共查询到20条相似文献,搜索用时 14 毫秒
1.
国际友市场是由同一商品在不同国家的价格差异所驱使的存在于正式销售渠道之外的商品贸易。灰市交易打乱国际企业的生产、供货计划,搞乱市场价格,损坏产品声誉和企业形象,挤占正当经销商的市场份额,无偿占取其广告利益和售后服务。企业要慎重选择经销商,合理定价,加强市场预测,保持适当的生产、供应和库存水平,才能减少灰市交易的损害。 相似文献
2.
Abstract Despite the growth of green marketing, there is a shortage of studies on green communication. Thus, this research aims to understand whether consumers who are concerned about the environment conserve resources and have environmentally friendly buying habits and whether they are skeptical about the green communications conveyed by companies. Using a proposal of a model about skepticism toward green advertising, several hypotheses are tested. The results indicate that the more environmentally concerned an individual is, the more skepticism he or she will be toward green claims exhibited on packages or featured in ads. In addition, results indicated no significant differences between men and women regarding this skepticism. 相似文献
3.
The purpose of this study is to test the persuasive effects of visual metaphors in advertising. Advertisements containing visual metaphors deliver persuasive arguments in visual modality and metaphorical style of rhetoric, both of which may increase the persuasiveness of messages. The study has three message conditions that are advertisements containing (a) non‐metaphorical (literal) visual image with verbal argument; (b) metaphorical visual image with verbal argument; and (c) metaphorical image without accompanying verbal argument. Cognitive elaboration, source credibility, ad attitude, brand attitude, product belief, and purchase intention are considered as outcomes. The study results suggest that visual metaphors may be more persuasive due to both visual argumentation and metaphorical rhetoric. The theoretical explanations and managerial implications of the findings of this study are further discussed. 相似文献
4.
This paper examines the impact of corporate ability, environmental attitude, and environmental knowledge on consumers’ purchase intentions, information seeking, and actual green purchase behavior; additionally, green skepticism is examined as a moderator of these relationships. A sample of Gokarn’s organic products consumers, in Tehran, is used. The structural model is examined by the partial least squares approach by using Smart PLS 2.0 software. The findings suggest that environment attitude and corporate ability are the main factors in building green purchase intentions and information seeking, while environmental knowledge is not a significant predictor. The results show that green skepticism has a significant moderation impact on the relationship between corporate ability and environmental knowledge, and information seeking. 相似文献
5.
This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising. Study 1, a survey of U.S. consumers, found no positive relationship between green consumerism and general ad skepticism. However, green consumerism was negatively related to green advertising skepticism. Study 2, a survey of Austrian consumers, addressed the underlying mechanism of this negative relationship in a mediation analysis. It was shown that green consumers saw more informational utility in green ads than nongreen consumers did. This, in turn, decreased their green advertising skepticism. The emotional appeal of green ads, however, had no impact on green advertising skepticism. Findings suggest that the “dilemma for marketers who desire to target the green consumer” (Zinkhan and Carlson 1995, p. 5) is far less serious than previously thought. 相似文献
6.
A popular view is that international terrorism is on the increase, that it is religiously motivated and that it has important adverse consequences. This paper investigates this view. It examines the empirical evidence on the causes of international terrorism from the late 1960s to the early 2000s and discovers that, while religion has had a part to play, explanations based on economics and politics appear to be consistent with the facts. Terrorists come from relatively poor and undemocratic countries and commit attacks in relatively rich and democratic ones. The paper then examines the micro, macro and global economic effects of international terrorism from both a theoretical and empirical angle, and discovers that the negative effect on domestic aggregate demand is temporary and the effect on aggregate supply insignificant. Finally, the paper explores policies to deal with international terrorism and demonstrates that this is complex. Analogies with conventional crime may be unhelpful. 相似文献
7.
Enzo Grilli 《The World Economy》2002,25(2):177-207
8.
