新时期英语广告语谚语模因的复制与传播效果研究

在英语广告中,谚语是一种非常有效的表现形式。广告语言的研究,可以从不同的视角进行探讨。本文以模因论为理论框架,以国内外模因学的研究成果为依据,结合大量实例,分析了谚语强势模因在英语广告中被成功复制和传播的方式及其传播的效果,从而为广告创作者利用谚语强势模因增强广告效应提供了一些有益的思路。     

电视访谈节目的语境顺应性分析——《鲁豫有约》为例

语言顺应理论是Verschueren于1999年在其书《语用学新解》中系统提出的,是考察语言使用的一个崭新的视角。Verschueren认为人们使用语言是为了顺应不同语境对语言进行不断选择的过程。本文试图以顺应论为理论指导,从心理世界、社交世界、物理世界三方面入手,对以《鲁豫有约》为例的电视访谈节目语言进行语境顺应性分析,旨在发现电视访谈节目语言的特点,突出交际语境对语言使用者选择语言的重要影响,揭示顺应论对语言交际研究的意义。     

从模因论看大学英语写作教学

英语写作是衡量大学生英语综合应用能力的重要标准之一,但大多数学生在英语写作方法中却不得要领,因此,如何开展写作教学成为了英语教师面临的难题。模因论是从背诵、模仿这一传统的学习途径演变而来,本文在简要阐述了模因概念的基础上,详细探讨了模因论在英语写作教学中的应用,认为通过背诵、模仿能使学生快速丰富语言,快速、便捷地获得写作理法,从他人的成功中总结出新的理论,获得新的认识,从而给我们的语言教学提出新的思路。     

从模因论看大学英语写作教学

英语写作是衡量大学生英语综合应用能力的重要标准之一,但大多数学生在英语写作方法中却不得要领,因此,如何开展写作教学成为了英语教师面临的难题.模因论是从背诵、模仿这一传统的学习途径演变而来,本文在简要阐述了模因概念的基础上,详细探讨了模因论在英语写作教学中的应用,认为通过背诵、模仿能使学生快速丰富语言,快速、便捷地获得写作理法,从他人的成功中总结出新的理论,获得新的认识,从而给我们的语言教学提出新的思路.     

浅谈模因论对高职学生英语应用文写作的指导作用

本文分析了高职院校学生英语应用文写作过程中的现存问题,以模因论为视角探寻解决问题的方法,并与模因论相结合对课堂教学过程提出了一些实践建议。     

“善因论”的当代阐释--政府在从计划到市场转变中的角色转变与利益分配

“善因论”产生于中国古代社会,是国家选取经济政策的有力指导.千年之后,社会巨变,“善因论”的理论内涵与精神实质依然有着广袤的现实土壤.在中国经济发展与转型过程中,“善因论”依然能够起到促进发展、和谐社会的作用.而发挥这一传统理论作用的关键在于政府的政策制定.     

语言模糊性探析

模糊性是人类思维和语言的根本属性,广泛存在于各种文体语言中。文章从模糊语言的定义、模糊语言产生的原因、模糊语言的作用以及模糊语言使用的合理性与必然性几大方面论证了模糊性是人类语言内在的、本质的属性。     

广告文体中的语言要素面面观

全文从语言的语音、词汇、句法、语篇结构四方面研究广告文体,说明语言各要素的运用在广告文体中具有十分重要的作用。     

大学英语教师课堂语码转换的顺应性研究

以Verschueren的语言顺应性理论为基础,通过对学生问卷调查、课堂录音分析、教师采访等手段,对大学英语教师课堂教学中语码转换现象的研究表明,英语教师的课堂语码转换是对语言现实、社会规约和心理动机的顺应。英语教师的课堂语码转换应遵循顺应性原则,但要避免过度使用汉语。     

再析审计保险论——基于金融危机背景下的新思考

当前世界经济面临类似于20世纪70年代的经济困境。在这一背景下,本文分析了当年盛行的审计保险论及其给审计职业界带来的诸多深远影响,并从审计理论角度、事务所经营角度等分析审计保险论的缺陷和不足。本文认为,在审计理论上,保险论存在着种种逻辑缺陷;在事实上,事务所不应成为保险论下的经济危机的买单者。     

商业楼盘广告的语言特点及其英译策略

中国的房地产业发展迅猛,商业楼盘广告更是花样百出,然而当前商业楼盘广告的翻译却不尽人意,“雷人”的英文译文数屡见不鲜,长此以往,必将严重影响我国的国际形象。商业楼盘广告作为一种广告类型,除了具有广告文本的普遍特点,还有着其独特的语言风格,结合其翻译的目的考虑,译者应当采取较为灵活的编译策略。     

从语用学的角度分析英语广告语言的特点

本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。     

The Third Policeman: ‘The true and fair view’, language and the habitus of accounting

This paper explores the role and context of the ‘true and fair view’ (‘TFV’) in accounting and auditing. Utilising the work of Bourdieu as a lens, the paper argues that the world of the TFV is a subjective world with which we think we are objectively familiar. Bourdieu's ‘practical theory’ of habitus suggests that the TFV is shaped by the practice of ‘native virtuosos’ who have a ‘feel for the game’. The paper argues that the conceptualisation of the TFV privileges practice and authenticates the accounting habitus. Hence, whilst language maintains and reinforces social structures, it is in turn created by the routines of practice. By dominating the declaration of the TFV, the auditor effectively reinforces the status quo and the constitution of hierarchy and inequity that exists in the accounting field: the TFV, in Bourdieu's terms, ‘becomes what they are’.     

