The practice of business: The current status of corporate social responsibility

Business has come under attack in recent years for its alleged failure to respond to a rapidly changing environment requiring solutions to social problems. Business can argue that the charges are unjustified or it can accept the challenge. The authors gathered data from a sample of major U.S. corporations concerning their activities in the area of social responsibility. All of the responding firms were engaged in some form of effort. The research includes data on the kinds of activities and their success, relates activity to company size, summarizes the shareholders' viewpoint, and describes future plans. The findings are designed to function as a benchmark and guide to management already active and to those planning programs in this area.     

抗震救灾，商业利益要让位于社会责任

2008是中国年，奥运联结着所有华夏儿女的心，原本在这次沙龙上，我们是要谈谈“体育营销”这个话题的，但在5月12日，四川省汶川县发生8．0级地震，灾情发生后，社会各界立即伸出援手，组织抢险救灾。各大企业更纷纷慷慨解囊，以实际行动支援灾区群众，伊利也在这次赈灾中迅速反应，首家成立救援抢险专队。将救灾物资送达灾区。所以，本期《互动行销沙龙》带着“抗震救灾”和“体育营销”这两个话题，走进腾讯奥运大讲堂和您一起探讨。     

Shareholder wealth maximization,business ethics and social responsibility

The primary objective of this article is to develop a framework for analyzing the ethical foundations and implications of shareholder wealth maximization (SWM). Distinctions between SWM and the more widely examined construct of profit maximization are identified, the most significant being the central role played in SWM by the market mechanism for pricing the corporation's securities. It is argued that empirical tests concerned with evaluating the ethical implications of SWM will almost surely involve a joint hypothesis. A number of recent empirical studies aimed at testing hypotheses with explicit ethical content are reviewed.Geoffrey Poitras is an Associate Professor of Finance and International Business in the Faculty of Business Administration at Simon Fraser University. The author's published work has appeared in various journals includingThe Journal of Futures Markets, Canadian Journal of Economics, Journal of International Money and Finance, Journal of Statistical Computation and Simulation andApplied Economics. This paper was written while the author was a visiting Senior Fellow at the National University of Singapore.     

Determinants of corporate social responsibility and business ethics education in Spanish universities

The current economic crisis, unsustainable growth, and financial scandals invite reflection on the role of universities in professional training, particularly those who have to manage businesses. This study analyzes the main factors that might determine the extent to which Spanish organizational management educators use corporate social responsibility (CSR) or business ethics stand‐alone subjects to equip students with alternative views on business. A web content analysis and non‐parametric mean comparison statistics of the curricula of undergraduate degrees in all universities in Spain were conducted. The main conclusion of this paper is related to the Bologna effect in Spanish universities. Comparing our results with prior research in this matter, it is demonstrated that the main reason that explains the increase of CSR and ethical education in Spain is the Bologna process and its adaptation to the European Higher Education Area. Also, private universities in Spain are more likely to require an ethics course than public universities. Other factors, such as size, political orientation, or related to CSR chairs are not statistically explanatory of CSR and ethical education.     

A proclivity for entrepreneurship: A comparison of entrepreneurs,small business owners,and corporate managers

