烟台发展温泉旅游的优势及对策

21世纪的中国旅游将是以健康、放松为目的和主要特征的度假、休闲、养生新时代.温泉旅游正是一种将温泉养生与休闲度假完美结合的旅游新形式,它将传统温泉疗养的物化享受,提升到符合现代消费观的以温泉沐浴文化为主题的精神享受.温泉旅游不仅丰富了旅游产业的内涵,更蕴含着极高的商业价值、广阔的市场前景和极佳的投资潜力,广州、珠海等城市已颇见成效.近年来,烟台的温泉旅游也初见端倪,但其硬件设施、服务、开发模式等各方面还有待提高和完善,本文研究探讨了其发展对策与建议,以期使温泉旅游成为烟台的城市旅游精品.     

进口葡萄酒营销渠道的研究

中国是世界上葡萄酒消费增长最快的市场,国际葡萄酒企业加快了挺进中国葡萄酒市场的步伐。本文调查并分析了进口葡萄酒商在国内市场营销渠道的建立和发展。     

河北省旅游企业融资问题探讨

近年来我省旅游业已取得了长足的发展，旅游业收入占国民生产总值的比重不断提高，但与国外的旅游行业和知名旅游公司相比，我省的旅游企业还存在许多问题，企业规模小、管理手段落后、信息传递慢、销售网络局限等因素都极大地阻碍了省内旅游公司与国外同行的竞争。同时，我省旅游企业利用资本市场融资十分薄弱，与我国快速发展的资本市场极不协调，这将直接影响到我省旅游行业国际化进程的步伐。旅游业需要借助资本市场，并使之有机地结合起来，通过资本市场的各项功能为旅游企业的超常规和可持续发展提供服务。为达到这一目的，     

2011东洲富隆青岛葡萄酒美食节暨中国青岛国际葡萄酒博览会即将启幕

为提升城市形象,打造青岛市节庆和旅游新的城市品牌,由青岛市政府与美国迈阿密市政府共同主办的2011青岛葡萄酒美食节暨中国青岛国际葡萄酒博览会将于5月27B至29日在奥帆中心举行。     

民族村寨旅游旅游者研究综述

在国内外民族村寨旅游相关文献收集整理的基础上,对国内外民族村寨旅游者方面的研究成果进行了较为系统的综述。国外主要研究其心理特征及行为表达两个方面,国内侧重旅游者的需求预测、旅游者决策行为、旅游者满意度、旅游者感知度等的研究。文章结合我国民族村寨旅游发展情况,寻找未来研究方向,并提出自己的看法。     

用葡萄酒擦亮帆都品牌

＂自成立以来,城投集团参与承办了一系列大型节会和帆船赛事,在活动组织方面积累了丰富的办会经验。依托奥帆中心独特的文化、旅游资源,我们有信心将青岛葡萄酒美食节打造成青岛休闲旅游的又一节庆品牌。＂     

海岸星辰名酒交易中心 汇聚全球知名葡萄酒

时下,葡萄酒品牌越来越多,经营葡萄酒的店铺普遍装修高档豪华,给人们的感觉是葡萄酒是奢侈品,令人们产生望而却步的心理。其实,葡萄酒在国外很平民化,酒窖     

云南葡萄酒产业发展研究与分析

主要围绕云南葡萄酒,从经济、文化、环境等多角度,对葡萄酒的生产、市场、消费等环节进行阐述,通过对世界、中国酒业的生产经营、市场规模、产品供求状况、品牌竞争等问题进行详实系统的分析和预测,并在此基础上,对云南葡萄酒产业存在的问题、发展趋势和产业发展模式做出分析预测。     

国外人口结构与旅游发展研究进展及启示

人口学是旅游研究的一个重要领域, 无论是旅游经济的宏观发展, 还是影响旅游业态的微观行为特征构成, 都与人口学研究中的人口结构密切相关. 本文从人口因素对旅游业的影响机制、 地区旅游发展的人口学宏观分析以及以生命周期和代际理论为代表的人口微观特征对旅游业发展的影响三个方面展开, 对国外旅游领域中的人口学研究文献进行了系统梳理与述评,试图清晰勾勒出该领域研究的框架, 并在此基础上对未来的研究方向进行展望. 笔者认为, 更具系统性的人口结构与旅游发展研究应从个人/家庭生命周期出发开展个体旅游决策研究、 从代际效应出发开展群体旅游动向研究, 并以此需求侧为依据, 结合供给市场和劳动力市场, 对旅游业态发展提供一定的借鉴, 以促进未来旅游目的地的可持续发展.     

中国葡萄酒产业发展动力、潜在风险与对策研究

本文介绍了中国葡萄酒产业发展概况,从消费需求、自然资源优势、产业政策、国际葡萄酒产业发展及产业关联度等方面分析了我国葡萄酒产业发展的动力,着重分析了我国葡萄酒产业快速发展中还存在着葡萄酒区划不科学、根瘤蚜危机、国际葡萄酒过剩等潜在的发展风险,并进一步提出了具体预防风险、促进我国葡萄酒产业可持续发展的对策.     