In recent years, China has experienced two forms of extreme macroeconomic imbalance: an expenditure imbalance in the sense of very high investment and very low consumption, giving rise to rapid capital accumulation; and an imbalance between expenditure and production, producing external imbalance, i.e. a huge surplus on the current account of the balance of payments. Both imbalances imply a low rate of time discount by both government and society: consumption in the present is forgone in favour of consumption in the future. The paper examines how these imbalances came about and goes on to consider whether they can be sustained and how they might be redressed. There is no evidence that the rapid capital accumulation has reduced the rate of profit on capital and thus the incentive to invest. However, persistent external imbalance poses a threat to investment if it generates excess liquidity and asset bubbles. The current account surplus rose remarkably in the years 2004–07. This was associated with exogenous increases in competiveness and in saving, both attributable to the economic reform policies. On current policies, the surplus is likely to rise again once the world economy recovers from its recession. This poses three sorts of problems, each of which is examined in turn: difficulties for macroeconomic stabilisation policies; risk of capital loss on the foreign exchange holdings; and the threat of retaliation by China’s trading partners. A combination of internal and external policies will be required to redress the imbalance. 相似文献
9.
We examine the choice between accelerated share repurchase (ASR) and open market repurchase (OMR) as repurchase mechanisms between 2004 and 2007. For a sample of ASRs and OMRs that actually buy shares in the announcement quarter, we find that ASR firms have lower market‐to‐book ratios, less cash, but greater managerial entrenchment. Prior to repurchase, ASR firms are subject to significantly more takeover rumors than OMR firms are, and this, along with entrenchment and undervaluation, affects the choice to use ASRs. ASR firms experience positive average abnormal returns both before and after the announcement. Moreover, the latent takeover probability is significantly lower for both ASR and OMR firms (when compared with pre‐announcement levels), but the reduction for ASR firms is more pronounced. Our results suggest that repurchases, and especially ASRs, indeed make a firm a less attractive prospect for takeover. 相似文献
10.
Phedon Nicolaides 《Business Strategy Review》1992,3(2):1-15
As was documented in the last Business Strategy Review, foreign direct investment expanded very rapidly in the late 1980's, particularly in the United Kingdom. It is a development that is welcomed and feared in about equal measure. In America, it has stimulated a debate about who truly represents the commercial interest of Americans, the question of "who is us?". This article documents the growth of FDI, and traces some of the factors which have shaped it, and it closely investigates what the implications are for government policy towards industry. 相似文献
11.
Abuse may characterize some most important relationships, and it is estimated that 20 million Americans face abusive work situations on a daily basis. Given this statistic, there is a clear need to investigate this topic within the marketing literature. As a result, the purpose of this study is to explore antecedents and outcomes of abusive supervision in sales management, where the performance‐driven nature of salesperson–sales manager relationships often creates a highly stressful situation. This research looks at several characteristics of sales managers from their perspectives as well as subordinates, and it considers how abuse influences professional and personal lives of both parties. Causes under investigation include leadership style, justice perceptions, negative affectivity, and experiences of abusive leadership by sales managers. Their impact is measured on salesperson and manager job satisfaction and organizational commitment. A model is used to help readers visualize the processes involved with both salespersons and sales managers, and theoretical and practical implications are provided in the close. 相似文献
12.
我国农产品出口受阻绿色壁垒的原因及对策 总被引:26,自引:0,他引:26
当前,由于国际社会对保护生态环境和食品安全的关注与日俱增,加上贸易保护主义的抬头,一些国家针对农产品设置了绿色壁垒。而我国由于农产品生产缺乏协调和统一,农产品的生产者和加工者知识水平低,农业外贸体制不完善等原因,致使农产品出口企业屡屡受阻于发达国家的绿色壁垒,针对这种情况,我国应积极采取对策,科学引导农产品的生产和加工,加大对农村的教育和科技投入力度,建立行之有效的农产品出口体制,完善相关的法律制度,培育行业协会等中介组织,建立农产品市场信息系统。 相似文献
13.
A number of industries underwent large and permanent reductions in employment growth at the beginning of this decade. We investigate the sources of these permanent changes in employment growth and what the consequences were for the U.S. economy. In particular, we find that relative declines in demand rather than technological innovations were the key drivers of the elevated levels of job destruction and permanent layoffs in the affected industries. In addition, most workers that were displaced in downsizing industries relocated to other sectors. While this process of reallocation led to large increases in productivity (and a reduction in labor's share of aggregate income) in industries shedding workers, it also resulted in prolonged periods of unemployment for many displaced workers, along with sizable reductions in earnings that were consistent with substantial losses in their specific human capital. Putting these pieces together, we estimate the costs to those adversely affected by these events to have been 1/2 percent to 1 percent of aggregate income per year. 相似文献
14.
