全流通时期IPO抑价实证研究

本文利用统计描述与线性回归方程对全流通时期我国首次公开发行上市的82只A股抑价率影响因素进行了检验。结果表明我国IPO高抑价率主要是由投资者的非理性投资行为和热衷于新股炒作造成的,投资者的价值投资理念并没有形成。     

中国出口长期增长的实证研究

采用时间序列分析方法,利用1986—2005年的相关数据对中国的出口贸易进行实证研究发现,中国出口增长与世界进口需求的增长互动性强,国内经济增长对出口增长具有显著推动作用,与国际接轨对推动我国出口贸易的发展作用显著,但引进外资对促进出口贸易的作用不够明显,引进外资的效应没有得到很好的发挥。     

我国工业集聚与城市化关系的实证研究

运用协整检验、因果分析等动态经济计量分析方法,对我国1978-2005年的工业集聚与城市化进程之间的关系进行实证分析,分析表明二者存在着长期均衡的协同互动关系。工业集聚是影响我国城市化的重要原因,而城市化进程对工业集聚的变动也有显著的影响。工业集聚加剧了人口的集聚,构成城市集聚的基础,是城市化发展的重要推动力;城市的规模越大,人口越多,集聚性越强,对周围地区的工业向心力越强。     

煤炭资源型城市聚集经济与城市化水平研究

运用可变权系数综合评价模型对2002年中国煤炭资源型城市城市化水平进行测度;基于1999～2002年度煤炭城市面板数据,应用随机效应模型估计煤炭城市聚集经济水平;结果表明,我国煤炭城市城市空间经济结构效率和其城市化水平并不具有正相关性,许多城市化水平相对较高的煤炭城市的聚集经济较差,并没有显示出城市化经济的优势.     

工作价值观个体差异实证研究

对 316名证券业职工和管理人员工作价值观人口学特征的问卷调查显示:员工工作价值观与性别、 年龄、 职位和受教育程度均呈显著相关关系 ,并且员工工作价值观水平随年龄、 职位和受教育程度的提高而提高。这一结论表明:管理应该依据员工新时期工作价值观及其个体差异调整以往管理理念与方法。     

中国经济周期外在冲击机制的实证研究

本阐述了影响我国经济周期波动的四种外在冲击机制，利用计量经济模型研究了四种外在冲击机制对我国经济周期波动的影响，并对四种外在冲击机制的作用进行了比较，得出了以下结论：我国固定资产投资增长率对经济周期的外在冲击最大；国际经济波动对我国经济周期波动的外在冲击正逐渐增强。     

我国地方公共卫生支出区域公平性实证研究

公共卫生从性质上讲属于具有较强外部正效应的准公共物品,具有典型的非排他性,因此主要应由政府提供.在我国公共卫生主要由地方政府提供,但由于我国现行的财政体制存在着许多问题,使得公共卫生支出在不同区域以及城乡间存在着不公平的现象.应在公共财政下构建与之相应的公共卫生支出体制.     

长江上游地区城乡一体化实证研究

城乡一体化强调城乡间人口、技术、资本、资源等要素的交流、融合,但并不排斥差别,相反,这种差别是城乡之间合作、互通的基本动力,而且在科学合理的配置安排下可以转化为各自特色,促进协调发展.研究发现,在长江上游地区城乡一体化进程中,重庆和四川走在了云南和贵州的前面;处于城乡一体化的中高等级水平的地区比例,重庆和四川分别占到56.41%和42.85%.     

Analyzing interpersonal communications in industrial marketing negotiations

Given the importance of analyzing interpersonal communications is marketing negotiations, a multidimensional content analytic coding system is presented. First, specific tests of the instrument’s validity and reliability are provided. Then, in an application of the scheme in a controlled environment, insights are provided regarding what types of interpersonal communication strategies and tactics are used by marketing negotiators.     

城市化、生育政策与城乡收入差距——基于我国省级面板数据的经验研究

从内生增长和生育选择视角分析城市化、生育率和人力资本等因素对城乡收入差距的影响,并通过实证模型检验相关推论。研究发现：（1）推进城市化进程有助于缩小城乡收入差距;提高生育率会阻碍收入增长;农村生育率越高,城乡收入差距越大;生育政策提高了生育率对城乡收入差距影响的显著性。（2）城乡生育率差距越大,生育率差距变动对城乡收入差距变动的影响越小;城乡人均人力资本差距越大,城乡人力资本差距变动对城乡收入差距变动的影响越大;城市化水平越高的地区,城市化水平变动对城乡收入差距变动的影响越小。     

工作价值观个体差异实证研究——以证券业为例

对316名证券业职工和管理人员工作价值观人口学特征的问卷调查显示:员工工作价值观与性别、年龄、职位和受教育程度均呈显著相关关系,并且员工工作价值观水平随年龄、职位和受教育程度的提高而提高.这一结论表明:管理应该依据员工新时期工作价值观及其个体差异调整以往管理理念与方法.     

