PDO Olive Oil Products: A Powerful Tool for Farmers and Rural Areas

Abstract

Nowadays, consumers’ quality awareness and health consciousness drive the agri-food market towards a consumer-response food market. As a result, many producers and firms in the Euro-Mediterranean countries have opted for several quality and origin assurance schemes. Among them, a prevalent role is played by the Protected Designation of Origin (PDO) certification that constitutes a successful differentiation tool for agricultural products, and it is also widely used by Euro-Mediterranean olive oil producers due to effective contribution in promoting high-quality olive oil. After going through previous studies of PDO olive oil, this review paper investigates the general aspects and prospects of PDO olive oil products and EU relevant regulations, highlighting the socio-economic dimensions and impacts upon producers, consumers, and rural areas, and determining the gap between literature and practice with regards to PDO’s implementation and the expected benefits. Finally, the paper concludes with the main points and recommendations for further research.     

Consumers' Perception of Food Product Quality in Tunisia

Abstract

This paper investigates consumers' perception of food quality in Tunisia. In fact, the development of quality standards is driven by government regulations and mostly in response to export markets regulations. The role of consumers in this process is quite missing. This paper first highlights the current food safety and quality programs undertaken by the Tunisian government. Second, we use a sample of 150 consumers chosen at random at two of the largest hypermarkets in Tunisia to analyze consumers' behavior regarding quality. The paper shows strong concerns about hygiene among other quality attributes and strong awareness about quality and quality assurance schemes in general. Consumers are also motivated by habits of consuming home made products for hygiene and taste reasons. If appropriate quality systems were implemented to assure consumers about such attributes this would boost up demand for quality products.     

Old and new partners: Similarity and competition in the EU foreign agri-food trade

This paper analyses the trade relationships among the EU-15 members and some emerging partners: the NMS, Turkey and China. The EU expansion to include 10 new countries has modified quite remarkably the features of agri-food trade in Europe. Some of the NMS, such as Poland, Hungary and the Czech Republic, significantly contribute to the international agri-food trade and, since the beginning of the process of EU accession, they have modified dramatically the exchanges with the EU-15. More recently, other countries such as Turkey and China have established new relationships with the EU. Turkey is a large Mediterranean country and, as a candidate to the EU accession, enjoys a differential treatment in the agri-food trade relationships with the EU. China can be considered as a new international competitor, growing at faster pace after having joined the WTO and increasing its agri-food trade exchanges with the EU. The analysis will focus on the measurement of the similarity of the agri-food exports of Italy and the remaining EU-15 member States with the new partners entering the EU-15 market. It will be carried out with the support of three different indicators: the export structure similarity index (ES), the product similarity index (PSI) and the quality similarity index (QSI), using the Eurostat database with an eight “digit” merchandize disaggregation and with reference only to agri-food exchanges. Results will indicate that there is little similarity, especially when a comparison is made between the exports of the EU-15 countries to the EU market. Moreover, quality remains a crucial factor for Italian and European agri-food products when competing with external products.     

Gravity Model of Turkey's Fresh and Processed Fruit and Vegetable Export to the EU

Abstract

This study analyses the factors that determine Turkey's fresh and processed fruit and vegetable exports to the European Union (EU) using a gravity model. Panel data from 1995 to 2001 for 13 EU member countries are utilized. The explanatory variables are GDP, population, distance, Turkish population living in EU member countries, and being non-Mediterranean. Results indicate that the size of the economy, EU population, Turkish population in the EU, and addressing the tastes and preferences of non-Mediterranean countries are significant factors that affect Turkish fruit and vegetable exports. The results suggest that marketing strategies targeting the population of Turkish people in EU countries and non-Mediterranean member countries enhance the export performance of fruit and vegetable exports.     

Modeling differentiated quality standards in the agri-food sector: the case of meat trade in the enlarged EU

Quality standards play an increasingly important role in international agri-food trade, and their functioning as nontariff barriers to trade is widely discussed. We argue that food quality standards imposed by importing countries are more than just border measures and can have profound effects on the market structure of the exporting industry, thereby significantly influencing the supply response. We develop a stylized oligopoly model that accounts for compliance costs (fixed and variable) and investigate alternative policy options to explore different mechanisms an importing county may use to enhance the quality of its imports. The model explicitly recognizes the coexistence of complying and noncomplying firms, which is a situation often found in low-income countries where a small modern export-oriented segment invests in meeting foreign quality standards. We use the adjustment of the Polish meat sector to the tight EU food quality standards as an empirical example. The simulations show that a subsidy scheme can promote compliance with standards and can contribute to an upgrade of the industry in the exporting country, but its marginal effectiveness is diminishing.     

Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action

ABSTRACT

The purpose of this research is to determine Muslim consumers’ purchase perceptions of Halal products in Pakistan. The research team has integrated different factors such as processing, Halal logo, ingredients, health consciousness, perceived value, food safety concern, and religious factor with Theory of Reasoned Action (TRA), and they investigated their influence on consumers’ attitudes and intentions to purchase Halal food products. A survey was conducted in Islamabad and Rawalpindi city, Pakistan. A total of 282 (56.4%) completed questionnaires were received from 500 respondents. Structural equation modeling technique was used to determine consumers’ purchase intention and behavior regarding Halal products. Except for health consciousness and Halal logo, all factors positively influence consumers’ attitude and purchase intention of Halal food products and, subsequently, their purchase behavior.     

