大国经济的可持续性与大国金融模式

大国经济的可持续发展需要一个与大国经济结构相匹配的大国金融模式。美国经济长达一个世纪的持续稳定增长与美国市场主导型金融体系密切相关。日本经济近20年增长乏力,重要原因是日本金融体系功能的缺失。对中国来说,美、日两国的经验和教训值得我们重视。构建一个具有强大资源配置功能且能有效分散风险的现代金融体系,以实现大国经济与大国金融的战略匹配,是金融危机后中国面临的战略任务之一。     

Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and Vision

This conceptual article examines the relationship between marketing and sustainability through the dual lenses of anthropocentric and ecocentric epistemology. Using the current anthropocentric epistemology and its associated dominant social paradigm, corporate ecological sustainability in commercial practice and business school research and teaching is difficult to achieve. However, adopting an ecocentric epistemology enables the development of an alternative business and marketing approach that places equal importance on nature, the planet, and ecological sustainability as the source of human and other species’ well-being, as well as the source of all products and services. This article examines ecocentric, transformational business, and marketing strategies epistemologically, conceptually and practically and thereby proposes six ecocentric, transformational, strategic marketing universal premises as part of a vision of and solution to current global un-sustainability. Finally, this article outlines several opportunities for management practice and further research.     

The Power of One to Make a Difference: How Informal and Formal CEO Power Affect Environmental Sustainability

This study empirically investigated the impact of ethical leadership on employee burnout, deviant behavior and task performance through two psychological mechanisms: (1) developing higher levels of employee trust in leaders and (2) demonstrating lower levels of surface acting toward their leaders. Our theoretical model was tested using data collected from employees of a pharmaceutical retail chain company. Analyses of multisource time-lagged data from 45 team leaders and 247 employees showed that employees’ trust in leaders and surface acting significantly mediated the relationships between ethical leadership and employee burnout, deviant behavior and task performance. We discuss the theoretical and practical implications of our findings for understanding how ethical leaders influence employees’ attitudes and behavior.     

浅谈生活中的等差数列与等比数列

在实际生活和经济活动中,很多问题都与数列密切相关.如分期付款、个人投资理财以及人口问题、资源问题等都可运用所学数列知识进行分析,从而予以解决.数学家华罗庚曾经说过:宇宙之大,粒子之微,火箭之速,化工之巧,地球之变,日用之繁,无处不用数学.这是对数学与生活关系的精彩描述.也许很多人都不是很在意数学知识在生活中的应用,在这里我简单谈下生活中的等差数列与等比数列.     

浅谈生活中的等差数列与等比数列

在实际生活和经济活动中,很多问题都与数列密切相关.如分期付款、个人投资理财以及人口问题、资源问题等都可运用所学数列知识进行分析,从而予以解决.数学家华罗庚曾经说过:宇宙之大,粒子之微,火箭之速,化工之巧,地球之变,日用之繁,无处不用数学.     

Corporate Social Responsibility and Credit Ratings

This study provides evidence on the relationship between corporate social responsibility (CSR) and firms’ credit ratings. We find that credit rating agencies tend to award relatively high ratings to firms with good social performance. This pattern is robust to controlling for key firm characteristics as well as endogeneity between CSR and credit ratings. We also find that CSR strengths and concerns influence credit ratings and that the individual components of CSR that relate to primary stakeholder management (i.e., community relations, diversity, employee relations, environmental performance, and product characteristics) matter most in explaining firms’ creditworthiness. Overall, our results suggest that CSR performance conveys important non-financial information that rating agencies are likely to use in their evaluation of firms’ creditworthiness, and that CSR investments—particularly those that extend beyond compliance behavior to reflect what is desired by society—can lead to lower financing costs resulting from higher credit ratings.     

深度挖掘电视收视率背后的增值效益——从“06跨年演唱会”看湖南卫视节目与短信互动

收看电视是最普遍的家庭娱乐方式,它吸引观众的最大特点就是同时分享性,虽然这种分享在空间上是以家庭为单位分隔的,但是从更广泛的意义来说,这个分享过程是收看了同一节目的观众之间的社会性互动,比如说《渴望》、《还珠格格》等热播剧,比如超级女声等热门活动,比如看了想骂、骂完还看的央视春晚。由电视媒体单向传播的特质决定,观众互动往往集中在电视节目结束之后,     

Legitimacy and Organizational Sustainability

The literature regarding social and environmental sustainability of business focuses primarily on rationales for adopting sustainability strategies and operational practices in support of that goal. In contrast, we examine sustainability from a perspective that has received far less research attention??attitudes that inform managerial decision-making. We develop a conceptual model that identifies six elemental categories of attitudes that can be held independently or aggregated to yield a meta-attitude representing the legitimacy of sustainability. Our model distinguishes among three types of internally held attitudes and externally perceived subjective norms: pragmatic, moral, and cognitive. We propose a refinement of Ajzen??s (In: Kuhl J, Beckmann J (eds) Action control: from cognition to behavior, 1985; Organ Behav Hum Decis Process 50:179?C211, 1991) Theory of planned behavior (TPB) that incorporates these sub-categories of personal attitudes and subjective norms. Practical implications are discussed including how organizations considering adopting sustainability programs might use the model as a conceptual tool to help achieve and assess program success.     

