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王蜀苏 《四川商业高等专科学校学报》2003,11(4):29-31
国家语委编撰的《普通话水平测试大纲》包括“朗读”内容。为了达到朗读的最佳效果,朗读者必须做好一系列的朗读技巧准备工作。轻音是朗读技巧之一,它在朗读中的作用是不可忽略的,也是其他朗读技巧无法取代的。研究轻音在朗读中的作用,必须分清轻音、轻声、重音的概念及关系。 相似文献
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《国家宝藏》以文物宝藏作为切入点,将传播中华传统文化作为动力,深入挖掘文物的"前世今生",将记录和综艺巧妙融合在一起,打造了一场深受人们喜爱的文化盛宴,既实现了受众对本民族文化的认同,也顺应了时代的潮流。本文将《国家宝藏》同以往文博类文化节目进行比较,从叙事、传播等方面探析该节目是如何在同类节目中实现创新和突破的。 相似文献
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Mobvista集团成立于2013年,致力于成为全球化的推动者和连接者。当前,它提供的服务包括用户增长、商业化、数据分析、云计算和弹性集群管理。Mobvista旗下品牌GameAnalytics最近发布了名为Benchmarks+的移动智能平台,它拥有每月近12万种不同游戏的超过12亿玩家的真实世界洞察力,是同类游戏中最大的游戏洞察平台之一。Mobvista集团现在在全球16个城市设有办事处,客户遍布60多个国家。Mobvista总裁曹晓欢接受《商业周刊/中文版》的独家专访,谈论整个行业的趋势。 相似文献
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国内真人秀节目刍议——《中国好声音》为例 总被引:1,自引:0,他引:1
大型励志专业音乐评论节目《中国好声音》的问世,带领中国真人秀节目走出了低谷。高水准的节目制作、创新的节目形式、完美的营销理念都是它成功的重要因素。本文以国内真人秀节目作为主要研究对象,在介绍真人秀特征及内涵的基础上,重点剖析《中国好声音》成功的原因,找到我国真人秀节目发展过程中的瓶颈问题及应对之策,以便为真人秀节目的发展提供借鉴与参考。 相似文献
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《白鹿原》纪录片在优酷土豆上独家播放,《太极》等影片套拍微电影利用新媒体渠道推广,《十二生肖》由优酷专门制作“龙的传说”系列视频节目……新媒体介入电影营销已成趋势。 相似文献
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1.美国以外最大的跨国节目制作公司:《中国达人秀》、《激情唱响》和《非诚勿扰》都源自英国Fremantle media公司,每年,它为57个国家制作9,500个小时的节目。 相似文献
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Liu Fan 《中国对外贸易(英文版)》2006,(7):6-7
Chinese advertising has long been inseparable from the Chinese na- tional culture from late Shang Dynasty and early Zhou Dynasty when Jiang Ziya beat sword to spread sound to the 21st century when the badge of Beijing 2008 Olympic Games sweeps the whole world. With cultural trait as one of its fundamental character, advertising naturally becomes one 相似文献
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《Journal of Foodservice Business Research》2013,16(2):67-86
AbstractWith the growing popularity and consumption of Chinese cuisine, it is crucial for restaurateurs to acquire knowledge of consumer expectations and dining satisfaction. The purposes of this study were: to determine patrons' perceptions and attitudes Chinese restaurant dining and to determine if there is a difference between diners of Chinese descent, other Asians, and all other patrons with regard to their expectations concerning dining at Chinese restaurants. A structured questionnaire was used to determine the dining preferences of 192 customers of eight full service Chinese restaurants. The results indicated that slightly over 60% of the respondents considered themselves to be knowledgeable of Chinese regional cooking. Fifty-one percent of the respondents felt that the food in the restaurants was similar to the food prepared in restaurants in China, Hong Kong, and Taiwan; however, 53% said the food was adjusted for American taste. Over 63% of the respondents wanted the restaurant to appear somewhat authentic. It was found that there were no significant differences between the subgroupsstudiedonthe questions. 相似文献
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我国中小企业与民营经济融资渠道初探 总被引:4,自引:0,他引:4
发展中小企业对缓解我国日益突出的就业压力具有特殊意义。中小企业发展的最大障碍就是融资困难,其存活率、信用度和三角债使得债权融资难度极大,而成功企业的高回报又使得股权融资有一定的基础。文章认为,疏通融资渠道是促进中小企业存活与发展的关键,中央和地方政府应该是中小企业融资渠道的主要疏通者;要在注重债权融资的同时,加大对创业投资的政策引导和资金支持,这是加快经济发展,缓解就业压力,全面推进小康社会建设的重要途径。 相似文献
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《中国对外贸易(英文版)》2012,(3)
The cheongsam is a body-hugging (modified in Shanghai) one-piece Chinese dress for women;the male version is the changshan(长衫).It is known in Mandarin Chinese as the qipáo(旗袍),and is also known in English as a mandarin gown.The stylish and often tightfitting cheongsam or qipao (chipao) that is most often associated with today was created in the 1920s in Shanghai and was made fashionable by socialites and upper-class women. 相似文献
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"中国品牌"的困境 困境一:品牌营销战略 雷同发达国家企业对于品牌营销战略工作都极其重视,不惜花费巨资进行品牌规划,创造出了众多各具特色,拥有巨大感染力、让人回味无穷的品牌,从而迅速占领国际市场.而典型的中国企业在品牌营销战略上没有突现特色与个性,而是盲目跟风和雷同.近年来出现一些现象足可说明,如保健品"补钙"热,服装业"保温内衣"风,彩电业"数字化"概念……太多从众、跟风,该细分的没细分,该定位的没定位.结果产品在技术、工艺、特色上没有进步,市场无序、混乱,似乎永远创不出企业的营销个性. 相似文献
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Sun Yongjian Guo Yan 《中国对外贸易(英文版)》2006,(13):16-17
Chinese Wrestling which has been exercised for thousands of years, has a history of as long as the Chinese People China's Foreign Trade exclusively interviewed 72-year old Mr. Li Baoru, Head of the Chinese Wrestling Team. He stressed: "Chinese Wrestling will not become extinct, because it is the symbol of the Chinese Spirit." 相似文献
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Matthew Marshalling 《中国对外贸易(英文版)》2005,(13)
Most of the foreign-funded enterprises in China are in fact funded by overseas Chinese. They have made indelible contributions to China's remarkable economic achievement. Their pioneering spirit has already been written into the glorious annals of China's economic development! 相似文献