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1.
Consumer ethics is a growing area of research that focused almost exclusively on consumers in the United States and, to a lesser degree, Europe and Asia. In this paper, we introduce an African element to the consumer ethics discourse by drawing on survey responses from over 300 Ghanaian consumers to explore their ethical beliefs and judgements. We analysed these data using regression techniques. Our findings show that Ghanaian consumers exhibit lower levels of ethics compared with their America counterparts, especially when the unethical actions facilitate the achievement of their goals. While Ghanaian consumers recognize the value of moral rules, they are prone to suspending their ethical positions as they deem necessary in a particular context. Implications for marketing strategy and future research are discussed.  相似文献   

2.
The globalization of American‐style consumer culture has invited transformations in attitudes towards money in many societies around the world, rich and poor. However, the majority of research in this area has focused on affluent countries. Towards redress, I report on a study that examined the psychometric properties of Yamauchi and Templer's (1982 ) money attitude scale (MAS) using a sample drawn from Ghana, West Africa. The findings suggest that although the MAS needs to be reconfigured for effective use in Ghana, Ghanaians have attitudes towards money that are similar in most respects to what has been observed in wealthier countries, which suggests the global reach of consumer culture. Limitations and future research are proposed.  相似文献   

3.
    
Although strategic management has taken root in many African organizations, much of the existing body of African management research offers little insight into the current state of knowledge and direction in terms of Africa finding its voice within the mainstream research. We draw on a review of the literature to develop a conceptual framework for classifying the contributions in African management research. The conceptual model captures the indigenous (intra‐Africa) and inter‐Africa dimension of macro‐strategy and organizational behavior/human resource research. The accumulated body of research indicates a sign of growing self‐confidence in African management research that must be maintained and revitalized. This article contributes to the literature by developing a unified conceptual model that captures both the indigenous and comparative dimensions of management research. A number of fruitful avenues for future research have been advanced.  相似文献   

4.
    
This article examines the effects of government policies and institutions on foreign direct investment (FDI) inflows in sub‐Saharan African context using both quantitative and qualitative approaches. On the quantitative approach, we analyzed the effects of institutions on FDI using two statistical techniques—canonical cointegration regression (CCR) and fully modified ordinary least square (FMOLS)—over the period of 1984–2012. We find that political instability, democratic accountability, and investment risk have significant impact on inward FDI in Nigeria. Using a trend analysis, our results provide evidence to suggest that liberal government investment policies have positive influence on FDI inflows. Our qualitative analysis over the 1962–2012 period supports the results of the quantitative analysis.  相似文献   

5.
    
Numerous sub‐Saharan African countries depend heavily on foreign aid. This paper explores the impact of foreign aid on economic growth in the continent using a finite mixture model. Contrary to previous studies, we hypothesise that the effect of aid on growth differs across groups of countries with similar but unobserved characteristics. The paper incorporates the potential presence of hidden heterogeneity and tries to explain group membership of countries by using various metrics of institutional variables. Focusing on a sample of 25 countries, we find that the impact of foreign aid on growth differs across three different groups of countries. Moreover, we find that aid works best in countries with effective government, good regulatory quality and low corruption. The results are robust to a battery of robustness checks. The paper underlines the importance of incorporating the heterogeneity in growth process in studies on aid effectiveness and provides evidence that sub‐Saharan African countries should undertake deep governance reforms to benefit from foreign aid.  相似文献   

6.
    
One main focus of the section “nutrition security” of the Center for International Development and Environmental Research (ZEU) of Justus Liebig University in Giessen, Germany, is the analysis of the causes and effects of food insecurity and of deficiency and malnutrition in developing and transforming countries and also of poverty groups in western society. Research is based on a livelihood system approach that is meant to mirror the complexity of food security and nutrition in an extensive context. Researchers examine the food supply, nutritional situation, and behavior at the microeconomic level as explained by the households and families with regard to food insecurity and coping strategies. A primary focus is the intrahousehold dynamic from a gender perspective, with a regional focus on Africa. Nutrition scientists with a socioeconomic expertise are working on the projects described in this article. This outlook indicates that international development cooperation is needed to strengthen research with households.  相似文献   

7.
    
The aim of this study is to investigate the determinants of expatriates’ adjustments in distant and complex multinational subsidiaries. Using the institutional theory as a basis for expatriates’ assignments in complex subsidiaries, the work employed a sequential mixed methodology of data collection. An in‐depth face‐to‐face interview with 21 senior expatriate executives and a quantitative survey of 204 expatriates working in various multinational subsidiaries in Ghana served as data for the work. Consequently, a structural equation modeling (SEM) and a content analysis were the basis of the data analysis. Findings showed host country culture plays a significant role in determining expatriate adjustment in distant subsidiaries. Findings also showed expatriates’ competence in cross‐cultural communication significantly determines expatriates’ adjustment in distant subsidiaries. The work recommends an intensive training of expatriates in cross‐cultural communication and host cultural values and behaviors for international assignees.  相似文献   

8.
    