奥运百日倒计时,圣火国内传递掀收视热潮

<正>随着2008年北京奥运会百日倒计时的开始,民众对于奥运的激情空前高涨。根据CSM媒介研究最新全国测量仪监测数据,为迎接北京奥运百日倒计时,4月30日中国境内5家上星电视频道共计播出1826分钟有关庆祝奥运百日倒计时活动的节目和专题报道,全国超过2.3亿观众在当天     

可持续发展报告的可靠性审核——提升组织的社会信誉

在经济全球化时代,跨国公司之间的竞争已经从过去主要是硬件竞争,同时上升到软件的竞争;从过去主要是技术、产品的竞争上升到公司社会责任理念以及道德水准的竞争。先进的公司社会责任理念和行为,成为企业制胜不可或缺的核心竞争力。为此,越来越多的     

论高等教育消费的可持续性

从上个世纪90年代以来,我国高等教育消费已经呈现出不断上升的势头.学术界对于如何保持高等教育消费的这一势头,促进高等教育消费可持续发展的问题倍加关注.笔者拟从我国家庭或受教育者个人在接受高等教育期间缴纳学费及生活和购买学习用品等方面发生的变化这一侧面,对高等教育消费的可持续性发展问题,作一粗浅的探讨.     

电视栏目收视率预测的一种方法

<正>电视栏目的收视率是可以预测的。长期以来,由于收视率的受控因素很多,许多流行的预测方法对于收视率的预测几乎是不可行的。笔者通过多年的对收视率的研     

“可持续发展与能源效率媒体论坛”召开

坚持可持续发展,行动在当下面对全球严峻的能源和环境趋势,我们可以做什么？2012年8月7日,全球领先的动力管理企业伊顿公司在北京举办＂可持续发展与能源效率媒体论坛＂,伊顿公司董事长兼首席执行官柯仁杰（Alexander M.Cutler）亲临现场,向与会的40多家媒体传达了伊顿的理念：伊顿将可持续发展作为核心内容纳入到伊顿全球和中国未来的发展战略,不断开拓新兴市场和新的市场机遇,把公司打造成能源效率和动力管理领域的领袖型企业。     

消费者可持续性知识对绿色消费行为的影响——以品牌可持续性感知为中介

以计划行为理论等经典消费者行为模型为基础,可系统探索消费者占有的一般性、专业性及专门性可持续性知识对其绿色消费行为的影响。抽取558名典型消费者样本的实证研究表明,消费者占有的可持续性知识对绿色消费行为存在积极影响;消费者对品牌可持续性的感知是可持续性知识影响消费行为的中介变量,它完全中介了一般性知识和专业性知识对绿色消费行为的影响,部分中介了专门性知识对绿色消费行为的影响;消费者一般性知识与专门性知识并不对立,互相关程度较高。一方面,该研究揭示了绿色消费行为的知识驱动机制,为绿色消费行为研究提供了新的理论构建;另一方面,该研究为绿色营销及可持续性管理提供了理论依据和工作思路。     

地方政府债务可持续性研究

本文基于一个分析框架,构建地方政府债务可持续模型,利用1997-2012年数据,估算样本区域2012年地方政府债务的最优规模与实际规模。结果发现,目前地方政府债务均具有可持续性;政府债务实际规模呈现"东高西低"的特征,最优规模不具有这种特征;债务逾期率则呈现"西高东低"的特征,但样本区域仍处于安全值内。地方政府债务融资仍具有一定空间,但须加强监管。     

The Promotion of Renewable Energies and Sustainability

The Renewable Energies Act (Erneuerbare–Energien–Gesetz – EEG) is the German governments main instrument for implementing the energy objectives of its sustainability strategy. Is the EEG really an adequate instrument for this purpose? Does it consider both effectiveness and efficiency? Are the different aspects of sustainability evenly addressed? What possible alternatives are there regarding changes towards other promotional systems or shifting from a national to a European framework?

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Verena Leïla Holzer, Research Assistant, Department of Economic Policy, University of Potsdam, Germany.     

Corporate Perspectives on the Development and Use of Sustainability Reports

The purpose of this paper is to explore corporate perspectives on the development and use of sustainability reports. Interviews with experts from 35 Canadian corporations were conducted. The research showed that the content of the reports was determined by following standards, conducting an internal evaluation, and other methods. Five corporations were found to develop fully integrated reports, while another 15 included some sustainability aspects in their annual reports. The extent of external stakeholder involvement in the development of the report varied widely, but the majority of the corporations considered stakeholder input. Data collection was handled by a number of different individuals and groups, with sustainability departments often taking a lead role. Twenty-five corporations relied exclusively on internal personnel to write the report, with the remaining corporations using a combination of internal and external writers. A number of key challenges in developing sustainability reports were identified, including timelines, data collection, selecting content, and striking an appropriate balance in reporting. The reports were used internally in a number of different ways, including enhancing employee awareness and engagement and as an internal reference tool. A number of potential future uses of sustainability reports were also mentioned, such as improving the ability to track real-time performance.