品悟《修辞学发凡》，滋养学术精神

陈道望的《修辞学发凡》是中国历史上第一本科学系统的修辞学专著。《发凡》树立了修辞学科学研究方法的楷模,尤其是在20世纪,没有任何一部修辞学著作能与它媲美。《修辞学发凡》明确提出了修辞学的任务。其中的许多基本观点,如两大分野说,题旨情境说、调整语辞说、修辞过程说等等影响深远,几乎是所有的中国修辞学著作,无不从中吸取营养。本文就书中所展示的主要内容、影响、后人的评价进行了综述并表达了自己对此书的喜爱和所受到的启发。     

宗廷虎学术随笔中的修辞学思想

宗廷虎的修辞学随笔有三大特点：一是浅显阐释修辞情境理论;二是通俗讲解修辞辩证思想;三是形象说明修辞具体现象。这与他的纯学术研究互释互补,相得益彰。     

陈垣的史讳研究

陈垣的史讳研究是避讳研究的一部分，它与修辞关系密切，从史讳视角所探讨的有关避讳的定义、分类、研究方法及功用等，与从修辞学视角探讨这些问题有某些重合之处。陈垣是我国研究“史讳”演变史的第一人。他的探讨也为从修辞学视角研究避讳史甚至修辞史创造了有利的条件和积累了重要的经验。     

论王希杰修辞学研究中的人文主义精神

王希杰修辞学研究和修辞学观点的嬗变过程,始终贯穿着人文主义精神,浸透着深厚的文化意蕴。它揭示了语言与文化、语言与民族精神内涵之间的关系。王希杰修辞学的人文主义精神以非理性主义为哲学基础,表现在对传统的“修辞立其诚”原则的重塑和“得体性”原则所表现的人文色彩。     

西方广告修辞的劝说理论应用分析

现代广告总是千方百计地运用各种劝说方式,试图吸引受众的注意力并尝试说服受众按广告的意图去行事,因而西方传统修辞学的劝说艺术在现代得以复兴并发扬光大。本文分析西方广告修辞中常用的四种劝说理论,探索其影响受众心理的劝说机制,以便在策划广告时,切合实际地运用劝说艺术,达到理想的广告效应。     

《虚字说》的修辞论说

清代袁仁林的《虚字说》对虚字的修辞作了比较完备和充分的论述，提出了虚字传“神情声气”的主张，从修辞的角度，对虚字的用法作了仔细辨析，对词类活用作了精辟阐述，对语境的制约作用作了精当论证，并据以训释了全书所收的虚字。《虚字说》是一部从虚词的角度论述修辞的修辞学专著。     

食品广告语的修辞

在现代汉语中,处处都有修辞方法这一重要的运用,修辞在黄廖本现代汉语书上给予了这样的定义"用作名词的修辞有两种含义:一是指客观存在的修辞现象,二是指修辞知识或修辞学"~([1])。而在现代社会,广告充斥着我们的生活,它作为商家的一种营销手段,如何才能吸引顾客的眼球,各种广告公司都想尽了办法。在广告词中加入修辞这一元素,无疑是一种成功的做法。本文旨在分析在现代汉语食品广告语中出现的各种修辞手法并对其进行分类和总结。     

名人广告效应的修辞原理

广告是一种说服性传播过程。在名人广告传播过程中,有三个主要因素扮演着重要角色:信息源的可信度,信息源的吸引力和受众对名人的移情现象。而西方的修辞学研究一直继承古希腊,古罗马的传统,研究如何说服人,规劝人和打动人。本人发现,名人广告作为修辞的一种手段符合亚里斯多德和博克的修辞学理论的运作原理。     

从伯克的修辞理论看Gucci Bamboo香水电视广告

随着经济的发展,电视广告在人们生活中发挥越来越重要的作用。因此选取2015年古驰推出的竹韵香水电视广告为研究语料,以肯尼斯·伯克的修辞学理论为基础,透过术语屏,从微观和宏观层面上,对电视广告是如何展示修辞目的和影响电视广告修辞参与者之间的关系这两方面进行分析,尝试对进军欧美的中国女性日化产业提出具体有效的建议。     

浅析商务英语广告中的修辞运用

针对商务英语广告中大量运用修辞手法的现象,本文从修辞学角度分析了广告中比喻、拟人、倒装、排比、押韵、双关、对偶等修辞手法的妙用。同时指出,正确认识并恰当运用修辞功能让商业广告更具美感、形象生动、节奏感强,起到促进商品宣传和激发消费者购买欲望的积极效果。     

Brown＇s Blossom in Britain-China

The overall strategic relationship between U.K. and China is ＂better than ever＂, China- Britain relations have maintained good momentum, with increased high-level exchanges and the reinforcement of strategic mutual trust, with more room for growth in the future.     

