A Cultural Encounter through Volunteer Tourism: Towards the Ideals of Sustainable Tourism?

International volunteering is increasingly recognised as a form of alternative tourism. However, the nature of the ‘alternative’ experience gained, and the ensuing narrative between host and volunteer, remains under-explored in published research, especially in volunteer tourism research within a cultural context in a developed nation. This paper examines the nexus between volunteer tourism and cultural tourism in the search for alternative and sustainable experiences through tourism. Qualitative research using in-depth interviews, diaries and participant observation was conducted to examine the pre-, during and post-trip experiences of 12 Australian visitors undertaking organised volunteer activities in an indigenous Maori community in the North Island of New Zealand during January 2005. Members of the indigenous Maori community were also interviewed to provide an important host perspective. Findings suggest that the nature of the interaction and cultural experiences gained were perceived as mutually beneficial and seemingly different from those gained from traditional cultural products. In particular, the volunteers experienced an alternative Maori cultural product and engaged in a different narrative with their Maori hosts through their volunteer work, one rich in authentic cultural content, genuine and reflective of modern Maori life in New Zealand society.     

Seasonality in New Zealand Winery Visitation

Summary

Seasonality is a major issue in tourism management; however, the implications of seasonality for wine tourism have only received limited attention. Arguably, because of the interaction between seasonal patterns of consumer demand with the inherent seasonality of vineyard work and wine supply means that seasonality issues may be even more problematic for wine tourism than other forms of tourism. The article provides the results of a national study on wine tourism in New Zealand. The article highlights the seasonal nature of visitation and suggests a number of marketing strategies by which some of the effects of seasonality may be overcome in terms of both target markets and the improved management of human resources.     

Visitation of tourism attractions and tourist expenditure patterns ‐ repeat versus first‐time visitors

Marketing wisdom suggests that it is less expensive to reattract previous customers than to acquire new ones. Yet, few tourism destinations are actively trying to understand their current visitors in order to more effectively market to them. The present study analyzes international repeat and first‐time visitors to Rotorua, New Zealand, in order to gain insights into their respective visitation patterns of tourist attractions in the area, as well as their trip and expenditure patterns. The results of this study indicate that there are significant differences with regards to trip characteristics, and it offers a few insightful differences with respect to the attractions frequented.     

The Buried village,New Zealand – An example of dark tourism?

In 1886, the explosion of Mount Tarawera resulted in the loss of 150 lives and the burial of the village of Te Wairoa, the base from which tourists had visited the Pink and White Terraces, a silicone-stained natural formation then advertised as one of the natural wonders of the world. Since 1931, the buried site has itself been a tourist attraction and Smith and Croy have argued that it serves as an example of “dark tourism”. This paper uses a different methodology to argue that Lennon and Foley's original definition of dark tourism is precise, that the buried village of Te Wairoa does not meet that specification, but does support the model suggested by Sharpley, that the site's characteristics are those of grey tourism supply. However, the findings derived from a sample of over 600 respondents indicate that sites are complex packages of potential experiences, and are potentially multi-faceted in terms of the experiences they offer. It is also suggested that cultural components might play a role in the experience of what is “dark” about a site.     

Bicycle tourism in the South Island of New Zealand: planning and management issues

Several emerging trends are pointing to the re-emergence of the bicycle as an important leisure and recreational transportation mode. Yet little research has been conducted into cycling within a tourism context. This paper examines the increasing phenomenon of bicycle tourism by defining bicycle tourists and bicycle tourism from a demand perspective, and describes the characteristics, infrastructure and travel behaviour associated with bicycle tourism through the examination of data collected on independent cycle tourists in the South Island of New Zealand. It illustrates through performance-importance analysis, the areas of major concern in the planning and management of bicycle tourism, and recommends that a demand side perspective is needed if the supply side of the industry is to be sustainable in the future. It makes recommendations for the future planning and management of bicycle tourism in New Zealand that may be of interest to countries currently developing cycle tourism.     

