An integrative ethical approach to leader favoritism

Relationship building is one of the most important aspects of leadership; however, it can pose ethical challenges. Though particularistic treatment of employees by leaders, that is, leader favoritism, commonly occurs, it is conventionally regarded negatively as fairness norms require leaders to treat followers equally. In this conceptual study, we explore different views on leader favoritism based on different ethical principles. We develop an alternative to the conventional view and suggest that leader favoritism may not necessarily lead to negative outcomes when empathy‐based favoritism is applied. In this vein, we recommend drawing on the ethical principles of a utilitarian approach by balancing particularism and universalism, which is also helpful to build organizational social capital. We contribute to leadership theory by developing an early concept of an integrative ethical approach to leader favoritism.     

The dilemma of managerial cooperation in Sino‐Western business operations

Chinese foreign trade suffered during the Asian financial crisis, but in 1999, trade rebounded. However, even as China prepares for the 10th Five‐Year Plan and entry into the WTO, rising unemployment coupled with persistent deflationary pressure and continuing declines in foreign direct investment suggest that hard adjustments will have to be made. Just the same, the role that foreign invested firms play in the foreign trade sector and the economy is one of the bright spots on the macroeconomic scene. However, communications problems plague Sino‐Western operations, as indeed they bedevil most cross‐cultural joint ventures. In the Chinese case, the origin lies in the conflict between western universalistic values and Chinese particularistic values in business situations, thus giving rise to difficulties in establishing trust and effective interpersonal cooperation between Chinese and Western managers in Western subsidiaries in China. Using this framework, we develop a model that suggests that the best possible condition for cooperation under these circumstances exists when appearance, i.e., paying attention to human relations, is particularistic and substance, i.e., the way of running the business, is universalistic. The implication for Western managers is that they should both understand and acknowledge the realities of these key value differences and accept what may seem to be a sub‐optimal operational style in order to get the job done. This outcome may pose a dilemma for managers who are con‐ditioned to work toward optimal, maximizing outcomes. Nevertheless, the stakes—and potential benefits—are high. © 2000 John Wiley & Sons, Inc.     

Cultural effects in East Asian strategic decision-making

This article asks whether Asian businesses take strategic decisions in distinctively Asian ways. It develops hypotheses about Asian decisionmaking from a consideration of theoretical cultural dimensions and empirical data in the literature. Contrary to expectations, an analysis of data from a survey of top Asian managers indicates that East Asian managers take decisions in a more rational manner relative to their Western counterparts. A distinction between social and cognitive dimensions of decision-making processes is suggested to explain some of these findings. Important unresolved questions are raised about the interpretation of cultural dimensions and about potential biases in empirical reports of East Asian decision-making characteristics. Implications for cultural differences research are discussed.     

Business Ethics in Brazil and the U.S.: A Comparative Investigation

In this comparative survey of 126 Brazilian and U.S. business professionals, we explore the effect of national culture on ethical decision-making within the context of business. Using Reidenbach and Robin's (1988) multi-criteria ethics instrument, we examined how these two countries' differences on Hofstede's individualism/collectivism dimension are related to the manner in which business practitioners make ethical decisions. Our results indicate that Brazilians and Americans evaluate the ethical content of actions or decisions differently when applying utilitarian criteria. By contrast, business people from both countries do not differ significantly when they use egoistic criteria in evaluating the ethical nature of business decisions.     

The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study

As more and more firms operate globally, an understanding of the effects of cultural differences on ethical decision making becomes increasingly important for avoiding potential business pitfalls and for designing effective international marketing management programs. Although several articles have addressed this area in general, differences along specific, cultural dimensions have not been directly examined. Hence, the purpose of this study was to examine differences in ethical decision making within Hofstede's cultural framework. The results confirm the utility of Hofstede's cultural dimensions and place ethical decision making within an overall theoretical framework. Sales agents from a high power distance, uncertainty avoidant, Confucian, collectivist culture (i.e., Taiwan) placed more value on company and fellow employee interests (vis-à-vis self interests) than did managers from a masculine, individualistic culture (i.e., the United States). American and Taiwanese managers did not differ in their deontological norms or on the importance that they placed on customer interests. The theoretical and managerial importance of these findings are also discussed.     

