创意经济条件下企业产品开发模式创新探析

在创意经济条件下，消费者的需求特征发生了重大的改变，它给传统的产品开发模式带来了巨大的挑战。针对这些挑战，提出了适应创意经济时代的创新型企业产品开发模式。     

零售企业服务补救与顾客满意关系实证研究

零售企业作为典型的服务提供者,在服务过程中出现服务失败和顾客不满是不可避免的,这就要求企业对其失误进行补救,最大限度的降低顾客的不满,这就是服务补救。服务补救适当可以重建顾客满意,留住顾客,赢得“二次成功”。研究结果检验了零售企业的补救措施对于顾客满意的影响,以及顾客满意度形成过程中顾客感知公平的中介作用,并提出了相应的对策。     

An analysis of e-business adoption and its impact on business performance

Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption, adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied in a process-specific context. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. The authors' findings provide the foundation for a more rigorous study of e-business. Fang Wu (fangwu@msu.edu) (Ph.D., University of Texas at Austin) is an assistant professor of marketing at the Eli Broad College of Business, Michigan State University. Her current research interests include e-business adoption strategy, knowledge transfer in new product alliances, interfirm learning dynamics, and marketing knowledge management. Vijay Mahajan (vijay.mahajan@bus.utexas.edu) (Ph.D., University of Texas at Austin) is the John P. Harbin Centennial Chair in Business and a professor of marketing at the McCombs School of Business, University of Texas at Austin, and dean of the Indian School of Business at Hyderabad, India. He has written extensively on product diffusion, marketing strategy, and marketing research methodologies. He has written and/or edited eight books. His research appears in journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, Management Science, andHarvard Business Review. He has received the Best Research Paper Award from theJournal of Retailing (1982, 1985), theJournal of Marketing (Maynard Award, 1990), and theInternational Journal of Research in Marketing (Prentice Hall Award, 1995). He also received the American Marketing Association (AMA) Charles Coolidge Parlin Marketing Research Award (1997) and the AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime achievement in marketing research. Sridhar Balasubramanian (balasubs@bschool.unc.edu) (Ph.D., Yale University) is an assistant professor of marketing at Kenan-Flagler, the University of North Carolina Business School. His research interests cover multiple areas including marketing strategy, channel portfolio management, e-commerce and m-commerce, direct marketing and customer relationship management, game theory and the management of competition, digitization, and strategic compensation. His research has been published or is forthcoming in journals such asMarketing Science, Management Science, Statistica Neerlandica, theInternational Journal of Electronic Commerce, Decision Support Systems, and theJournal of Retailing. He received the John D. C. Little Award for 1998 from the Institute for Operations Research and the Management Science (INFORMS) for the best marketing paper inMarketing Science andManagement Science. He has worked as a marketing strategy adviser to start-up companies and served as guest coeditor of the Centennial Issue of theJournal of Retailing.     

Customer value,satisfaction, loyalty,and switching costs: An illustration from a business-to-business service context

