Towards a Framework for Food Tourism as an Element of Destination Marketing

Local and regional food holds great potential to contribute to sustainable competitiveness in a destination. An analysis of the literature and promotional material of South African and key international destinations, however, indicate that the contribution of food to sustainable tourism and the marketing of destinations has received very little attention globally, as well as in South Africa. A framework and guidelines for developing and implementing food tourism could enable destination marketers and entrepreneurs to optimise the tourism potential of local and regional food. To this end a food tourism destination-marketing framework was conceptualised, which was based on the findings of a South African situation analysis and international trends and best practices. The South African situation analysis entailed an empirical investigation among regional and provincial destination marketing organisations to determine the current status and future potential and food tourism initiatives as a key component of destination marketing in South Africa. To support the food tourism destination marketing framework, two key tools were developed, namely TOURPAT (a tourism and culinary atlas linked to a geospatial database) and PAT (a product potential and attractiveness tool). The framework and tools were tested in a South African destination and provided the stakeholders with mechanisms to develop and implement food tourism. This paper outlines the key components and an evaluation of the framework and tools that have been developed. Guidelines and recommendations for the development, packaging and marketing of local and regional foods are postulated. Proposals for future research are also outlined.     

Tourism as an economic development tool. Key factors

Tourism may serve as tool of economic development (ED). The aim of this article is to determine, through the analysis of determining factors identified in previous studies, which are the most important variables in channelling tourism growth into ED. Using a multivariate linear regression model, the main push and brake factors have been identified, for both developed and developing countries. It has been concluded that countries should maintain low initial provisions for CO₂ emissions, hospital beds, unemployment, energy without CO₂ emissions, and working population. It is also necessary to reduce conflict-related deaths. These results may be crucial in the decision-making processes implemented by policymakers and destination managers, given that they provide extremely useful information for the planning of their actions.     

Tourism and Afro-Antillean Identity in Panama

Throughout its history as a nation, Panama has emphasised its Spanish roots. Having become a postcolonial state, Panama now exploits its multiculturalism for the purpose of attracting tourists. In this context, Afro-Antilleans in the Archipelago of Bocas del Toro – historically marginalised and considered temporary migrants – are developing gendered and racialised identities for tourist consumption, in response to the state's tourism promotion and in pursuit of a complex cultural politics. Tourism provides an occasion for Afro-Antilleans to reposition themselves within the Panamanian nation, vis-à-vis the state and other ethnic groups. ‘Panamanian’ Afro-Antillean identities are also transnational, African and Caribbean; these constructions of difference in the touristic context are inevitably contradictory, at once national and diasporic. This paper explores these complexities and their complex origins: nationalism, regional and trans-Atlantic migration, and tourism. It concludes that so-called globalisation, in this setting, results in a proliferation of conflicting differences rather than in homogenisation.     

Tourism occupations and education: an exploration study

This article contributes to the literature on the relationship between the tourism industry and vocational tourism education. It reports on an exploratory study of the work of a sample of tourism professionals and their education. The study attempts to classify tourism occupations by modifying an established scheme used in general administration. The study sought to find commonality within the diverse occupations and to go on to relate that to tourism education. The study found that the majority of the sample of 153 contained a common set of 24 activities. In educational terms, marketing, recreation and leisure and finance dominated as relevant subjects to study for tourism occupations. Copyright © 2002 John Wiley & Sons, Ltd.     

Nostalgia,Identity and Tourism: Bollywood in the Indian Diaspora

In today's global world of movement our personal identities are changing. So, ‘where is my “home”?’ and ‘what is my “identity”?’ have become essential questions in one's life. In recent times, more and more diasporic communities visit their homelands, perhaps to reroot their identities. This study explored the influence of Bollywood movies in the Indian diaspora's identity construction and notions of home and tourism behaviour to India. Findings revealed that the Indian diaspora's imagination of India is strongly informed by Bollywood movies. Yet, different generations of the Indian diaspora have different reasons for travelling to India. The first generation's nostalgia arises from watching Bollywood movies, and as a result, creates a motivation to travel to India. The second generation's main to travel behaviour to India is to experience the new ‘modern’ country, portrayed in the affluent surroundings of contemporary Bollywood movies. And, for those first generations, who have never seen India before, Bollywood movies enable them to romanticise their homeland and create an urge to visit India. Thus, Bollywood movies have immense importance in the Indian diaspora's identity construction, promote diaspora tourism and constitute a huge opportunity for economic development.     

