九三粮油工业集团有限公司商标战略研究

近年来,九三集团发展迅速,在黑龙江省企业中起到了举足轻重的作用,2014在黑龙江省品牌价值排名第4位,为当地经济的发展做出了贡献。本文在深入分析九三集团实施商标战略的基础上,探讨九三集团实施商标战略的重要性,运用SWOT方法对九三集团商标战略进行分析,探讨九三集团实施商标战略原则和指导思想。为九三集团的商标战略提出可行的建议和方案,以给我国农业企业提供一定的借鉴,促进黑龙江省乃至我国农业企业的发展。     

从飞龙集团失误谈企业战略风险管理

实行全面风险管理已经成为全球企业管理变革的大趋势。本文通过飞龙集团的案例分析,阐述企业要推进战略风险管理,对其风险进行识别和评估,监控其程序和方法,并采取具体措施,让企业领导者认识到,失败是后来者的养料,应该积极汲取这些养料,以贯彻实践企业战略风险管理。     

战略导向的安徽省水电集团财务管控改进策略

随着大型国有企业集团成为我国企业组织中重要的组成形式,集团财务管控面临严峻挑战,对集团所属企业实施有效的财务管控,将显得尤为重要。 本文首先对战略导向集团财务管控的基本概念和方法进行了简要介绍,其次对本文所调研的安徽省水电集团财务管控现状进行阐述,分析其存在的问题,提出改进策略。 本文采用理论分析与实证研究相结合的方法,为安徽省水电集团提出一套切实可行的战略导向集团财务管控方法,对我国企业集团战略导向财务管控的构建和运作也具有丰富的实践性参考价值。     

基于战略集团思想的投资绩效评价

本文对基于战略集团思想的投资绩效评价方法进行了介绍,这一方式是在传统企业绩效评价的基础上,结合战略集团理论,研究出的一项新方法。为了保证基于战略集团思想的投资绩效评价方法可以发挥最大的效用,在应用的过程中必须按照一定步骤以及原则,还要结合企业战略思想,对企业发展中存在的问题进行解决。笔者结合某上市公司投资绩效评价实例,对基于战略集团思想的投资绩效评价方法的可行性进行了探讨,希望对企业的领导者提供一定帮助,做好绩效评价方法的改进工作。     

企业战略选择与发展规划研究

建筑行业是我国的基础行业,在国民经济建设中发挥着重要作用。建筑企业在发展过程中存在着不少问题,本文以中铁十二局集团有限公司为研究对象,首先分析了公司的内部环境和外部环境,接着运用SWOT战略分析模型对中铁十二局集团有限公司进行了综合分析,寻找企业发展的最佳战略,并提出了相应的措施。     

平衡计分卡应用案例分析——作为战略工具的应用

本文以国内目前大型清洁能源民营企业——新奥集团为案例典型,分析新奥集团如何将平衡计分卡与战略管理的结合运用到企业的日常经营中,提炼新奥集团平衡计分卡的特点,并概括对国内其他正在使用平衡计分卡战略或准备使用平衡计分卡战略的企业的借鉴意义。     

对于打造通威鱼品牌的整合营销传播思考

本文就我国最大的水产饲料生产企业通威集团推出的通威鱼水产品品牌,运用整合营销传播的理论和方法从战略和战术两个方面对通威鱼的品牌传播问题进行了研究,以期能够对其塑造良好的品牌形象、提高市场占有率、带来显著的经济效益提供决策参考。     

江苏江中集团营销战略研究

随着市场经济的快速发展,房地产业面临着前所未有的挑战,一些房地产开发商己意识到战略研究是企业占领市场、提高市场占有份额的重要手段,是企业在竞争中立于不败之地的保证。本文在对江苏江中集团环境分析的基础上,找出目前江苏江中集团房地产发展过程中存在的问题。从战略的基本理论和方法的入手,在分析了房地产竞争战略的基础上,为江苏江中集团房地产发展战略提供了思路、方法和建议。     

浅析企业的核心竞争力

战略管理的主要因素是培植企业对自身拥有的战略资源的独特的运用能力,即核心竞争力。自从诞生以来,核心竞争力受到了学术界和企业界广泛的关注和好评,但中国企业在识别、培育和发展核心竞争力方面还存在着一些误区。本文浅析了核心竞争力的理论由来和发展及基本特性和作用,并总结了一些识别、培育和发展核心竞争力的方法和途径以供相关企业参考。     

浅析企业的核心竞争力

战略管理的主要因素是培植企业对自身拥有的战略资源的独特的运用能力,即核心竞争力.自从诞生以来,核心竞争力受到了学术界和企业界广泛的关注和好评,但中国企业在识别、培育和发展核心竞争力方面还存在着一些误区.本文浅析了核心竞争力的理论由来和发展及基本特性和作用,并总结了一些识别、培育和发展核心竞争力的方法和途径以供相关企业参考.     

广东省海洋战略性新兴产业全要素生产率实证分析

本文对2001~2009年广东省海洋战略性新兴产业绩效进行了实证分析。根据广东和浙江两省海洋新兴产业投入产出面板数据,基于DEA的malmquist生产率指数法对全要素生产率进行测算和分解。结果表明：9年来广东省海洋战略性新兴产业全要素生产率总体下降,而同期浙江省出现上升,代表创新效应的技术变化指数两省均出现上升,代表追赶效应的技术效率指数广东省出现下降;广东技术效率下降的原因是纯技术效率（管理效率）和规模效率均出现下降;广东战略性海洋新兴产业处于规模报酬递增阶段。     

Fuzzy Set Based Consensus Schemes for Multicriteria Group Decision making Applied to Strategic Planning

This paper studies three consensus schemes based on fuzzy models for dealing with the input of multiple experts in multicriteria decision making. The consensus schemes are based on different aggregation procedures for constructing a collective decision. In the paper, we propose a methodology that makes use of the three consensus schemes implemented by a coordination mode that creates an efficient manner of exploiting the capabilities of each member of the group in a cooperative work. The applicability and efficiency of the proposed methodology is demonstrated through an application related to strategic planning.     

