International entrepreneurship research in emerging economies: A critical review and research agenda

This article systematically reviews and critically examines international entrepreneurship research in emerging economies (IEEE research), and articulates its importance, timeliness and relevance in consideration of the growing influence of emerging markets in the global economy. A systematic analysis of eighty-eight journal articles published over the last two decades reveals that IEEE research is a vibrant and rapidly growing stream of the broader international entrepreneurship (IE) domain, and that it is methodologically and topically diverse. Our review also shows that IEEE research has a limited presence in premier journals, is highly skewed in its geographic coverage, and is somewhat fragmented. We therefore inventory and critically evaluate the extant IEEE research with the aim of increasing its quality, coherence, scope, and impact. On the basis of our critique, we develop an ambitious research agenda that addresses a number of emergent global phenomena and raises exciting new questions for scholars in entrepreneurship, international business, and other related disciplines.     

Agility and flexibility in international business research: A comprehensive review and future research directions

This study explores 134 articles on agility and flexibility research published in the top-nine international business (IB) journals. Accordingly, we critically analyze, map and structure flexibility and agility research in IB, and synthesize the findings into an integrative framework. The paper identifies a wide range of definitions of the concept and a lot of work on its conceptualization. However, studies at the individual and institutional levels of analyses are scarce, and the concept is under-theorized, as there is a dearth of real theoretical underpinnings in this research stream. Thus, in addressing this gap, more qualitative and interdisciplinary research is needed.     

Emerging markets research: Trends, issues and future directions

We survey recent research on emerging markets (EM) within the fields of economics, finance, international business and management. To do this, we reconfigure the Journal of Economic Literature (JEL) classification system to provide a comprehensive list of the topics that have been studied, and we combine it with the main journal ranking methodologies to identify the journals in which significant contributions to EM research have been disseminated. We highlight the areas of greatest interest and those that have received relatively little attention to date. The suggested topics for future research include: Data and methods; market efficiency, risk-adjusted returns and risk premia; exchange rate volatility and firm-level exposures; classification systems, clusters and networks; firm-level internationalisation; international business strategy; attracting and benefiting from FDI; corporate and institutional governance; and behavioural perspectives, culture and the demise of the representative agent.     

Experience and a firm's performance in foreign markets: A commentary essay

Wu and Lin (2010) extend several prominent themes in the experience and subsidiary performance literature in their empirical examination of the foreign expansion of Taiwanese MNEs. This commentary essay considers the themes in Wu and Lin (2010) against the backdrop of the considerable volume of research that has been conducted on experiential learning and firm performance in both the international business and strategy literatures. Five weak axioms about the relationships between experience, foreign market entry strategy, and performance emerge in this review. Based on these weak axioms, the commentary concludes that scholars need to concentrate future research on understanding the management and process-related issues that concern the effective management of a firm's experiential learning processes to foster better capability and knowledge development from a firm's experience, as well as translate such developments into improved performance prospects for a firm.     

Global cities: A multi-disciplinary review and research agenda

Multinational enterprise (MNE) location decisions are central to international business (IB) scholarship and research shows that global cities are key MNE investment locations. Despite growing awareness of their importance to MNEs, most literature on global cities resides outside the IB domain. To provide IB scholars with a foundation to advance global city research, we conduct a multi-disciplinary review of top journal articles organized into three themes: the nature of global cities, MNE strategic decisions in global cities, and outcomes of MNE investment in global cities. We use this framework to synthesize findings, discuss theoretical implications, and provide future research directions.     

Ownership control of foreign affiliates: A property rights theory perspective

This paper applies property rights theory to explain changes in foreign affiliates’ ownership. Post-entry ownership change is driven by both firm-level characteristics and by the differences in the institutional environments in host countries. We distinguish between financial market development and the level of corruption as two different institutional dimensions, such that changes along these dimensions impact upon ownership change in different ways. Furthermore, we argue that changes in ownership are affected by the foreign affiliate’s relatedness with its parent’s sector, as well as by the affiliate’s maturity. We use firm level data across 125 host countries to test our hypotheses.     

