论唐山经济型酒店品牌建设

2009年快捷酒店开始走俏唐山市场.行业的迅速发展的同时,也存在诸多问题.本文从唐山经济型酒店的发展现状入手,论述了怎样改善经济型酒店的经营管理,提高经济型酒店的竞争力,创建唐山经济型酒店品牌.     

我国经济型酒店发展探析

相对于星级酒店的不经济与低档旅馆饭店的不卫生,经济型酒店应运而生,并在短时间内迅速发展。与国外经济型酒店成熟的管理模式比较,我国的经济型酒店的管理还存在着不足。本文试图从国外经济型酒店管理的特点着手,对完善我国经济型酒店的经营管理提出建议,以促进经济型酒店的健康快速发展。     

经济型酒店海外上市融资效果分析——以华住酒店为例

正一、我国经济型酒店行业特点与融资背景(一)我国经济型酒店行业特点1.经济型酒店概念经济型酒店(Budget Hotel)是相对于全服务酒店(Full Hotel)的一种酒店形态,从理论上讲,这些酒店以优惠房价和优质服务为最大卖点,最主要的特点是功能简化,做简做精。2.经济型酒店行业特点经济型酒店在我国属于朝阳产业,随着居民收入的提高与商业的蓬勃发展,居民旅游与商务活动愈加频繁,针对价格敏感人群的经济型酒店行业顺势飞速扩张并发展成熟。经过十几年的发展,经济型酒店行     

经济型酒店成本管理的研究——以99连锁旅馆为例

自2010年起我国经济型酒店的发展速度变慢,经济型酒店的黄金时期已经过去,经济型酒店的成本显著提高、经济效益缩小,经济型酒店的成本控制显得尤为重要。本文以99连锁旅馆为例,对经济型酒店成本问题进行分析,体会99连锁旅馆使用"最小化"成本的方法来获取利润最大化,从而使本文对经济型酒店的发展具有指导意义。     

苏州经济型酒店发展现状初探

经济型酒店在欧美国家已是一种比较成熟的酒店业态,最近10年在中国获得了快速的发展,苏州以其独特的地缘优势及经济的高速发展吸引了国内外各著名经济型酒店集团的眼光,纷纷进入苏州开设分店或连锁店,开始了新一轮酒店业态竞争。本文从经济型酒店的产生及特色、国内外经济型酒店的发展概况、苏州经济型酒店快速发展的原因及发展中应重视的问题四个方面作一些分析。     

连锁酒店变相扩张模式研究——以如家酒店为例

经济型酒店是区别于提供其他非必需性酒店的一种以经济为主要目的的酒店形式,源于上世纪的美国街头市场。随着科技时代的发展,20世纪90年代经济型酒店传入中国,经过经营者不断地改良和发展,已经演变出一种相当成熟的模式。在我们国家,经济型酒店的起步较晚,但发展的态势并不输美国等最早出现经济型酒店的国家,2002年,如家集团创办的如家连锁经济型酒店在国际酒店行业市场上取得了不小的成绩,它不仅是我国经济型酒店的代表,更带动了我国酒店业的发展。     

经济型酒店Email营销策略探究

随着我国旅游业的高速发展,全国各个地区经济型酒店异军突起。经济型酒店由于受其价格低廉因素的影响,越来越受到消费者的亲睐。经济型酒店的顾客来源很大一部分来自网民,怎样通过互联网来推广自己的酒店,是经济型酒店必须要考虑的问题,本文通过对经济型酒店Email营销策略的研究,希望对经济型酒店有一定的借鉴意义。     

中外经济型酒店比较研究

随着经济发展,经济型酒店在我国遍地开花,为在市场中占据一席之地,企业间展开激烈的竞争,诸多问题也随之暴露出来。本文在我国经济型酒店与国外经济型酒店比较的基础上,对我国经济型酒店的发展提出了一些建议。     

我国经济型酒店管理的瓶颈问题及对策探析

随着我国经济发展速度的不断提升和科技水平的不断进步,经济型酒店也逐渐成长壮大,日益走上成熟化和规范化道路.经济型酒店舒适度、卫生整洁性等特性充分满足了消费者的需求,但也清晰地看到经济型酒店在发展过程中也遇到一些瓶颈.本文首先在简要概述经济型酒店的基础上,对目前经济型酒店管理中遇到的瓶颈问题进行细致分析,提出了具体对策,以期为我国经济型酒店管理和发展提供参考和经验借鉴.     

中外经济型酒店比较研究

随着经济发展,经济型酒店在我国遍地开花,为在市场中占据一席之地,企业间展开激烈的竞争,诸多问题也随之暴露出来.本文在我国经济型酒店与国外经济型酒店比较的基础上,对我国经济型酒店的发展提出了一些建议.     

酒店管理专业学生岗位实习调查研究

酒店行业发展,高素质员工的需求量越来越大,以大学生为代表的高技能、高水平的服务人员的流失率却居高不下.本文以酒店管理专业学生酒店管理岗位实习为探讨,留住酒店优秀的专业管理人才,加强校企合作,酒店提供全面的顶岗实习,尤其是管理岗位实习问题值得我们关注.     