A communications model for marketing decisions

The purpose of this paper is to report the development of a communications model which could be helpful in making marketing decisions. The proposed model shows relationships between persuasibility, self-esteem, source credibility, and communication discrepancy. The importance of these variables is explained in the context of a general marketing situation. Because a major goal of marketing activities is to influence buyer attitudes, it is important to know how the buyer's self-esteem, the seller's credibility, and attitude discrepant communications may influence the effectiveness of persuasive efforts. Knowledge of these relationships can aid decision making on the part of manufacturers, wholesalers, retailers, and other channel members. The proposed model can be used to optimize efforts in choosing target markets, selecting advertising media, selecting price levels, developing advertising formats, and in making a multitude of additional marketing decisions.     

学校教育因素视角下的大学生犯罪原因实证研究

依据实证资料,把“社会腱”理论作为分析的理论基础,从学校教育因素的视角,具体分析了大学生犯罪的发生原因。一些负面因素弱化了大学生对学校的依恋,致其走向犯罪。欠缺的校园文化使大学生对学校教育的认同降低。尤其是人文素质教育的缺失阻碍了大学生正确信念的形成,具体包括：道德教育的欠缺无法使大学生形成正确的道德观,法制教育的欠缺使大学生的法制观念淡薄,人文教育的缺失使大学生的正确信念无法形成。     

Preliminary tests of a marketing communications model

Two experimental tests of a previously published marketing communications model are reported in this paper. Data from both experiments are interpreted as supporting basic relationships suggested in the model. Negative linear, inverted U-shaped, and positive linear self-esteem/persuasibility relationships appearing in the data are very similar to those suggested in the oroginal model. Similar relationships between communication discrepancy and persuasibility also appeared in the data as predicted. Even though the reported experiments are of a preliminary nature and are not intended to be conclusive, the resulting data are interpreted as substantiating the validity of the proposed model and as lending additional credibility to the model's use as a marketing decision tool.     

区域上市公司行业结构与区域经济行业结构关系实证研究——兼论河南上市公司后备资源的开发

通过对资本市场资源配置功能的分析,指出资本市场的发展将影响区域经济结构的调整,并通过对各地有关行业发展数据与各地相应行业上市公司分布数据的比较分析,得出各地上市公司的行业分布真实地反映了各地行业发展优势的结论。由此得到启示是：资本市场青睐体现地区优势的公司,各地应当立足于地方经济优势与特色,开发各地的后备上市公司资源,河南应据此确立本省上市公司资源培育的行业导向。     

Pricing and marketing communications: The noneconomic factors

Which noneconomic factors should be considered in pricing products and services? When and how can the pricing manager desensitize the consumer to price? These issues are examined and related to the economic factors in pricing decisions. Ten product, consumer, and psychological pricing questions are asked for the manager to answer.     

通信工程应用型特色专业建设研究

特色专业建设是提高应用型本科院校人才培养质量的关键问题。在明确了人才培养定位和办学特色的前提下,分析了沈阳工程学院通信工程特色专业的建设方向,并从建设智能电网对通信人才的需求中,结合该院优势专业和有利条件,提出了应用型特色专业的建设原则,同时对通信工程特色专业的建设方案进行了研究。     

Decoding nonverbal and vocal communications: A laboratory study

This article describes a study in which sales personnel judged the feelings of prospective buyers based upon audio-video tapes illustrating selected combinations of kinesic and vocal cues. Findings revealed significant relationships between the nonverbal cues and perceptions of the prospective buyer's attitude toward a salesperson.     

我国义务教育支出的区域公平性研究

义务教育具有明显的外部性,市场不能有效地提供,只能通过公共提供的方式。在我国,义务教育支出主要由地方政府承担,但是由于现行的财政体制存在的诸多问题,使得我国的义务教育支出在不同区域以及城乡之间存在着不公平的现象。义务教育的地区均等化是构建社会主义和谐社会的要求,应该通过中央政府的转移支付、地方政府加大资金投入力度、提高资金使用效率等途径．最终实现义务教育支出均等化的目标。     

Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

Although word-of-mouth (WOM) activity has been studied as an outcome variable of other constructs such as satisfaction, less attention has been given to the antecedents and moderators of WOM when considering WOM as a central construct. Hence, we propose a model of WOM antecedents and moderators using a meta-analytic review. The results show that all antecedents have significant effects on WOM activity, with customer commitment showing the strongest effect. The following hypotheses are also supported: (1) WOM valence is a significant moderator, (2) cross-sectional studies show a stronger influence of satisfaction and loyalty on WOM activity than longitudinal studies, and (3) studies of WOM behavior show a weaker link between loyalty and WOM activity than studies of WOM intentions. In addition, we show that satisfaction has a stronger relationship with positive WOM than loyalty, whereas (dis)loyalty has a stronger relationship with negative WOM than does (dis)satisfaction. We discuss this finding based on the different natures of positive and negative WOM. This article is based on the first author’s dissertation.