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《中国市场》2020,(1)
随着城镇化建设的快速推进,国家不断加大基础设施投资力度,一大批城市基础设施建设项目先后落地,城市基础设施建设迎来了前所未有的发展机遇和挑战。一方面,无论是保障和改善民生,还是调整经济结构,各级政府更加重视基础设施建设;另一方面,政府投入的财政资金有限,投资渠道过于单一,资金缺口较大。PPP模式是一种新型融资模式,弥补了传统融资模式的缺陷。政府和社会资本进行合作,双方签订合同,共同负责实施PPP项目,共用双方的人力资源和物力资源,极大缓解了政府资金的运行压力。PPP模式在基础设施建设中具有极大优势,但是PPP项目也具有一定的投资风险,必须采用科学的应对措施,实现双赢。 相似文献
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PPP 项目涉及的投资金额大、运营时间长、合作方式多样、回款形式各异,项目资本金制度在执行过程中随之出现了各种问题,削减了项目资本金的作用,给项目后期的开展带来隐患。 文章针对 PPP 模式下项目资本金制度存在的问题,提出资本金管理措施,从根本上整治项目资本金出资的乱象,为项目后期的运营管理奠定了基础。 相似文献
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《中国商贸:销售与市场营销培训》2016,(36)
PPP模式是近年来出现的新模式,在PPP模式下可以将政府资本与社会资本结合在一起,然后将这些资金用于城市基础设施建设,这样一来便将政府与社会企业联系起来,构成一种合作伙伴关系。由于PPP模式综合效果较好,所以在现代政府采购项目中有所应用。但PPP模式在政府采购项目推行中还存在不少问题,因此,本文将从PPP模式基本情况入手,结合将PPP模式应用到政府采购项目中的必要性,及其在政府采购项目推行中存在的问题,提出在PPP模式下有利于政府采购项目顺利推行的对策。 相似文献
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《中国商贸:销售与市场营销培训》2019,(24)
PPP模式的兴起对我国基础设施的建设有一定的促进作用,且契约精神奠定了政府和企业共同合作的信任基础,更提高工作效率。但当前我国的PPP模式仍存在政府缺乏契约精神、企业缺乏约束机制以及政企地位不对的问题,笔者围绕PPP模式及契约精神相互作用、相互影响的基础之上,提出了提高契约精神、出台相关制度等策略,以期说明契约精神对优化PPP模式的必要性。 相似文献
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公共项目定价机制研究——基于PPP模式的分析 总被引:1,自引:0,他引:1
公私合作伙伴关系(PPP)进行公共设施建设有利于解决建设资金紧张以及政府在投资管理上的低效问题,如何建设管理好PPP项目是对政府执政能力的挑战。文章在分析PPP项目定价机制现状的基础上,提出对PPP项目价格规制应考虑的因素,以及如何建立PPP项目价格形成机制以推进PPP模式的顺利实施。 相似文献
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《中国商贸:销售与市场营销培训》2016,(33)
PPP融资模式最早开始于英国,之后被各国普遍运用于各个公共领域。本文从农业、交通、养老、基础设施、医疗卫生、住房保障等各领域研究出发,分析PPP融资模式的应用,旨在为PPP融资模式的研究和应用提供参考。 相似文献
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Managing social networks is not without cost and thus it is reasonable to assume that larger companies would have better defined strategies than smaller ones. The research explores this assumption and offers an integrity management model, based on 189 different size companies taken from the three major world stock markets representing North America and Asia. Results supported that larger companies are slightly more responsive but smaller firms seem to respond more quickly. Given the potential negative impacts to brand image there appears to be a pervasive lack strategic framework as most firms were not monitoring, integrating or leveraging social media adequately. 相似文献
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建立在不完全契约理论基础上的金融契约理论认为,金融交易本质上是就财产权利所作的契约安排,因此每一种融资方式都可以视为一种不完全契约。本文把债务融资方式分为关系型和保持距离型两种,在Hart-Moore模型的基础上构造一个企业债务融资的不完全契约模型,对两种债务融资方式进行比较分析,结果表明:在项目投资收益率大于市场利率的条件下,关系型债务融资具有帕累托效率。 相似文献
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将科尔曼的理性选择理论应用到科学消费的研究中,有助于从社会系统的角度认识并解释科学消费,从而有可能将科学消费从一句口号式的社会诉求引向系统的理论研究。文章研究表明,科学消费既是一种微观的有目的的理性行动,也是一种宏观的社会规范,二者连接在一起构成了一个科学消费的社会系统。 相似文献
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A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study 总被引:3,自引:1,他引:3
Corporate Social Responsibility (CSR) programs are increasingly popular corporate marketing strategies. This paper argues
that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs. This
classification is based on an exploratory study examining the variance of four responses from the consumer stakeholder group
toward these two categories of CSR. Institutionalized CSR programs are argued to be most effective at increasing customer
loyalty, enhancing attitude toward the company, and decreasing consumer skepticism. Promotional CSR programs are argued to
be more effective at generating purchase intent. Ethical and managerial implications of these preliminary findings are discussed.
