Factors influencing visitor travel to festivals: challenges in encouraging sustainable travel

This paper examines how visitor travel-mode choices to festivals are formed and how sustainable travel could be encouraged. The empirical analysis focuses on Hay Festival of Literature and Arts using semi-structured interviews with visitors. Themes and topics explored through the interviews were informed by theories of travel behaviour. Findings highlight a range of external and internal factors influencing visitor travel-mode choices, which are closely interrelated. External factors reflect environmental elements related to the location and type of overnight accommodation, festival location, travel time and quality of public transport services. Internal factors include autonomy in travelling different routes and times, travelling with young children, cost of travel and physical-health and mobility issues. An additional internal factor was routine use of the car and extension of this behaviour when travelling to the festival. Based on the consolidation of the empirical findings, this paper also proposes a new theoretical framework for capturing a more comprehensive understanding of event related travel decisions. To encourage further sustainable travel, festival organisers and policy makers should not only focus exclusively on travel time and cost but consider a wider array of factors that are unique to festivals and their geographic locations.     

Cross-cultural negotiations in the hospitality industry: the Japanese market

The growing importance of travel and tourism to the economy of the United Kingdom is widely acknowledged. The increasing contribution made by travellers from Japan to the income of this industry has also been acknowledged. The authors review the guidance given in the literature to those responsible for negotiations with representatives of the Japanese market and compare this with their own findings obtained from interviews at senior management level in London hotels for which the Japanese market represents a significant proportion of their business. It emerges that certain guidelines can be identified which will help managers in the hospitality industry prepare themselves for negotiations with the greater probability of a successful outcome.     

Managing business travel: Developments and dilemmas in corporate travel management

Work organizations today often depend on communication and interaction between persons working in geographically dispersed locations. As a consequence, business travel has increased considerably over the past few decades, and large companies and public authorities often employ travel managers to implement efficient travel routines. The present paper investigates the professional practice of travel management. Using interviews, policy documents and existing literature, it examines recent developments in this field and identifies a number of dilemmas and challenges that travel managers experience in their attempts to control travel behaviour and travel costs in their organizations. These dilemmas occur in travel managers’ relations with other stakeholders in the business travel process - travellers, senior managers, suppliers, and travel agents. An additional dilemma concerns the role of ‘virtual meetings’ (via telephone, video or the Web) and their potential to serve as substitutes for or complements to travel and face-to-face meetings.     

The repeat travel market for Taiwan: A multi-stage segmentation approach

Despite the importance of market segmentation, the growth of the travel and tourism industry in Taiwan, and the repeat travel phenomenon in tourism, relatively few studies have examined the behavior of repeat travelers in the East Asia region. The present study was designed to fill this gap. This exploratory study applied multistage segmentation in the context of repeat travel behavior to Taiwan. It examined the socio-demographic profile, trip characteristics and expenditures of Taiwan inbound repeat travelers. The results indicated that nationality, income, type of travel arrangements and information search behavior significantly affected repeat travel behavior. In terms of travel expenditures, males spent significantly more than females. Those travelers between 40 and 60 years old tended to spend the most when they visited Taiwan compared to other groups. Chinese travelers were most likely to have traveled to Taiwan more than once among all nationalities compared in this study. Those from Korea and Japan spent the most money among all nationality groups. This study provided several significant implications for the marketers of tourism in Taiwan.     

The use of eLearning strategies among travel agents in the United Kingdom,India and New Zealand

ABSTRACT

This study explores the use of eLearning courses created by destination management organizations for education and certification in the travel trade. Phone interviews were conducted with travel agents based in the United Kingdom, India and New Zealand to identify knowledge upgrade strategies with regard to tourism destinations. The study evaluates the rates of current usage and awareness of eLearning courses about tourism destinations among agents in the three countries.     

Identifying value conflicts between stakeholders in corporate travel management by applying the soft value management model: A survey in South Africa

Four stakeholders are involved in corporate travel: management, travellers, travel suppliers and travel management companies. A successful corporate travel management process is dependent on cohesion of values between these stakeholders and pursuit of common goals. Value conflicts can influence the effective management of the process. The purpose of the study was to propose a model which recognises value conflicts, the interdependence of stakeholders and incorporates common goals. The so-called ‘Soft Value Management Model’ was selected and conceptualised in the context of corporate travel management. This study defined and surveyed each stakeholder group in terms of their values and objectives on travel management information; travel policy and compliance; travel management company partnerships; and travel expenditure processing. Quantitative and qualitative techniques were used. The results show that value conflicts exist between stakeholders. The model provides a theoretical foundation against which an effective travel management process can potentially be measured.     