供应商专项投资与感知的合作风险:关系发展阶段与控制机制的调节作用研究

This study examines the dynamic nature of suppliers’ perceived relational risks arising from transaction-specific investments (TSIs) in their relationship with manufacturers, and the moderating effects of contracts and relational norms, during the developmental process of manufacturer-supplier relationship. An empirical study was conducted with data collected from 261 suppliers and manufacturers in the Chinese consumer electronic appliances sector. We found that suppliers’ TSIs have a positive effect on their perceived relational risks, and in different phases of a relationship effect varies significantly. Results of the research also show that both contracts and relational norms have negative moderating effects on the relationship between suppliers’ TSIs and their perceived relational risks, and moderating effects during are different across various phases of a relationship. Translated from Zhongguo Guanli Kexue 中国管理科学 (Chinese Management Science), 2006, 14(1): 30–36     

Magic mirror on the wall,who is the fairest of them all in top corporate positions in Brazil?

This article seeks to bring to light the discriminatory issues in Brazilian corporations through the analysis of respondents’ projections to ambiguous pictures. The respondents are top managers from a Brazilian company and MBA students from a Brazilian business school who have the power to promote people and make career path decisions. The survey shows that, in spite of improvements related to female financial independence, influence and leadership power in corporations, there is still a lot to be done to give women and Afro‐descendants the same types of opportunities as white men. Women are perceived as running the show from the sidelines, if at all. The responses also suggest that women are required to fit in a male dominated environment, whether regarding their attire or the decoration of the workplace. White males are seen as having the fastest career path, white women as having a slower one and black men as having the slowest of all three. The dilemma for multinationals settling in Brazil is to pursue their headquarters' equal opportunity policies or blend into local practices, which would not be acceptable under their home directives. Similarly, it is the same for Brazilian corporations expanding abroad.     

Antecedents and Consequences of Cronyism in Organizations

In this paper we discuss cronyism that exists between superiors and subordinates. Cronyism is defined as favoritism shown by the superior to his or her subordinate based on their relationship, rather than the latter's capability or qualification, in exchange for the latter's personal loyalty. We argue that two cultural antecedents, namely particularism and paternalism, give rise to strong ingroup bias and unreserved personal loyalty, which in turn lead to cronyism. We examine the consequences of cronyism at the individual level with respect to job satisfaction, organizational commitment, and ingratiation. We also discuss how cronyism affects performance, morale, and inertia at the organizational level. Cronyism can be observed in all cultures; however, its manifestation is likely to vary from one culture to another.     

Intra- and Inter-Cultural Conflicts in China: An Exploratory Study

This study examines the causes of intra- and inter-cultural organizational conflicts among Chinese and American managers in the mainland of China. We investigated conflict between members of the same culture (intra-cultural conflict) and conflict between members of different cultures (inter-cultural conflict). Intra-culturally, both American and Chinese noted self-interest as an important dimension of the cause of conflict. Inter-culturally, both American and Chinese noted cultural differences as an important dimension of the cause of conflict. The similarities between the American and Chinese dimensions were more striking than the differences. The intra-cultural findings reinforce the validity of early Western conflict theories?focusing on self-interest vs. other interest. The inter-cultural findings are partially consistent with intergroup theory and introduce new elements to conflict theory.     

The impact of individualism on buyer–supplier relationship norms,trust and market performance: An analysis of data from Brazil and the U.S.A.

This study focuses on the impact of the cultural dimension of individualism, face-to-face communication and the effect of relational norms such as supplier involvement and trust on the market performance of buyer firms. We use the culture literature and social exchange theory to test hypotheses using a sample of Brazilian and US manufacturing firms. The data were analyzed using variance-based structural equation modeling, employing nonlinear partial least squares regression. Our findings indicate that individualism is negatively related to the involvement of suppliers in the production process but is not associated with trust in suppliers. In addition face-to-face communication seems to have a positive effect on supplier involvement and trust.     

Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms

In an empirical study of the North American lodging industry, we investigate the efficacy of influence strategies for managing opportunism in marketing channels. We posit that the effects of influence strategies upon opportunism are moderated by the extent to which relational norms characterize the channel exchange. The results support this moderating effect. In particular, we find that relational norms have an asymmetrical effect across coercive and noncoercive influence strategies. With high relational norms in the relationship, a channel member’s use of noncoercive influence strongly limits partner opportunism whereas the use of coercive influence exacerbates partner opportunism. In contrast, noncoercive influence intensifies and coercive influence mitigates partner opportunism under conditions of low relational norms. These findings offer first insights for curbing opportunism in marketing channel relationships with the simultaneous use of different socialization mechanisms. The authors acknowledge support for this study from the summer research program of the Cornell University School of Hotel Administration and the two hotel companies we studied and thank Reed Fisher for help with the data collection.     

Cultural Change and Marketing

ABSTRACT

The results of this study suggest that marketing strategies need to be adjusted to changing cultures. Culture affects marketing decisions regarding product, price, promotion and place (the 4 Ps). Many marketing studies have been reported based on Hofstede's seminal work on national culture (1980). Marketing managers need to be cautious about assuming the validity of the Anglo cluster equating the cultures of the United States (U.S.) and Canada. We should recognize that national cultures are changing in the U.S., Canada and Mexico, as well as most other countries in the world. Our findings for a very recent sample of people attending executive and MBA programs would seem to apply to the upwardly-mobile business class. Contrary to the ubiquitous Hofstede data found in textbooks, we found no significant differences in Power Distance between the U.S., Mexico and Canada. Our findings regarding differences in Uncertainty Avoidance show that Mexico did not have a significantly higher mean than the U.S., but that the U.S. had a higher mean than Canada. The U.S. and Canada did not differ significantly on Individualism/Collectivism. Our results suggest that caution should be taken in automatically assuming cultural parity between the U.S. and Canada and that established cultural positions between the North American Free Trade Agreement (NAFTA) member nations may be changing.     

The Showrooming Phenomenon: It's More than Just About Price

This paper examines the factors that influence competitive showrooming, whereby consumers visit an offline retail store to gather information but make their purchase online at a competing retailer. We survey 556 respondents to study how the benefits and costs of showrooming influence the consumer's decision to showroom. Not surprisingly, we find that expected average price savings from showrooming are positively associated with showrooming. In addition, however, the perceived dispersion in online prices is also positively related to showrooming. Moreover, we find that non-price factors play a key role in consumers' showrooming decisions: perceived gains in the quality of the product purchased when showrooming (measured as the fit with a consumer's need) and waiting time for service in the brick-and-mortar store are positively associated with showrooming. Online search costs are negatively related to showrooming. Time pressure that consumers face when shopping is negatively associated with their propensity to showroom. We discuss implications for researchers and retail managers. For example, managers of offline retail stores can curtail showrooming by increasing the number of sales personnel available in-store instead of providing currently employed personnel with more training. To encourage showrooming, managers of online retailers should make it easier for the customer to search online.     

Vendros in Brazil: Negotiating an international technology transfer

Vendros Technologies, an American software and equipment vendor, entered into negotiations about a technology licensing agreement with Netcom Brasil, a Brazilian telecommunications company, in March 1999. The negotiations became a swirl of conflicting points of view due to differences between Vendros and the contractor that wrote the program supporting Vendros's technology, cultural differences between the Americans and the Brazilians regarding negotiating practices, differences in the legal systems of the two countries, and problems stemming from Brazil's then‐erratic economy. Further complicating the negotiations were substantial differences of opinion on ownership of the technology, rights to source code, operational guarantees, and payment/currency risk. © 2005 Wiley Periodicals, Inc.     

The impact of buyer dependence on buyer opportunism in buyer–supplier relationships: The moderating role of relational norms

The impact of buyer dependence on opportunism against the supplier is examined in this research. Extant literature provides support for both a positive and an inverse relationship between these constructs. In this research, these competing predictions are subsumed under a more general model where the effect of dependence on opportunism is moderated by the level of relational norms present in the buyer–supplier relationship. Results of an experiment with purchasing managers and one replication provide support for the hypotheses that (a) dependence and opportunism will be positively related under low relational norms, and (b) dependence and opportunism will be inversely related under high relational norms. © 1997 John Wiley & Sons, Inc.     