绍兴的黄酒文化与旅游

将历史文化紧紧地融入到社会的各个行业,在旅游业中越来越被人们所重视,从而形成了酒文化、酒旅游。文章针对绍兴丰富的酒资源及对旅游影响的分析,提出对黄酒旅游的一些建议。     

农工商一体化的葡萄酒业生态经济模式——以张裕卡斯特酒庄为例

烟台张裕卡斯特酒庄是一个集生态农业、生态工业、生态旅游多功能于一体,具有典型循环经济特征的葡萄酒生产企业。其农工商一体化的生态经济模式,是中国葡萄酒业发展的必然产物,能够最大限度地利用资源,减少对环境的污染,使人与自然环境、酿酒工业与自然环境、社会环境和自然环境实现协调发展。     

THE ECONOMICS OF INTRODUCING WINE INTO GROCERY STORES

The repeal of the Prohibition Act in 1933 introduced many state‐specific regulations in wine markets. For example, 15 states currently have laws that restrict wine sales in grocery stores. Several of these states have proposed changes that would expand the distribution of wine; however, the proposals have met significant resistance from key stakeholders and none have resulted in legislation. It is widely expected that additional proposals will be initiated, but with more attention given to mechanisms that would address some of the transitional issues. A simulation model is developed here to assess the likely economic effects of introducing wine into grocery stores in New York State. Results indicate that tax revenue would increase by $22 million annually, revenue for in‐state wineries would increase by approximately 13%, and revenue for liquor store owners is calculated to fall by 28%. Simulation results are subsequently used to develop a framework for evaluating the transitional costs of policy reform in this highly regulated industry. (JEL K23, Q18)     

Modelling prices and the reputation of individual named wines

This article develops empirical models to assess the relation between the reputation of an individual named wine and its price. Unrestricted and polynomial distributed lag models are used to assess the impact of past expert quality ratings on the prices of Australian premium wines. Results point to the practical unimportance of current wine quality scores impacting prices and suggest that quality score lag effects up to six years may be important. The largest individual lagged impact of quality on price is estimated to occur at approximately two years, and prices are estimated to increase by more than 10% over six years for a one-point quality score increase. A procedure for identifying potential wine price bargains based on a comparison of price predictions from estimated wine reputation and current quality measures is illustrated. The implications of the findings for wine producers are also discussed.     

RETURN TO WINE: A COMPARISON OF THE HEDONIC,REPEAT SALES AND HYBRID APPROACHES

Comparisons between the return to wine and standard financial assets are complicated in that the return to wine must be estimated from infrequent sales of heterogeneous wine brands. Wine returns can be estimated using several different methods, and here the performance of the hedonic model, repeat sales model, and hybrid model are compared using 14,102 auction sale observations for Australian wine over the period 1988 to 2000. The results show that the hybrid model provides the most efficient estimates, and that the repeat sales model provides significantly higher total return estimates than the other two models.     

Semiparametric versus parametric hedonic wine price models: an empirical investigation

In this article, we conduct formal statistical tests to compare a semiparametric hedonic wine price model with its parametric counterpart using a Canadian data set. The relevant test results turn out to be overwhelmingly in favour of the semiparametric specification. The estimated semiparametric model also provides clear evidence of nonlinearity between wine prices and quality when other wine attributes are controlled for.     

What to show on the wine labels: a hedonic analysis of price drivers of Sicilian wines

Unlike previous literature, we construct a hedonic model of wine price that incorporates all the main categories of variables simultaneously to enable a better evaluation of their importance on wine price formation. A comprehensive model has the advantage of providing more reliable estimates of the attributes' implicit prices thereby facilitating firms' pricing and improving effectiveness of wine production and marketing decisions. We utilize two different datasets of Sicilian wines collecting data from influential wine guides. Our results suggest that wine price strongly depends on objective features such as vintage, alcoholic content, geographical origin, grape variety, producer size and cellaring potential. In addition, use of containers like tonneaux and barrique positively affects prices, whereas use of concrete containers has a negative influence. No univocal indications emerge with regard to the effect of the type of company, type of viticulture and firm age. As for sensorial characteristics, our analysis provides novel evidence of the importance of olfactory variables such as aroma intensity and the presence of particular smells in the wine. Finally, current guides’ grades and firm reputation play a crucial role in determining wine prices as well.     

通货膨胀对我国酿酒行业盈利能力影响的实证研究

2010年以来通货膨胀压力逐渐显现，作为传统意义上的抗通胀行业，研究酿酒行业的盈利变化及影响因素的研究显得较为重要。本文使用2009年一2012年的样本数据，采用聚类分析研究行业总体情况并且给出了相关的评价，同时，文章使用因子分析和多元回归分析相结合的方法来研究酿酒行业在通货膨胀背景下的盈利能力情况并找出主要的影响因素。实证结果表明酿酒行业的利润与通货膨胀成正相关，与居民消费能力情况也有着正相关性，并且发现其盈利能力主要受到了居民消费能力的影响。     

Key market values for bottled wine in an emerging market: product attributes or business strategy?

ABSTRACT

This article focuses on the emerging bottled Chilean red wine market and studies the main determinants of the consumer price of wine sold on the domestic market. A hedonic price function was estimated for a sample of 810 wines using a quantile regression (QR) model. The database contains three variable groups to explain price: objective variables (national, international and vine quality designations), subjective variables (wine score) and business strategies used by wine producers. Results show that some objective variables have a greater impact on price than the wine score (a subjective variable) and business strategies, which vary for each quartile of prices analysed. Finally, this information will allow companies to design and implement marketing strategies to inform the consumer about the importance of some variables in the price of their product.     

中国葡萄酒产业的集群式发展：现状、测度与评价

本文在回顾相关研究的基础上,运用地理集中度指数、产业集群结构效益指数、产业集群影响指数和集群专门化率4项指标,对我国葡萄酒产业集群的地理集中度和产业集群绩效进行了测度和评价。研究结果表明:我国葡萄酒产业集群发展水平较高,但呈下降趋势;葡萄酒产业的整体经济效益较2002年有了一定的提高,但产业发展相对缓慢;葡萄酒产业集群的专业化程度较高,但各产区葡萄酒产业集群的专业化程度差异明显且呈弱化趋势。因此,应从葡萄酒产业集群发展的环境、企业竞合关系和人才支撑体系等方面采取积极措施来促进我国葡萄酒产业健康快速发展。