餐饮品牌的营销策略

在餐饮业激烈竞争的市场中,面对中西饮食文化的碰撞及金融危机的严重影响,餐饮品牌的营销显得尤为重要,审时度势,按照科学发展观采取正确的营销策略,才能使餐饮业尽快走出困境并得以持续发展,乃至做大做强。     

浅谈品牌营销策略

一个没有世界名牌的国家,不能称之发达国家,一个缺少世界名牌的市场不是一个完善的市场.如果一个企业创出品牌,其代表的不仅是一个企业,一个行业,一个产品,更代表了一个区域甚至国家的经济水平和形象.品牌不仅是企业财富的象征,更是国家实力的象征.品牌营销的成败,直接影响着名牌的诞生与否.因此,分析品牌营销内容,研究品牌营销策略,并结合企业品牌营销中存在的具体问题,有助于把握品牌营销的发展方向,更有效的开展品牌营销.     

品牌营销——零售企业有效的营销策略

<正>随着消费市场向买方市场的转变,消费者需求多变且越来越苛刻,产品花色、品种日新月异,零售企业已认识到:只有分析和研究市场需求,采用一切方法与手段来满足消费者的需要,企业才有可能在市场竞争中求得生存与发展.而品牌营销则是一切方法与手段的前提.首先要实现观念的转变,即传统推销观念向现代营销观念的转变.所谓推销就是零售企业主要通过广告宣传、人员推销等手段销售商品以增加销售,从而获取利润;而营销是采用整体市场营销手段以满足消费者的需要来获取利益.所以市场营销不等同于商品推销,商品推销只是市场营销“冰山”上的尖端.具有营销观念的经营者认识到销售出去的不仅是商品本身,也包含顾客对企业所提供的商品和服务的认可,同时也认识到市场比盈利更重要;具有营销观念的经营者还把满足消费者需求,保证消费者利益和承担社会责任结合起来,综合考虑社会效益、企业效益.     

足球赛事营销策略及市场商机发掘

足球赛事是体育运动项目中观众人数最多的赛事之一。足球赛事所蕴藏的市场商机,是企业和商家应重视发掘的。本文通过对足球赛事营销的界定、相关案例分析、中国足球赛事的消费者群体分析,提出足球赛事营销策略及市场商机发掘策略,以给企业和商家的营销活动有所参考,促进企业及商家的品牌成长,促进商贸流通的繁荣。     

我国汽车市场自主品牌与合资品牌营销策略分析

自从我国正式加入到国际贸易组织以来,汽车市场中的合资品牌就一直处于领先地位。伴随着我国汽车制造行业的快速发展,国内的自主品牌也开始如同雨后春笋一般的层出不穷,开始不断地朝向汽车市场发力。本文针对汽车自主品牌与合资品牌的营销策略一题展开了较为深入的研究,其中包括汽车自主品牌与合资品牌的差异性、我国汽车市场自主品牌的营销问题、汽车合资品牌在国内的发展、汽车自主品牌同合资品牌营销策略的对比以及自主车企的发展建议等等,以期能够对我国汽车市场的可持续发展带来一些参考意见。     

浅析企业品牌营销策略

经济的全球化推动着我国企业进行品牌营销。本文从品牌营销的内涵入手,提出我国企业品牌营销策略:品牌联盟、行动本土化、追求附加值、营销网络化;实施品牌营销应注重强化内功、诚信至上和法律保护。     

格力空调品牌营销策略分析

格力电器公司作为中国电器行业的一个领头兵,在中国市场乃至国际市场的电器行业均占有一定的市场份额,特别是格力旗下的空调制造,已经成为一个深入人心的品牌。作为一个从中国走向世界的国际品牌,它在品牌营销方面有不少成功经验值得同行借鉴与学习。本文从不同的角度分析了格力空调的品牌营销策略,这些策略对同行有着一定的指导意义。     

试析百度的品牌营销策略

品牌营销是指企业通过利用消费者的品牌需求,创造品牌价值,最终形成品牌效益的营销策略和过程。百度在品牌建设上的成功与其专注于自己领域的产品策略、＂病毒式营销＂的媒介策略、注重用户体验的服务理念、寓营销于招聘的间接联想杠杆等品牌营销策略密切相关。     