Personal Characteristics Underlying Ethical Decisions in Marketing Situations: A Survey of Small Business Managers*

This study analyzes the marketing ethics decision‐making process of small business managers. In particular, it examines the relative influences of ethical perceptions, personal moral philosophies, and gender on ethical intentions of small business managers. The sample of this study consists of professional members of the American Marketing Association working in companies with 500 employees or fewer. The results reveal that perceived ethical problem is a positive factor of a small business manager's ethical intention. The results generally support our hypothesis that female managers tend to be more ethical in their intention than their male counterparts. However, the results indicate that neither dimension of personal moral philosophy—idealism and relativism—is a significant predictor of a manager's ethical intention.     

Rethinking managership,leadership, followership,and partnership

Organizations underperform, or fail, when members avoid partnering with managers—whether through subtle resistance, disagreement, protest, or walkout—to achieve common purpose. Managers should boost partnering not by affecting a pretense of leadership but through a nuanced balance of managerial authority and understanding of members’ points of view. The objective of this article is to sharpen attention on the concept of partnership with organization members and how it relates to some of the important previous literature. We also argue that some of the previous scholarly work contributes to misconceptions related to these concepts. Our work is forward-looking in that it is motivated by the dangerous societal and cultural differences evident in the world, differences that surround management’s decisions and that may induce an overuse of authority to quash disquiet. Using our experiences in both industry and academia, we argue that the crucial link between managers and members is leadership—not leadership thought of as directional and inspirational, but leadership as building a relationship toward common purpose through partnership. “Lead” and “leader” are sorely misused terms, and worse, substituting “leader” for “manager” is just plain wrong. We believe that managers become leaders only when followers agree to follow, not when the managers simply step forward energetically with direction. Managers are cheated by mistaken definitions. Reviewing past perspectives about what makes good leaders and managers, we rethink ways to enhance organizational harmony through a clearer understanding of managership, leadership, followership, and partnership. Only by thinking and acting as partners in common purpose can managers and members form the core of success in organizational endeavors.     

Contracting from East to West: Bridging the cultural divide

When contracting in a global environment, basic cultural differences increase the risk of misunderstandings. Culture generally provides the context for contract language and shapes the parties’ most basic assumptions regarding their respective rights and responsibilities. Businesses must recognize, respect, and reconcile cultural differences if they hope to contract successfully in the global environment. For U.S. and Chinese businesses to better understand how to successfully negotiate and carry out contractual relations with one another, they must recognize the differences in core cultural values between the two countries and develop strategies for reconciling these differences. Bridging these cultural differences adds value to business transactions and minimizes the risk of failure. To help managers recognize and understand cultural differences between the U.S. and China, this installment of Business Law & Ethics Corner focuses on five dimensions of the culture of the U.S. and China: individualism/collectivism, universalism/particularism, power distance, context, and direction. These aspects explain some of the major differences in viewing the law and approaching contracts. To help managers navigate these cultural differences, this article offers guidance regarding how to respect and reconcile cultural predispositions to achieve true synergies. By bridging these cross-cultural differences between the U.S. and China, managers can achieve the mutual expectations necessary to the long-term success of cross-cultural business transactions.     

An evolutionary perspective of opportunism in high-technology alliance: the evidence from South Korean companies

Adopting an evolutionary perspective, we introduce an alternative approach to the opportunism in strategic alliance where the accumulated risks during alliance operation lead to opportunism in alliance. To examine this process, a total of 358 employees from South Korean firms in the high technology sector completed a survey on opportunism in strategic alliance, measuring each firm's perceived risks on the relational and operational issues in alliance and their antecedents and outcomes. Key results show that perceived risks on the relationship between alliance partners cause a passive type of opportunism, whereas perceived risks both on the relationship between alliance partners and on the achievement of alliance objectives cause an active type of opportunism. Specifically, cultural difference showed the largest influence on relational risks, whereas issues in equity involvement showed the largest influence on performance risk. Based on the findings, theoretical and practical implications on the opportunism management in strategic alliance are discussed.     

Business Ethical Values in China and the U.S.

The research presented in this paper focuses on business ethical values inChina, a country in which the process of institutional transformation has left cultural values in a state of flux. A survey was conducted in China and the U.S. by using five business scenarios. Survey results show similarities between the Chinese and American decision choices for three out of five scenarios. However, the results reveal significant differences in rationales, even forsimilar decisions. The implications of similarities and differences between the U.S. and Chinese samples are discussed.