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In Search of H.V. Morton. Michael Bartholomew. London: Methuen, 2004. 0-413-77138-5  相似文献   

2.
Risk seems all too often to be a travel companion. The purchase of travel insurance is one way to mitigate this, yet only a small body of research has examined consumer decision-making in this context. Using the Repertory Test and Laddering Analysis, this research examines the attributes of travel insurance, the consequences of its purchase and the terminal values that this satisfies. It presents a Hierarchical Value Map which tracks the customer journey. The study contributes to academic knowledge by identifying that not all attributes of travel insurance are brand-controlled and not all values are about reducing risk.  相似文献   

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The relationship between environmental psychology and tourism is outlined. Relevant research from environmental and social psychology is reviewed and implications for understanding tourism behavior are discussed. A five-phase recreation travel framework is applied to tourism and socioenvironmental processes are discussed for each phase. The five phases are anticipation, travel to the destination, on-site behavior, return travel, and recollection. Topics discussed include proxemics, environmental perception, environmental imagery, behavior settings, perceived authenticity, and secondary explorations. Some future research questions are suggested for each tourism phase.  相似文献   

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