The practice of business: The current status of corporate social responsibility

Business has come under attack in recent years for its alleged failure to respond to a rapidly changing environment requiring solutions to social problems. Business can argue that the charges are unjustified or it can accept the challenge. The authors gathered data from a sample of major U.S. corporations concerning their activities in the area of social responsibility. All of the responding firms were engaged in some form of effort. The research includes data on the kinds of activities and their success, relates activity to company size, summarizes the shareholders' viewpoint, and describes future plans. The findings are designed to function as a benchmark and guide to management already active and to those planning programs in this area.     

抗震救灾，商业利益要让位于社会责任

2008是中国年,奥运联结着所有华夏儿女的心,原本在这次沙龙上,我们是要谈谈“体育营销”这个话题的,但在5月12日,四川省汶川县发生8．0级地震,灾情发生后,社会各界立即伸出援手,组织抢险救灾。各大企业更纷纷慷慨解囊,以实际行动支援灾区群众,伊利也在这次赈灾中迅速反应,首家成立救援抢险专队。将救灾物资送达灾区。所以,本期《互动行销沙龙》带着“抗震救灾”和“体育营销”这两个话题,走进腾讯奥运大讲堂和您一起探讨。     

Determinants of corporate social responsibility and business ethics education in Spanish universities

The current economic crisis, unsustainable growth, and financial scandals invite reflection on the role of universities in professional training, particularly those who have to manage businesses. This study analyzes the main factors that might determine the extent to which Spanish organizational management educators use corporate social responsibility (CSR) or business ethics stand‐alone subjects to equip students with alternative views on business. A web content analysis and non‐parametric mean comparison statistics of the curricula of undergraduate degrees in all universities in Spain were conducted. The main conclusion of this paper is related to the Bologna effect in Spanish universities. Comparing our results with prior research in this matter, it is demonstrated that the main reason that explains the increase of CSR and ethical education in Spain is the Bologna process and its adaptation to the European Higher Education Area. Also, private universities in Spain are more likely to require an ethics course than public universities. Other factors, such as size, political orientation, or related to CSR chairs are not statistically explanatory of CSR and ethical education.     

The Indonesian tourism industry under crisis: a Bourdieuan perspective on social boundaries among small-scale business owners

Abstract

This study investigates how small-scale business owners in the Indonesian tourism industry seek to overcome the consequences of multiple crises, over a 10-year period. Taking a Bourdieuan perspective, the authors emphasize the context-dependency and quality differences of various forms of capital, and explain how these differences are manifested in boundary work aimed at overcoming major adversity. It is argued that social, economic and cultural capital contributes differently to small-scale business owners’ resilience, either spanning or setting developmental boundaries. This furthers understanding of how small-scale business owners cope with social boundaries and generate innovative opportunities for the development in the aftermath of crises.     

Making sense of corporate social responsibility in international business: experiences from Shell

International business organizations are regularly addressed on their corporate social responsibility (CSR). As illustrated in this paper, it is not yet clear exactly what CSR means to organizations and how to deal with it. In this paper, the authors explore how a sensemaking approach helps to understand the business challenges of CSR within an organizational context. The theories of Karl Weick are applied to the experiences of CSR in Royal Dutch Shell. The authors argue that the key to CSR in international business organizations is to engage stakeholders and start a process of joint sensemaking. Three main competencies are crucial in this: the competency to engage stakeholders through listening and understanding; the creation of an organizational language so that CSR makes sense to members of the organization; and recognizing the momentum of taking action.     

Personal characteristics in college students' evaluations of business ethics and corporate social responsibility

A survey of 138 college students reveals an undergraduate major has a greater influence on corporate social responsibility than business ethics. Business students are no less ethical than nonbusiness students. Females are more ethical and socially responsible than males. Age is negatively related to one's Machiavellian orientation and positively related to negative attitudes about corporate efforts at social responsibility. The results suggest a greater need to focus busines ethics instruction based on student characteristics. Peter Arlow is Professor of Management at Youngstown State University, Youngstown, Ohio, U.S.A., where he teaches M.B.A. and undergraduate management courses. He has previously published in the Academy of Management Review, Business Horizons, International Journal of Management, Long-Range Planning, Journal of Business Ethics, Akron Business and Economic Review, and other Journals.     