Emerging‐market multinational enterprises (EMNEs) have become major players in the global economy, with an increasing share of global foreign direct investment (FDI). Indigenous mobile network operators (MNOs) in sub‐Saharan Africa (SSA) are not left out in this pursuit, as they seek growth and competitiveness beyond their domestic markets. We investigate the FDI location choices and competitive interactions of the five indigenous SSA MNOs that had internationalized as of 2014 and find that, contrary to the literature, these EMNEs, operating in a key and rapidly developing industry, did not tend to commence their cross‐border expansion in geographically close markets. In addition, the MNOs are more likely to invest in countries with stronger control over corruption and do not appear to engage in heavy head‐to‐head competition with their rivals. These findings contribute to the internationalization literature in the context of the investment and competitive behaviors of the currently underexplored indigenous SSA multinationals.  相似文献   

9.
This study examines the performance implications of implementing generic competitive strategies, and whether the implementation of a combination competitive strategy yields an incremental performance benefit over a single generic competitive strategy using data from Ghana, a Sub-Saharan African economy implementing economic liberalization policies. Two types of singular generic competitive strategies are analyzed: cost-leadership and differentiation. Our findings from the overall sample provide support for the viability and profitability of implementing coherent generic competitive strategies — cost-leadership, differentiation, and the combination of the singular strategies. The results further indicate that firms implementing a combination strategy tend to experience substantial incremental performance benefits over those implementing only the cost-leadership strategy. However, the incremental performance benefits to firms implementing a combination strategy do not significantly differ from the performance of firms implementing only the differentiation strategy. Furthermore, firms that implement a coherent competitive strategy (combination, cost-leadership, or differentiation) tend to gain considerable incremental performance benefits over firms that are stuck-in-the-middle. Implications are discussed.  相似文献   

10.
    
Research on independent retail and grocery shops has largely been confined to more advanced markets such as those of the United States and the United Kingdom, ignoring trends in this sector in other markets such as Africa. Findings from these previous studies have established increasing pressure for survival faced by these independent retailers due to the dominance of big local supermarket chains and increased foreign competition. This research investigates the impact of increased local and foreign supermarket retail competition on independent retailers in Zimbabwe during the turbulent hyperinflation crisis era and the post-crisis recovery dollarization era. Key findings from the study focus on the impact of the changing retail landscape on growth and demise of these retailers. The study outlines constraints faced by the retailers and coping strategies that are being used to address the changing landscape and constraints. Implications for marketing practice and policy are then outlined.  相似文献   

11.
    
This article examines the relationship among foreign direct investment (FDI), institutions and economic growth in sub‐Saharan Africa in different country environs. We employ a two‐step generalized methods of moments estimator with Weidmeijer corrected standard errors and orthogonal deviations to examine the empirical relations. In the full sample, we do not find evidence that FDI promotes growth. We also do not find a significant relationship between institutions and economic growth. Finally, we do not find convincing evidence that institutions alter favorably the effect of FDI on economic growth. In the subsample that excludes countries with developed financial markets, again we do not find a significant relation between FDI and economic growth. However, we find evidence suggesting that institutions play a direct role in spurring economic growth. Further, the quality of institutions seems to alter favorably the relationship between FDI and economic growth. Finally, in the sample that excludes countries with abundant natural resources, we find a direct and positive relationship between FDI and economic growth. We also find a direct relationship between institutions and economic growth. The growth‐enhancing effects of FDI, however, seem to reduce as the quality of institutions improves. The major implication from our study is that countries should take into consideration their own realities when they fashion policies to benefit from FDI in terms of achieving better growth outcomes. © 2016 Wiley Periodicals, Inc.  相似文献   

12.
    
Despite the increased number of studies of the internationalization of emerging‐market multinationals (EMNCs), Latin American and Asian firms have dominated the focus of such studies, while the study of the internationalization process of sub‐Saharan African firms in the international business literature is quite limited. Therefore, this article examines the motivations and location patterns of the internationalization process of four Nigerian firms through a multiple case study approach. The findings show that the internationalization of the Nigerian firms is a recent phenomenon, but the foreign investment pattern reflects a pan‐African investment strategy. However, the findings also reveal that the firm‐specific advantages that had been accumulated in the domestic market, coupled with home‐country factors and regional‐/host‐market factors, were key determinants of the motivations and location patterns in the internationalization process of Nigerian firms.  相似文献   

13.
    
African markets are complex environments for foreign multinationals. The continent, which has recently attracted significant attention for its rich potential and growth prospects, presents a multitude of challenges for the South African retailers leading the charge of retail expansion. This qualitative study seeks a deeper understanding of the contextual challenges experienced by these firms in other African markets, and how they have managed this process. It further engages how these firms build networks with local stakeholders and how they overcome information deficits. This study confirms the rich variety of capabilities and approaches developed by South African retailers operating across the continent, as opposed to a single standard approach. The research has further confirmed that these firms typically use SA Inc. as a country specific advantage in their expansion, leveraging off their inter-firm networks and personal exchanges to gain a better understanding of African markets and their consumers.  相似文献   

14.
    