The Stein Effect: an Alternative Film‐induced Tourism Perspective

Cornwall, in the far west of England, has long been a popular holiday destination, attracting visitors with a range of motivations, both domestically and internationally. At the same time, gastronomy has become more of a motivation, and when viewed on the small screen with celebrity chef involvement, it is argued that a form of film‐induced tourism occurs. The research identified the influence of television celebrity chef Rick Stein upon visitors to the small, coastal town of Padstow, also now known as Padstein. Copyright © 2012 John Wiley & Sons, Ltd.     

Re-enactment Events and Tourism: Meaning,Authenticity and Identity

Re-enactment events have began to play a significant role in the calendars of individual attractions, regions or even nations to generate media exposure, develop inbound tourism activity and raise the cultural heritage profile of a locality for community development and/or regeneration purposes. The (re-)presentation of cultural heritage in these forms creates a unique set of interactions between landscapes, local communities, tourists and heritage organisations. In the recent past however, re-enactment events have been subjected to increased debate and criticism as to their educational value and meaning and for their contribution to understandings of cultural heritage in post-modern consumer societies. This paper presents an interdisciplinary review of these debates and draws on small scale research findings to reassess the value of re-enactment events as a means of presenting heritage to audiences. The paper argues that re-enacted historical events achieve a range of purposes and provides examples of evidence from a range of differing perspectives including: public policy and event organisers; re-enactors and academics in the field. It argues that the professional heritage industry, tourists, and re-enactors all contribute to making such events meaningful and as such they represent unique frames through which to understand issues of authenticity and identity in the production and consumption of post-modern cultural heritage attractions.     

Tourism as public culture: Horne's ideological commentary on the legerdemain of tourism

In 1992 Donald Horne–respected Australian author of The Lucky Country, The Great Museum… and The Public Culture…–produced an entertaining but enlightening work (The Intelligent Tourist) on the role and function of tourism as the modern form of secular pilgrimage. In this text, Horne perceptively explored tourism as public culture –the fashions by which governments and interested parties capture national capitals, towns, villages, museums, art galleries, ancient temples, monuments, festivals and other interpreted performances in order to project the celebrated narratives and/or the ordinary vistas of a given people, its places, and its pasts. In 1994, King reviewed Horne's examination of the makebelieve of public culture in tourism, but appears to have overlooked much of the subtle insight with which Horne examined the objectifications and inspected the commodifications of contemporary tourism, and the exteriority of various tourism presentations. Horne's powerful scrutiny of intelligence-making in the articulations of tourism warrants fuller critique; this current paper therefore recrystallises Horne's work to highlight not only the skilled legerdemain of tourism practitioners in manufacturing preferred versions of public culture, but also the rich and acerbic insight that Horne himself brings to analyses of the ideological ‘power’ of invented presentation in tourism. Thereby, the paper attempts to distill a number of large issues on evocative material symbolism that Horne insists are central to the normalisations at work today in the projected public culture of post-modern ‘nationalist’ tourism, where that representation of tourism serves as a coding machine in the interests of certain or various priviliged groups.Copyright © 1999 John Wiley & Sons, Ltd.     

Red tourism: sustaining communist identity in a rapidly changing China

‘Red tourism’ is to exploit the historical heritage of the Chinese Communist Party for tourism development. Such tourism practice has been used by the nation state of China both to drive the country's economic growth and develop new patronage of the communist ideology among the young generation. From the broader context of China's economic and social changes since 1978 when the country started its open-door policy and economic reform, our paper attempts to examine ‘red tourism’ by analyzing how the nation state of China promotes the communist heritage through ‘red tourism’ in order to sustain the communist identity in a rapidly changing China. Research questions are raised to address the economic and social factors for the nation state involvement in ‘red tourism’: the specific roles of such involvement and the outcomes. Based on a case study, this paper presents how heritage is interpreted at a specific ‘red tourism’ site in order to portray a selective part of the communist heritage as a symbol of the Chinese nation. In so doing, ‘red tourism’ aims to serve the purpose of the nation state to sustain the communist identity in the continuing effort of developing a ‘socialist country of Chinese characteristics’.     