Corporate social responsibility research in international business journals: An author co-citation analysis

This paper aims to describe the development of research on corporate social responsibility in international business (IB) journals and to suggest future research directions. We conducted a bibliometric study of articles published in twelve leading international business journals over three decades in a longer time frame (1996–2015). Five research trends were found in IB journals: business ethics, integration of stakeholder management, the evolution of the CSR concept, the political and social demands of CSR, and the financial implications of CSR. Our results thus have several implications and suggest numerous opportunities for future research.     

Characteristics of Asian and white female business owners

Abstract The study was designed to compare the demographic profile, business characteristics and entrepreneurial profile of Asian and white women owning small businesses in the clothing sector in Manchester. Data were collected through personal interviews administered to a population of 60 women (30 Asian and 30 white). Results revealed that the Asian and white entrepreneurs differed significantly in their level of education, type of family and family size. The business characteristics assessed by the entrepreneurs themselves were similar. The majority of Asian entrepreneurs had prior experience of business ownership. In addition, these respondents mentioned a desire to earn more money as the primary reason for starting their venture, whereas the white entrepreneurs were motivated by the feeling of independence that they obtained through ownership. Only a few respondents had received any business-related training during the start-up phase. Personal savings and family contributions were most commonly cited as major capital sources used to start the business. The biggest problem for Asian respondents concerned the management of business, whereas for white women it was attracting customers. Our results raise broader concerns regarding the formulation and implementation of special policy measures designed to assist female business owners in the small-business sector.     

Corporate social responsibility perception in business students as future managers: a multifactorial analysis

This paper examines undergraduate business students' perception of corporate social responsibility (CSR) in cases in which they have not attended any specific course either dealing with CSR or providing training in ethics. A survey was conducted of 535 Spanish business students as future managers. The results show that the stakeholders' perspective deserves a huge attention for those students considering what the keys of business success are. Significant differences in perception were nevertheless identified when a multifactorial analysis was undertaken. Female students are more concerned about CSR issues. The maximization of value for shareholders is less valued by second‐ and third‐year students than by first‐year ones. The findings point to a number of important orientations for the future development of university curriculum.     

The influence of the JDR 3rd Fund on “business and society”: Incorporating corporate social responsibility in the business curriculum

The ideal of corporate social responsibility as a management orientation and as a field of study in business schools was given support by John D. Rockefeller 3rd (JDR 3). He attempted to promote this concept in the Committee on Economic Development and in certain business schools. This attempt was not very effective in academe, due partly to a lack of understanding about how universities function. As a result, an adequate academic infrastructure was slow to develop.Karen Paul is Professor of Business Environment at Florida International University and was a Research Associate in the Program on Non-Profit Organizations, Yale University when this study was accomplished. She has published widely in the field of business and society and business ethics.Peter Dobkin Hall is Research Scientist in the Program on Non-Profit Organizations, Yale University. Hall's published work includesThe Organization of American Culture, 1700–1900, Inventing the Nonprofit Sector and other Essays on Philanthropy, Voluntarism, and Nonprofit Organizations, and (with George Marcus)Lives in Trust: The Fortunes of Dynastic Families in Late Twentieth Century America.     

The valdez principles: Implications for corporate social responsibility

The Valdez Principles have been formulated to guide and evaluate corporate conduct towards the environment. While at first glance the code appears to impose enormous new responsibilities on firms, a closer analysis indicates that existing regulations and business practices already require businesses to meet many of the environmental goals sought by its proponents. Likely corporate response to the code is examined against this background and with reference to the experience with other voluntary codes of conduct. It would appear that compliance with the code will yield minimal benefits and non-compliance will impose minimum costs for the environmentally-responsible firm.Joao S. Neves is Associate Professor of Management at Trenton State College where he teaches various courses in Management. A graduate from the University of Pennsylvania, Dr. Neves has numerous publications in academic and trade journals. His interests include corporate social responsibility and he has contributed to many conferences. Rajib N. Sanyal teaches international management and human resource management at Trenton State College in Trenton, New Jersey. He obtained his Ph. D. from Georgia State University-Atlanta. His writings can be found in International Journal of Value-Based Management, Journal of International Business Studies, and Labor Studies Journal, among others.     