Despite intensive inquiry, relatively little is known about the entrepreneur, the central figure in entrepreneurship. The question of how an individual who operates his or her own business differs from a corporate manager remains unanswered. In addressing this question, the primary purpose of this study was to investigate the potential of psychological constructs to predict a proclivity for entrepreneurship. The research model includes three classic themes in the literature: achievement motivation, risk-taking propensity, and preference for innovation.A survey of 767 small business owner-managers and corporate managers was assembled from a 20-state region, primarily the southeastern United States. The participants completed a questionnaire composed of the Achievement Scale of the Personality Research Form, the Risk-Taking and Innovation Scales of the Jackson Personality Inventory and questions pertaining to numerous individual and organizational variables. Respondents were first divided into two groups, managers and small business owner-managers. Subsequently, due to the often cited variations in entrepreneurs, the owner-managers were further categorized as either an entrepreneur or small business owner, using the widely cited Carland et al. (1984) theoretical definitions. Entrepreneurs are defined by their goals of profit and growth for their ventures and by their use of strategic planning. Alternatively, small business owners focus on providing family income and view the venture as an extension of their personalities. In this study, both groups of owner-managers were simultaneously compared with managers using hierarchical set multinomial LOGIT regression.The results indicated that the psychological constructs are associated with small business ownership, but with some important caveats. As hypothesized, those labeled entrepreneurs were higher in achievement motivation, risk-taking propensity, and preference for innovation than were both the corporate managers and the small business owners. This profile of the entrepreneur as a driven, creative risk-taker is consistent with much of the classic literature concerning the entrepreneur. Nonetheless, not all of the owner-managers fit this profile. When compared with managers, the small business owners demonstrated only a significantly higher risk-taking propensity. In terms of the constructs studied, the small business owners were more comparable to managers than to entrepreneurs.In addition to theoretical and methodological implications, the results presented here have important implications for small business owner-managers of both types. A major issue is the connection between the owner’s psychological profile and the characteristics of the venture, including performance. It would appear that psychological antecedents are associated with owner goals for the venture. Some owners will be more growth oriented than will others, and performance should be assessed in light of the owner’s aspirations for the venture. Moreover, owners should be aware of their own personality sets, including risk preferences, which may be more or less suited to different venture circumstances, including those with relatively high levels of risk.Planning in small businesses appears to enhance venture performance. Research has demonstrated the connections between psychological factors and planning behaviors in small businesses. Those labeled entrepreneurs in this study have goals of profit and growth, and tend to engage in more planning. An awareness of these psychological preferences and concomitant attention to planning behaviors have the potential to improve the performance of the venture, irrespective of owner aspirations.Venture teaming is becoming more popular among entrepreneurs. Balanced venture teams appear to improve the chances of entrepreneurial success (Timmons 1990), but a common source of conflict among venture team members is inconsistent or ambiguous motives for the new venture. Awareness of venture partners’ psychological predispositions in areas such as risk-taking could be used to identify and reconcile areas of potential conflict, and enhance the planning process in the small firm. In sum, an individual’s awareness of his or her psychological profile provides a number of advantages, not only to existing entrepreneurs, but also to aspiring entrepreneurs who should assess their perceived entrepreneurial opportunities against the backdrop of their psychological proclivity for entrepreneurship.     

The Indonesian tourism industry under crisis: a Bourdieuan perspective on social boundaries among small-scale business owners

Abstract

This study investigates how small-scale business owners in the Indonesian tourism industry seek to overcome the consequences of multiple crises, over a 10-year period. Taking a Bourdieuan perspective, the authors emphasize the context-dependency and quality differences of various forms of capital, and explain how these differences are manifested in boundary work aimed at overcoming major adversity. It is argued that social, economic and cultural capital contributes differently to small-scale business owners’ resilience, either spanning or setting developmental boundaries. This furthers understanding of how small-scale business owners cope with social boundaries and generate innovative opportunities for the development in the aftermath of crises.     

Making sense of corporate social responsibility in international business: experiences from Shell

International business organizations are regularly addressed on their corporate social responsibility (CSR). As illustrated in this paper, it is not yet clear exactly what CSR means to organizations and how to deal with it. In this paper, the authors explore how a sensemaking approach helps to understand the business challenges of CSR within an organizational context. The theories of Karl Weick are applied to the experiences of CSR in Royal Dutch Shell. The authors argue that the key to CSR in international business organizations is to engage stakeholders and start a process of joint sensemaking. Three main competencies are crucial in this: the competency to engage stakeholders through listening and understanding; the creation of an organizational language so that CSR makes sense to members of the organization; and recognizing the momentum of taking action.     

Personal characteristics in college students' evaluations of business ethics and corporate social responsibility

A survey of 138 college students reveals an undergraduate major has a greater influence on corporate social responsibility than business ethics. Business students are no less ethical than nonbusiness students. Females are more ethical and socially responsible than males. Age is negatively related to one's Machiavellian orientation and positively related to negative attitudes about corporate efforts at social responsibility. The results suggest a greater need to focus busines ethics instruction based on student characteristics. Peter Arlow is Professor of Management at Youngstown State University, Youngstown, Ohio, U.S.A., where he teaches M.B.A. and undergraduate management courses. He has previously published in the Academy of Management Review, Business Horizons, International Journal of Management, Long-Range Planning, Journal of Business Ethics, Akron Business and Economic Review, and other Journals.     