Hybrid performance evaluation of sustainable service and manufacturing supply chain management: An integrated approach of fuzzy dematel and fuzzy inference system

The aim of this paper is to propose a comprehensive framework for simultaneously measuring the performance of sustainable service and manufacturing supply chain management. Application of the proposed approach also results in reduced uncertainty of the performance measurement process caused by qualitative criteria evaluation. The proposed approach consists of two main steps. First, the fuzzy decision‐making trial and evaluation laboratory (DEMATEL) method has been used to determine important criteria by avoiding low influences; and then a Mamdani fuzzy inference system model has been adopted and applied for performance evaluation of sustainable supply chain management (SSCM). This model is employed in order to cope with the vagueness that exists in the SSCM performance investigation due to the vagueness intrinsic in the evaluation of criteria. In the proposed model, human reasoning has been modelled with fuzzy inference rules and has been set in the system, which is an advantage compared with those models in which fuzzy set theory and multicriteria decision‐making models are integrated. The proposed approach has been implemented in the pipe and fitting industry in order to highlight its application in real life. Sensitivity analysis has been carried out to determine the influence of service and manufacturing criteria on SSCM performance. The findings reveal that sustainable manufacturing criteria compared with sustainable service criteria have more effect on the performance of SSCM.     

Endogenous market segmentation for lemons

Information asymmetry between sellers and buyers often prevents socially desirable trade. This article presents a new mechanism that mitigates the inefficiencies caused by information asymmetry. I consider decentralized markets under adverse selection and show that such markets can be endogenously segmented in a way that improves social welfare. Endogenous segmentation is driven by low‐quality sellers’ incentive to attract more buyers by separating from high‐quality sellers. The mechanism helps us understand the roles of several real‐world institutions, such as multiple marketplaces, costless advertisements, and nonbinding list prices.     

The significance of a world government in the process of globalization in the 21st century

This paper discusses the process of globalization and analyses those pressing global issues that have been unresolved due to the lack of an integrated global system and effective international institutions. It highlights a number of global issues that require global ethics and global action. The paper discusses how a globally integrated system, with a world government, a world parliament and a world central bank as its components, is no longer an idealistic concept. The paper highlights the dynamic gains of the transformation of nations and the future of this planet, once an integrated global system is in place. It analyses the challenges overcome during the integration of the US in the 19th century and the process of the formation of the EU in the 20th century. It argues that the creation of a globally integrated system, based on new and effective international institutions would be easier to implement than the formation of the US in the 19th Century or the EU in the 20th century, as we now have technology that did not exist in the 19th century and the process of globalization has already removed many previous financial, technological, cultural, language and other barriers to integration.     

论技术创新的最优市场结构 ——关于熊彼特猜想的研究

当技术创新的市场收益率随着参与技术创新企业数量的增加而最终递减时,存在一个可以导致技术创新企业创新收益最大化的最优市场结构即最优技术创新企业的数量。如果企业技术创新存在边际收益递减现象,则存在一个导致技术创新投入最大化的最优市场结构,这一最优市场结构将因技术创新风险的提高而降低。技术创新收益最大化的市场结构与技术创新投入最大化的市场结构之间构成了能够有效促进技术创新的最优市场结构区间。     

The transmission of market shocks and bilateral linkages: Evidence from emerging economies

The linkage between emerging and developed economies spans beyond the usual trade in goods and services. Underlying trade is the flow of capital for foreign direct investment and for speculation in markets, which renders emerging economies vulnerable to shocks from the developed world. As such, equity return volatility in emerging markets is partly attributable to this dependence. To gauge the importance of bilateral economic and cultural factors in driving economic integration, we adopt a two-step process. First, we use Diebold and Yilmaz's spillover index methodology to extract spillover indices representative of the return volatility spillover effects of the United States, the developed portion of the Euro area, and Japan on financial markets in Asia, the Gulf Cooperation Council countries, Eastern and Central Europe, Africa, and Latin America. Second, we test whether these indices are governed by economic and cultural factors. Our results show that the spillover effects vary across markets and that a strong correlation exists with the volume of trade, security investment, common language, distance, and market capitalization.     

论方言对民间文学审美的价值——以民间歌谣和民间小戏为例

民间文学是一种口头文学,其最主要的特性就是口头性.这种口头性表现为语言的地方性,即方言.方言是民间文学的表述方式,更是民间文学审美的灵魂所在.一部民间文学作品所展开的特殊审美意境是由方言来构建的.虽然说由方言建构的这种审美意境具有一定的地域局限,但却也蕴含了民间文学审美的某种更原始的本质.因为方言是语言的本质,它透过民间文学作品展示出民众对世界的特殊的审美智慧.