基于战略联盟的企业效率改进方式

在当今激烈的竞争环境中,企业内部整合越来越雷同、内部改善的空间越来越小,越来越多企业把注意力转移到企业外部效率的提升,选择战略联盟竞争模式。从分析企业间合作的动因入手,以新兴古典经济学的角度来论证战略联盟有利于企业效率的提高,从而建立有效地战略联盟以改进企业效率。     

International strategy and performance—Clustering strategic types of SMEs

This paper identifies different strategic types of internationalised SMEs, in so doing providing managers and entrepreneurs with a much better understanding of the main strategic options and their relationship with the international performance of firms. We provide a theoretical analysis of strategic orientations and strategic behaviour in international SMEs, followed by an empirical investigation based on a sample of Italian SMEs. The SMEs are grouped into strategic types using cluster analysis, and the link between strategic type and international performance is subsequently analysed using logistic regression. The empirical data suggest that there are four broad strategic types, namely an entrepreneurial/growth-oriented group of firms, a customer-oriented group, a product/inward-oriented cluster, and a further group of firms that lacks strategic orientation. The characteristics of the strategic clusters are discussed, and the regression results show that a clear and proactive strategic orientation and its consistency with business strategy leads to improved international performance. This confirms the positive and highly significant role of strategic types.     

The Strategic Implications of EMU for European Banking

This paper reviews the broad impact of the European SMP (Single Market Programme) and approach of EMU (European Monetary Union) on European bank strategies.

Select but key aspects of the competitive strategies that banks might pursue in this ‘New Europe’ are then considered. Within this review; the key strategic question is explored whether banks necessarily have to be bigger in order to be more efficient and even ultimately to survive in a post-EMU world. It is argued thut efficiency considerations should dominnte over size per se. The strategic perspective that will be developed is to

view EMU as the next stage on from the present SMF! This perspective avoids the mistake of visuulising any kind of EMU as likely to precipitate dramatic ‘breaks’ in the present

strategic development of European banking. Since the SMP is well advanced, we already have some experience of the

strategic reactions of banks towards a single European banking market; this provides a useful indicator of at least some of the broader bank strategic reactions that might be expected to EMU.     

Strategic Manipulation of Preference Information in Multi-Criteria Group Decision Methods

When group decisions involve the allocation of resources to group members, the members might have an incentive to strategically distort any information they provide in order to increase their share of resources. The paper compares several multi-criteria group decision methods with respect to this problem. We show, using a computational model, that strategic manipulation of preference information is possible in all of the methods considered, although to a different extent. Furthermore, when the solution a method generates under correct information is not Pareto-optimal, manipulation attempts might even improve the efficiency of outcomes.     

Strategic Orientation, Management Characteristics, and Performance: A Study of Spanish SMEs

This paper analyzes from a resource-based view the management characteristics of Spanish small and medium enterprises (SMEs) according to their strategic orientation and the consequences in terms of firm performance and business efficiency. The typology of strategies formulated by Miles and Snow has important implications for management, because depending on the strategic orientation adopted—defender, prospector, or analyzer—the firm can emphasize to a great extent some aspects of management, such as technological position, innovation, organizational design, and human resource management. Moreover, these aspects of management can largely determine firm performance and business efficiency. A sample of 1,351 Spanish SMEs provided the data for an empirical test of these issues. The results confirm the expected relationships, revealing, on the one hand, significant differences between prospector and defender SMEs regarding the key factors on which they base their management characteristics and, on the other hand, the different influences that each strategic orientation has on firm performance.     

江苏省专利制度对战略性新兴产业的影响分析

在追求高效的当今世界经济体系中,大力发展技术密集型产业是大势所趋。专利作为技术密集型产业的关键因素,无疑是发展战略性新兴产业的核心。完善而有效的专利制度成为战略性新兴产业发展的保障。本文希望通过实证分析获得专利制度是否对战略性新型产业的发展产生影响、呈何种影响方向、影响力度大小的有力证据,并基于专利制度提出发展战略性新型产业的有效措施和建议。希望能给全国的专利制度和战略性新兴产业发展起到示范作用。     

促进农业产业化的几点建议

农业产业化是提高我国农业生产效率的重要战略,对缩小城乡差距、区域差距,以及保证粮食安全有着重要作用。目前我国农业产业化发展已经起步。文章在现有理论的基础上,结合我国农业发展的实际,提出了促进农业产业化的几点建议。     

基于成本领先战略视角下的小米公司的发展

随着科技水平的不断发展和移动互联网的兴起,智能手机发展迅猛,产品同质化竞争日益激烈。如何增强产品核心竞争力从而抢占市场份额是小米公司目前需要解决的问题。运用SWOT矩阵和波特五力模型对小米公司进行战略定位分析,探讨成本领先战略在战略成本管理中的具体实施,并进行效果评价。旨在帮助像小米类似的企业降低成本,提高效益,助力智能手机行业的发展。