Use of and satisfaction with managed health care benefits: a comparison by gender

Abstract: This study examines whether the use of and satisfaction with managed health care benefits differs for men and women. The findings indicate that there are significant differences in both use of and satisfaction with managed care. Further analysis shows income level is a mediating factor in how men and women fare in their experience with managed care with regard to access and cost of care. Although access to health care appears to be linked to both gender and income, problems with care received are linked to income level rather than gender.     

Nursing: the lost commodity in managed care or marketing health care agencies and the professional nursing shortage

It is essential for Hospital organizations today to have an in depth appreciation for Marketing strategies and practices when dealing with their patients. The most effective first line of defense and action to ensure the highest level of health care service and value for consumers are nurses. This article will explore the essential sophisticated business and marketing role that nurses can play to achieve patient satisfaction.     

学术型创业家与企业绩效的关系研究

This study attempts to identify factors influencing the performance of enterprises established by academic entrepreneurs(AE) and to explore the relationship between these factors and enterprise performance. To this end, the authors propose a three-dimension model consisting of academic entrepreneurs’ personal traits, human capital, and the entrepreneurial environment. Data of 84 AEs from 12 Chinese universities are used to empirically test and improve the model. Theoretical contributions and implications are also discussed.      

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures

Despite the growing application of augmented reality in advertising, there is limited understanding about how customers respond to their interaction with the augmented reality advertising and how it differs from a standard paper-based advertising. Augmented reality ads are immersive, interactive, and lifelike, which means they may help companies create an emotional connection with their customers. The authors test if customers would respond in terms of emotional and affective intensity differently to augmented reality versus standard paper-based advertising. The results of two laboratory studies that consider physiological measures of arousal (galvanic skin response), self-reported measure of affect intensity and willingness to pay show that the higher willingness to pay for customers exposed to augmented reality as opposed to standard paper-based ads is driven by the physiological arousal, but not by the self-reported affect intensity and that processing fluency possibly underlies consumer’s enhanced emotional responses toward AR. These results suggest that replacing traditional advertisements with augmented reality advertisements enhances customer physiological responses and willingness to pay, with possible implications on customer segmentation and marketing communication.

     

Conceptual and mathematical model for quality improvement in health care

Numerous studies have shown that implemented models for quality assurance or improvement in healthcare facilities differ, even those models that are based on the same guidelines, i.e. standards, regulations or concepts. The cause of diversity in implemented quality models could be found in the process of translating guidelines into the implemented model for quality assurance or improvements in healthcare facilities, while neglecting processes of healthcare facilities that are not clinical processes, but still responsible for the quality of healthcare services. Therefore, this research recommends a conceptual model that should be a link between guidelines, implemented models and mathematical models derived from the conceptual model, which could provide a means of evaluating quality values of any part of the healthcare organization.     

Employment benefits: A comparison between academe and industry

While educational institutions appear to be more generous in providing benefits, it seems that food-service firms are more likely to pay 100 percent of the cost     

International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China

This study presents the development and application of a new measure of international entrepreneurial capability. The data were collected from manufacturing firms in China, both traditional exporters and born global firms. Five key dimensions of international entrepreneurial capability were identified from the capability and entrepreneurship literature. After scale purification and validation, this new measure was used to examine the relationship between international entrepreneurial capability and global market performance. Born global firms are statistically different from traditional firms along three dimensions: international learning capability, international networking capability, and international experience. Implications and future research directions are then provided.     

The relationship between satisfaction and loyalty: A mediator analysis

This study proposes a multiple mediation model to analyze the relationship between satisfaction and loyalty. The study's contribution to the literature is to examine, empirically, the main antecedents and determinants of this endogenous variable in greater depth. Thus, the research fills a gap in the literature through its analysis of the mediating role of perceived switching costs and the perceived lack of attractiveness of alternative offerings. This study applies variance-based structural equation modeling via partial least squares to a sample of 785 customers from 74 insurance companies in the service sector. The results show that perceived switching costs – to a greater extent – and the perceived lack of attractiveness of alternative offerings – to a lesser extent – are significant mediators in the relationship between satisfaction and loyalty.     

Organic consumerism: A comparison between India and the USA

This study is an investigation of consumer perceptions relating to organic food products based on the factors of the theory of planned behaviour and protection motivation theory with consideration of the variances in culture and economic conditions in two different countries viz. India and the USA. The study also examines how these factors affect consumers purchase intention of organic food in developing (India) and developed (USA) countries. Results of multi-group moderation and multi-group moderated mediation analysis with the data collected from India (n = 714) and the United States (n = 656) using an Amazon Mechanical Turk (MTurk) show the existence of significant difference in the proposed relationships viz. Responsive efficacy → Attitude, Responsive efficacy →Purchase intention, Responsive efficacy → Perceived behvioural control, Attitude → Purchase intention, and Perceived behvioural control → Attitude with respect to the country type (i.e. India and USA). Further, attitude and perceived behavioural control perfectly act as mediators for both the country samples. Outcomes of this study recommend for marketers and promoters of organic food products to consider the consumer culture and settings behind the landscape they live in.     