Traceability in the Canadian Red Meat Sector: Do Consumers Care?

Increased traceability of food and food ingredients through the agri-food chain has featured in recent industry initiatives in the Canadian livestock sector and is an important facet of the new Canadian Agricultural Policy Framework (APF). While traceability is usually implicitly associated with ensuring food safety and delivering quality assurances, there has been very little economic analysis of the functions of traceability systems and the value that consumers place on traceability assurances. This paper examines the economic incentives for implementing traceability systems in the meat and livestock sector. Experimental auctions are used to assess the willingness to pay of Canadian consumers for a traceability assurance, a food safety assurance, and an on-farm production method assurance for beef and pork products. Results from these laboratory market experiments provide insights into the relative value for Canadian consumers of traceability and quality assurances. Traceability, in the absence of quality verification, is of limited value to individual consumers. Bundling traceability with quality assurances has the potential to deliver more value.     

Reflections on technological progress in the agri-food industry: Past,present, and future

Technological advances—for example, from hand milking to robotic milking—are at the heart of economic transformation and have significantly shaped the agri-food industry and economic growth throughout history. A look at the lead article of the first issue (and the first volume, 1952) of the Canadian Journal of Agricultural Economics (CJAE) 70 years ago reveals an ongoing inquiry within the discipline about how technological progress has shaped how we manage our farms with the implications on aggregate industry productivity and food prices. The topics discussed along these lines in the first issue of the CJAE are still relevant today—for example, challenges with measuring productivity and innovation, diffusion of innovation, technological unemployment, demand for skilled workers, financing innovations, climate change and food security. Science, technology, and innovation for the 21st century hold the potential to foster resilient and sustainable intensification of farm production and productivity growth for the agri-food industry. In this address, I reflect on the past, present, and future impacts of technological innovations and productivity growth on the agri-food industry and discuss the implications for future research, welfare, and policy.     

Innovation and Future Direction of Supply Chain Management in the Canadian Agri-food Industry

The supply chains for agri-food products in Canada are being shaped by a number of forces including the globalization of markets, technological change and the increased focus by consumers — both domestically and internationally — on issues such as food safety, quality assurance and environmental sensitivity. This paper explores these changes, offering an explanation of why they are occurring, discussing the driving forces for change and providing examples from alternative supply chain structures in the Canadian agri-food sector.     

A Retrospective View on Designation of Origin Labeled Foods in Europe

In the emergence of ethically conscious consumer segments across Europe, the expectation was that foods with a designation of origin–label (DOL) would make a production system of similar logic. Past analysis of the registration history of DOLs showed that the take-up of this European Union (EU) food quality scheme was concentrated in the south, which was attributed to specific food supply-and-demand conditions prevalent in that part of Europe. The authors shed light on DOL product distribution and examine its evolution during a 14-year period (2001–2014). DOLs remain a quality differentiation scheme predominantly for the southern EU agrifood industry. However, the less restrictive requirements for protected geographical indication certification make it a much more popular DOL in northern EU. To promote its food quality policy, the EU must approach the two DOL types differently, as they have a different growth potential among EU countries. DOLs’ specialization in categories with expertise accumulated in specific EU areas can become a DOL promoter across all of Europe.     

Identity Preservation and International Trade: Signaling Quality across National Boundaries

Changing consumer preferences, technological advances, global agri-food markets and increasing regulation of food quality and safety have created the need for identity-preserved production and marketing (IPPM) systems, which bridge the gap between differentiated consumers' wants and traditional commodity-based agri-food production and marketing systems. The international trading regime is ill equipped to deal with these changes. In the absence of an agreed set of trade rules to regulate trade in differentiated food products, relying on IPPM systems or barring imports of "low-quality" goods become domestic policy choices. The latter is shown to be an inferior policy option. The sustainability of an IPPM across national boundaries is dependent upon its ability to credibly signal quality to consumers. Incentives to cheat erode this credibility. Horizontal and vertical cooperation through thirdparty certification are key to the long-run sustainability of IPPM systems.     

Consumer Perception of Food Safety Related Risk

Abstract

The purpose of this study is to examine what factors cause consumer risk perception during periods of food safety concern. A survey of 195 respondents was carried out to explore the nature of consumer perception of food safety related risk using multi-dimensional analysis and how this perception was affected. Multiple regression analysis was adopted to assess the effect of risk characteristics on consumer risk perception in terms of perceived health, psychological, financial, time and taste risks. All five regression models were highly significant. Characteristics of risk, such as severity of consequences, concern about safety, involuntary exposure to risk, harmful to the environment, information, exaggerated report and adequate regulations were found to be important for predicting consumer perception of microbiological risk in chicken. Implications for future research are discussed.     

