The response of the ‘new consumer’ to promotion in the transition economies of the former Soviet Bloc

Before the collapse of communism, promotion in the former Soviet Bloc functioned more as either propaganda or generic information rather than what marketers would call marketing. Today’s “new consumer” in these transition economies, however, is being forced to integrate Western-style promotion with traditional suspicion of marketing, all in systems that have transitioned more in some countries of the region than others. What does this mean for the multinational marketer? What old and new characteristics of the consumers in that region will force marketers to adapt their approach to promotion? Through research propositions this conceptual paper explores major themes of consumer behavior specific to the transitioning economies of the area, proposing, rather than answering, the right questions marketers need to ask about new target markets. For managers, the article offers implications and recommendations derived from these questions.     

The ‘Myth’ of Human Resource Management in Chinese Enterprises

This study examines changing labour-management practices in China's state-owned enterprises (SOEs) in comparison with those in joint ventures (JVs). Based on a sample of 62 firms in seven Chinese major cities, it explores the degree to which HRM practices are a ‘myth’. The researchers carried out semi-structured interviews with managers and other employees at all levels. The role of trade unions and workers' congresses are also examined. The results show that the ownership type, size of the firm, and its location are important factors affecting the extent to which these enterprises have adapted to market-orientated HRM practices. The study concludes that most firms have not fully made this adaptation, and that even where it has been taken up, it has in many cases only been done so partially due to organizational inertia, amongst other factors.     

The dynamics of the Chinese film industry: factors affecting Chinese audiences’ intentions to see movies

This study attempts to understand the dynamics of the rapidly growing Chinese film industry by relying on a revised reason action model that uses a data-mining approach with aggregated data to examine the determinants of people’s intentions to see movies. The results show that attitude towards seeing movies indicated by online film ratings, collective norms represented by box-office performance and Academy Award win(s) significantly predict intentions to see movies. In addition, a movie’s year of release, star power, country of origin, adaptation from a novel and status as a sequel were significant predictors of aggregated intentions.     

The Prevalence and Impacts of ‘Envelope Wages’ in East–Central Europe

ABSTRACT

To evaluate the prevalence and impacts of the illegitimate wage practice where employers pay formal employees both a declared wage and an additional undeclared ‘envelope wage’, a survey involving 10,171 interviews across 10 East–Central European nations is reported to evaluate its commonality and evidence from 313 interviews conducted in Moscow to analyse its impacts. Finding that 10% of employees were paid envelope wages during 2007 amounting on average to two-fifths of their gross wage, and that this arrangement has deleterious implications for both employees and the economy, the article concludes by discussing how it might be tackled.     

The effect of win-back investment on lost consumers’ intention of reinitiating relationship

This research studies the effect of win-back strategy on reinitiating brand-consumer relationship (BCR) by examining three commonly adopted strategies, namely apology, tangible reward, and privilege. Empirical findings demonstrate that these strategies have different effects on consumers’ intention of reinitiating relationship (CIRR). More specifically, whereas consumers will show positive CIRR if a transgression brand employs the strategies of apology, tangible reward and privilege, consumers’ perception of apology has the most significant effect. In addition, this study also tests the moderating role of brand relationship quality on CIRR. Results show that if the brand-relationship quality prior to brand transgression is high, win-back strategies will have more positive effects on CIRR, and vice versa.     

The transatlantic business community faced with US direct investment in Western Europe, 1958–1968

This article examines the position of US and European business in the debate about American direct investment in Western Europe in a historical perspective, from the establishment of the Common Market to the introduction of US regulation of foreign direct investment (FDI) a decade later. Based on abundant and diverse archival documents, it sheds new light on the process of Americanisation and contributes to existing research on transnational networks, by revealing the active role industrial leaders on both sides of the Atlantic played in shaping the political responses to problems raised by the American firms’ massive presence in the Common Market.     

Owls,larks, or investment sharks? The role of circadian process in early-stage investment decisions

Investors in early-stage companies want to detect and select high-potential opportunities to maximize their long-term returns. However, in uncertain and risky early-stage investment contexts, company information is often opaque, and decision-making timeframes are compressed. Although there is an abundance of prior work on how investors make structured decisions based on their experience and expertise, there is a very limited understanding of how time-based factors can sway investment decisions. The circadian process is the 24-hour sequence that serves as an individual's internal timer influencing not only sleep cycles, but also attention and performance on a wide range of cognitive tasks. Understanding how the circadian process impacts early-stage investment holds implications for optimal investment decisions. We build on social cognitive theory and propose that investor-level factors (i.e., chronotypes) and environmental factors (time of the day) interact to influence the amount of information investors search for, and consequently, their investment decisions. We hypothesize and find that investors are influenced by the time of day they make early-stage investment decisions. Lark investors make better investment decisions in the morning, whereas owl investors make better decisions in the evening. Information search effort mediates this relationship.     

