Promoting SMEs in Africa

ABSTRACT

Under colonial rule, sub-Saharan Africa was self-sufficient in food production, and much produce was exported from Africa to Europe. Prior to obtaining independence, in 1957, Ghana-formerly British West African Gold Coast-had one of the most prosperous economies on the African continent. The same is true for Togo, which was administered as part of Afrique Occidentale Française from World War I until its independence in April 1960. Since these two countries obtained independence, however, Indigenous population growth has not been matched by a growth in agriculture and business activity. Today, both Ghana and Togo are net importers, even in basic grains. Can government policy help?     

我国第三方物流市场结构的探讨

本文运用产业组织理论分析了我国第三方物流的市场结构,指出了在我国第三方物流中低端市场的竞争过度和高端市场竞争不足、非资产型物流服务不足的现状,并提出了改善此现状的建议。     

Ghanaian exporters’ international experience and performance: the mediating role of export commitment

The existing literature provides mixed findings regarding the impact of international experience on export performance. One of the reasons for these mixed findings could be the intervening mechanisms that influence international experience – export performance relationships. We examine one factor, namely export commitment. Drawing from the resource-based view, we examine how the interaction between international experience and export commitment enhances export performance. Based on a sample of 116 Ghanaian exporting firms, the findings suggest that export commitment significantly mediates the association between international experience and export performance. We make two key contributions: first, we provide understanding of how international experience contributes to export performance – through enhancing export commitment. Second, we provide evidence from an under researched geographical context, namely Ghana. Thus, we extend the existing literature to sub-Saharan African countries.     

Entrepreneurship and innovation in Ghana: enterprising Africa

This study adopts a multi-level theoretical framework to examine data from 496 entrepreneurs in Ghana. Seven types of innovation activity are analysed against three categories of variables: the characteristics of the entrepreneur, the internal competencies of the firm, and firm location. Across all respondents, the incidence of incremental innovation was far greater than novel innovation. The extent of innovation was related to the education level of the entrepreneur. Firm size and involvement in exporting were positively related to innovation, but firm growth is less systematically so. Innovation was greater in firms located in conurbations compared to firms located in large and small towns. We conclude with suggestions for policy to promote entrepreneurship and innovation in Ghana.      

SMEs’ Financing and Banks’ Profitability: A “Good Date” for Banks in Ghana?

Small and medium enterprises (SMEs) are the core of most economies and are a major source of economic growth. In recent times, banks have been actively involved in the financing of SMEs through the provision of loans to this sector. This paper investigates the impact of SMEs financing on banks’ profitability in Ghana. The study employed the fixed effect model as the main regression tool. The study result reveals that SMEs significantly contribute to banks’ profitability in Ghana. Interestingly, transaction cost in administering SME loans was insignificant in all the models. Higher inflation reduces the real value of the loan and erodes the interest returns on the total credit to the SMEs. Conversely, growth of GDP enhances the growth of the bank profit.     

Internet-Based Relationship Marketing: A Sub-Saharan African Perspective

Establishing, maintaining, and enhancing relationships over the Internet have progressively gained global attention. Nevertheless, the dawn of this modernization draws many theoretical debates and practical concerns, some of which have received little research attention, especially within the Sub-Saharan region of Africa. On this premise, we explored the contemporary practice, challenges, and benefits of Internet-based relationship marketing (RM) within the Ghanaian telecommunication industry. Expert interviews with 12 employees from four telecommunication firms elicited a wealth of experiential data analyzed thematically to understand the practice, challenges, and emerging benefits of Internet-based RM. Our findings suggest that issues of privacy concerns, erosion of face-to-face communication, and the tendency of unsolicited communication do not necessarily militate Internet-based RM within the Ghanaian telecommunication industry. We also identified emerging benefits, including online “virality,” a discovery environment, and improved firm reputation. We suggest enhancing online personalization through empathy, creating value with analytic information and managerial openness, and supporting enhanced knowledge development within the area. Directions for future studies include the possibility of comparative studies across service industries and examining the role of content marketing in Internet-based relationships. The challenge of exploring Internet-based RM was similar to hitting a moving target, as the use of the Internet for relationship marketing activities is constantly evolving. Additionally, our findings and conclusion are confined to the knowledge contribution of the experts interviewed. As one of the few studies within the Sub-Saharan region, we expand contributions from the Sub-Saharan domain. The findings of this study also bring to light new insights for establishing, maintaining, and enhancing Internet-based relationships.     

Problems of large‐scale fashion designers in Accra,Ghana

A survey was conducted to investigate the problems faced by large‐scale fashion designers in Ghana. Data were analysed using the Statistical Package for Social Sciences (SPSS). The problems the respondents encountered were manpower, economic, logistic and social. Additional training in fashion design outside Ghana and a high level of education were identified as assets in the export trade. Suggestions to the Ghanaian Government and other stake holders, to improve the fashion industry and thus enable the industry to contribute effectively to the realization of the economic goals outlined in ‘Ghana’s Vision 2020’ (development plan), are discussed.     

An Evaluation of Marketing Practices in Banks in Ghana

ABSTRACT

This study ascertains the extent to which the marketing concept has been adopted and implemented by banks in Ghana. It addresses a gap in an area that is currently under researched and provides insight into the banking services industry in a developing country. All sixteen licensed banks in Ghana were included in this study. The data was collected through in-depth interviews and self completed questionnaires. The results suggest that marketing departments in the banks are organised mainly within headquarters and headed by marketing and advertising/public relations managers. The marketing activities in the banks are associated with the stage where marketing orientation is perceived as advertising and public relations. There is a partial lack of marketing culture in the banks. The total and formal acceptance and understanding of the marketing concept is at an embryonic stage in the evolutionary process.