Social influence on sustainable consumption: evidence from a behavioural experiment

Although social influence on consumers’ behaviour has been recognized and documented, the vast majority of empirical consumer studies about sustainable products considers mainly, if not only, individual characteristics (socio‐demographic attributes, individual environmental attitudes, etc.), to explain the decision to buy sustainable products. Making use of experimental methods, this paper studies the social influence that peer groups like colleagues, family and friends may exert in the decision to choose for environmentally friendly products rather than conventional ones. We also test for different types of social influence, in particular for ‘herd behaviour’ vs. ‘social learning’. In our experimental setting, the relevance of peer effects is corroborated. We find clear evidence for ‘herd behaviour’ and the data indirectly support the presence of ‘social learning’ effects. The results also suggest heterogeneous impact of specific social groups.     

Do consumption expenditures depend on the household’s relative position in the income distribution?

Even though the permanent income and relative income hypotheses have been introduced in past research to explain consumer behaviour, no previous attempt was undertaken to integrate them in one model. In this article, the hypotheses were synthesized into a single model. The model was empirically tested using data from the 1996 Canadian Family Expenditure Survey. The results indicate that household consumption behaviour is generally explained by both hypotheses when integrated into one model, contrary to previously treating them as mutually exclusive hypotheses.     

家电零售连锁业物流配送现状及优化研究

作为流通型企业的一员,近年来家电零售连锁业取得了前所未有的发展,本文在调查研究了国美、苏宁等数十家家电零售连锁企业门店的基础上,介绍了家电零售连锁业物流配送的现状,剖析了现状所反映的问题,最后针对家电产品配送的特点提出了优化家电零售连锁企业物流配送体系的思路。     

Drivers and barriers for city shopping: Perspectives from retailers and consumers in regional Australia

The decline of retailing in cities is well documented in the international literature, but to date there has been little research in Australia. The objective of this study, conducted in regional Australia, is to examine drivers and barriers for city shopping, and motivations for out-of-town shopping. Surveys were administered to retailers and city shoppers. Qualitative data were analysed using Leximancer to draw out relevant themes and concepts. Responses (n = 367) show store variety, customer service, car parking and the overall offering and experience are important drivers of city shopping, whilst expensive parking, empty shops, lack of amenities and store variety are commonly cited barriers.     

Reconceptualizing risk perception: perceiving Majority World citizens at risk from ‘Northern’ consumption

The premise of this paper is that the consumption behaviour of ‘Northern’ citizens places Majority World citizens at great risk. A theoretical evolution suggested in this paper is the extension of the notion of risky consumption to include the impact of consumption on the human security of others. Until people can envision that their consumption behaviour places others at risk of exposure to harm, they will not see the need to perceive, assess and manage the risk. The paper tenders a preliminary reconceptualization of risk perception, using the conventional consumer behaviour model constructs of personal, distribution channel and situational factors. From this new perspective, instead of judging whether the good or service is risky for a ‘Northern’ citizen to consume, risk perception scholars would examine people's perceptions of whether their consumption places fellow citizens at risk, the people labouring and producing the goods and services.     

Factors that influence the consumption of food outside the home in Brazil

The food sector has taken on an unprecedented dynamism in recent years. The processing and distribution of food, although heavily influenced by tradition, have seen intensive innovations, leading to changes in the way individuals consume. One of these changes is the consistent growth of the habit of eating outside the home. Consuming food outside the home involves a number of practices such as eating at commercial establishments that specialize in food (restaurants, fast food restaurants and snack bars) and those that offer food as a part of their services (hotels, in‐flight meals), and non‐commercial alternatives such as the homes of family and friends. In order to describe the eating habits of consumers in the town of Lavras in Minas Gerais State, Brazil, especially when it comes to eating outside the home, a quantitative study was conducted, with 413 questionnaires being distributed by convenience sampling. Among the main results are: (a) a search for variety as a motivator for eating outside the home; (b) convenience as an important element on many occasions of consumption; (c) more intensive consumption and more favourable attitudes towards eating out on the part of younger people, people with higher incomes, no children and a higher degree of schooling; (d) importance of paying for food by the kilo. When compared with a study conducted in England, important similarities were identified in socio‐demographic influences, although the cultural factors are notable when it comes to dishes and the types of eating establishment. The growing habit of eating out has therefore become a worldwide phenomenon, but with cultural and regional differences that have led to different rhythms in terms of change and the way food is supplied. The recovery of embedded cultural habits, with increased value being given to slow food, traditional dishes and tradition itself, appears to co‐exist with a productivity model of food courts, pasteurization and accessible prices. The occasion for consumption, which may be understood as the dichotomies of ‘weekday versus weekend’ or ‘convenience versus leisure’, is an important element that influences consumer behaviours. The undertaking of a cross‐cultural comparative study can be seen as an important step in this field of research.     

Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market

Abstract

Consumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample.     