The development of an optimal multiple channel strategy model for travel agencies' tourism business excellence

Research explaining how respective reasons for multiple channel strategies emerge in the travel agency industry is lacking. The study addresses this problem by considering internal organizing motivations and external environment uncertainties, exploring prevalent channel selection and performance techniques, and setting up indices for an optimal channel strategy model useful to travel agencies. From qualitative in-depth interviews with 15 experts and quantitative surveys of 304 travel agencies, we found that environmental uncertainty and organizational motivation crucially affect the intention of multiple channel selection that results in expected channel performance. There is an imperative need for Taiwan's travel agency industry to have a multiple channel strategy model.     

Opening the online marketplace: An examination of hotel pricing and travel agency on-line distribution of rooms

This paper studies the optimal pricing strategy of a hotel that establishes an online distribution channel through cooperation with an online travel agency (OTA). The OTA promotes the hotel and sells hotel rooms through its website and receives commission from the hotel for rooms sold. Through a sequence game model, this paper derives the optimal decision on the unit commission of the hotel and the optimal response of the OTA to that commission. The paper notes management implications, including (1) occupancy rate of a hotel before opening online marketing is an important metric for securing cooperation with an OTA; that is, a hotel with lower occupancy rates is more inclined to cooperate with an OTA to achieve an improvement in profits; and (2) a hotel is inclined to establish an online channel through an OTA with many online customers and/or few listed hotels.     

Self-efficacy mechanism at work: The context of environmental volunteer travel

Abstract

As public funding to support nature conservation continues to decline, building a commitment to ecological restoration through volunteer travel is key to addressing a range of environmental concerns. This study contributes the first utilization of Bandura’s self-efficacy (SE) mechanism in the context of environmental volunteer travel demonstrating how environmental stewardship, hedonic experience, and environmental SE relate to one another in this particular setting. The study results suggest that while environmental volunteer travelers appear to be driven by one’s beliefs that participation in ecological restoration is a worthwhile activity; motivations to participate in ecological restoration projects can be strengthened or weakened depending on the promise of hedonic experiences. These results shed light on the likely shift in what motivates young adults to engage in travel and volunteering in ecological restoration projects around the world. This is important because a better understanding of what can persuade young adults to travel and engage in ecological restoration enables for the tailoring of environmental volunteering programs to meet individuals’ expectations.     

Political travel constraint: The role of Chinese popular nationalism

This study extends the leisure constraint model by examining the role that popular nationalism has in Chinese outbound travel. Using a case study approach based on the 2012 Diaoyu/Senkaku Island Incident between China and Japan, the study demonstrates how Chinese popular nationalism has the potential to shape the geopolitical environment of all outbound Chinese tourism. The study proposes a new model that can be used to illustrate how popular nationalism may affect bilateral tourism in other settings. Findings of this study offer important insights for both scholars and practitioners contributing to the understanding of the impact of Chinese popular nationalism on bilateral tourism flows.     

The role of perceived behavioural control in the constraint-negotiation process: the case of solo travel

This study extends the leisure constraint-effects-mitigation model to the perceived behavioural control (PBC)- constraint-negotiation model by adding PBC. Three competing models were tested to determine which model best fits the data. Results suggested that PBC mediates the relationship between motivation and negotiation, and there is a direct path from motivation to participation. Findings contribute to deepening and broadening the theory of leisure constraint negotiation because the new variable was successfully added to the original model and the model was extended to new settings (i.e. solo travel and non-Western).     

The provision of travel advice to tourists and travellers: The legal implications in New Zealand

Obtaining travel advice prior to departure is a recommended prerequisite in minimising any detrimental effects that may cause harm to unsuspecting travellers. Tourists may seek travel advice from a variety of different sources. Thus, the quality of travel advice that is obtained would vary according to the knowledge and experience of the source that provides that information. This paper examines the legal position of the providers of travel advice in relation to the information that they may give to travellers in New Zealand. The legal implications and repercussions of providing travel advice can vary according to the source of the provision and expectations of the public. With generally no legislation specifically enacted for the provision of travel advice, it is the common law, as handed down by the courts, and the civil statutes that, to a large extent, provide a possible solution to a situation of this kind. Strangely, in some instances, not providing any travel advice at all may be a viable option for certain travel providers in order to avoid severe civil penalties that may arise when doing so. Although this paper focuses mainly on the laws applicable in New Zealand, the law of contract is similar in most common law countries and thus has an international application. However, local legislation may amend or modify the common law to suit its local environment.     