The myth of big data: Chinese advertising practitioners’ perspective

A qualitative study was conducted to explore Chinese advertising practitioners’ perceptions and interpretations of big data in the Chinese market. Twenty-two in-depth interviews were conducted to collect the data. Four overarching themes emerged regarding the interviewees’ perception of the Chinese advertising market, the definition of big data, the application of big data and the future development of big data. Based on the themes, a theoretical framework was developed to demonstrate big data's application and development in the Chinese market. Theoretical and practical implications were offered.     

The New Face of Philanthropy: The Role of Intrinsic Motivation in Millennials’ Attitudes and Intent to Donate to Charitable Organizations

Nonprofits must gain millennials as lifelong donors for future sustainability. The current study aims to analyze the millennials and their intrinsic motivation (Deci et al., 1994), attitudes toward helping others, attitudes toward charitable organizations (Webb et al., 2000), and millennials intent to donate (Bearden et al., 1984) to these organizations. Results indicate that intrinsic motivation is moderately and positively related to attitudes toward helping others. Attitudes toward charitable organizations is moderately strong and positively related to intent to donate. Suggestions toward engaging and motivating millennials include volunteer work that is interesting, enjoyable and valuable to millennials. This study supports previous research on millennials while providing new avenues to engage them such as technology-based solicitations, generational comparative analysis, and intracohort analysis. The implications of this study suggest innovative ways of fundraising such as crowdfunding and social alliances that not-for-profits can tap into to motivate millennials to donate their time and money to their causes.     

Comparing Academic Entrepreneurship in Europe – The Case of Sweden and Ireland

One of the greatest challenges facing European economies is the comparatively limited capacity to convert scientific breakthroughs and technological achievements into industrial and commercial successes. As a result, there is growing awareness of the proactive approach being undertaken by academic institutions, with many adopting a direct entrepreneurial role in collaborating with industry. This paper examines the activities of those academics involved with industry within two small European countries, namely Sweden and Ireland. In particular, it discusses and contrasts the extent to which academic entrepreneurship (i.e. all commercialisation activities outside of the normal university duties of basic research and teaching) has developed. It examines the influence of gender, age, previous entrepreneurial experience, work experience and university environment on the entrepreneurship activities of a sample of academics in both countries. The results demonstrate that there is considerable entrepreneurial experience among academics in both countries, and that this translates into a high degree of involvement in "soft" activities such as consultancy and contract research, but not into organizational creation via technology spin-offs.     

Standing in the shadow of the corporation: women’s contribution to Swedish family business in the early twentieth century

This article investigates the role of wives in the Swedish business elite in the early 1900s, through letters and diaries. The Swedish case is particularly interesting, since the country has a long tradition of successful corporate families. The corporate wife was expected to perform duties linked to the family business. To get more directly involved in the firm, the husband had to give his permission. By offering support the wife could gain tacit knowledge of her husband’s work. Her emotional efforts influenced the achievements of the family business, sometimes even its survival.     

Europe’s Search for Superstar Firms: The Puzzle of European Champions

Intereconomics - Europe appears to be on a quest for so-called ‘European champions’. These firms have become a symbol and measure for European competitiveness. To date, we know little...     

Who Feels Credit Constrained in Europe? The Role of Social Capital

This paper analyzes the influence of social capital in consumers' perceptions of their borrowing constraints, which affect numerous financial decisions. Social capital is a multidimensional concept that concerns consumers' ability to obtain benefits from their engagement in social activities and social networks. To test the hypotheses, we rely on data from the European Social Survey. The results indicate that the four indicators of social capital (bonding capital, bridging capital, trust in people, and trust in institutions) are negatively associated with perceived borrowing constraints, and that some of these associations are moderated by income. The relationship of bonding capital with perceived borrowing constraints appears to be stronger than that of bridging capital, and trust in people reveals a stronger association with the outcome variable than trust in institutions. These results suggest several implications for practice and theory.     

Rejoinder to Hunt’s ‘The bases of power approach to channel relationships’

Abstract

The critique of Blois and Hopkinson presented by Hunt is examined. Hunt argues that Blois and Hopkinson: make criticisms of the power-base approach in channels of distribution research; that these criticisms can be categorised under five headings; and, that each of these criticisms is suspect. This rejoinder examines each of Hunt’s claims and argues that they are not fully convincing.     