Edward Best Head of Unit European Institute of Public Administration Maastricht The Netherlands Ian Cooper Postdoctoral Fellow Munk Centre for International Studies University of Toronto Canada J. Andrés Faíña Jean Monnet Chair in European Industrial Economics University of Coruña Spain Stefan Voigt Professor for Economic Policy University of Kassel Germany 《Intereconomics》2005,40(4):180-200
The rejection of the treaty establishing a European constitution by French and Dutch voters has thrown the EU into a deep crisis. What developments in the EU contributed to these referenda results? What consequences are to be drawn for the continuation of integration and the integration goal, the governance of the EU-25 and the further planned enlargements? What flaws are there in the present draft constitution and how can these be dealt with? 相似文献
15.
16.
浅析绿色壁垒产生的原因及对策 总被引:1,自引:0,他引:1
加入WTO后,我国享受各种优厚待遇的同时,也遭遇到以严格的环境标准和其他环境要求为主要内涵的绿色贸易壁垒。我国的许多产品因绿色壁垒阻挡无缘进入国际市场,已成为未来我国出口贸易发展的障碍之一。本文在对绿色壁垒产生的原因和特点进行客观分析的基础上,提出了我国应对绿色壁垒应采取的对策。 相似文献
17.
基于多层次灰色评价法的绿色物流效果评价研究 总被引:1,自引:0,他引:1
随着现代物流快速发展,一些企业开始尝试从物流某些环节的单项技术入手实施绿色物流,但目前关于企业绿色物流效果评价的研究尚处于理论阶段,缺乏科学合理的指标对相关实践进行指导。因此,有必要构建相对完整的绿色物流效果评价指标体系,结合灰色评价与层次分析法,对企业绿色物流实施效果进行了评价。 相似文献
18.
Raymond M. Johnson 《International Trade Journal》2013,27(3):321-336
The purpose of this article is to identify the extent of inward and outward foreign direct investment (FDI) worldwide. A large number of countries were aggregated on a regional basis to examine their inward and outward stocks as a percentage of gross fixed capital formation for the period 1980–2006. Among the findings was that the annual increase for both inward and outward FDI was less than 1%. Also, countries grouped by the aggregates developed, Africa, Latin America and Caribbean, Asia and Oceania, and developing were found to differ significantly in their means. 相似文献
19.
Previous work suggests that gender attitudes are associated with different individual and organizational factors. At the same
time, ethics research suggests that many of these same variables can influence ethical reasoning in companies. In this study,
we sought to combine these streams of research to investigate whether individual skepticism of women’s employment is related
to ethical reasoning in a gender-based ethical situation. The results of the hierarchical regression analysis indicated that
skepticism of women’s employment was negatively related to the recognition that the gender-based dilemma involved an ethical
problem, and that skepticism was also negatively related to judgments that the situation was unethical. These findings imply
that companies should advance policies that increase tolerance for women’s employment, such as diversity training codes of
conduct, and ethics training. 相似文献
20.
On the Origin and Distinctness of Skepticism toward Advertising 总被引:2,自引:0,他引:2
Two studies were conducted to investigate the origin and distinctness of consumer skepticism toward advertising, defined as a tendency to disbelieve advertising claims by Obermiller and Spangenberg (1998). The first study examined the role of socialization in the family by comparing levels of ad skepticism across generations. Significant associations were strongest for female children with their fathers; less strong but apparent for male children with their mothers. Further, the associations diminished with age, which was considered a surrogate for time away from home. The second study explored the relationship between skepticism toward advertising and skepticism toward other sources of product information. The results indicated some overlap between skeptical beliefs about advertising and salespeople, but, otherwise, ad skepticism appeared to be a separate construct from skepticism toward other sources of product information. Moreover, advertising was viewed as the least believable of the five sources of product information that were considered. 相似文献