The green globe programme: Developing a greener future for travel and tourism

This paper examines the concept of sustainable tourism planning in New Zealand and its relationship to the Resource Management Act. The paper considers the public sector planning responses towards tourism development issues within the context of New Zealand's Resource Management Act, and the ability of these organisations to respond to tourism issues. It argues that the absence of a national vision for tourism is a major constraint on achieving sustainable tourism options at the regional and local level because the Resource Management Act s principles of sustainable planning are not guided by any national policy or strategy. By using a postal questionnaire, the paper provides the first in-depth analysis of planners responses to tourism and their ability to integrate tourism into the planning process within New Zealand. The paper also expands the arguments initially developed by Dredge &; Moore (1992) on the lack of integration in relation to tourism and planning.     

Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents

ABSTRACT

Destination management organizations (DMOs) have an important role in engaging stakeholders in collaboration. Collaborating with stakeholders is useful for both stakeholders and destinations. However, it takes time and needs rigorous coordination to avoid conflicts with stakeholders. This study measures travel agencies’ attitudes towards engaging in online collaboration with DMOs for marketing purposes. It incorporates collaboration and technology acceptance models to predict the attitudes and intentions of travel agents using structural equation modeling. Data were collected from travel agents in Cairo, Egypt, using the random sample technique. This study will be useful for travel and tourism stakeholders and governmental marketing bodies.     

Constructing a risk management indicator model for travel agencies: a resource integration perspective

ABSTRACT

This study integrated resource-based theory and resource dependence theory, and introduced risk management on Taiwan's travel agencies. First, through in-depth interviews with experts and content analysis, preliminary items were generated. Second, using the modified Delphi method to converge expert consensus, and 7 facets with 37 items was formulated. Next, the criteria in the various levels were weighted through the Analytic Hierarchy Process and ranked. This study result showed that priority operating risks for Taiwan's travel agencies were financial risks, competing risks and supply chain risks. This study found can be used by travel agencies in risk management and competitive strategies.     

The Entitled Tourist: The Influence of Psychological Entitlement and Cultural Distance on Tourist Judgments in a Hotel Context

This research examines how a tourist’s degree of psychological entitlement (sense of deservingness) influences their responses to hotels that differ in cultural distance. Using a visit to China by Western tourists as a context, an experiment shows that entitled tourists respond more negatively to high cultural distance hotel environments compared with low cultural distance environments. Results are mediated by tourist irritation. Research contributions include demonstrating how entitlement moderates cultural distance effects, revealing tourist irritation as a mechanism that explains these effects, and showing how psychological entitlement influences how tourists react to hotel environments when visiting a foreign destination.     

The Effect of Cultural Distance on Tourism: A Study of International Visitors to Hong Kong

This study focuses on the impact of cultural distance on the behavior of international pleasure tourists who visited Hong Kong. It analyzes data drawn from the Hong Kong Tourism Board's Visitor Profile Report, and tests whether cultural distance has a similar impact on behavior as noted in previous studies examining physical distance. The study concludes that cultural distance exerts a modest impact on such attributes as demand, travel party composition, trip profile, behaviors, expenditure and satisfaction.     

The effect of trust on value on travel websites: enhancing well-being and word-of-mouth among the elderly

Despite older adults’ potential for engagement in e-commerce, there is limited understanding of what makes them achieve well-being while using a travel website. In addressing this research gap relating to older adults’ travel website experiences, this study highlights the important role of trust generating value in the context of travel websites. Specifically, this paper examines the relationships between trust, functional and hedonic values, well-being, and word-of-mouth (WOM). We analyzed 300 older adults in the United States (US) who used travel websites and purchased package tours, employing the structural equation modeling technique. The results show that trust significantly influences both functional and hedonic values, both of which result in well-being. Interestingly, hedonic value has a stronger effect on well-being than functional value, leading to WOM.     

The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels

Websites have become a channel for tourism enterprises to market and sell their services online. These enterprises are committed to improving their online services to retain customers and improving their competitiveness. This study aims to measure the effect of website quality dimensions on customer purchasing behaviour, and how this behaviour affects customer electronic (e)-loyalty. It compares the perceptions of 275 customers of travel agencies and 355 hotels using structural equation modelling. Findings revealed that website quality dimensions significantly affect the customer purchasing behaviour. The study highlighted the dimensions with a negative effect to help managers improve their website quality.     

When,where, and with whom during crisis: The effect of risk perceptions and psychological distance on travel intentions

We investigate how risk perceptions and psychological distance impacted people's travel intentions during Covid-19. Our findings reveal that traveling to a high-risk destination increased people's risk perceptions of Covid-19, and their risk perceptions at the destination, which, in turn, reduced people's travel intentions. We identify temporal, spatial, and social distance (the “when, where, and with whom” of traveling) as moderators of these effects; while social distance moderates the effect of risk, on risk perceptions, temporal and spatial distance moderate the effect of risk perceptions on travel intentions. We outline theoretical contributions and implications for tourism during crisis.