Resilience and sustainability: a complementary relationship? Towards a practical conceptual model for the sustainability–resilience nexus in tourism

“Sustainability” has endured as an important concept for tourism scholars, and volumes have been written about how to achieve this holy grail of the tourism industry. Sustainable tourism destinations are often promoted as the ethical choice for discerning travellers, with some marketers taking full advantage of the widely acknowledged ambiguities implicit in the term. More recently “resilience” has generated appeal in the academic tourism literature as a term that might capture core aspects of sustainability, while acknowledging the considerable influences that multiple contexts have on the capacity of communities to adapt and ultimately sustain their tourism enterprises. The resilience concept encompasses an inclusive and integrative “social ecological systems” approach which gives it a firm interdisciplinary underpinning in its application in tourism. While in a tourism context sustainability and resilience are kindred terms, relatively little scholarly effort has been committed to a critical treatment of these concepts. Addressing this deficiency, we present a conceptual model to discuss the relationship between sustainability and resilience in tourism. Drawing on examples from New Zealand's nature-based tourism sector, this conceptual paper explores the insights that a critical treatment of the sustainability–resilience nexus might offer both academics and practitioners in the field of tourism studies.     

Assessment on and Perception of Visitors' Environmental Impacts of Nature Tourism: A Case Study of Zhangjiajie National Forest Park,China

This paper examines trampling impacts on vegetation and soil as well as visitors' perception of these impacts in Zhangjiajie National Forest Park, China. Results indicate that visitor usage is proportionate to trampling impacts, with the two most used trails–Yellowstone Village Trail and Gold Whip Stream Trail–having the highest values in Soil Impact Index (SII) and highest rate of scarred trees. Vegetation and soil near 'Treasure Box for Celestial Books' are the most impacted with the Impact Vegetational Index (IVI) being 87.50% and SII being 2.27, respectively. This spot has the highest level of unacceptability. However, visitors' perceptions of the impacts on their hiking satisfaction are not always consistent with the actual physical deterioration. The unacceptability level for 'Gold Whip Crag' was much higher than 'The General Rock' despite the latter having higher IVI values than the former. It is argued that visitors' perceptions of recreation impacts could be influenced by the interaction of IVI, SII, and the size of the area impacted. Other factors such as visual sensitivity and social elements could also have an effect on visitors' judgements. Finally, this paper proposes management strategies for improving the park's visitor and environmental management.     

Leisure corporations,beer brand culture,and the crisis of masculinity: the Speight’s ‘Southern Man’ advertising campaign

Leisure corporations and their brands are becoming increasingly signified to represent certain values and attitudes towards leisure and particular aspects of identity. One popular leisure product and practice is beer and its consumption, which also plays a role in constructing identity and, more specifically, masculinity. Within the context of contemporary promotional culture, beer advertising serves to reproduce the cultural links between masculinity, sport/leisure, and the consumption of beer, which form a theorised ‘holy trinity’. In this paper, we focus on Speight’s, one of New Zealand’s renowned breweries and beer brands, to explore the ways in which its promotional culture illuminates notions of a crisis of masculinity. Our multimethod, qualitative approach combines contextualisation with the critical textual analysis of two advertisements from the ‘Southern Man’ television campaign and interview data obtained from one key cultural intermediary, the campaign’s creator. From this, our analysis elucidates three key dimensions about the important role of the Speight’s ‘Southern Man’ advertising campaign as a site for understanding masculinities, in addition to how they are constructed and, ultimately, how they embody a crisis of masculinity. The first is the campaign’s exploitation of societal cleavages. The second is the campaign’s explicit use of nostalgia. And the third is the campaign’s omission of ‘other’ masculinities.     

World Heritage Listing and the Evolving Issues Related to Tourism and Heritage: Cases from Australia and New Zealand

The relationship between heritage and tourism at Word Heritage Sites is thought to be particularly problematic. Yet, each year more heritage sites gain this status. This paper explores the issues that emerge between tourism and heritage at two heritage sites, one with World Heritage listing and the other embarking on the application process. Interview data were collected in relation to the Royal Exhibition Buildings and Carlton Gardens (REB), Australia and Oamaru's Historic Precinct, New Zealand; secondary data were used to contextualise the findings. The findings of the two case studies indicate that the process, and outcomes, of World Heritage (WH) status influence the nature of the relationship between heritage and tourism. The findings of this case study analysis indicated that prospect of WH listing seems to be a catalyst for decision-making and developing networks between the various stakeholders of heritage and tourism, but heritage stakeholders seem to be grappling for power at this time. Once the listing process is successful, heritage then seems to gain the balance of power, and tourism seems to be less successful in controlling the situation. Further research is warranted on this topic to explore whether the findings from two sites can be generalised to other heritage sites.     