Julie Pirsch, Ph.D., is an Assistant Professor of Marketing at Villanova University. She researches in the areas of cause-related
marketing, corporate social responsibility, and new product development.
Shruti Gupta, Ph.D., is an Assistant Professor of Management at The Pennsylvania State University at Abington, in Abington,
Pennsylvania. Dr. Gupta’s research interests lie in the area of corporate social responsibility, cause-related marketing,
environmental consumerism, and social marketing issues.
Stacy Landreth, Ph.D., is an Assistant Professor of Marketing at the University of North Texas. She researches in the areas
of cause-related marketing and social marketing alliances, as well as advertising source effects. 相似文献
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HFC(Hybrid FiberCoax)接入网以其相对的经济性和巨大的带宽受到广泛重视。本文提出了一种基于IEEE802.14协议的多业务区域网络框架。在这一框架中,ATM技术与DWDM相结合,为大型HFC区域网络的构建与平滑升级提供了有利的解决方案。 相似文献
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This article introduces an integrative framework of corporate social responsibility (CSR) design and implementation. A review
of CSR literature – in particular with regard to design and implementation models – provides the background to develop a multiple
case study. The resulting integrative framework, based on this multiple case study and Lewin’s change model, highlights four
stages that span nine steps of the CSR design and implementation process. Finally, the study identifies critical success factors
for the CSR process. 相似文献
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This article introduces an integrative framework of corporate social responsibility (CSR) design and implementation. A review of CSR literature – in particular with regard to design and implementation models – provides the background to develop a multiple case study. The resulting integrative framework, based on this multiple case study and Lewin’s change model, highlights four stages that span nine steps of the CSR design and implementation process. Finally, the study identifies critical success factors for the CSR process. 相似文献
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AbstractIn the era of the Internet and networking, stakeholders increasingly acquire power by influencing brand value and meanings. However, this does not imply that marketing managers have lost their power over brand creation and management. Thus, the aim of this study is to explore brand power relationships taking the co-evolutionary perspective as conceptual lenses. In particular, this article seeks to address the competitive relationship between the corporation and its stakeholders in determining the corporate brand evolution over time, suggesting that corporate brand management is successful when co-evolving power relationships are established. The relational interplay between managers and stakeholders is framed into the Brand Power Relationship Model that suggests four potential evolutionary paths. It offers new brand typologies supported by examples from business practices, which mirror four different ways of managing and adapting brands over time; namely, through the None’s Brand, the Managers’ Brand, the Stakeholders’ Brand, and the Co-Evolutionary Brand. Focusing on the latter, this study depicts managers and stakeholders as having reciprocal influences and co-determining themselves, thus triggering interrelated relational effects that influence corporate brand evolution over time. The bilateral power of managers and stakeholders is framed into a further model, focused on corporate brand co-evolution. It is proposed that corporate brands can successfully co-create their value and meanings over time only if corporations co-evolve with their environment—in this study, multiple external stakeholders. 相似文献
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利用西安交通大学人口与发展研究所2005年深圳市农民工调查数据.从社会网络视角实证分析了流动后农民工生育观念的影响因素.生育讨论网的弱关系和网络成员的生育行为,以及个体在城镇的滞留时间、初次流动时的年龄、受教育程度等因素对流动后农民工的生育观念产生了影响. 相似文献
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利用西安交通大学人口与发展研究所2005年深圳市农民工调查数据,从社会网络视角实证分析了流动后农民工生育观念的影响因素。生育讨论网的弱关系和网络成员的生育行为,以及个体在城镇的滞留时间、初次流动时的年龄、受教育程度等因素对流动后农民工的生育观念产生了影响。 相似文献