Corporate social responsibility: The debate revisited

Before gaining general acceptance, an idea that jolts individuals out of accustomed-behavioral patterns undergoes a slow evolution. What is interesting in the history of the corporate-social-responsibility doctrine is that, within roughly three decades, it has achieved a status almost coequal with the bottom-line philosophy which, in the past, provided legitimacy to corporate decision making.Nevertheless, debate over corporate responsibilities continues. Two factors explain why: 1) corporate performance is perceived by some as not matching corporate rhetoric and 2) the “battle of definitions” continues.The first factor will be determined within the next five years because the Reagan Administration, by curtailing government activities, places more responsibility on the private sector. The definitional issue of CSR and CSR² (responsibility versus response) is not likely to be resolved soon but the strengths of the “response model” do not equal the strengths of the “responsibility model.” Responsibility is a moral term and response a psychological one: the American people ask their leaders to behave as “virtuous agents.”Moral decision rendered in complex situations—and on behalf of countless others—will lead people to define “correctness” differently, as the “Poletown incident” in Detroit amply illustrates. The search, however, for a new credo and a new character for America business has begun—and will continue.     

In defense of social responsibility

The purpose of the present article is to argue against the minimalist theory of social responsibility (i.e., that the sole responsibility of business is to maximize profit in conformity with law), particularly as it is advanced by Butler D. Shaffer. Against this view, I argue that such a theory does not necessarily support or achieve greater levels of corporate efficiency than does a more demanding theory of social responsibility, and that the argument for the former view is no more valueneutral than for the latter. Finally, I argue that Shaffer fails to show that the more maximal theory demands too much from executives and is too unclear to be applicable to their decision-making.     

In defense of social responsibility

Recent journalistic criticism of the concept of corporate social responsibility rests on the assertion that social responsibility adds nothing to corporate profits. Hence, inclusion of the motion in the business vocabulary amounts to nothing more than “double talk.”The author of an influential 1953 book on the topic took another look at social responsibility twenty-five years later and found “few gains in the quality of business stewardship over that time.” The idea “remains peripheral to the mainstream of economic thought.”Corporate social responsibility involves more than simply being a law-abiding corporate citizen. It reaches into these decision-making areas where perfectly legal choices may have harmful social consequences. As evidence of social harm amounts, society has to define and defend the ground on which it requires an appropriate response from the business corporation. Society will get the response it demands.     

The scope of corporate social responsibility in networked multinational enterprises

The extent of corporate social responsibility of a multinational enterprise along a global production system or chain is contested. Legal approaches highlight ownership, causation, and awareness. The stakeholder approach broadens responsibility but fails to address the directness of linkages. Adopting a social network perspective to examine international production within modern global factory systems, we argue that the extent of responsibility of the lead firm is impacted by all activities and participants in the chain. The full extent of responsibility is likely to be determined by whether indirect partners are exclusive or non-exclusive. Global factory systems, while contributing to geographical, ownership, and task fragmentation, significantly amplify linkages, interactions, and awareness implying a concomitant increase in corporate social responsibility when viewed from a social network perspective.     

企业社会责任的法律思考

企业社会责任最初以道德责任的形式出现,后来,一部分企业社会责任逐渐发展为法律责任和软法责任,并同道德责任并存.由于法律责任能够依靠国家强制力保障实现,因而法律责任化后的企业社会责任的实现便变得非常确定.当然,企业社会责任的法律责任化也会受到诸多因素的限制,在条件允许的情况下应尽可能扩大法律责任化的范围.企业社会责任的发生原因、主要机制和发展趋势等问题在理论上值得探讨.