Co-evolution of emerging economy MNEs and institutions: A literature review

This paper provides a review of the existing literature about the co-evolution of emerging economy multinational enterprises (EMNEs) and institutions and proposes directions for future study. We find that many existing studies involving the institution-EMNE relationship focus on the impact of institutions on EMNEs, and the research on their co-evolution is very limited in terms of emerging economies involved and theories and research methods applied. Given varieties of the institution-EMNE relationship we call for more studies by applying more contextualized theoretical perspectives and innovative and multiple research methods to advance our knowledge about the topic.     

Empirical models of manufacturer-retailer interaction: A review and agenda for future research

The nature of the interaction between manufacturers and retailers has received a great deal of empirical attention in the last 15 years. One major line of empirical research examines the balance of power between them and ranges from reduced form models quantifying aggregate profit and other related trends for manufacturers and retailers to structural models that test alternative forms of manufacturer-retailer pricing interaction. A second line of research addresses the sources of leverage for each party, e.g., trade promotions and their pass-through, customer information from loyalty programs, manufacturer advertising, product assortment in general, and private label assortment in particular. The purpose of this article is to synthesize what has been learnt about the nature of the interaction between manufacturers and retailers and the effectiveness of each party’s sources of leverage and to highlight gaps in our knowledge that future research should attempt to fill.     

Talent management motives and practices in an emerging market: A comparison between MNEs and local firms

This paper compares the differences in talent management motivations and practices between MNEs and local firms in the emerging market of Turkey. It uses institutional theory and the resource based view of the firm to explain these differences. Examining data from 201 firms the findings show significant differences between the talent management motives of MNEs and local firms, with MNEs having more tactical motivations for their talent management systems. The study also shows significant differences in the talent management practices between MNEs and local firms, with MNEs implementing more robust systems of talent management overall. The findings indicate that the motives for TM and the practices that are pursued by organizations are society-bound. The study of TM motives and practices has to be framed within the context of the institution as this shapes the way in which actors perceive and respond to environmental and organizational stimuli and the extent to which they seek to protect the rules that shape and structure their environments.     

International entrepreneurial opportunity: A systematic review,meta-synthesis,and future research agenda

Journal of International Entrepreneurship - In recent decades, the concepts of international entrepreneurial opportunity (IEO) have attracted the consideration of many scholars and have...     

Seeking greener pastures: a theoretical and empirical investigation into the changing trend of foreign direct investment flows in response to institutional and strategic factors

A generic theoretical model is proposed that provides a holistic conceptualization of the phenomenon of changing trend of FDI flows. Integrating both institutional and strategic factors, a rationale for such a change is provided, and the circumstances under which future shifts might take place are identified. A collection of criteria and incentives that various host governments and their agencies must provide to attract FDI are outlined. Several propositions that lead to empirically testable hypotheses are developed from this model. Statistical evidence is then provided of a shift in FDI flows, and the change in their determinants, by empirically analyzing investment by US multinational enterprises into Western Europe and Asia over the 20-year period, 1981–2000.     

Understanding perceived retail crowding: A critical review and research agenda

Perceived retail crowding is an important, but under-researched construct in marketing research. It has been found to influence a number of retail outcomes. However, the limited empirical studies in this area have not just produced seemingly contradictory results, but have also used different conceptualizations of the construct. This paper provides an explanation of the construct of perceived retail crowding and reviews the empirical studies in the area so as to integrate the knowledge that may help in understanding of consumer behavior in crowded retail settings. The paper also presents directions for future research and managerial implications.     