A market-level model of relationship regulation

This research examines the moderating effects public policy has on relationship strength in a relationship marketing context. Prior research suggests that many positive outcomes emerge from forming inter-firm relationships, yet few examine potential negative outcomes such as anti-competitive behavior. This paper examines what happens to both positive and negative outcomes, when close inter-firm relationships are regulated directly by public policy. It is found that regulations intended to protect consumers and small retailers from anti-competitive behavior are effective in reducing the negative outcomes of such behavior, yet they simultaneously have an unintended effect of dampening the positive outcomes that close inter-firm relationships provide.     

Modeling online advertising: A cross-cultural comparison between China and Romania

Culture and advertising are intrinsically linked. Recent years have witnessed growing interest in examining the mechanism and influence of online advertising. However, the foci of most studies have been on the USA or other developed countries. Little is known about online advertising in developing countries. The purpose of this study is to investigate consumers' beliefs and attitudes toward online advertising (ATOA) across different cultures such as China and Romania. Among the major findings, (1) all five belief factors (i.e. information seeking, entertainment, economy, credibility, and value corruption) were statistically significant predictors of ATOA, (2) ATOA was a statistically significant predictor of both online ad clicking and frequency of online shopping, and (3) as compared to the Chinese, Romanians tended to hold a more positive attitude toward online advertising and were more likely to click advertisements, whereas Chinese were more likely to buy online than Romanians.     

Neoliberalism and health care

Within the context of globalization, health care reform is occurring around the world. This paper explores the neoliberal mind set shaping health care reform in the UK, Canada, United States, Australia and New Zealand. Neoliberalism is comprised of three principles: individualism, free market via privatization and deregulation, and decentralization. After describing the nature of a health care system that is shaped by those embracing this mind set, an alternative approach is introduced that could bring dignity and a human face to health care. The basic premise of the paper is that we must broaden our analysis of health care by understanding and challenging the neoliberal mind set.     

Congruence in the assessment of service quality between employees and customers: A study of a public health care delivery system

Using social information processing theory, we examined the congruence between employee and customer assessments of organizations' service quality. The setting was a public health care delivery system. Contrary to expectations, employee assessments of service quality were lower than those of their customers. Also unexpectedly, employees with professional training had less congruent assessments than other employees. As expected, employees with longer tenure and those in departments with stronger customer service work climates had more congruent assessments relative to their customers. The results have implications for both management theory and for managers interested in developing customer-centered organizations.     

Firm-employee relationship strength—A conceptual model

This paper posits a model of firm-employee relationship strength that permits the future measurement of an index of the strength of intra-firm relationships between the firm and the employees of that firm. The relationship marketing literature currently provides no clear direction as to how to represent and measure the strength of firm-employee relationships. The proposed model emerges from an examination of previous marketing and non-marketing literature through exploration of possible concepts to represent measuring strong and productive work relationships, focusing on relationship strength as the construct of interest. The review of the literature on the concept of relationship strength results in the development of an index model of firm-employee relationship strength predicted by cooperation, balanced power, communication, attachment, shared goals and values, trust and the absence of damaging conflict. The article concludes with a list of contributions that the model provides to the relationship marketing literature, as well as suggestions for future research. This includes examination of the impact of the relationship that a firm has with employees on external firm relationships, most particularly with customers.     

A systematic review of the relationship between international diversification and innovation: A firm-level perspective

We conduct a systematic review of the relationship between international diversification (ID) and firm-level innovation (I), considering articles published between 1989 and 2020. The relationship between international diversification and innovation strategies is dynamic and complex, and recent evidence challenges the traditional notion that upgrading firm-specific advantages through technological innovation can be sufficient to guarantee international firm growth and performance. We develop a unified framework that integrates findings from extant ID-I research while also proposing new avenues for further research on topics such as: how firms deal with potentially conflicting ID-I goals, how underlying firm motives shape the interactions between these goals, and how new technologies and institutional dynamism increasingly influence the ID-I relationship. We also discuss how and why the new contexts in which decisions are made, together with the prevalence of relatively newer types of firms (e.g., those associated with global value chains, latest wave of emerging market multinationals, digitalized service MNEs), require a more modern conceptualization of the ID-I relationship.