共查询到20条相似文献,搜索用时 15 毫秒
1.
Framing charitable appeals: the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention 下载免费PDF全文
An experiment was conducted to explore how potential donors' perceptions of their own susceptibility to the negative consequences of not making a donation may moderate the relative persuasiveness of gain‐framed and loss‐framed fundraising messages (defined by messages that highlight corresponding gains or losses as the result of making or not making donations to a charitable organization). It found that as participants' perceptions of their own susceptibility to the negative consequences of inaction increased, the loss‐framed message became more effective than the gain‐framed message in increasing donation intention. The relative persuasive advantage of the loss‐framed message was statistically significant among participants with higher levels of perceived susceptibility. The findings not only speak to the important role played by perceived susceptibility to the negative consequences of inaction in determining the relative persuasiveness of gain‐framed and loss‐framed fundraising campaigns but also provide the guidelines that practitioners can use when designing campaign messages. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
2.
Sampath Kumar Ranganathan Walter H. Henley 《International Journal of Nonprofit & Voluntary Sector Marketing》2008,13(1):1-11
- Currently charities have to depend more on individual donors and less on the government for funding. Hence, understanding the individual donor and what motivates them to contribute to charities is something, which has been of increasing interest to nonprofit marketers. In this article, a path model for the charitable donation process of a religious individual is developed and tested. The variables that are used in the model are religiosity, attitude towards helping others (AHO), attitude towards charitable organizations (ACO), attitude towards the advertisement (Attad) and behavioral intentions (BI). The results suggest that AHO by itself does not cause BI. Altruistic people need to be targeted with an appropriate advertisement message. Since religiosity is an important causal variable for AHO, segmenting and targeting individuals who are religious would be pertinent. Attempts to build favorable ACO would also be worthwhile.
- Religiosity
- Charitable donation intentions
- Charity advertisements.
- Path model for predicting intentions to donate.
3.
Sampath Kumar Ranganathan Sandipan Sen 《International Journal of Nonprofit & Voluntary Sector Marketing》2012,17(2):108-121
With increasing financial clout, females are potentially poised as a greater source of charitable giving in the West. However, debate exists in the marketing literature about gender‐based differences in charitable donations. The purpose of this study is to research whether gender‐based segmentation is effective for charities in cultures in which high gender inequality exists. Hence, India, an emerging economy with high gender inequality, was chosen as the study setting. Following an extensive literature review, we identified gender, trust, attitude towards the ad, and feelings from the ad as key predictors of charitable donation intentions. A study model was developed and tested using regression analysis. It was found that the predictor variables have significant impact on intentions to donate. Hence, this study posits that gender could potentially be an effective segmentation variable for charities that are targeting potential donors in South India. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
4.
The social and private micro-level consequences of homeownership 总被引:2,自引:0,他引:2
This paper reviews the literature that describes the micro-level economic and social consequences of homeownership. We adopt an interdisciplinary approach and include studies from economics, sociology, geography, political science, psychology, and other disciplines. Our focus is on the set of consequences of homeownership in developed countries. Our list of potential outcomes of homeownership includes the impact on household wealth and portfolio choice, mobility, labor force participation, urban structure and segregation, home maintenance, political and social activities, health, demographics, self-esteem, and child outcomes. There is substantial evidence that homeownership has important effects on some household behaviors and outcomes. However, we find that much of the past 30-year's literature on consequences of homeowning is deficient from a theoretical or econometric perspective. We suggest solutions and identify research gaps present in the literature. 相似文献
5.
This study investigates the antecedents and consequences of organization‐level inclusion climate. A national sample of human resource decision‐makers from 100 organizations described their firms' formal diversity management programs; 3,229 employees reported their perceptions of, and reactions to, their employers' diversity management. Multilevel analyses demonstrate that identity‐conscious programs (programs that target specific identity groups) generate an inclusion climate. Moreover, the analyses provide evidence of multilevel mediation: In organizations with an inclusion climate, individual employees perceive the organization as fulfilling its diversity management obligations and respond with higher levels of affective commitment. This study represents an important step toward understanding how a shared perception of organizational inclusiveness develops and how inclusion climate facilitates the achievement of diversity management objectives. The findings also shed light on the important role of identity‐conscious programs in promoting organizational commitment within a diverse workforce. 相似文献
6.
There is a growing concern with whether nonregular professionals are concurrently committed to both the organization and their profession and whether such commitments are beneficial to that organization. This article seeks to investigate the relationship between organizational justice variables and the dual commitment of nonregular professionals via perceived organizational support (POS) and the subsequent effect of the dual commitment on organizational citizen behavior. Hypotheses are developed and then tested through structural equation modeling with data collected from a total of 1143 part-time instructors at South Korean universities. The findings of this study reveal that the perceptions held by nonregular professionals of organizational justice constructs concurrently influence organizational commitment and professional commitment via POS and that both commitments are positively associated with altruistic behavior. The findings advance our understanding of the dual commitment of nonregular professionals and provide universities with managerial implications as to how to manage effectively part-time instructors. Limitations, directions for future research, and conclusions are presented. 相似文献
7.