Partner nationality, market-focus and IJV performance: A contingent approach

This study examines how Taiwanese firms engaging in various types of international joint ventures (IJVs) have performed in China, and how different types of market-focus affect IJVs’ performance. Based on the IJV classification scheme suggested by [Makino S., & Beamish P. W. (1998). Performance and survival of joint ventures with non-conventional ownership structures. Journal of International Business Studies, 29(4): 797–818], this study outlines and examines three categories of IJVs, according to partner nationality: Taiwan-Taiwan (T-T) JVs, Taiwan-Local (T-L) (China) JVs, and Taiwan-Foreign (T-F) (third-country) JVs. We propose two hypotheses, with associated sub-hypotheses, to examine the major effects of partner nationality on performance, as well as the moderating effects of local market-focus on the relationship between partner nationality and performance. Through the analysis of 236 Taiwanese JVs in China, we find that (1) T-L JVs perform better than T-T JVs and T-F JVs; (2) T-L JVs focusing on the local market do not perform better than those focusing on foreign markets; and (3) T-F JVs focusing on foreign markets perform better than those focusing on the local market.     

Marketing channel relationships in China: A review and integration with an institution-based perspective

Because marketing channel research is predominantly conducted in the Western world, marketing channel theories and practices may not be generalizable to Chinese markets. Despite the rapid growth of Chinese economies and their increasing importance to the global economy, our understanding of marketing channels in China is limited. This research reviews and integrates studies of marketing channels in the Chinese context. From an institution-based perspective, we develop a set of propositions focusing on issues such as guanxi, trust and dependence. We explore the impact of Chinese institutional environments (regulatory, normative and cultural) on marketing channels. Lastly, we offer suggestions to help firms adapt their channel operations to Chinese markets.     

Town centre management in the UK: A review,synthesis and research agenda

Despite rapid growth in the number of town centre management schemes in the UK there have been few attempts to consider this topic from an academic perspective. This article develops a typology of town centre management schemes, based upon a comprehensive review of existing literature. The criteria of organizational structure and resource origin are identified as primary influences in the initiation and development of such schemes. The article concludes by outlining a research agenda which considers both local governance and spatial and temporal themes in the initiation and development of town centre management. The analysis of such factors is vital to a fuller understanding of this area.     

Gender in international business journals: A review and conceptualization of MNCs as gendered social spaces

The paper reviews 105 contributions published in journals pertinent to the field of International Business (IB) between 1991 and 2014 and details four main conceptualizations of gender: how women are compared against men, how gender is treated as a control variable and a cultural macro variable, and how gender is 'done' in international organizations. The review reveals that positivist epistemological assumptions dominate the IB field and that the current understanding of gender is limited. To advance the research, the paper develops the notion of MNCs as gendered social spaces and explains why the IB field would benefit from a more nuanced understanding and incorporation of gender relations into its analyses and discussions. The paper outlines theoretical and methodological advances associated with the reconceptualization of MNCs as gendered social spaces.     

The new generation of millennial entrepreneurs: A review and call for research

Entering the third decade of the new millennium, the millennial generation is stepping into their most productive stage of life. We have witnessed a number of exemplary millennial entrepreneurs, such as Mark Zuckerberg, founder and CEO of Facebook. The world’s economy is evolving fast and presenting distinct entrepreneurial opportunities to millennials across the globe. It is critical that scholars of international entrepreneurship explore the new breed of millennial entrepreneurs and contrast them across generations and countries. Regrettably, the extant literature comes up short in fully addressing the new generation of entrepreneurs. We call for immediate scholarly attention on millennial entrepreneurs as they are in substantive ways unlike all earlier generations. We urge researchers to explore the unique characteristics of millennial entrepreneurs, their influence on entrepreneurial motivation, orientation, opportunity discovery and exploitation process, and the global ambition of their entrepreneurial ventures.     

A comprehensive review on logo literature: research topics,findings, and future directions

ABSTRACT

Logos as a visual cue can help firms communicate their unique identities and capture consumers’ attention. Despite the importance and prevalent use of logos, the logo literature remains fragmented. Hence, this article attempts to provide an overarching research framework based on an extensive and comprehensive review of the existing logo literature. Specifically, we review 124 studies published in business journals over the past 30 years, and classify them into six major research topics: 1) theoretical foundations, 2) logo design/redesign, 3) basic logo elements, 4) additional logo elements, 5) outcomes of logo use, and 6) practical applications of logo use. Finally, we suggest future research directions for academics and provide practitioners with guidelines that help manage logos for their businesses.