Retailing and consumption: evidence from war time Britain

Insufficient attention has been given to the place of the consumer in debates surrounding the history of retail development and retail change. This paper uses empirical data from the archive of Mass-Observation to explore directly consumers' reactions to the issue of retail development and change in early 1940s Britain. Mass-Observation data is shown to provide clear evidence of consumers' differing perceptions of the retail industry, their preferences for particular retail types and their reactions to retail change. It also confirms the need to remain alert to the importance of social relations in understanding consumers' reactions to the retail change process. The paper ends by arguing the case for further historical studies of the retailing and consumption interface.     

No easy solutions: lessons learned from an intervention to reduce clinic non‐attendance rates in a Scottish hospital

Hospital waiting lists and times have become the public measure of government success or failure. This research examined existing hospital outpatient capacity and considered the age‐old problem of patients who fail to attend their appointment. A reduction in did‐not‐attend (DNA) rates would maximize utilization of capacity, ensure early diagnosis and drive down waiting times. The research was designed to determine whether the introduction of outpatient letters, which included the need for positive confirmation of attendance, decreased the incidence of patient non‐attendance. Utilizing an experimental design, data gathered at two Plastic Surgery clinics were compared over two three‐month periods, pre‐ and post‐implementation. Total attendance and non‐attendance were examined in terms of new and review patients, gender and age profile. The research concludes that the intervention tested in this form can now be discounted thus allowing the exploration of subtler solutions.     

Consumer behaviour of Brazilian primary school students: findings from focus group interviews

Children worldwide are becoming avid consumers of virtually every type of product and service, which qualifies them as an important primary market. The purpose of this study was to obtain primary data about the consumer behaviour of a group of Brazilian children using a qualitative approach. Twelve focus group interviews were conducted with primary school students (7–10 years, n = 57), and results were processed through content analysis. Many, but not all students, received an allowance, mostly from parents and grandparents. Many students spent the money immediately or after just saving only enough to buy a desired item; others preferred to save their money for the sake of saving it or for a specific future endeavor. Money was spent mainly on food, toys and clothes; sometimes on the impulse of the moment and associated with later guilt. Television was considered a big source of information on new products, but regarded as untrustworthy. When they could not get what they wanted, most children appealed to negotiation strategies; many also reported feeling sad or cross. Results showed a situation of late socialization as consumers, suggesting the children could benefit from consumer education strategies targeted at them.     

视觉文化场域中的广告图像消费考量

视觉文化先行者广告的发展演变轨迹与视觉文化场域的形成保持着一定的同步性。从视觉文化场域的视角考量广告图像传播,可以归纳出广告传播的在场隐含着商品消费与图像消费的双重机制,也包含着不同阶层的权力斗争。广告图像消费产生的深层动因在于媒介技术的变革与视觉体验的转向、宏观的社会变迁：消费社会的形成与驱动。     

Resilience and response of wine supply chains to disaster: the Christchurch earthquake sequence

ABSTRACT

The study of resilience for organisations and their extended supply chains has become an important field given the increase of supply chain disruptions. The 2010 and 2011 Christchurch earthquakes provide an opportunity to examine the resilience of supply chains to a disaster; the specific context of this study is the product category of wine. Theoretically, we use a three phase model of disaster resilience; readiness, response and recovery, to frame our study of the wine supply chain. We adopt a case study method to examine five members of the wine distribution channel, as a subsector of the fast moving consumer goods (FMCG) industry, from the wholesale sector to retail. We identify key factors of supply chain resilience: building performance, distributed networks of locations and IT, owned assets, critical infrastructure and adaptable work force. We report on the actions taken and what can mitigate future risk and enhance resilience in FMCG supply chains.     

Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

This paper aims: (i) to characterize the priorities designed and implemented by grocery retailers concerning relationship marketing with customers; (ii) to analyse customers’ relationship with their grocery store and to evaluate store format and loyalty programs as key determinants of this relationship. Exploratory interviews were conducted with grocery store managers. Two independent samples of Portuguese customers answered a questionnaire and collected data were analysed using Structural Equation Modelling. Main results suggest that supermarkets lead to higher levels of customers’ trust (directly) and customers’ loyalty (indirectly). Furthermore, the positive effect of customers’ satisfaction on customers’ loyalty is higher for members of grocery store loyalty programs.     

Food shopping behaviour in Scotland: the influence of relative rurality

Despite a number of studies investigating consumer food purchase behaviour, few studies actually address the nature of the rural consumer. This may have implications for the generalization of much research on food purchase behaviour, as official estimates of the UK rural population vary between 8.5% and 24%. This paper compares and contrasts the food shopping behaviour of customers in rural and urban areas in Scotland. Particular focus is given on respondent characteristics, attitudes towards rural and urban locations, distance travelled for food shopping purposes and store patronage. Results from the research emphasize the notion that rural and urban retailing should be conceptualized as a continuum rather than being regarded as dichotomous, and a conceptual framework is proposed.     