Although researchers and managers pay increasing attention to customer value, satisfaction, loyalty, and switching costs, not much is known about their interrelationships. Prior research has examined the relationships within subsets of these constructs, mainly in the business-to-consumer (B2C) environment. The authors extend prior research by developing a conceptual framework linking all of these constructs in a business-to-business (B2B) service setting. On the basis of the cognition-affect-behavior model, the authors hypothesize that customer satisfaction mediates the relationship between customer value and customer loyalty, and that customer satisfaction and loyalty have significant reciprocal effects on each other. Furthermore, the potential interaction effect of satisfaction and switching costs, and the quadratic effect of satisfaction, on loyalty are explored. The authors test the hypotheses on data obtained from a courier service provider in a B2B context. The results support most of the hypotheses and, in particular, confirm the mediating role of customer satisfaction. Shun Yin Lam (asylam@ntu.edu.sg; fax: 65-6791-3697) is an assistant professor of marketing and international business in the Nanyang Business School at Nanyang Technological University in Singapore. Lam received his Ph.D. from the University of Western Ontario and has research interests in a number of areas including retail marketing, customer loyalty, and customers’ adoption and usage of technology. His work has appeared inMarketing Science, theJournal of Retailing, theInternational Journal of Research in Marketing, andAdvances in Consumer Research. Venkatesh (Venky) Shankar (vshankar@rhsmith.umd.edu) is Ralph J. Tyser Fellow and an associate professor of marketing in the Smith School of Business at the University of Maryland. His areas of research are e-business, competitive strategy, international marketing, pricing, new product management, and supply chain management. His research has been published or is forthcoming in theJournal of Marketing Research, Marketing Science, theJournal of Marketing, theStrategic Management Journal, theJournal of Retailing, theInternational Journal of Research in Marketing, theJournal of Public Policy and Marketing, andMarketing Letters. he is co-editor of theJournal of Interactive Marketing; associate editor ofManagement Science; and serves on the editorial boards ofMarketing Science, theJournal of Marketing, theInternational Journal of Research in Marketing, theJournal of Retailing, and theJournal of Academy of Marketing Science. He is a three-time winner of the Krowe Award for Outstanding Teaching and teaches Marketing Management, Digital Business Strategy, Competitive Marketing Strategy, and International Marketing (http://www.venkyshankar.com). M. Krishna Erramilli (amkerramilli@ntu.edu.sg) is an associate professor of marketing and international business in the Nanyang Business School at Nanyang Technological University in Singapore. He has undertaken many studies on marketing strategy issues in service firms, particularly in an international context, and has published his work in journals like theJournal of Marketing, theJournal of International Business Studies, theColumbia Journal of World Business, and theJournal of Business Research. He has presented numerous papers at international conferences. His current research interests center on the international expansion of Asia-based service firms. Bvsan Murthy (abmurthy@ntu.edu.sg) is an associate professor of marketing and international business in the Nanyang Business School at Nanyang Technological University in Singapore. Prior to turning to the academe a decade ago, he had 20 years of international industry experience. He has published in journals likeThe Cornell H.R.A. Quarterly and theInternational Journal of Contemporary Hospitality Management and has also written industry white papers/monographs and chapters in books. His current research interests center on strategic services marketing/management and customer value management.     

Alliance orientation: Conceptualization, measurement, and impact on market performance

Interfirm collaborations have inspired a rich literature in marketing and strategy during the past two decades. Building on this extant work, the authors developed a new construct, alliance orientation, and explored its influence on firms’ alliance network performance and market performance. The authors drew on data collected from 182 U.S. firms with extensive experience informing, developing, and managing strategic alliances in marketing, new product development, distribution, technology, and manufacturing projects. Using structural equations modeling, the authors demonstrate that alliance orientation significantly affects alliance network performance, which in turn enhances market performance. The findings also suggest that market turbulence exerts a significant moderating influence on the relationship between alliance orientation and alliance network performance, whereas the moderating role of technological turbulence on that relationship does not appear to be significant. The study provides evidence that firms’ alliance orientations positively affect their performance in strengthening their alliance network relationships and in managing conflicts with their alliance partners. Destan Kandemir (kandemir@msn.edu) is a research associate in Center for International Business Education and Research at Michigan State University. She earned her PhD in marketing and international business from Michigan State University. Her articles have appeared in theJournal of Business and Industrial Marketing, Industrial Marketing Management, theJournal of International Marketing, and theJournal of Management. Her research interests include firm resources and capabilities, market-oriented knowledge management, and global alliance management. Attila Yaprak (attila.yaprak@wayne.edu) is a professor of marketing and international business at Wayne State University. He received his PhD from Georgia State University. His research interests include cross-national consumer behavior, global marketing strategy, and international alliances. His research has appeared in theJournal of International Business Studies, theJournal of International Marketing, theJournal of Business Research, andPolitical Psychology, among others. S. Tamer Cavusgil (cavusgil@msu.edu) is University Distinguished Faculty and the John W. Byington Endowed Chair in Global Marketing in the Department of Marketing and Supply Chain Management, Eli Broad Graduate School of Management, Michigan State University.     

