Product knowledge of fabric sales personnel: a comparison of three measurement methods

This study was designed to compare responses of fabric sales personnel to three types of product knowledge measures. These measures were: (1) written test items on a questionnaire; (2) oral items administered by a researcher posing as a consumer; and (3) projective items that require estimation of other clerks' knowledge. Fifty-four clerks participated in the consumer interviews and 100 completed a questionnaire containing the written test and projective items. Forty clerks completed all three measures. In contrast to some of the findings regarding the measurement of attitudes, estimation of other people's knowledge was not found to be a useful indicator of the estimator's own knowledge. Furthermore, the consumer interview and written test methods were found to produce similar, but not completely interchangeable, results. A major implication of these findings is that one should consider the objectives of the measurement process in selecting a method for measuring product knowledge.     

Examining the impacts of institutional change on knowledge sharing and management learning in the People's Republic of China

As increasing numbers of markets and businesses internationalize, understanding the factors that determine how knowledge is shared and how management learning occurs within international businesses is also becoming more pronounced. In examining management learning in a major transition economy, the People's Republic of China (PRC), this article specifically addresses how institutional developments within this nation are affecting the extent to which knowledge is shared and management learning ensues. The article elucidates new ways of thinking about the role of institutional building for knowledge sharing and management learning and concludes with presenting some challenges for international managers working with institutional changes in the PRC. © 2005 Wiley Periodicals, Inc.     

The Relationship Among Knowledge,Opportunity, and Ethical Perceptions: A Cross-National Investigation

The focus of this paper was to study the effectof prior knowledge and situationalopportunities on ethically questionablebehaviors among students of differentnationalities. A study was conducted toinvestigate the role and impact of thepredictor variables (knowledge and opportunity)on ethical perceptions toward copyrightviolations. The study also examined thedirect and the moderating effects of age,nationality, ethnic identity, gender, andeducation major. The research was conducted ona sample of 160 students of an Americanuniversity located on the U.S.–Mexican border. The results indicate that the predictorvariables, knowledge and opportunity,significantly affect ethical perceptions. Demographic variables like age, nationality,gender, and education major had no directeffects ethical perceptions. Different ethnicidentities, however, exhibited significantdifferences in their ethical perceptions. Onexamining moderating effects of the demographicvariables, younger respondents weresignificantly different from older respondents. Differences between the ethnic identityconstruct and nationality are highlighted. Implications of prior student knowledge aboutethical standards and expectations arediscussed.     

Identification of MNC knowledge resources for the local market: an examination of 7-Eleven's international licensing operations

A major concern for local managers is the identification of appropriate knowledge resources for their markets. This paper looks at how local managers make decisions on whom to learn from within the multinational corporation (MNC). Learning within the MNC has traditionally been studied from a knowledge transfer perspective, that is, focusing more on the MNC's facilitation of internal knowledge flows rather than observing local initiatives in knowledge identification. Drawing on network and psychic distance literature, the paper argues that the learning behavior of local units evolves through time. Knowledge exchanges tend to occur between markets that appear to have smaller psychic distances, especially in the initial stages of local market development. The argument is developed using a multiple case study of 7-Eleven licensees.     

The attitudes and nutritional knowledge of 11–12 years olds in Merseyside and Northern Ireland

School is a major area for providing young people with nutritional knowledge and skills. In Northern Ireland home economics is taught to 11–12 years olds (CCEA,1998). The 1988 Education Reform Act introduced the national curriculum and home economics as a subject was effectively abolished in English schools. Key stage 3 pupils in England are taught nutrition in Science, Design and Technology and in the cross curricular theme of health education (SCAA, 1996). The aim of the study was to compare the attitudes and nutritional knowledge of children in Merseyside, England (M) and Northern Ireland (NI). A questionnaire was designed, which examined attitudes to aspects of healthy eating and tested the subject's knowledge, practical and theoretical, on nutrition and healthy eating. Subjects aged 11–12 years were recruited (M:541, NI:128). The results indicate that the healthy food message seems to have been better learnt by children in Merseyside but results of surveys in Merseyside into eating habits suggest that many have not put this knowledge into practice.     