Situational price sensitivity: the role of consumption occasion, social context and income

Research on consumer reaction to price has been largely confined to examining consumers’ price information search, evaluation of price alternatives, and individual purchase behaviors without regard to situational influences. At the same time, consumption has often been dichotomized in terms of its functional-hedonic nature and has been examined with regard to social influence. Surprisingly, researchers have heretofore not examined the potential effect of the consumption occasion or social context on consumers’ price sensitivity. Further, research examining the effect of household resources on price sensitivity has produced mixed results. We argue that household income effects on price sensitivity are dependent upon the situation. This research addresses two key issues. First, we examine whether individuals are equally price-sensitive when purchasing products for functional (e.g., purchasing frozen vegetables or paper towels) versus hedonic (e.g., purchasing ice cream or cookies) consumption situations and whether social context (i.e., consuming the product alone or with others) influences price sensitivity. Second, we explore the interaction effects of household income and consumption context on price sensitivity. We examine these issues across a series of three studies, finding that consumers’ price sensitivity is in fact attenuated by both hedonic and social consumption situations and that income moderates these effects. Implications for researchers and practitioners are discussed.     

Engaging consumer through the storefront: Evidences from integrating interactive technologies

Although previous studies identified the importance of storefront windows on consumer's entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies.The purpose of this study is to carry out an exploratory investigation into the consumers preference for a certain store based on the storefront windows (in terms of entry decision), with emphasis on the current most attractive interactive technologies. Thus, we examine the extent to which an exploratory sample of consumers is influenced by storefront interactive technologies.Emotional aspects emerge as the most influencing ones in the case of traditional storefronts, while both emotional and functional aspects emerge as the most influencing factors while considering the integration of interactive technologies. In particular, our results shed light on the way these elements can be managed for the design of future attractive storefront windows, by providing important insights for scholars and practitioners.     

跨国零售与我国供货商矛盾:政策角度的剖析

零售业是一个国家引导生产、促进消费的重要经济领域.零售业的采购行为会影响上游制造业产品的定价和交易量.我国零售业的过度开放为拥有巨大资本实力和丰富经营经验的跨国零售的进入与扩张提供了极大的便利.外资政策制定与跨国零售相对市场优势地位形成、流通政策缺陷与跨国零售不规范行为密切相关.认为政策重点应该从"数量"转移到"质量"、增加"选址"等方面的政策内容,并保障政策执行.     

Exploring the dark side of pet ownership: Status- and control-based pet consumption

Desire for status or control may motivate some consumers to own certain types of pets. In the light of recent debates surrounding “designer pets,” this article examines the dark side of pet ownership through interpretive interviews with dog owners. The findings compare and contrast two types of ownership motivation — pets as companions to love versus pets as toys, status markers, and brands. This latter category forms part of the dark side of pet ownership. Owners differ in their motivation for ownership, their appreciation of the pet, the nature of human-animal interaction, breed choice, and the purchase of pet-related paraphernalia.     

Status consumption and ethnicity in Bolivia: evidence from durables ownership

The ‘compensatory consumption’ hypothesis advanced by Caplovitz in 1967 predicts that households facing racial or ethnic discrimination tend to spend heavily on socially visible consumption goods to make up for their low‐status position in society. This paper provides an empirical test of this prediction in Bolivia, where people of indigenous origin face social exclusion. Using recent household survey data, we examine whether low‐income households of indigenous origin overspend on socially visible durable goods relative to equally poor, non‐indigenous households. We find a marked difference in the propensity for compensatory consumption between the two largest indigenous groups in Bolivia.     

Actual consumers' response to purchase refurbished smartphones: Exploring perceived value from product reviews in online retailing

Refurbishing is an industrial process whereby used products are returned to good working condition to extend lifespan. As smartphones are short life cycle products replaced at an increasing rate, refurbishing is one of the end-of-life strategies to recover value from used smartphones. Chief among the factors given for refurbishing success is consumers' perception of the aspects of the purchase toward these products. This research investigates the significant factors in consumer perceived value about purchasing refurbished smartphones. Online product reviews are recognized as a promising data source to evaluate consumers' post-purchase behaviour in the actual market. Accordingly, a customer satisfaction model of online refurbished smartphone reviews from e-commerce websites is presented to explore customer satisfaction dimensions (CSDs) toward refurbished smartphones. The results indicate that product characteristics, including function, which is related to satisfactory working, appearance, which is the same as no scratches on body and screen, and battery health, are the most worrying feature of refurbished smartphones that consumers have mentioned. Besides, we find that the similarity of these products to brand new ones and their lower prices are the main reason and motivation for purchasing. The results also show that the perceived value of refurbished smartphones is found as a two-dimensional structure based on perceived incentive and quality and perceived benefit and risk. Eventually, some solutions propose to improve customer perceptions and reduce the misconception of refurbishment concept, which can be used by refurbishers and marketing managers for proper product development and marketing strategies.