Antonia M. García-Cabrera M. Gracia García-Soto 《International Journal of Human Resource Management》2013,24(15):3151-3177
This article studies, first, how affective and continuance commitments affect MNC subsidiary top managers' intent to leave either their current post or the firm itself, and second, which variables influence these managers' affective and continuance commitments. The analysis uses a sample of MNC subsidiary top managers in Spain, and the results confirm that these managers' intent to leave the subsidiary and the multinational is determined by affective and continuance commitments in its two dimensions (high-sacrifice and low-alternatives), and that these commitments, in turn, are determined by the managers' personal cultural values and company bonding variables. 相似文献
8.
9.
Marcella S. Müller Jörg Lindenmeier 《International Journal of Nonprofit & Voluntary Sector Marketing》2022,27(2):e1729
The purpose of this study is to contribute to a better understanding of the drivers of international giving intention by examining the joint effect of ethnocentrism and donation motives. More specifically, this study analyzes the direct effect of charitable ethnocentrism on the intention to give to international causes. Additionally, the study investigates the moderating effect of charitable ethnocentrism on the relationships between donation motives and the intention to donate to international causes. This study's findings indicate that ethnocentric donors are less willing to donate to international causes. Moreover, the study results show that the effects of egoistic and tax-saving donation motives vary across different levels of charitable ethnocentrism: charitable ethnocentrism enhances the effect of the egoism motive on international donation intention, whereas the effect of the tax-saving motive on international giving intention is mitigated. Based on the empirical findings, this study discusses implications for theory and practice along with study limitations and avenues for future research. 相似文献
10.
《Human Resource Management Review》2022,32(4):100862
Using information technology, a growing number of companies have adopted a digital approach to human resource management (i.e., e-HRM). This meta-analytic review systematically integrates research on the antecedents, consequences, and moderators of e-HRM. Our results show that system usefulness, organizational resources, users' knowledge, and social influence could facilitate the adoption of e-HRM; in addition to the technology, organization, and people factors, the social factor can also predict e-HRM adoption and has incremental validity in predicting e-HRM adoption after controlling for the other three factors. Further, the findings indicate that e-HRM positively relates to the overall organizational performance as well as three specific organizational performance categories and that the predictive power of e-HRM for organizations' operational performance is significantly higher than that for their relational performance and transformational performance. Furthermore, the findings also show that the positive link between e-HRM and organizational performance is stronger in countries with higher ICT development levels and countries with lower human capital quality. The theoretical and practical implications for future research and e-HRM practitioners are discussed. 相似文献
11.
The organizational environment is a focal element of multifaceted managerial decisions. Consequently, research has shown a long lasting and still growing interest in investigating the organizational environment and understanding its impact on a firm. Because it is widely assumed that the business environment will become more dynamic, changes in the organizational environment have drawn the particular attention of many scholars. While the extant research has established valuable knowledge, its fragmentation due to differing definitions and contradictory findings calls for a broad review to establish a foundation for future research. By analyzing 279 studies that have investigated different aspects of the organizational environment between 1958 and mid-2017, we contribute to various research streams that involve this environmental factor. We use a comprehensive research framework to categorize and review the previous work. In particular, we distinguish between studies that define or measure the organizational environment, as well as studies that investigate antecedents, outcomes, and moderating effects of the organizational environments. Among those categories, we discuss our findings, before subsequently synthesizing existing works and deriving an agenda for future research. 相似文献
12.
Bruno Parolin 《Socio》1992,26(4):231-239
This paper examines differences between the U.S. and Australian urban landscape in terms of the relationship between urban structure and the effectiveness of public transportation. A replication study is undertaken that tests the validated hypothesis from a U.S. study that urban travel corridor social heterogeneity reduces patronage of public transportation because of resident concerns with social composition of passengers and effects on the travel privacy dimension. A causal model is identified for the city of Sydney that specifies enogenous and endogenous variables, as per the U.S. study, which affect bus and rail use. Results do not lead to the acceptance of the hypothesized relationship. The presence of social heterogeneity in Sydney travel corridors does not deter residents within the study corridors from using the bus or train for the journey to work, nor do they appear to affect longer term decisions on car ownership. Bus patronage was shown to be dependent on social heterogeneity factors while rail use was associated with car owning households. These results highlight differences in urban spatial structure and travel patterns between Sydney and cities in the U.S. study, and suggest differential effects of changes in urban spatial structure and policy responses. 相似文献
13.
Michael Polonsky Stacy Landreth Grau 《International Journal of Nonprofit & Voluntary Sector Marketing》2011,16(2):195-211
- There is increased societal pressure on charities to improve performance. The questions that they must ask are: (1) Who is our audience? (2) What evaluation measures are important to the organization? and (3) What evaluation measures are best for the organization? There are a number of different approaches available for assessing performance, ranging from social accounting to more informal qualitative assessments of whether the organization's mission is being achieved. This paper draws on the industry and academic discussion of evaluations of nonprofit organizations to develop a four‐category typology of alternative approaches for audiences. It then identifies the benefits and limitations of each. The goal is to identify the steps that charities should use to determine which approach is most suited to their specific circumstances. It is proposed that a collaborative development of evaluation criteria, of whichever type, may be most appropriate as will draw together the experiences and resources of multiple parties, and may have broader appeal than evaluations proposed by individual nonprofits.