Contradictions of Rural Tourism Initiatives in Rural Development Contexts: Finnish Rural Tourism Strategy Case Study

In Western countries rural areas have faced major changes and challenges in the past decades. The role of traditional economies has decreased rapidly and the economic transition of rural areas has turned increasingly towards tourism production. By using a Finnish national scale rural tourism strategy and development programme as a case example, this paper argues that, while tourism can provide development for rural areas, the unrealistic expectations and goals may cause problems for rural communities. Unfeasible development goals of rural tourism are seen as the results of insufficient understanding of tourism dynamics and the lack of research-based or otherwise valid knowledge in development plans. In addition the connection between the ideas of rural tourism and sustainability is challenged in high tourism development goals and the related processes.     

Renewable energy sources as an attractive element of industrial tourism

This paper deals with the overview of the interaction of tourism and renewable energy sources, and evaluates their potential regarding tourism industry as well as in terms of increasing of tourism attractiveness in the selected area. Renewable energy sources can be considered an attractive element within the industrial tourism and, in some cases, can increase the number of visitors to the area, mainly due to its modern design, proportions, eco-image and, in certain regions, due to its uniqueness. In analysis, interactions of renewable energy and tourism were classified into four categories. The analysis showed that the touristic subjects connected to the sensitively selected and located type of renewable energy source could have significant numbers of visitors in tens of thousands. According to results of the analysis, the highest number of visitors reached the visitor centres next to geothermal power plants and wind parks, which can be explained by their unique visual aspects. The paper also analysed the possible impact of the renewable energy infrastructure on tourists, when available studies indicate the minimal impact of installation if the power plants are sensibly placed in the country regarding location or distance from considered subject.     

Indicators for an Environmental Assessment of Tourism at National Level

The paper first places the research within the context of international initiatives of developing environmental indicators for the tourism sector: indicator frameworks, data constraints and communication needs, national versus local approaches and indicator development procedures. The question of data availability, collection and processing is often undermined, and the national scale is the most relevant to analyse tourism driving forces and tourism/transport interrelationships. The main results of the French national assessment, led by the French Institute for the Environment in 1999–2000, are then presented, from the driving forces of environmental impacts (such as spatial and temporal concentrations, or the evolution of tourism demand as regards to the environment) to environmental impacts at national and destination level. French mobility patterns are dominated by road transport; they are moving towards shorter stays and more frequent departures, which lead to a high impact situation. The accommodation capacity is strongly marked by secondary homes, which imply more constructions (and more space consumption) for the same number of stays. Environmental management initiatives, from public and private stakeholders, are still unable to counter these long-term trends.     

Social Capital,Tourism and Regional Development: SPCC as a Basis for Innovation and Sustainability

Traditional views of regional development have focused on economic factors and potential innovation in technical and resource exploitation processes. Similarly, regional tourism development is usually couched in economic terms, such as number of jobs and increasing land values. This approach usually ignores the social and community aspects of tourism development; thus an alternative view argues that the community needs to be factored into our planning and development strategies to balance the traditional economic view. It is argued in this paper that fostering innovation in regional development is much more than a process of community consultation. Rather, what needs to be factored in is SPCC – social, political and cultural capital. This works in both directions; tourism development depends on a level of social, political and cultural capital in order to be a successful regional development tool (even in economic terms) while at the same time tourism development can be undertaken in a way that contributes to SPCC in the region. The paper outlines the key concepts of social capital, political capital and cultural capital. It does so within the context of regional tourism development and the concepts of systems of innovation and sustainable development.     

Family and the Rate of Tourism Development as Factors Generating Mobility in the Greek Tourism Sector

The present study aims to determine the importance of two elements as factors favouring social and occupational mobility in the tourism sector, namely family and the corresponding rate of local tourism development. The research methods employed were of quantitative and qualitative nature. Our analysis of intragenerational and intergenerational mobility focuses on the transitions effectuated from one type of tourism enterprise or occupational status to another. The conclusions point out the existence of familial professional strategies and a pronounced intergenerational professional heredity and underline the role played by the tourism labour market in the achievement of upward social and occupational mobility. Copyright © 2012 John Wiley & Sons, Ltd.     