SERVCON: development and validation of a multidimensional service convenience scale

As customers have demanded greater convenience in service exchanges, researchers have responded by incorporating the convenience construct into their conceptual models and empirical studies, but a comprehensive, formally validated measure of convenience remains lacking. This study conceptualizes service convenience as a second-order, five-dimensional construct that reflects consumers’ perceived time and effort in purchasing or using a service. Service convenience dimensions are salient at different stages of the purchase decision process. Given this conceptualization, the study presents the development and validation of the SERVCON scale, a comprehensive instrument for measuring service convenience. The five dimensions are independent within a nomological network that illustrates distinct antecedent and consequent effects, and the results reinforce the multidimensional representation, offering insight into the distinctive relationships between each service convenience dimension and its antecedents, such as competitive intensity, and consequences, such as repurchase behavior. The findings help researchers and managers understand a fully conceptualized convenience construct and facilitate the measurement of convenience in future empirical studies.     

智能化工作场域中人机关系对任务绩效的影响——基于自我概念的解释

人工智能时代的到来使得人机关系表现出相互融合、相互协作的新形态,创新是企业经营和发展的重要源泉,企业应用智能机器协助工作对员工创新行为的影响则是当前组织行为学的一个重要研究点。文章基于资源保存理论和自我决定理论,通过引入中介变量学习目标导向和调节变量伦理氛围探究人机关系影响员工创新行为的路径。实证研究表明：人机关系正向影响员工的创新行为;学习目标导向中介人机关系与员工创新行为之间的关系;伦理氛围不仅可调节人机关系对学习目标导向的影响,还可调节学习目标导向的中介作用。根据上述研究结论,文章提出管理者应重视智能机器的引入对员工产生的影响,意识到学习目标导向的重要性,注重在企业中塑造良好的伦理氛围。

     

Service failure and recovery: The impact of relationship factors on customer satisfaction

This research investigated how customers' relationships with a service organization affect their reactions to service failure and recovery. Our conceptual model proposed that customer-organizational relationships help to shape customers' attributions and expectations when service failures occur. The empirical results showed that customers with higher expectations of relationship continuity had lower service recovery expectations after a service failure and also attributed that failure to a less stable cause. Both the lower recovery expectations and the lower stability attributions were associated with greater satisfaction with the service performance after the recovery. These effects appeared to be key processes by which relationships buffer service organizations when service failures occur. Ronald L. Hess Jr. (ron. hess@business.wm.edu) (Ph.D., Virginia Tech) is currently an assistant professor of marketing at the College of William & Mary. His research interests include customer responses to service and product failures; organizational complaint handling; and customer assessments of satisfaction, loyalty, and service quality. He has published his research inMarketing Letters and several conference proceedings. Shankar Ganesan (sganesan @bpa.arizona.edu) (Ph.D., University of Florida) is an associate professor of marketing and Lisle and Rosslyn Payne Fellow in Marketing at the Eller College of Business and Public Administration, University of Arizona. His research interests focus on the areas of interorganizational relationships, buyer-seller negotiations, service failure and recovery, new product innovation, and E-marketing. He is the author of several articles that have appeared in leading academic journals, including theJournal of Marketing Research, theJournal of Marketing, theJournal of Retailing, theJournal of Personal Selling and Sales Management, theJournal of the Academy of Marketing Science, and theJournal of Applied Psychology. He currently serves on the editorial review board of theJournal of Marketing Research and theJournal of Marketing. Noreen M. Klein (nklein@vt.edu) (Ph.D., Pennsylvania State University) is currently an associate professor of marketing at Virginia Polytechnic Institute and State University. Her research interests include consumer decision making and the behavioral aspects of pricing, and her research has been published in the theJournal of Consumer Research, Organizational Behavior and Human Decision Making, and theJournal of the Academy of Marketing Science.     

