How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention

This study, utilizing construal level theory, aims to understand the underlying effect of perceived proximity to a virtual product on perceived purchase intention in the near future through perceived measurement feedback and perceived generality. This research examines a lab experiment to test six hypotheses. Results indicate that perceived proximity to virtual products enhances perceived measurement feedback and, thereby, perceived generality. In addition, perceived generality fully mediates the effect of perceived measurement feedback on perceived purchase intention in the near future when consumers interact with non-augmented reality applications. In contrast, perceived measurement feedback directly influences perceived purchase intention in the near future in AR applications. Furthermore, the absence of product in consumers’ consideration set dilutes the effect of perceived generality on perceived purchase intention in the near future when consumers interact with non-augmented reality application. This study suggests several managerial implications for AR developers and online retail managers.     

基于本质的物流网体构建设计三元论——高级物流网体的三元设计:阴流子、阳流子、TMS网系

传统物流是指物质资源和服务信息从生产场所到消费场所的流动.本质上,在需求与供应之间的联系枢纽:产—消通道乃至超级英特网上运动着的阴流子和阳流子正是物流的量子经济概念.在未来TMS网系上,纳米制造术将大尺度物体(产品)转化为量子,在网上传送并按需配置资源,同时又根据衣食住行用等的需要,将量子还原成可以使用的消费品.也就是说,从TMS网系发射端输入产品设计模型软件包,在其接收端下载设计模型软件,便可就地取材还原产品;或同时输入产品设计模型软件包与产品纳米形式,使消费者在接收端直接下载原产品.