Challenge and Opportunity Go Hand in Hand——What Global Economic Agitation Brings to the China's Economy?

Domino effects of the global finance agitation As the origin of the subprime crisis,US financial institutions lost USS45 billion last year,accounted for over half of the total US,EU & Japan loss.Since January 15th,Chtigroup released its financial statement of the 4th quarter,showing a net deficit of USS9.83 billion,which marked the hisoric high of its quarterly deficit.     

Sinosteel：Extraordinary Moves in Industry Chess

Among the Fortune 500 firms,more and more images from China emerge out.On the 2008 list,Sinosteel Corporation,a landmark group of China industries quietly squeezes into the candidate line.As the largest steel service ＆ trade enterprise,its sales reached at RMB 111.24 billion,with a year-on-year increase of 83.03 percent,and the profit grew by 180.03 percent.On the Sinosteel 2008 Work Meeting,the president Huang Tianwen uttered,＂In the coming year,we will work for US$20 billion sales,and look forward to getting a position in Fortune 500 firms for ourselves.＂     

Walk Through Unusual Five Years—— An Exhibitor＇s Canton Fair Course

When the 103rd Canton Fair is approaching, an old friend of Canton Fair, Li Ying from Jiangsu prov-ince recollected his past five years＇ experiences to the grand trade meeting. Each year is special, with some unforgettable memories colored by the year.     

Jean-Pierre Duprieu： Willing to Be A Legate of Sino-French Business

Estaing, former French president, Valery Giscard d＇Estaing attended Sino-French Economic Seminar held in Shanghai in early April and said that the world center has shifted from the west to the east with many European and US companies entering into Asia, and China has the ability to play an important role in the world stage. Estaing, naming himself＂French Confucian＂, then said in Chinese that a cook-group includes 10 people in ancient Chinese soldier system and the cook is in charge of cooking for them. And people who belong to the same cook are actually ＂Partners＂.     

China''''s Stock Market Wave

The annual meeting of the World Economy Forum was held in Davos,a little town in Switzerland,on January 23rd to the 27th this year,with the theme"the Power fo Collaborative Innovation",over 2500 celebrates from ture political and cconomic circles of more than 80 countries and challengred logether to talk about the future of the global economy in 2008,A Forum for the problems and challenges that face whole world,some of the keywords which drew attention during the event were:the U.S.subprime mortgage crisis,soaring energy prices,the economic slowdown in the U.S.ermerging economic bodies,authority funds and the general unpredictable nature of the global economy.     

Trade Promotion from Neighborhood

If you are considering to trade with companies in Japan or expanding your .business to Japan, we are ready to help from the very beginning.＂ You will find this greeting at the first sight on the Chinese website of Japan External Trade Organization （JETRO）. JETRO has committed itself in delivering highly efficient and quality services to meet the demand of internal and external customs including Japanese companies, hence winning a good reputation in the international trade arena. In recent years, with its priority in advancing business cooperation in South and East Asia, JETRO has made great achievement in promoting trade between China and Japan. Therefore, China＇s Foreign Trade interviewed Mr. Yoichi Maine, Deputy Director General of JETRO BEIJING.     

Auto Parts Market Potential Coming into Surface

Looking at the increasingly fierce competition in the world auto market. global automobile manufacturing industry, taking Europe, the U.S. and Japan as representatives, is gradually forming a new type of relationship, mutual cooperation between whole vehicle and parts manufacturers. We can clearly see that auto parts manufacturers have become independent from the whole vehicle manufacturing companies, which means that the former structure of auto industry has greatly changed, and a new relationship,     

Domino Effect on Electricity and Coal Prices

In the middle of last December, the key purchase contracts for coal used in power generation in 2008 were signed, reflecting a demand for more than 1.085 billion tons. It is important to note that the country＇s five biggest power producers, China Huaneng Group, China Guodian Corporation, China Power Investment Corporation, China Huadian Corporation and China Datang Corporation, had settled on the prices on their purchase contracts, and they are expected to consume 290 million tons of coal for generating electricity,     

Slimmed May Day Holiday

Last November the State Council of China decided to renew its holiday system by reducing the seven-day May Day holiday to three days and introducing three new one-day public holidays, namely the Qingming Festival, Dragon Boat Festival and Moon Festival. By doing so, the three golden-week holidays that were introduced in 1999, namely the Spring Festival, May Day and National Day, could be better distributed.