城市社会管理存在的问题及创新研究——福州市市民问卷调查分析

通过对福州市市民的抽样调查,分析了当前社会管理中"社会管理格局、社会管理存在的主要问题、群众对社会管理体制改革创新的关注焦点以及社会管理体制改革创新的重点"等问题,并就当前的社会管理体制创新提出若干建议。     

公益创业的意义、困境及其发展思路

公益创业有别于传统创业理念,是社会价值创造的一种新范式。改革成果为公益创业的发展提供资金、技术、经验等支撑,但公益创业在中国还有很远的路要走,还有很多难点制约着公益创业的发展。客观地剖析公益创业发展中公益创业教育匮乏、政府的保障与护航力度薄弱、企业的支持与参与性意识不强、社会舆论氛围的消极性等难点,为探索公益创业发展路径提供针对性探讨。     

The effect of market orientation and its components on innovation consequences: a meta-analysis

While there is a rich body of research on market orientation’s effect on business performance, much little attention has been given to its effect on innovation consequences. This is the first meta-analytic effort to study the independent effects of market orientation components (customer orientation, competitor orientation, interfunctional coordination) on innovation consequences. Also, it is the first meta-analysis to study the impact of contextual characteristics on the way market orientation affects innovation consequences. The study finds that market orientation components positively affect innovation consequences but that competitor orientation’s effect depends on a minimum level of customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent ones. Finally, findings suggest that the relationship is stronger in large firms, service companies, and in countries characterized by high individualism and high power distance national cultures.

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Value creation through customer-to-customer exchange occurs when the perceived benefits of a company’s offering are increased as a result of customers’ interaction with one another. C2C exchange exists in a wide variety of service environments, both online and face-to-face. Drawing on the motivation, opportunity, and ability (MOA) framework, this research presents and tests a theoretical model that examines antecedents and outcomes of C2C exchange in the context of face-to-face networking behaviors at professional association meetings. Data were obtained from a survey of conference attendees, and the hypotheses were tested using moderated regression and path analysis. The results show a three-way interaction effect among the MOA factors, that the MOA model does predict the level of C2C exchange, and that C2C exchange does enhance service value perceptions and customer loyalty intentions.     

循环经济思想渊源、演进及启示

循环经济理论经历了古代朴素循环经济思想、古典循环经济思想及现代循环经济思想的演进路径,其对循环经济本质内涵的论述,对我国在新形势下实现经济和贸易的可持续发展战略选择具有重要的启示。     

景区与社区和谐发展之路探析——以湖南郴州万华岩景区为例

通过对湖南郴州万华岩景区与社区实地调查访问，以描述景区与社区现状和分析存在问题为切入点，以社会主义和谐社会构建和社会主义新农村建设为契机，在牢牢把握政策机遇的同时，从土地、理念、模式、机制、体系和文化等。个方面探究景区与社区和谐发展之路。     

承接产业转移示范区具有更高的全要素生产率吗?

为了深入探究示范区高质量发展的影响因素,本文以国家级承接产业转移示范区所覆盖的28个地级市案例为研究对象,广泛梳理文献并厘清影响示范区高质量发展的前因因素,运用模糊集定性比较分析方法（fsQCA）分析示范区高质量发展的前因因素组合。研究发现：示范区高质量发展存在3条组态路径,归纳为城镇化核心环绕型、固“基”强“本”保障型、产业“基”累与升级型。不同示范区地级市的高质量发展组态路径因地而异,各示范区地级市应根据自身发展特点,选择合适的路径对症下药,实现高质量发展。上述组态路径分析,可对推动示范区乃至欠发达地区高质量发展提供理论支持与政策参考。     

中国绿色食品产业发展方式转变的理论模型构建——基于技术、市场与政策协调的分析视角

产业发展方式的根本转变是产业结构优化与产业可持续发展的必然要求与根本途径。本文基于技术驱动、市场拉动与政策引导的协调分析视角,明确了产业发展与产业发展方式转变的关系并构建了一个产业发展方式转变的逻辑分析模型,结合中国绿色食品产业发展的阶段特征与现实基础条件,提出促进绿色食品产业发展方式转变的技术、市场与政策协调措施。     