Improving Food Safety at the Dairy Farm Level: Farmers' and Experts' Perceptions

This study examines farmers' and experts' perceptions of important action points for improving food safety on the dairy farm. Adaptive conjoint analysis is used to elicit these perceptions. A comparison on the basis of professional background (farmers versus experts) shows no major differences in the perceptions regarding chemical and microbiological hazards. Two-stage cluster analysis of individual perceptions regarding chemical and microbiological hazards results in four and three distinct groups, respectively. Although results indicate a rather good level of farmers' knowledge of most important action points, the findings can be used to modify current education programs aimed at improving farm-level food safety.     

Food Safety and Private International Law

Abstract

One response to rising consumer concerns pertaining to food safety has been private industry and public sector initiatives to put in place traceability systems. One of the objectives of traceability systems is to enhance the deterrence role played by legal liability. When supply chains cross international boundaries, private international law governs liability. This paper explores the relationship between food safety, traceability, legal liability and private international law with the interface of Canadian and US law as the example. The conclusion is that, even when legal systems have a similar basis and governments cooperate in enforcement, the complexity of private international law will inhibit the role of traceability and liability in raising food safety standards.     

影响食品检验准确性的因素及管理策略研究

随着我国社会经济水平的逐渐提高,食品消费量逐渐增加,人们对食品质量也提出更高的要求和标准。但很多食品制造商不重视食品安全,导致市场上存在很多劣质食品,给人们带来了极大的安全隐患,不利于保障食品安全质量。因此社会对食品检验工作提出了更高的要求,相关部门需要做好食品安全监督管理工作,构建完善的食品检验体制,强化食品安全监察力度,以此来全面提升食品检验的准确性,确保食品的安全。本文针对影响食品检验准确性的因素进行讨论,并提出了有效的管理措施,以期为相关行业提供参考,推动食品检验行业的健康发展。     

Marketing Premium Food Products in Emerging Economies

Abstract

Developing branded food products, that signal higher standards, presents a challenge to processors in newly emerging markets. Many studies have been conducted to learn about consumer awareness and willingness to pay for higher quality products with particular attention to local origin, organic, or environmentally friendly products in developed countries. This study focuses on attributes that may increase demand for domestic cheese in Macedonia. We find the willingness to pay to premiums for higher quality, taste, consistency and certified “safe” cheese is relatively high, and with respect to determining target markets, income, region, shopping behavior and various other demographics all help to delineate potential consumers of premium cheese.     

Expenditure Pattern for Food Away from Home Consumption in Turkey

ABSTRACT

One of the largest recent changes in consumer food purchasing behavior is the trend towards greater consumption of food eaten outside the home. Between 1994 and 2000, the share of total food expenditures spent on food away from home (FAFH) increased from 7 to 15% with an increasing share for fast-food facilities. This study focuses on whether demographic and socioeconomic factors have detectable effects on Turkish FAFH expenditures. This question is of interest because previous studies suggest that increasing household income, education, female labor participation and changing lifestyle especially in developing countries increased household FAFH consumption share but decreased food at home consumption share. However, no study to our knowledge has examined the combined effect of income, education, employment, and family status on Turkish FAFH consumption. The data for this research were obtained from personal interviews of representative sample households of the province of Adana in Turkey. The findings of this study generally indicate that restaurant facilities, employment of wife and education, composition of household, and income are statistically significant determinants of FAFH consumption.     

Harmonisation of food regulations and trade in the Single Market: evidence from disaggregated data

A structural gravity model is used to quantify the effect ofharmonisation of EU food regulations on intra-EU trade during1990–2001. We construct a database that identifies foodproducts covered by harmonised regulations at a very detailedlevel. We find, at different levels of aggregation, that harmonisationof food regulations has led to more intra-EU trade, and thatthe tariff equivalents of the cost of not harmonising food regulations,subject to the sub-sector elasticity of substitution, vary significantlyacross some food sub-sectors.     

The Effect of Stricter Foreign Regulations on Food Safety Levels in Developing Countries: A Study of Brazil

More stringent national-level food safety standards adopted by developed countries have sent firms and governments among their lesser-developed trading partners scrambling to adopt the required measures or risk losing important export markets. Here we address whether stricter product safety standards in importing countries affect safety levels for the same products in the domestic markets of the countries that export to them. We present a case study, using national data and firm-level surveys, that examines the impacts of foreign requirements that processors adopt Hazard Analysis and Critical Control Point (HACCP) systems on the level of safety offered in the domestic market by Brazilian processors of fishery products. This study shows that to date in Brazil the adoption of HACCP systems has been concentrated in the export sector, with only small impacts on domestic standards and food safety levels.     

Water Use in the Canadian Food Processing Industry

A number of studies have examined water use at the farm level, but water use by food processing firms has received relatively little attention. In light of current concerns regarding water conservation, the objective of this paper is to bridge this gap in our understanding of water use in the agri-food sector. Four aspects of water use (intake, treatment prior to use, recirculation and discharge) are examined for the Canadian food processing industry and three of its subsectors. Price and output elasticities are estimated using plant-evel data from a 1991 survey of water-using firms. Results indicate that all aspects of water use are sensitive to economic factors. Implications for government policies are identified.