Spirituality and ethical treatment of customers and employees by devout Thai women small business owners

The role of spirituality in management is of growing interest, not least because it is closely related to business ethics, and, thus, how businesses treat customers and employees. The topic, however, still needs some conceptual development, as well as empirical research, especially outside Western, Christian contexts. This qualitative research examines spirituality among women small business owners in Thailand. These women follow Kuan Im bodhisattva, a Buddhist role model teaching compassion and morality. In Jackson's terminology, this is an example of an Eastern, practice-oriented approach to ethics rather than (in his view) the somewhat theoretical wisdom-oriented approach common in the West. The nature of their spirituality and their treatment of customers and employees maps strongly to a servant leadership style. Servant leadership has occasionally been proposed as the style most closely associated with spirituality. In this context, it seems to be thoroughly intertwined, and highly concerned with ethical treatment of others.     

Corporate social responsibility research in international business journals: An author co-citation analysis

This paper aims to describe the development of research on corporate social responsibility in international business (IB) journals and to suggest future research directions. We conducted a bibliometric study of articles published in twelve leading international business journals over three decades in a longer time frame (1996–2015). Five research trends were found in IB journals: business ethics, integration of stakeholder management, the evolution of the CSR concept, the political and social demands of CSR, and the financial implications of CSR. Our results thus have several implications and suggest numerous opportunities for future research.     

Women business owners in traditional and non-traditional industries

Small businesses continue to grow in importance to the national economy. According to the Small Business Administration, America's 22 million small businesses generate more than half of the nation's Gross Domestic Product and are the principal source of new jobs. The National Foundation for Women Business Owners reported that between 1987 and 1994, the number of women-owned businesses grew by 78% and women-owned firms accounted for 36% of all firms. Although the growth in the number of women-owned businesses is encouraging, the size of such businesses remains small in terms of both revenues and number of employees, especially in comparison to male-owned businesses. One explanation for this disparity is that female business ownership is concentrated primarily in the retail and service industries where businesses are relatively smaller in terms of employment and revenue as opposed to high technology, construction, and manufacturing.One of the most fruitful streams of research in women's occupational choice has been based on social learning theory. Specifically, self-efficacy has been found to relate to both type and number of occupations considered by college men and women, and with regard to traditional and non-traditional occupations. Entrepreneurship researchers have also used social learning theory to study entrepreneurial intentions. This study builds on that background of women's career development and entrepreneurial intentions to examine differences between traditional and non-traditional women business owners. We examine 170 women business owners in various traditional and non-traditional businesses in Utah and Illinois. Questionnaires were the primary method of collecting data, in addition to 11 in-depth interviews from a sample of the survey respondents. Using a careers perspective, based on social learning theory, we hypothesized that women in these two different categories of industries would differ on levels of self-efficacy toward entrepreneurship or venture efficacy, their career expectations and their perceived social support. A second analysis was also done that explored the relationship between the same independent variables and success or performance of the business. The results offer support for using this integrative model to understand differences between women in traditional and non-traditional industries. The first analysis revealed that significant differences exist between the two groups on several of the independent variables. Traditional business owners had higher venture efficacy for opportunity recognition, higher career expectations of life balance and security and they reported that the financial support received from others was more important to them than those in non-traditional businesses. On the other hand, the non-traditional owners had higher venture efficacy for planning and higher career expectations for money or wealth than the traditional group.The second analysis explored whether success, as measured by sales, was affected by differences in venture efficacies, career expectations, or perceived support received by women in traditional businesses as compared to those in non-traditional ones. This analysis revealed that traditional women business owners might have different factors that contribute to their success than non-traditional owners. Specifically, for the traditional owners, venture efficacies for opportunity recognition and economic management as well as the career expectation of autonomy and money (or wealth) were positively related to sales. For the same group efficacy toward planning and the need for security were negatively related to sales. For the non-traditional women, venture efficacy toward planning and the career expectation of autonomy were positively related to sales while the expectation of money or wealth was negatively related. Also for the same group, the perceived importance of the emotional and financial support was negatively related to sales.In the past, most of the entrepreneurial research has used predominantly male samples of entrepreneurs. Those that include women entrepreneurs generally are comparative, between men and women. This study's comparison of two groups of women entrepreneurs offers a unique contribution to the field.Future research is recommended to further understand how venture efficacy and career expectations affect the decision to start a new business in a particular industry. It would be particularly beneficial to study venture efficacy and career expectations of prospective women entrepreneurs prior to the start of the business. Similarly, greater attention should be given to understanding how venture efficacy develops in different individuals.     