Exploring the knowledge spillovers of a technology in an entrepreneurial ecosystem—The case of artificial intelligence in Sydney

New knowledge presents opportunities for commercial value and can hence be a critical asset for entrepreneurial ecosystems (EEs). In particular, general purpose technologies are major drivers of entrepreneurship. Thus, a nuanced understanding on technological knowledge and its spillovers among actors within an EE is warranted. Using knowledge‐spillover‐based strategic entrepreneurship theory, we propose to observe knowledge spillovers through the assessment of the knowledge bases of a technology in an EE. To do so, this article proposes to use three key sources of knowledge: publications reflecting the emerging knowledge base, patents representing the realized knowledge base, and startups showing the experimental knowledge base. This article uses secondary data sources such as Web of Science and applies the method of bibliometrics to illustrate how an assessment is carried out in practice by evaluating the artificial intelligence (AI) knowledge bases in Sydney from 2000 to 2018. The findings are summarized with an illustration of the evolution of the key actors and their activities over time in order to indicate the key strengths and weaknesses in Sydney's AI knowledge among the different bases. Contrary to expectations from the high potential of knowledge spillovers from a general purpose digital technology such as AI, the article shows that apparent knowledge spillovers are yet highly limited in Sydney. Even though Sydney has a strong emerging knowledge base, the realized knowledge base seems weak and the experimental knowledge base is slowly improving. That observation itself verifies the need to take strategic actions to facilitate knowledge spillovers within EEs. After the implications for theory and policy makers are discussed, suggestions for further studies are proposed.     

Individual knowledge sharing behavior in dynamic virtual communities: the perspectives of network effects and status competition

Purpose

While most literature concerning knowledge sharing examines it as an organizational method for innovation and value creation, this paper considers online knowledge sharing as an individual behavior decision embedded in a virtual community. We attempt to explore which sharing behavior can help individual participants gain a better position in an online community, improving social status, reputation, and other social networking interests.

Design/methodology/approach

We collected and measured the knowledge sharing activities and discussion from a Chinese online expertise knowledge network in Business Management Consulting. We tested the mediating effects of the sharing behavior of the major members of the online knowledge network on members’ status (network centrality) in different time units (days).

Findings

In a dynamic virtual community, the direct result of knowledge sharing behavior is reflected in the individual status position (the degree of node centrality). At the same time, individual knowledge sharing behavior has an “inertia effect”: individual prior status (the degree of node centrality) affects current knowledge sharing behavior, while current knowledge sharing behavior affects current status in the knowledge network, forming an inertial circuit between personal behavior and network status.

Originality/value

We expound the theory of individual knowledge sharing in the context of an inter-person dynamic virtual community; we provide action “strategies” for individual knowledge sharing behavior choice, for better understanding the nature of individual knowledge behavior, and we also propose and test the “inertia effect” of knowledge sharing behavior and the knowledge network, and demonstrate the theory of network effects from an individual perspective.

     

'Coase vs Hayek': Economic Organization and the Knowledge Economy

Many writers argue that economic organization is undergoing major transformation in the emerging knowledge economy; authority relations are withering; legal and ownership-based definitions of the boundaries of firms are becoming irrelevant and there are increasingly few constraints on the set of feasible combinations of coordination mechanisms. The present paper critically deals with these claims, beginning from the basic idea that they may be analysed as turning on the implications for the Coasian firm of the Hayekian notion that the distributed knowledge is a strong constraint on the use of planned coordination. It argues that there are efficiency reasons for the existence of authority under Hayekian distributed knowledge; that the increasing importance of knowledge in production does not render legal and ownership-based notions of the boundaries of the firm irrelevant; and that coordination mechanisms will also cluster in certain, predictable combinations in the emerging knowledge economy. Thus, Coasian firm organization is consistent with Hayekian knowledge conditions.     

