suggests a new paradigm for traditional industries. Copyright © 2009 John Wiley & Sons, Ltd.     

Gaps in tourism education and workforce needs: attracting and educating the right people

The intense development of the tourism industry requires a skilled and qualified workforce. It is important to attract the right candidates to the tourism education, and subsequently provide relevant education to prepare students for the industry after graduation. While work placements may be useful and important to some extent, they are not the ideal solution. Hence, alternative approaches such as simulations and flipped classrooms may be applied. To provide realistic expectations, a closer collaboration between industry operators and education providers is needed. Education providers should assume a more proactive role by inviting tourism operators and integrated them in the tourism education programmes as guest lecturers.     

Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Developments in Irish Tourism, 1980‐96

The Irish tourism industry has experienced unprecedented growth since the mid‐1980s through a benign combination of good luck, favourable external and internal conditions and supportive government policies aided by resource transfers from the European Union (EU) This paper reviews the policy developments in Irish tourism over this period, examines the EU contributions and discusses performance outcomes. Copyright © 2000 John Wiley & Sons, Ltd.     

A review of eye-tracking research in tourism

This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.     

Evaluating European Union structural funding programmes for tourism SMEs: a case from industrial South Wales

This paper considers the evaluation of a programme designed to improve the contribution of tourism to the economy of industrial South Wales. The evaluation of the Network of Excellence for Action in Tourism (NEAT) initiative is compared with recent thinking around two key areas of research into tourism and economic regeneration. First, is the need for alternative (non‐traditional) approaches to evaluation, and second, is the need for effective networks of communication between tourism employers to facilitate the effective demand for skills. This paper analyses the claim that tourism development programmes offer significant advantages other than those commonly identified by funding specifications. Copyright © 2003 John Wiley & Sons, Ltd.     

Small business— small minded? Training attitudes and needs of the tourism and hospitality industry

The Australian tourism and hospitality industry consists of at least 80% small business operators scattered over a wide range of urban and rural environments, consequently it has not been easy for training providers to assess accurately the needs of the industry as a whole and provide specialised programmes. During 1996, Tourism Training Victoria conducted a survey of training needs of tourism and hospitality operators. Results indicate that there is a shortage of skilled staff and owner‐managers with little management training or qualifications, who nonetheless recognise their shortcomings and needs for further education and training, particularly in the marketing and business areas. Barriers to further training include the cost of training and inflexibility of hours and place of delivery. Copyright © 2001 John Wiley & Sons, Ltd.     

Enclave tourism versus agritourism: the economic debate

The approaches to tourism development vary in different settings. The purpose of this paper is to contribute to the conversation on the relative economic advantages of enclave and agritourism in a small island context. This study explicitly discusses these two forms of tourism in the island of Mauritius where tourism is a key pillar of the local economy. This study uses a novel format where stakeholder perspectives are reviewed based on a simulated debate between two sets of advocates. The debate arguments rely on a grounded methodology where in-depth interviews were conducted to gather the opinions of three substantial groups of stakeholders: notably, government officials, business interests and local community members. The multi-faceted arguments are built on the identified local concerns and perspectives and provide a forum for the voices of diverse participants from the tourism world of Mauritius. The format offers a rich, realistic set of arguments exploring the economic merits of both forms of tourism in a specific setting. Five main themes influence the economic support for tourism development: certainty of tourism income, scale of tourism development, employment, regional disparity and the challenge of change.     

Mitigating Gender Inequality in Rural Regions: The Effects of Tourism Employment in Namibia

We examine the effects of tourism employment on gender inequality in Namibia. We find that tourism contributes to local livelihoods by providing opportunities for cash income through employment, craft sales and shareholder profits from tourism enterprises. In general, male‐headed households are economically better off. Female‐headed households with tourism employment are better off than those without and are as equally well‐off as male‐headed households. We find no significant statistical difference between male‐headed households with tourism employment and those without it. These findings suggest that tourism provides specific advantages for women and helps mitigate gender inequality in areas where tourism employment is available. Copyright © 2014 John Wiley & Sons, Ltd.     

The potential of anime for destination marketing: fantasies,otaku, and the kidult segment

While a substantial body of literature exists on film tourism, there is a lack of research attention bridging the potential of Japanese anime on real-world destination marketing. The implications of anime tourism can extend far beyond geographic boundary as the worldwide anime market is diversifying, providing novel opportunities for destination marketing organizations in other countries. To address this research gap, this paper first defines anime versus animated films to clarify the definition of anime for the tourism literature, and then draws out theoretical differences between the two types of entertainment within a cinematic perspective to highlight their conceptual boundaries across place, protagonist, and production. This paper suggests that the ways in which these three aspects are manifested in anime versus films are very different: anime settings are more fantasy-orientated than most films; viewers develop their self-identity (i.e. as an ‘otaku’) during childhood and adolescence; and anime productions can be extended with new series to create more enduring engagement to develop the kidult segment. This paper contributes to the literature by connecting the aforementioned cinematic aspects as a basis for elaboration of how differences among the three dimensions could be directly related to potential destination marketing activities.     