“It’s freedom!”: examining the motivations and experiences of coastal freedom campers in New Zealand

Little is known about the motivations and experiences of freedom campers – travellers who choose to camp in open public spaces rather than formal campgrounds. In particular, the ‘freedom’ in their practices has not been examined – despite this concept being central to tourism, and leisure activities more generally. This article fills a gap in knowledge by describing the perspectives and behaviours of freedom campers, and by analysing the freedom(s) they experience. It focuses on the New Zealand context, where freedom camping is increasingly popular, especially at the coast. Over summer 2014–2015, we surveyed freedom campers at beachfront sites in three case study areas. The 61 participants characterised coastal freedom camping as a place-based activity, centred on locations offering views and leisure opportunities. Camping sites were typically selected on the basis of place appeal, recommendations and opportunity, rather than prior planning. Respondents indicated that freedom camping is a choice, and one that is often exercised alongside stays in formal campgrounds. Vehicle-based camping was understood to entail spontaneity, flexibility and mobility – inter-related benefits often labelled ‘freedom’. Participants valued the ability to travel without a fixed route, and to make opportunistic stops. They were also able to choose between sites offering privacy and spaciousness, and those offering social opportunities. The freedom of being able to camp without charge received inconsistent levels of emphasis. We conclude that freedom camping can be understood as offering a form of autonomy encompassing freedom from external constraints, as well as freedom to explore and to escape.     

Comparative Review of Research on Environmental Impacts of Tourism in English and Chinese Literatures

China is experiencing an increasingly high level of recreation and tourism use of its environments but only limited studies of the environmental impacts of tourism have been published. This paper is based upon a collection of research papers on the environmental impacts of tourism in English and Chinese, especially research on carrying capacity and the physical impacts of tourism. The paper compares the characteristics of research in English and Chinese literatures. It shows that China lags behind the western world in this research field. Chinese researchers need to: (1) be more critical of the feasibility of carrying capacity applications; (2) introduce new technologies in their research on vegetation and soil; (3) know more about the buffering effects of different kinds of tourist trails such as boardwalks, concrete trails, cross-tie trails, cobble trails and so on; (4) try to shed light on possible positive impacts of tourism; and (5) pay more attention to the protection of environmentally sensitive areas. The paper also discusses the dilemmas of research on carrying capacity and environmental impacts.     

A Study of Impacts—Cruise Tourism and the South West of England

Abstract

This study draws upon research carried out in 2003, which had the primary purpose of examining the perceived social impacts associated with increased levels of cruise tourism for a major port of call in the South West of England. A survey approach was employed focusing on the town of Falmouth in Cornwall. Data were collected from residents using email and face-to-face street surveys. The results suggest that there is a predominantly positive view of cruise tourism in Falmouth, in respect of perceived impacts. In addition, there is clear recognition within the research population that growth has resulted in an increase in job opportunities, produced financial benefits and led to the development of increased tourist attractions and facilities. There was little to no evidence in the results of negative impacts, including such events as increased levels of crime and overcrowding that are often associated with increased tourism to a destination. The results provide interesting prompts for further research.     

Perceived Social Impacts of Tourism by Residents in the OTOP Tourism Village,Thailand

This study aims to investigate the impacts of tourism development at Baan Tawai, the first OTOP Tourism Village in Thailand, and to examine the relationship between demographic factors and Baan Tawai residents' perceptions of the social impacts of tourism development. Data were collected using questionnaires. The finding is that the residents positively perceive social impacts in term of job creation for women in the village. Additionally, they do not see any social changes brought in by tourism and do not think that tourism leads to an increase in prostitution, vandalism, burglary, or drug abuse.