Consideration of ethical attributes along the consumer decision-making journey

Journal of the Academy of Marketing Science - Information about ethical strengths and weaknesses of individual products (e.g., cause-related marketing, corporate social responsibility records) is...     

零售业态惠顾意向与决策型态关系研究

研究显示，消费者零售业态惠顾意向与决策型态部分存在显著的相关关系。年龄、性别、婚否、教育程度等因素对大型超市、网上商店和便利店的惠顾意向存在显著影响。     

Price and brand name as indicators of quality dimensions for consumer durables

Delivering quality products requires an understanding of the critical dimensions and cues that consumers use to judge quality. To that end, this article addresses two fundamental research issues. Using a qualitative study, the authors first develop a generalizable typology of quality dimensions for durable goods that includes ease of use, versatility, durability, serviceability, performance, and prestige. Second, the authors conduct a process-tracing laboratory experiment to examine how key marketing variables—price, brand name, and product attributes—affect consumers’ judgment processes and inferences about how products perform on the six quality dimensions. Results of the experiment indicate that consumers use price and brand name differently to judge the quality dimensions, searching for price and brand name much more frequently when evaluating prestige than when evaluating any other quality dimension. Results suggest that managers must determine the relevant quality dimensions for a product category and the cues that are salient for judging those dimensions. Merrie Brucks is a professor of marketing at the University of Arizona, where she also holds a joint appointment in the Department of Psychology. She received her Ph. D. in marketing from Carnegie Mellon University. Her research first received scholarly recognition in 1984, when she won the Robert Ferber Award for the best doctoral dissertation in the field of consumer behavior. Since that time, she has published extensively in consumer psychology, focusing on memory, information search, judgment, and decision-making processes. In other research she has examined a variety of public policy issues related to advertising. Valarie A. Zeithaml is a professor and area chair at the Kenan-Flagler Business School of the University of North Carolina, Chapel Hill. She is also a Sarah Graham Kenan Distinguished Scholar at that institution. She obtained an MBA and doctorate from the University of Maryland and has devoted the past 20 years to researching and teaching the topics of service quality and services management. She is the author ofDelivery Quality Service: Balancing Customer Perceptions and Expectations and ofServices Marketing, a textbook now in its second edition. She has won numerous teaching and research awards, including the Ferber Award from theJournal of Consumer Research, the Maynard Award from theJournal of Marketing, the Jagdish Sheth Award from theJournal of the Academy of Marketing Science, and the O’Dell Award from theJournal of Marketing Research. Gillian Naylor is an assistant professor of marketing at the University of Nevada Las Vegas. She obtained a doctorate from the University of Arizona in 1996. Her research interests are within the consumer judgment and decision-making domain, with specific interest in postpurchase processes and services marketing.     

环境规制、产品质量与中国企业的全球价值链升级

利用中国微观企业数据,考察了环境规制对企业出口产品质量以及产品质量视角下环境规制对企业全球价值链升级的影响。研究结果表明:第一,环境规制显著促进了企业出口产品质量的提升,并且随着产品质量的提升,环境规制对企业在全球价值链上的嵌入程度和分工地位的促进作用更显著。第二,环境规制对企业出口产品质量及全球价值链嵌入程度和分工地位的影响,因贸易方式、要素密集度、污染程度不同存在差异。第三,通过引入生存模型发现,环境规制对企业参与全球价值链的持续时间具有负向影响作用,但随着产品质量的提升,环境规制有利于延长企业参与全球价值链的持续时间。     

论提高我国政府的执政能力

提高政府执政能力是开创中国特色社会主义事业新局面的根本要求。必须以“三个代表”重要思想为指导 ,进一步完善政府职能体系 ,提高政府公务人员的执政素质 ,全面推进政府管理高效率的开展     

关于工业产业升级战略的综述

在经济社会转型期,工业是从计划经济过渡到市场经济的我国社会主义市场经济的缩影,历史遗留因素及经济社会环境的复杂性,让工业产业升级面临诸多重要课题。本文从工业产业升级的内涵、理论依据、决定因素和升级战略等角度入手,对国内外的相关文献进行了归纳梳理,作为工业产业升级进一步研究的起点。     

Relationship marketing and the consumer

Conclusion Collectively, the responses of the individuals interviewed reveal that there is a multitude of reasons for participating in a marketing relationship. Although many of the reasons are cognitive in nature, many others are affective. This affective “dimension” of relationship marketing remains unexplored but would seem to offer great promise for explaining the long-term nature of a firm-consumer relationship. Moreover, a liberal interpretation of the collective responses of the interviewed individuals suggests an alternative fundamental axiom of relationship marketing consistent with the definition of Angeles (1992): Consumers enter into a marketing relationship because they expect to receive positive value from their participation. Acceptance of this axiom would seem to suggest a conceptualization and research agenda much broader and potentially more productive than that associated with the axiom currently being offered. Sheth and Parvatiyar have raised a question that, despite its obviousness in retrospect, has yet to be addressed satisfactorily. Hopefully their article will prove to be the genesis of an answer. Although no one is likely to agree with all of their propositions, or even their speculation that relationship marketing will ultimately improve marketing productivity, Sheth and Parvatiyar have done the discipline a service by focusing attention on a neglected topic. Indeed, what they have effectively done is to challenge the discipline to debate what they believe to be the fundamental axiom of relationship marketing in consumer markets. Regardless of the outcome of this debate, marketing knowledge will have advanced. A former editor of theJournal of the Academy of Marketing Science and theJournal of Marketing Research, he is currently working on a new formula for determining sample size in surveys.     