The relationship between CIO’s presence in the top management team and IT’s contribution to corporate innovation: An empirical study

This study investigates the impact of CIO’s presence in an organization’s top management team (TMT) on the contribution of information technology (IT) to corporate innovation. A new theoretical model is proposed based on the literature review. Through a survey of 120 CIOs of Chinese companies, we examine a series of hypotheses developed based on this model. Our findings reveal significant influences of CIO’s presence in the TMT on IT’s contribution to corporate innovations. The findings also suggest that such impacts are mediated by TMT’s IT knowledge. Furthermore, we find the significant moderating role of TMT’s risk appetite, i.e., when the executives are more willing to take risks, the relationship between CIO’s participation in TMT and the importance of IT to innovation is more significant. Theoretical contributions and practical implications of these findings are also discussed.     

Would you work abroad? The effect of English proficiency on Chinese employees’ willingness to accept international assignments

The process of globalization has led to a considerable number of expatriates working abroad. In this article, we investigate whether those with a higher level of English proficiency are more willing to accept international assignments. To examine our hypotheses, we conducted a time-lagged survey of 239 employees from Chinese multinational corporations (MNCs). The results reveal that employees’ English language proficiency is positively related to their willingness to accept international assignments, and that their openness to corporate globalization mediates this relationship. In addition, employees’ foreign language anxiety (FLA) moderates the mediating effect of English language proficiency on willingness to accept international assignments via openness to corporate globalization. Implications and future research directions are discussed.     

The geography of public services employment in Europe: concentration or dispersion?

It is widely known that the location of public services generates, directly and indirectly, important economic effects. The objective of this article is to examine the spatial distribution of employment in public services in 124 European regions in order to detect the existence of some pattern of spatial location. To do so we employ various exploratory spatial analysis techniques, such as the calculation of the Moran's I and the Geary's C statistics. The results obtained highlight the existence of remarkable differences among the European regions, and more concretely between the Scandinavian and the Mediterranean regions, differences that deserve further study.     

The growth of UK companies and their contribution to job generation, 1985–1987

Theories of firm growth are reviewed and various models examined. The firm growth and job generation process in the UK over the period 1985–87, is examined empirically, by using the very large data files of the Dun and Bradstreet credit rating organisation. In the analysis, four computer processes were carried out; the sorting and matching of files, the cleaning of the data, the validation of the cleaned data, and the scaling up the results. The final adjusted data were grossed-up to provide an overview of the growth and job generation potential of UK firms. This is compared with past results for the periods 1971–81, and 1982–84. Small firms performed well, providing 48% of all new jobs, although consisting of only 21% of all employment in 1985. The 1000+ employee range provided only 13% of all new jobs over the period, although consisting of 37% of all employment in 1985. An overall trend of positive performance in smaller firms, and negative in larger firms was apparent. The 20–49 employee cohort performed unusually poorly in firm and job creation, against the expected pattern. The effect of takeovers, mergers and rationalisations on employment was examined. As expected, there was negligible restructuring of small firms, but over 5% of employees in the largest 1000+ cohort were involved in some form of reorganisation.In this and the two previous studies for 1971–81 and 1982–84, we found a consistent pattern of small firms as net generators of jobs, and large firms as net losers. This overall net behaviour is essential for the overall stability of the population, and can not be seen in good or bad terms. Bolton in 1971 found that the UK had an unduly small and weak small-firm sector. That trend to concentration is being reversed.This research was supported by the Department of Employment, Small Firms Division.     

Headquarters parenting advantage in Chinese MNEs: The moderating role of top managers’ political and International experience

This study explores the relevance of top management teams’ experience to support the headquarters parenting advantage in the context of Chinese multinationals. Specifically, it studies how the political and international experience of headquarters’ top management teams moderates the relationship between headquarters involvement in knowledge transfer processes – a key aspect of value creation in the parenting advantage logic – and the extent of reverse knowledge transfer from subsidiaries. Based on the data from two complementary surveys of senior managers in 99 Chinese multinationals and managers in their 177 subsidiaries, our analysis indicates a contrasting effect of top managers’ experience as their political experience weakens, but their international experience strengthens the positive effect of headquarters involvement in reverse knowledge transfer. This study contributes to the parenting advantage logic, by introducing the relevance of different top managers’ experiences, and to our understanding of top management teams in the context of both reverse knowledge transfer and Chinese multinationals, particularly by showing the important implications of top management teams’ experience for Chinese enterprises’ international strategies.