14.
15.
The ability to leverage social capital within strategic buyer–supplier relationships is increasingly cited as a key driver of value creation. Despite the importance of strategic partnerships, the process by which social capital accumulates within buyer–supplier relationships and contributes to buyer performance improvements is not well understood. Drawing on social capital theory, we develop a model linking positive relational capital, and its antecedents, supplier integration and supplier closeness, to buyer performance improvements. Further, we hypothesize that structural capital, as reflected in managerial communication and technical exchanges, is also positively related to buyer performance improvements. Using data provided by 111 procurement executives from the United Kingdom, we find support for our hypotheses. The study extends the supply chain management and social capital literature and suggests important implications for both research and practice. 相似文献
16.
A crucial ingredient in social interaction models is the structure of peer groups, which link individuals with similar characteristics. We propose and study a dynamic binary choice model with social interactions in which heterogeneity of peer group effects is modeled introducing diversity in individual characteristics and linking pairwise influences to a social distance between individuals. Our framework allows for mimetic as well as anti-mimetic interactions and a heterogeneous structure of peer groups across individuals. Dynamic equilibria are studied in the limit when the number of agents is large. We show that the model exhibits multiple equilibria resulting from conflicts between various group pressures the individuals are subjected to. We study in particular the correlation in the population at equilibrium between the characteristics of the agents and their decisions: this quantity has an interesting empirical interpretation and solves a simple analytical equation when the number of agents is large. Finally we discuss the empirical content of the model and present a consistent estimator for the parameter describing which is consistent for any typical population regardless of the structure of individual characteristics. 相似文献
17.
Since the Korean government enacted the Social Enterprise Promotion Act of 2007 aiming to foster and support social enterprises, discourse on the social economy has proliferated both quantitatively and qualitatively. One explanation for this phenomenon is that government-driven policies have dominantly led social enterprises to the ecology of the social economy. To cope with pernicious issues such as unemployment, growing demand for welfare, and the widening gap between rich and poor, however, it cannot be discounted that social activists and nonprofits also have facilitated the development of social enterprises by building online and offline networks. To fill this niche of applying these concepts to the Asian context, this research aims to investigate the ecology of the social economy by analyzing critical stakeholders and keywords embedded in self-organizing networks on social media. This case is critical and attractive to researchers and practitioners not only because the discourse on social economy has not been fully examined but also because self-organizing networks on social media act as social capital among stakeholders and thus offer valuable insights into dealing with the enduring problems that government-driven policies seem unsolvable. By analyzing the evolution of self-organizing social economy networks and social entrepreneurs on Facebook, this research provides policy implications for other Asian countries with underdeveloped social economies and theoretically contributes to the field of public policy analysis and management. 相似文献
18.
For past few decades, consumers have lately started to adapt sustainable consumption in emerging countries. The increasing importance of sustainable consumption led the researchers to analyze green purchase and ecological behaviors. The aim of this study was to examine the antecedents of ecologically conscious consumer behavior model and show the relationships among ecologically conscious consumer behavior, green purchase conspicuous behavior, and green purchase intention based on the theory of planned behavior in an emerging country. Data were collected from 650 consumers in Turkey, one of the emerging countries, by using face‐to‐face survey technique and analyzed by factor analyses and structural equation modelling. In findings, environmental concern, altruism, and perceived consumer effectiveness were found as the antecedents of the model, and there were significant effects of ecologically conscious consumer behaviors on green purchase conspicuous behaviors and green purchase intentions. 相似文献
19.
Russell N. James III Christopher Baker 《International Journal of Nonprofit & Voluntary Sector Marketing》2015,20(3):277-283
- Understanding the timing of final charitable bequest decisions permits nonprofits to co‐ordinate their marketing efforts to correspond with donor decision‐making. Using probate data from Australia and longitudinal survey data from the USA, this paper seeks to identify the timing of decisions that resulted in realized charitable bequests. We find evidence that charitable transfers result mostly from decisions that occur during the last 5 years of life and at the oldest ages. Charitable plans made earlier in life are often discarded.
20.
Benjamin Bader 《International Journal of Human Resource Management》2013,24(13):1712-1736
This study analyzes the antecedents of expatriate work attitudes in terrorism-endangered countries. Applying a social exchange perspective, the study empirically analyzes which measures are qualified to achieve and maintain positive work attitudes among expatriates. Hierarchical regression analysis is applied to investigate this relationship, using data from 143 expatriates in high-risk countries. Data show that social support from co-workers as well as from the organization itself is essential. Moreover, the study investigates the expatriate's sensitivity to terrorism as a moderator and finds that companies should incorporate the sensitivity in their considerations for corporate measures. 相似文献