Human resources development and sustainability — the case of Indian tourism

The goal of sustainability oriented tourism development requires a number of human resources development (HRD) strategies aimed at the tourism industry personnel, host community and the tourists, and underpinned by concepts and practices of sustainability. Sustainability based ‘work culture’, ‘professional ethics’ and operational practices are basic to sustainability in tourism. Indian tourism, despite its immense potential, has seen tardy development, and shortcomings in the HRD domain have been one of the reasons for this below par performance. This paper suggests a comprehensive and strategic approach to HRD, catering to the training and education needs of Indian tourism at various levels for the major target groups. The paper also identifies the pressing issues confronting HRD in Indian tourism and potential strategies to address them within the context of sustainability. Copyright © 2000 John Wiley & Sons, Ltd.     

Is a cluster a necessary condition for success? The case of Benidorm

This paper analyses the application of the cluster concept to tourist destinations using Benidorm as a case study. A questionnaire was administered to tourism firms based in Benidorm in order to determine whether this destination currently constitutes a tourism cluster or whether it possesses the ideal characteristics to become a cluster with the private agents' collaboration, that is, whether it is a potential cluster. The results obtained from this research indicate that Benidorm's success is not derived from the presence of a cluster due to a series of elements that prevent its existence. In this destination there is a need to strengthen cooperation between public and private agents (especially in those areas that determine the competitive advantage of the destination) and to design a strategy based on shared goals. Both of these elements are fundamental for the characterisation of a cluster.     

Surfing tourism and community in Indonesia

ABSTRACT

While surfing tourism brings many advantages to isolated communities, it also brings unwanted side-effects. This article explores how people in the Mentawai Islands, Indonesia, perceive surfing tourism, taking particular note of how people talk about both the positive and negative influences on their daily lives. The article draws primarily on fieldwork undertaken between July and September of 2010 but incorporates further data in making its arguments. The article explores ways people in Mentawai talk of improvements in their livelihoods due to surfing tourism, including increased employment opportunities and the ability to learn English. The article also shows, though, that people in Mentawai express concern about surfing tourism, particularly concerning issues of alcohol, drugs and the disrespectful behaviour of surf tourists. The article concludes by arguing that more research needs to be conducted to ensure the views of Mentawai people are incorporated into policy developments and surf tourism growth. The article uses a sustainable livelihoods model to evaluate the impact of surf tourism in Mentawai.     

Ecotourism from a conceptual perspective,an extended definition of a unique tourism form

The aim of this article is to develop and present an extended definition of the concept of ecotourism, which has been used and misused in many ways. Ecotourism is not farm tourism, nature tourism or adventure tourism, but a unique tourism form that has become very popular due to the greening of markets, increasing knowledge of the fragility of the environment, better informed managers, and the recognition that there is a close relationship between good ecology and good economy. Ecotourism has been defined in many different ways in the literature, but one of the most central dimensions, co‐operation, has not been included. Ecotourism must be sustainable and four central groups of actors have to co‐operate, the local people, the authorities, tourists and companies involved in tourism. The understanding of what ecotourism is and stands for is very diverse and the discussion found in Finland is used as an illustrative case in this article. The general view in Finland is that sustainable tourism should be used instead of the concept of ecotourism. A position, which can cause large problems for the development of ecotourism in Finland. Copyright © 2000 John Wiley & Sons, Ltd.     

Catalysts for transformative learning in community-based ecotourism

This paper illustrates how community-based ecotourism (CBET) is a site of experiential learning which may encourage transformative learning for visitors. An experiential CBET curriculum is identified which is centred on ecotourists' nature, adventure and cultural experiences. In this curriculum, Nature Shock, Adventure Shock and Culture Shock serve as Concrete Experiences in Kolb's [1984. Experiential learning. Englewood Cliffs, NJ: Prentice-Hall] experiential learning cycle, and may potentially act as disorienting dilemmas to stimulate transformative learning. These three types of disorienting dilemmas are discussed with reference to literature on wildlife and nature tourism, adventure tourism and outdoor education, and international volunteer tourism, respectively. Three empirical case studies of CBET in Southeast Asia are used to provide context to the discussion. Finally, the paper provides an elaboration of six pedagogical themes pertaining to how the transformative learning of visitors to CBET projects might be enhanced.