Hotel Efficiency Analysis from the Customer’s Point of View in Romania: A Stochastic Production Frontier Approach

The purpose of this article is to measure the efficiency of hotel units in Romania from the customers’ point of view and to identify factors that explain the differences in efficiency between hotel units. A stochastic production frontier is estimated together with a technical inefficiency model using cross-sectional data from 622 hotel units in Romania. The results show that the average efficiency is high. However, there are significant differences between hotels in different regions and with different star ratings. The most influential factor affecting efficiency is the online visibility of a hotel unit on social media platforms and on travel planning sites. The study’s results offer insight for hotel decision-makers to be able to improve the perception of hotel efficiency by taking appropriate action to meet customer needs.     

浅谈酒店员工流失的现状与原因

目前,酒店行业员工流失严重,特别是酒店企业中具备丰富的经验并掌握了一定的服务技能和理念的核心员工。酒店员工流失的主要原因是:酒店的管理体制不科学;社会观念存在的误区;毕业生与企业之间的理念差异;社会保障体系不完善;酒店之间的竞争加剧和企业内部沟通不畅等等。酒店解决这一问题的主要对策有:提高员工满意度;建立酒店人才数据库;实行"管理练习生"制度;对酒店员工实行绩效管理;提高对员工的责任心等等。     

Boom and Gloom

We study the performance of investments made at different points of an investment cycle. We use a large data set covering hotels in the United States, with rich details on their location, characteristics, and performance. We find that hotels built during hotel construction booms underperform their peers. For hotels built during local hotel construction booms, this underperformance persists for several decades. We examine possible explanations for this long‐lasting underperformance. The evidence is consistent with information‐based herding explanations.     

Accounting for the furniture,fittings & equipment reserve in hotels

The somewhat idiosyncratic accounting procedure of maintaining reserves to fund furniture, fittings and equipment (FF&E) capital expenditure in hotels mediated by a management contract is examined. Five research objectives have been pursued: (i) ascertaining contrasting motives of owners and operators with respect to FF&E reserve accounting; (ii) determining FF&E reserve accounting approaches adopted in hotels; (iii) determining the amount assigned to FF&E reserves in hotels; (iv) determining the sufficiency of FF&E reserves in hotels; and (v) appraising the degree of ease with which hotel operators can draw on FF&E reserve funds. These objectives have been pursued through the analysis of qualitative field data as well as survey data collected in Australia and New Zealand. The study’s more significant findings include the determination that, consistent with the wishes of operators, maintaining cash funded FF&E reserves is the most popular approach (particularly in small hotels). It has also been found that FF&E reserves are 40 per cent underfunded. This deficiency beckons a question over whether hotel FF&E reserve accounting serves any meaningful role.     

Toward a Theory of the Intraurban Market for Hotel Services

The article proposes a discrete choice framework for looking at the intraurban market for hotel services. Like most real estate products, hotel services are highly differentiated. Thus, every hotel operator faces a downward-sloping demand function and, in line with microeconomic tradition is assumed to select a profit-maximizing room price. Optimal price determines quantity of services and thus also fixes the optimal occupancy. The demand for a given hotel's services is a product of the urban area's total hotel market size and the hotel's discrete-choice market-share function. Profit maximization cannot be computed in closed form; therefore, it is simulated. Simulations yield optimal room price as well as occupancy, for high-, medium-, and low-quality hotels, while keeping size constant. As expected, simulation results show that high-quality hotels are constrained by size, especially when the market is up. Those of low quality are constrained by insufficient demand, especially when the market is down.     

我国产权式酒店发展的现状及对策

近年来,随着我国经济持续高速发展和旅游观念的日渐成熟,产权式酒店在我国悄然兴起。作为一种新型的旅游产品,产权式酒店的市场有待成熟和规范。本文阐述了产权式酒店的发展优势以及在我国发展的可行性,并分析了我国产权式酒店存在的问题和解决思路及对策。     

酒店基层员工心理资本对工作倦怠结构影响研究

依据长沙市高星级酒店的基层员工调查数据,运用单因素方差分析、相关系数和多元回归模型等统计方法,考量酒店基层员工的工作倦怠结构及其心理资本的影响.结果表明,酒店基层员工的工作倦怠程度总体偏高,且工作倦怠中的低效能感在其结构性特征中表现突出,即在性别、年龄、学历上低效能感存在显著差异,在工龄上去人性化存在显著差异;心理资本在缓解工作倦怠上,对去人性化、情感衰竭、低效能感的作用程度依次降低.     

The differential effect of environmental dimensionality,size, and structure on budget system characteristics in hotels

Whilst the service sector is a major component of world economies, research into, and thus our understanding of, how management control systems function in the service environment is limited. To advance our knowledge and understanding of the role of budgets in service organizations, this organizational level study extends prior manufacturing context research investigating the influence of contextual variables on budget system characteristics (BSC) to hotels. Since the nature of service firm operations is highly dependent on the external environment, perceived environmental uncertainty (PEU) is likely to be a key contextual variable. Consistent with the organizational theory literature, this study conceptualizes PEU more correctly as a multi-dimensional construct and seeks to ascertain the influence of components of PEU on the BSC of hotels, the chosen service industry. Based on a sample of 106 hotels and using path analyses, the results indicated that: (1) different dimensions of PEU have differential effects on BSC and organizational structure, (2) hotel size has a significant effect on BSC, (3) hotel size does not significantly influence structure, and (4) hotel organizational structure has significant influences on BSC. The finding for PEU raises implications for future researchers studying PEU.