Earlier financial literacy and later financial behaviour of college students

This study examined the association of earlier financial literacy and later financial behaviour of college students. Financial literacy was measured by both subjective and objective knowledge and financial behaviours were categorized into risky paying and borrowing behaviours. Based on data collected at two time points from a panel of college students at a major state university in the USA, the results showed that the association between earlier knowledge and later financial behaviours differed by the specific type of knowledge (subjective vs. objective), with stronger effect of subjective knowledge, compared with objective knowledge on both composite and individual measures of risky borrowing and paying behaviours. We found that only subjective knowledge was correlated with a reduction in both composite behaviours. Both subjective and objective knowledge, however, reduced some specific risky paying and borrowing behaviours. Finally, we found consistent differences for two of the control variables: higher GPA (Grade Point Average) was associated with fewer risky paying behaviours; and gender (male vs. female) was associated with more of both types of risky behaviours.     

The relationship between nutrition knowledge and food behaviour among Finnish homemakers

The purpose of this study was to understand how the different domains of nutrition knowledge are related to health-oriented food behaviour and how both of these are related to socioeconomic factors. The studied population of homemakers (n = 647) answered a mailed questionnaire gathering socioeconomic data, food use data and data on nutrition knowledge. Items measuring both food behaviour and nutrition knowledge were chosen in the areas of fats and dietary energy because of their importance in the Finnish nutrition recommendations. The household context was chosen to increase the understanding of the knowledge-behaviour relationship in everyday settings. The major findings were: nutrition - related beliefs were the best predictors of health-oriented food behaviour (h.o.f.b.); factual knowledge had only weak connections with h.o.f.b.; education and income had stronger connections with h.o.f.b. than factual knowledge; and the connection of practical knowledge oriented with childhood implied that a homemaker's food behaviour was linked with habits adopted from childhood.     

Interlocking directorates and the knowledge transfer of supermarket retail techniques from North America to Britain

Abstract

This paper considers the importance of interlocking directorates in knowledge transfer within the retail sector. In doing so it provides a discussion of the types of knowledge and more especially the importance of tacit knowledge. Such ideas are set against a more detailed review of the changing perspectives on the role of interlocking directorships. These discussions serve as a conceptual framework to a major case study of knowledge transfer between North America and British food retailers in terms of the innovation of self-service and the development of supermarkets in post-war Britain.     

Firms size and R&D spillovers: Evidence from Italy

The recent emergence in the industrial organization literature of a wave of studies identifying small firms as more innovative than their larger counterparts poses something of a paradox? Where do small firms get their knowledge generating inputs? The purpose of this paper is to link innovative inputs to innovative outputs. This enables the identification of the extent to which spillovers exist from major sources generating new economic knowledge, such as the research and development (R&;D) laboratories of private and public firms, as well as universities, to the innovative activity of large and small enterprises. Based on twenty Italian regions over a period of nine years, the emprical evidence suggests that, while firm R&;D expenditures contribute to the generation of innovative output for all firms, as well as for large and small firms, the spillovers from university research are apparently more important for small-firm innovation than for large-firm innovation.     

Teaching ethics to marketing and logistics majors: A transformative learning experiment

Within the context of a transformative learning field experiment, the ethical ideologies of marketing majors, logistics majors, and nonbusiness majors were found to differ. Based on this finding, a field experiment was conducted to determine the effect (if any) that ethics instruction has on marketing and logistics majors versus nonbusiness majors. Students' knowledge of basic ethical principles and their ability to assess the application of these principles to ethical dilemmas were tested with a new assessment instrument. The major findings suggest (a) transformative learning ethic exercises have pedagogical potential and (b) dissimilar ethical predispositions between marketing and logistics majors versus nonbusiness majors confirms the need for customizing ethics pedagogy by college major.     