Maximising business returns to corporate social responsibility communication: An empirical test

Based on a classic conceptual model of corporate social responsibility (CSR) communication, we developed an empirical research study to test how several aspects of CSR message content (i.e., issue importance, impact, motives, fit, commitment) are associated with external support responses (i.e., purchase, advocacy). We also tested the moderating role of stakeholder‐ and company‐specific factors (i.e., issue support and industry, respectively) in the proposed model. Data were collected from 302 participants who evaluated the same CSR information displayed in the websites of a fictitious bank and a fictitious restaurant chain. The findings suggest that better perceptions on how the CSR message reinforces issue importance, corporate CSR impact and altruistic motives lead to higher purchase and advocacy intentions. CSR fit is related only to advocacy, while CSR commitment does not have any significant impact on participants’ responses. Some new interdependence relationships are also identified among issue importance, motives, fit, and commitment. The moderating role of issue support and industry is confirmed.     

The consequences of employees’ perceived corporate social responsibility: A meta‐analysis

This paper reviews the relationship between employees’ perceived CSR and its dimensions and work outcomes, and explores the moderating effects of the samples’ demographic characteristics (i.e., gender, age), and national culture, based on a meta‐analysis of 65 studies from 67 samples. Results show that perceived CSR and its dimensions are positively related to employees’ positive attitudes and behaviours, and negatively related to their negative attitudes and behaviours. The results also partially support the moderating effects of the samples’ demographic characteristics in terms of age and gender, and national culture. This study supplements existing theoretical review articles, and further confirms the psychological effects of perceived CSR. In addition, the results further confirm the rationality of CSR practices and provide suggestions for enterprises to better use CSR strategies to motivate their employees.     

Characteristics of Asian and white female business owners

Abstract The study was designed to compare the demographic profile, business characteristics and entrepreneurial profile of Asian and white women owning small businesses in the clothing sector in Manchester. Data were collected through personal interviews administered to a population of 60 women (30 Asian and 30 white). Results revealed that the Asian and white entrepreneurs differed significantly in their level of education, type of family and family size. The business characteristics assessed by the entrepreneurs themselves were similar. The majority of Asian entrepreneurs had prior experience of business ownership. In addition, these respondents mentioned a desire to earn more money as the primary reason for starting their venture, whereas the white entrepreneurs were motivated by the feeling of independence that they obtained through ownership. Only a few respondents had received any business-related training during the start-up phase. Personal savings and family contributions were most commonly cited as major capital sources used to start the business. The biggest problem for Asian respondents concerned the management of business, whereas for white women it was attracting customers. Our results raise broader concerns regarding the formulation and implementation of special policy measures designed to assist female business owners in the small-business sector.     

The influence of the JDR 3rd Fund on “business and society”: Incorporating corporate social responsibility in the business curriculum

The ideal of corporate social responsibility as a management orientation and as a field of study in business schools was given support by John D. Rockefeller 3rd (JDR 3). He attempted to promote this concept in the Committee on Economic Development and in certain business schools. This attempt was not very effective in academe, due partly to a lack of understanding about how universities function. As a result, an adequate academic infrastructure was slow to develop.Karen Paul is Professor of Business Environment at Florida International University and was a Research Associate in the Program on Non-Profit Organizations, Yale University when this study was accomplished. She has published widely in the field of business and society and business ethics.Peter Dobkin Hall is Research Scientist in the Program on Non-Profit Organizations, Yale University. Hall's published work includesThe Organization of American Culture, 1700–1900, Inventing the Nonprofit Sector and other Essays on Philanthropy, Voluntarism, and Nonprofit Organizations, and (with George Marcus)Lives in Trust: The Fortunes of Dynastic Families in Late Twentieth Century America.     

Corporate social responsibility perception in business students as future managers: a multifactorial analysis

This paper examines undergraduate business students' perception of corporate social responsibility (CSR) in cases in which they have not attended any specific course either dealing with CSR or providing training in ethics. A survey was conducted of 535 Spanish business students as future managers. The results show that the stakeholders' perspective deserves a huge attention for those students considering what the keys of business success are. Significant differences in perception were nevertheless identified when a multifactorial analysis was undertaken. Female students are more concerned about CSR issues. The maximization of value for shareholders is less valued by second‐ and third‐year students than by first‐year ones. The findings point to a number of important orientations for the future development of university curriculum.