中国电信品牌的营销策略研究

在品牌竞争日趋激烈的大背景下,企业之间的竞争从产品层面、服务层面的竞争逐步发展成为品牌层面的竞争,品牌形象能否成功塑造决定了品牌竞争的成败。本文从品牌营销的内涵和重要意义入手,分析了我国三大移动运营商本土品牌经营的优劣势,指出了中国电信品牌营销中存在的问题,最后提出了明确品牌定位、强化品牌形象推广、注重文化内涵等电信企业品牌营销的策略选择。     

2009年,从品牌开始

编前:2009年,世界市场同时经历剧烈的激荡。危机正在加速行业内的优胜劣汰,危机也给予一些企业扩张的机会。在部分品牌遭遇危机之时,也有一批成长型中     

Opportunities,threats and barriers to enacting mandatory child car restraint laws in Iran

Approximately one-third of Iranian children's deaths are caused by injuries. Of these, 36% result from road traffic injuries (RTIs). Both RTIs and fatalities could be reduced by using child car restraints (CCRs). Despite their demonstrated effectiveness, CCRs are not mandatory in Iran. This study was conducted to assess opportunities and barriers in enacting mandatory CCR laws in that country. Using mixed method research, a phenomenological approach was used to explore the experiences and perspectives of road safety stakeholders in regard to opportunities and threats in enacting mandatory CCR laws in Iran. The themes derived from group discussions were used to first develop a structured questionnaire, which was later distributed to and completed by study participants. The study analysis was conducted using scores and rankings from the responses to these questions. Twenty-eight stakeholders participated in the study. Most were male, aged 36.7 ± 5.6 (range 25–59). In terms of identifying the organization that should establish mandatory CCR laws, the Traffic Police Department achieved the highest score of 90 (range 0–100). The participants also thought that the Traffic Police department is responsible to monitor compliance and conduct follow-up investigations (score = 100). In regard to existing barriers in enacting CCR laws, the lack of positive Publicity by mass media and the lack of related laws received scores of 85 and 70, respectively. Enabling factors and opportunities included ‘positive regards or attitude of families towards their child's health,’ ‘officials’ commitment to support such laws' and ‘having adequate resources to raise community awareness of the importance of CCR use. These received scores of 83, 69 and 68, respectively. The results suggest that cooperation and collaboration among stakeholders including the Traffic Police, families and local communities are needed to maximize the likelihood of mandating CCR laws.     

企业要防止核心刚度产生

刚度就是难以改变性,核心刚度反映在核心价值观里,一旦核心价值观出现了刚度,软件硬件都会出现刚度。案例:数字设备公司最后被美国康柏公司收购,就是由于观念的问题。数字设备公司的技术还先进,但由于它的自以为是,没有去调查研究,认为将来家庭没有必要拥有电脑,办公室有就够了。一念之差导致这个企业一步一步地衰退下去。案例:福特汽车公司在20世纪第一个25年内具有独到的竞争力,没有哪家企业能够和福特汽车相抗衡。就在福特汽车走红走俏的时候,老福特觉得自己是市场上唯一的霸主,他不根据顾客的需求,坚持只生产黑色汽车,最后导致了克莱斯…     

To start or not to start: Outcome and ability expectations in the decision to start a new venture

This study seeks to better understand why some individuals decide to start new businesses and others do not, particularly in light of high base rates of failure. In addressing the question of “Why do some individuals choose to start new ventures?” a common perspective is that potential entrepreneurs with high levels of confidence in potential outcomes are likely to start new ventures. Alternatively, it also may be that firm creation decisions are based largely on individual expectations of one's ability. Hypotheses examining these perspectives are tested using a sample of 316 nascent entrepreneurs with the start-up decision tracked longitudinally. The results indicate that confidence in one's ability to perform tasks relevant to entrepreneurship is a robust predictor of start-up while outcome expectancies appear to play a marginal role. Theoretical and practical implications stemming from these results are discussed.     

Expo interns start work

The first batch of 104 interns began working at the Bureau of Shanghai World Expo Coordination on September 1. They were recruited from about 7,700 applicants and had received a three-week training program from the Expo organizer involving Expo general knowledge, Chinese and English writing, etiquette, group working, fire fighting and emergency aid.     

China says“Buy China”criticism a result of misunderstanding

The United States （U.S） and the European Union （EU）on June 23 filed complaints with the World Trade Organization （WTO） over China＇s restrictions on.exports of some industrial raw materials.