An assessment of the use of partial least squares structural equation modeling in marketing research

Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research—despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers’ choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions.     

“经济人”假设是普遍适用的吗？——公共选择理论中的“经济人”假设评析

“经济人”假设是当代西方经济学研究与发展的理论前提,是在自由的经济制度下,保证最大化实现个人利益的同时,并能够增进社会集体福利的抽象假说。公共选择理论把“经济人”范式引入了政治决策领域,拓宽了经济学研究的视野。但是这种方法论上的创新存在着许多不合理的地方。公共选择理论的“经济人”假设,已经将“经济人”道德层次的社会属性抽取掉了;在强调不同市场环境下决策者的品行不变性的时候,却忽视了决策环境和决策影响的变化;尽管注意到了外部性对集体选择行为过程的影响,但是客观上却又混淆了公共品和私人品的区别。这样公共选择理论就不可避免地在“经济人”假设的移植使用上走了片面化、表面化的形而上学的路子。     

成功其实并不难——专访河南新天科技有限公司董事长费战波

郑州高新区科技创业中心主任王飞的热情介绍,已让河南新天科技在记者脑子里印象深刻。而约好两个小时的采访,一不小心就在新天科技呆了6个小时,采访无话不谈,参观深入到角落。这么些年东奔西跑,少有这样的机会,能够从容透彻地采访、体会、感悟一家企业和他的创业团队。更加让我印象深刻的是,在对费战波董事长6个小时的接触过程中,     

蒙古国"汉语热"的成因及对策

文章从政治、经济、文化、语言及就业等五个方面分析了造成蒙古“汉语热”的主要原因，并据此提出了应对的九项措施，最后呼吁要把对外汉语教学工作当作一项事业来抓，要抓住机遇，实事求是地开展蒙古的对外汉语教学工作，推进蒙古对外汉语教学事业的发展。     

为什么说转变经济发展方式已刻不容缓

目前我国强调转变经济发展方式的历史背景在于国际和国内的双重压力。从外部压力来看,我们面临着金融危 机、气候变化、能源资源和粮食安全这四大难题;从内部压力来看,我们面临着责任约束、环境约束、资源约束和土 地约束这四大挑战。从金融危机、减排承诺、高度耗能和耕地红线这四个视角来分析,转变经济发展方式已经刻 不容缓了。     

改革开放为什么是广东“先吃螃蟹”

中国改革开放汹涌澎湃的浪潮最早在广东掀起,源于中国面对的国内、国际环境发生了重大变化,国内要求改善生活水平的压力日渐增大,计划经济模式已经困难重重,国际上世界新技术革命日新月异,和平与发展成为全世界人民的迫切要求与主流。同时,广东毗邻港澳,自然资源丰富、海外侨胞众多的优越条件和人民群众"穷则思变"的危机感与紧迫感,也是重要原因之一。     

情怀从来不会老去——读王向峰诗集《雪花不愿飘落》

王向峰作为学者诗人,旧体诗与新体诗同作,已出诗集多部。他的新体诗中多蕴古典情韵。从他的新诗集《雪花不愿飘落》中,能见他在大自然中感悟生命,在历史文化中吮吸营养,极显平常心与不了情．守望诗怀的本真情愫,以文雅的诗语,表现了特有诗风情韵,是诗坛上特有的一份可贵成果。     

中国近期不会出现严重的经济波动--通过经济波动趋势分解进行的分析与证明

利用高—低中点法和H—P滤波法对我国GDP增长率序列进行了趋势成分和波动成分的分解，并比较分析了趋势成分和波动成分的基本特征，说明中国经济的周期波动将不可避免。但严重的经济波动甚至大萧条不会发生。     

Investigation of giving behavior to united way using log-linear modeling and discriminant analysis: An empirical study

Giving behavior toward a charitable organization is modeled by two different procedures: discriminant analysis and a log-linear model. Although the discriminant procedure is beter known in marketing, the log-linear approach has less restrictive model assumptions and may more accurately represent the conceptual basis of consumer decisions. Two situations are considered: (1) a simple binary classification of the giving decision, and (2) a three-group case of no gift, small, and large gift. Utilizing a large data base and a holdout sample for comparative purposes, the log-linear procedure is found to be an attractive alternative to discriminant analysis in terms of correct classification of individuals. Research support for this study was provided by the School of Business, University of Louisville