Residents' Perceptions of Tourism Impacts on Island Destinations: A Comparative Analysis

This paper presents a comparative analysis of the resident's perception of tourisms impacts on two very successful major mature island destinations (Tenerife and Mallorca). To do so, we conducted a study based on the social exchange theory by using a scale that measures residents' perceptions of tourism's positive and negative impacts on the economy, culture, society and the environment. The results based on more than 1100 interviews show that similar opinions arise on both islands; however, significant differences in terms of the level of perception of the impacts in the two destinations have also been unveiled. Copyright © 2013 John Wiley & Sons, Ltd.     

Eating ants: understanding the terroir restaurant as a form of destination tourism

This paper explores the idea that there is a new form of restaurant that requires definition recognition that it fulfils a significant role in contemporary tourism. The adoption of foraged foods frequently reflects the historical and cultural foundations of place; in this respect, it is possible to adopt the French notion of ‘Terroir’ to conceptualize this new hospitality movement. The paper utilizes Noma in Denmark as a case study of this new gustatory movement and provides an exemplar of the terroir restaurant. The terroir restaurant provides a space in which the diner can consume tangible elements of both culture and landscape; often, this involves entry into a constructed visceral ‘sensescape’ where the dining experience becomes elevated to a higher level. The terroir restaurant provides the tourist with a gustatory concept and philosophy that move far beyond the notion of food as fuel, to one that is underpinned by a geographical and cultural aesthetic that reinforces the consumers ‘being in the world’ and their individual identities.     

Tourism features as determinants of knowledge transfer in the process of tourist cooperation

The aim of this paper is to identify and characterise determinants of knowledge transfer and absorption resulting from the specific features of tourism, as well as to indicate their consequences for cooperation between stakeholders in a tourist region. Applying a created conceptual framework and case study approach (a mountain tourist region in the south of Poland), five groups of determinants are identified: the domination of small and medium-sized enterprises, the fragmentation and diversity of supply, vocational reinforcers, ownership specificity and the regional/local character of tourism. The author shows how these determinants hinder knowledge transfer and absorption, and therefore generally negatively affect cooperation.     

Towards Integration of Sustainability into Tourism Planning in Developing Countries: Egypt as a Case Study

This article argues that planning and thus implementation of sustainable tourism development would differ not only between the developed and less developed countries’ (LDCs) tourist destinations but also from one destination to another in developing countries. Although sustainability has been introduced to the global world as an avenue for the protection of the resources in the developing world that the intrageneration equity is one of its objectives, developing countries still lack the effective planning techniques and tools for implementation. Nevertheless, developed countries have got better opportunities for the implementation of such principles, ranging from appropriate funds and expertise needed for the planning tasks, to more stable economic and environmental conditions. As the capabilities of developing countries’ tourist destinations for adopting the principles of sustainability would differ, each of those destinations should be treated separately while assessing such abilities to implement sustainable tourism development. For this purpose, this article approaches the evaluation of the Egyptian tourist planning mechanism from a sustainable point of view. In order to achieve the research objectives, a benchmark technique has been employed by using sustainability indicators as criteria to judge the appropriateness of the tourist planning system against the principles of sustainable tourism development.     

Pajala as a literary place: in the readings and footsteps of Mikael Niemi

This paper concerns the relationship between literature and tourism, with specific focus on the Swedish novelist Mikael Niemi and his influence on local tourism development in his home municipality of Pajala. Attention is paid to how the success of Niemi's breakthrough novel Populärmusik från Vittula has turned Pajala into a well-known ‘literary place’, at the same time increasing tourism in the region. This paper discusses the literary meanings of Pajala by comparing two alternative ways of comprehending the idea of ‘Pajala as a literary place’. Pajala is approached as (1) a stage for the local and regional identities represented in Niemi's novel, and (2) a re-produced real-world experience for ‘literary pilgrims’, tourists wandering in the footsteps of Mikael Niemi. This paper also discusses the contradictions and disharmonies between these two literary worlds and the implications that these may have for local development strategies based on literary tourism.     

The Potential Impacts of Climate Change on French Tourism

This paper deals with the potential effects of climate change on tourism in France. It examines the implications of a scenario by Météo-France (doubling the concentration of CO2) with regards to the climatic requirements of tourists, according to the different seasons, regions and natural resources on which tourism is based.