论“三个代表”重要思想的马克思主义哲学内涵

江泽民同志“三个代表”重要思想闪耀着马克思主义哲学的智慧之光 ,蕴涵着深刻的历史唯物论思想、丰富的唯物辩证法思想和唯物辩证的认识论思想。深入认识“三个代表”重要思想的马克思主义哲学内涵有利于我们进一步学习、理解和掌握江泽民同志“三个代表”的精神实质     

Examining Antecedents of Health Insurance Literacy: The Role of Locus of Control,Cognitive Style,and Financial Knowledge

Today's consumer is expected to make health-care decisions that have serious implications for their welfare. However, a major barrier to these decisions is a basic lack of understanding of health insurance. A critical first step is to examine drivers of health insurance literacy and in turn offer interventions that can have a positive impact on consumer welfare. This article explores the relationship between relevant consumer psychographics, financial knowledge, and demographics with health insurance literacy. Results indicate that while demographics play a role, the degree to which consumers believe a situation or event is under their own control (i.e., locus of control), how they process information (i.e., cognitive style), and consumer's financial confidence (i.e., subjective knowledge) is a critical indicator of their health insurance literacy. Cluster analysis reveals three “faces” of health insurance literacy.     

The perceived usefulness of knowledge supplied by foreign client networks

The network surrounding a firm's foreign clients has large influence on its ability to act in the market. How firms can utilize the knowledge supplied by client networks is therefore of great importance to their business with clients. Many studies show the usefulness of foreign clients and suppliers, whereas less attention has been given to the usefulness of knowledge supplied by clients’ network, such as clients’ clients, clients’ supplementary suppliers and competitors to the firm. This study contributes to international business research on networks by investigating the knowledge supplied by client networks for a firm doing business with a specific foreign client on a sample of 494 firms. A LISREL analysis demonstrates that knowledge supplied by client networks is more useful the more experienced the firm. Client networks are also more useful the more knowledge the firm has of its client, the more the firm needs knowledge of its clients and suppliers, the higher the cost of the client relationship, and the more standardized the product. A major conclusion is that the client network knowledge is more useful the further a firm's collaboration with the client, presumably as a result of the new, and more embedded business that the firm develops with the client. Implications are that client networks are resources that can be important competitive advantages for the internationalizing firm.     

The Financial Knowledge Scale: An Application of Item Response Theory to the Assessment of Financial Literacy

Despite increasing interest in and funding for financial literacy and financial education programs in the private and public sectors, the field of financial literacy still has a major obstacle to overcome: the lack of a widely disseminated measure of financial literacy, developed through rigorous psychometric analyses. In this article, we develop such a measure, focusing specifically on financial knowledge. Using item response theory (IRT), we analyze items from three national surveys, resulting in a psychometrically sound 20‐item financial knowledge scale. By using IRT, the current analysis uses individuals' answers to inform which questions to include in the scale in the first place, rather than simply confirming relationships between these answers and other financially relevant outcomes post hoc. Widespread use of this index and the continued use of modern psychometric techniques would allow for the comparison of financial knowledge, measured consistently and reliably, across studies, populations, and programs.     

The Panoptic Role of Advertising Agencies in the Production of Consumer Culture

Advertising's role in promoting an ideology of marketed consumption has been widely commented upon by critical theorists yet the mechanisms through which this influence becomes manifest remain relatively under-examined. In particular there has been no explicit examination of the mediating role of cultural knowledge in the production of ideologically driven advertising. This paper invokes the panoptic metaphor to position the knowledge gathered by and on behalf of advertising agencies as a major dynamic in the production of consumer culture. The consumer of advertising is a known entity for advertising agencies: the subject is watched, filmed, questioned, recorded, and tracked. Indeed, consumer biography and subjectivity itself has become material that is both produced and consumed by advertising agencies in order to produce culturally constitutive advertising. The paper integrates disparate literatures to situate knowledge of consumer culture at the hub of advertising's constitutive ideological influence.     

知识密集型服务企业的知识创新体系

文章指出,基于专业知识储备提供满足客户需求的解决方案,是知识密集型服务企业(KIBS)的一大特征,而知识的储备与恰当运用是KIBS固本强基的两个重要方面。文章提出了一个以KIBS为主角,以客户群组为协作方,以外部知识源为参与方,以联系这三大要素的知识反馈与升华机制为保障的KIBS知识创新体系模型,为知识密集型服务企业做好固本强基工作提供参考。