Customer experience quality: an exploration in business and consumer contexts using repertory grid technique

This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the firm, and customer experience quality as its perceived excellence or superiority. Using the repertory grid technique in 40 interviews in B2B and B2C contexts, the authors find that customer experience quality is judged with respect to its contribution to value-in-use, and hence propose that value-in-use mediates between experience quality and relationship outcomes. Experience quality includes evaluations not just of the firm’s products and services but also of peer-to-peer and complementary supplier encounters. In assessing experience quality in B2B contexts, customers place a greater emphasis on firm practices that focus on understanding and delivering value-in-use than is generally the case in B2C contexts. Implications for practitioners’ customer insight processes and future research directions are suggested.     

Shopping orientation segmentation of the elderly consumer

Elderly consumers are generally acknowledged as a growing force in the marketplace. Research on the elderly, to date, has been rather narrow in focus and considers this group as homogeneous. This research extends earlier research and identifies distinct sub-segments of elderly consumers, based on their shopping orientations. These segments are then profiled with respect to other aspects of their marketplace behavior. The results indicate a viable segment which should not be ignored by retailers.     

走进消费者主权时代——聚焦反垄断视阈下的消费者权益保护

随着消费者主权时代的到来,消费需求成为拉动经济发展的重要力量,为使消费者权益能在自由的市场竞争中得到更好的保护,由垄断问题引起的对消费权益的保护也应提上日程。     

Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions

This research examines how consumers’ subjective product knowledge affects the way they interpret salesperson compensation within the financial services industry. Data from a nationwide panel of consumers show that higher product knowledge consumers become highly suspicious and lower purchase intentions when salesperson commission rates fall outside of the latitude of acceptance (Study 1). Study 2 results, however, demonstrate a reversal of these effects by showing that compensation–recommendation consistency is an important moderator in financial salesperson interactions. In addition, the study describes boundaries of the suspicious mindset that underlies consumer responses to sales information. Theoretical and practical implications of the finding are discussed, as are future research directions.     

The role of rationalization in consumer decision processes: A revisionist approach to consumer behavior

Consumer behavior theory, as it has largely evolved from economics with its rigid adherence to marginal utility theory, suggests that consumers are highly rational and that they basically strive to maximize utility or satisfaction by the careful rationing of resources. In this paper, the typical assumptions in consumer decision process models are reviewed and analyzed, the empirical evidence supporting the models of the rational consumer is challenged, the concept of rationalization is developed and the existential support for the concept is examined, the role and significance of alternative ego state on consumer decision processes are explained and finally, the rudiments of a revisionist approach to consumer behavior are advanced. An earlier draft of this paper entitled “Consumer Decision Processes: The Role and Influence of Rationalization” was presented at the annual meeting of The American Psychological Association Division 23 in 1977. The author was assisted in the preparation and development of this earlier draft by Dr. Chem Narayana. This assistance is herewith acknowledged.     

The role of expectations in the determination of consumer satisfaction

The purpose of this paper is to explore the three determinants of consumer satisfaction, i.e. Predictive Expectations, Normative Expectations and Comparative Expectations. This study applied the confirmation of expectations paradigm to each of the types of expectations. The efficacy of the paradigm in the prediction of consumer satisfaction is examined. Comparative analyses of the three types of expectations show that normative expectations and their confirmation are the best predictors of satisfaction. Suggestions for further research on measurement and conceptual development of consumer satisfaction are also offered.     

On the meaning and measurement of religiosity in consumer research

The role of religiousness as a variable in models of consumer behavior is not well-established. Research findings in this area tend to be sparse and conflicting, and measurement issues have yet to be addressed. This article reports on an empirical investigation of religiosity in a causal modeling framework. The results suggest that religiosity is a viable consumer behavior construct in that it (1) did correlate with the life-style variables selected; (2) contributed directly to the model along with sex, age, and income; and (3) was successfully operationalized through multiple measures.     

走向集群化的小镇联盟--新一代田园城市之梦

我国原来的城市发展是一个从小镇走向大城市的单向过程。人类在征服自然的过程中迷失了自我。     

浅谈消费者权益的法律保护

保护消费者合法权益,是当代社会一个世界性课题.面对强大的企业势力,消费者应当怎样维护自身合法权益?本文依据我国现行<消费者权益保护法>的规定,阐述了消费者的法定权利、经营者的法定义务,以及国家和社会对消费者合法权益的保护措施,对消费者权益争议纠纷的解决和维权意识的提高,具有较强的现实指导意义.     

An empirical test of the Causative Markov model of consumer behavior

This paper examines an extension of the Markov model of consumer brand switching behavior, which captures the nonstationarity in the consumer decision processes over time. The extended model has been labeled as the Causative Matrix model. The model is put to test on empirical data, and compared with the stationary version of the model. The Causative Matrix model is shown to be a better forecasting tool. Its ability to yield additional insights into consumer brand choice processes is also discussed.     

企业制定降价决策需要有定量分析

价格竞争是企业竞争的重要手段,如果运用得当不仅将会给企业带来丰厚的利润,还会使企业在竞争中处于主动的地位。若运用不当,会使企业收效甚微,甚至亏损。因此企业在制定降价决策时,不仅要从定性方面去研究,还要从定量的角度去分析。