This article reports the results of an exploratory study on gender-based differences in the motives underlying entrepreneurial activities in Ghana, the barriers and opportunities that the operational environment presents, and the manner in which entrepreneurs leverage resources. The evidence suggests that female entrepreneurs tend to have more difficulties in accessing bank financing but they compensate by cultivating social relationships and using the social capital derived from them as a resource leveraging mechanism. Women also tend to depend more on their social relationships for moral and emotional support during the initial stages of their enterprise development. No other substantial gender-based differences have been noted.  相似文献   

15.
ABSTRACT

The purpose of this paper is to gain a deeper understanding of Ghana's tourism positioning and whether a literature-derived positioning framework can further elaborate the latter. Using the face-to-face long interviews among key policy makers, marketing managers and experts, and observation techniques, data were collected and analyzed via the inductive reasoning approach. The results show that Ghana's tourism positioning aim is built around perceptions of a “com petitive middle class tourist destination,” i.e., “profit and status” through the pursuit of “functional” positioning objective. Positioning strategies including “service”, “value for money”, “culture”, “selectivity”, “attractiveness”, “reliability”, “manpower development”, “quality controls” and “ecology” are pursued in order to achieve the aim and objectives. The latter are managed/positioned in the “primal” positioning life cycle stage. Conclusions, managerial implications, future research directions and limitations are noted.  相似文献   

16.
In view of the paucity of scholarly work on how conditions in weak institutional environments at organizational founding can persist leading to eventual international joint ventures (IJVs), this paper utilizes the case of Virgin Nigeria Airways to illuminate our understanding of the subject. Based on semi-structured interviews, we developed a four-phase model that demonstrates the persistent interactions of internal and external factors. The four phases are as follows: pre-formation resource mobilization, formation and embryonic challenges, decoupling and rebranding, and phasing out. Phase 1 highlights political and non-political activities geared towards venture formation and resource mobilization. Phase 2 focuses on the decoupling of functional activities and the loss of legitimacy in response to changing political and economic conditions in the country. Phase 3 sheds light on triggers for corporate rebranding activities resulting from loss of identity and legitimacy. In Phase 4, we highlight the dispute with the government that typified and culminated in the airline's demise. We identify and examine the implications of these findings.  相似文献   

17.
    
This paper assesses how retail firms in Ghana pursue positioning activities. Overt observations, face-to-face interviews with staff, managers and mall intercept methods provide an insight into the positioning strategies of firms in the retail sector. We adopt an empirically based and generic consumer-derived typology of positioning strategies to obtain the results. The findings revealed that the dominant strategies are “service,” “value for money,” “attractiveness,” “reliability,” “top of the range,” selectivity, and “brand name.” The emphasis placed on each of these positioning strategies varies from firm to firm.  相似文献   

18.
    
Three strategic theoretical concepts – design, planning and positioning – are examined for their relevance to the business context of Ghana. For design, the Ghanaian culture on respect for elders and authority is argued to be partly responsible for the ‘accepting’ nature of subordinates. Formal planning by organisations is mostly found with large companies and multinationals due to the influence of parent organisations. Firms seek to position on service reliability, value for money, branding, social responsibility and others. The paper contributes to knowledge and practice in African business by developing propositions around which organisations can achieve competitive advantage in the Ghanaian business setting during the application of the strategic concepts discussed.  相似文献   

19.
Native advertising is at the intersection of strategic communication and journalism information. As a type of commercial hybrid content, its distinctiveness as a promotional method is questioned. As a vehicle for informing, it blends in with the surrounding editorial causes concern. Thus, the purpose of this study is to deconstruct “native advertising” and form a clearer understanding of this emerging and changing concept. To serve this purpose, this study conducted content analysis of communication strategies of 151 native advertisements sampled from three news websites. The findings revealed that more than half of the sample cited sources and disclosed sponsors. Congruence was largely based upon function-based associations. About one-third of the native advertisements offered how-to advice and addressed connections between the sponsor and the story. Sometimes, the sponsor was not mentioned in the stories at all. The findings suggest that native advertising exhibits certain features of sponsored content, differs from traditional advertising or advertorials, and imitates journalistic style and format. This study also recommends that strategic persuasion goals should be balanced against congruence with the style and the format of the surrounding journalism.  相似文献   

20.
近年来,我国网络零售取得惊人的发展;与此同时,网络零售商也成为自有品牌战略实施的生力军。由于经营模式、资源条件等方面的不同,网络零售商的自有品牌战略实践与超市、百货等传统零售商存在一定的差异,体现在自有品牌目标市场选择、市场定位、商品组合设计、商品开发、宣传推广等方面。网络零售商选择的自有品牌成长路径大都属于产品研发能力主导型,自有品牌市场定位以高性价比和时尚创新为主,商品组合具有“宽而深”或“窄而深”特点。  相似文献   

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