实现住有所居的政府职责及角色定位——基于改革开放和科学发展的思考

"住有所居"是保障和改善民生的重要目标,也是政府肩负的执政责任。它要求各级政府必须增强贯彻落实科学发展观的自觉性和坚定性,明确相应职责和角色定位,着力保障和改善民生,促进社会公平正义,走出产业定位、征地拆迁、房价调控、市场失效、住房保障、住房消费、环境保护等方面的误区,探寻出一条解决城镇居民住房的科学发展之路。     

创新的理论渊源新探——基于经济增长、贸易、区域发展理论的视角

创新是当前学术界的研究热点之一。文章从经济增长理论、贸易理论、区域发展理论三个方面概述了创新的理论渊源。这些理论是对创新进行进一步研究的理论基础。     

湖北战略性新兴产业的发展成效与政策走向——基于湘鄂赣三省比较分析的视角

面对中部崛起支点战略的重大机遇和建设“中三角”城市群带来的挑战,战略性新兴产业可以而且应当成为湖北支点战略的产业支点.近年来,湖北推动高新技术产业尤其是战略性新兴产业发展的重大决策已取得明显成效,但仍然存在着诸如市场化引导力量缺乏、人才激励机制落后、科技金融机制不够完善等问题.通过与湘赣两省的比较分析,湖北应当在抓好现有重点工作的同时,在培育发展重点、优势企业和品牌培育等方面出台细则,完善战略性新兴产业发展的政策支撑体系.     

产业协同集聚促进经济高质量发展的机制研究——非线性关系、创新效率路径与人力资本的调节作用

产业协同集聚是构建现代化产业体系和新发展格局的内在要求和重要方式,也是促进地区经济高质量发展的有效路径。然而,现有文献对产业协同集聚影响地区经济高质量发展的机制研究不够深入,关于两者之间非线性关系的经验分析尚未达成共识,实证检验中对经济高质量发展的评价方法也有待改进。本文认为：产业协同集聚会产生专业化分工、规模经济、要素共享、知识溢出等正外部性,进而促进地区经济高质量发展,但过度集聚产生的拥塞效应和竞争效应也会有损经济发展质量,因而产业协同集聚与经济高质量发展之间具有倒U型非线性关系,并因地区经济发展水平及要素禀赋的不同而表现出区域异质性,同时高水平的产业协同集聚（如高技术密度行业协同集聚）对地区经济高质量发展的促进作用更为显著;产业协同集聚可以通过提高地区创新效率的路径促进经济高质量发展,地区人力资本水平的提高会强化产业协同集聚的经济高质量发展促进效应。采用2004—2020年30个省份面板数据,基于经济增长效率、产业结构优化、经济增长稳定性、福利改善和收入分配、资源利用和生态环境等5个维度评估地区经济高质量发展水平,进而分析生产性服务业与制造业协同集聚对经济高质量发展的影响,结果显示：产业协同集聚总体上促进了地区经济高质量发展,但两者之间存在倒U型关系,并表现出“东部地区显著促进、中部地区影响不显著、西部地区具有到U型关系”的区域异质性和“高技术密度行业协同集聚显著促进、低技术密度行业协同集聚影响不显著”的行业异质性;地区创新效率对产业协同集聚促进经济高质量发展具有中介效应,但样本期间产业协同集聚的创新效率促进效应不显著;地区人力资本水平提高会强化产业协同集聚的经济高质量发展促进效应,并在其创新效率路径中发挥调节作用。相比现有文献,本文在优化经济高质量发展评价指标的基础上,实证检验了产业协同集聚影响经济高质量发展的非线性关系及其区域和行业异质性,并探究了创新效率的中介机制和人力资本的调节作用,深化和拓展了相关理论研究和经验分析。根据本文的研究结论,应重视产业协同集聚的合理边界,重点支持高水平的产业协同集聚,并提升产业协同集聚质量,加强人力资本积累及其与产业融合发展的匹配性,进而通过因地制宜的适度产业协同集聚有效促进地区经济高质量发展。