Links between Internal and External Cooperation in Product Development: An Exploratory Study*

While there is an overwhelming amount of publications on cooperation in product development projects, they mainly focus on cooperation between business functions within an organization (internal cooperation) or on cooperation between organizations (external cooperation). Yet the relationship between internal and external cooperation has received only scarce attention. This article studies how internal and external cooperation relate. Following an extensive literature study and 12 exploratory interviews with managers in eight organizations, a case‐research design was set up. More specifically, six product development projects were studied in depth, combining data from interviews, questionnaires, and information from secondary sources. Based on these cases, the authors present four different links between internal and external cooperation: (1) Internal cooperation may serve as a mechanism to coordinate external cooperation; (2) Internal cooperative norms are similar to external cooperative norms; (3) External cooperation may stimulate internal cooperation; and (4) Internal cooperation may be an essential part of organizational learning from external partners. The results of this exploratory study prove the interaction between internal and external cooperation to be a subject worthy of investigation and demonstrate that in order to appreciate fully the quality of a firm's external cooperation efforts, they should be studied in combination with the firm's internal interfaces. The authors also show the managerial implications of these links, as well as some directions for further research.     

集群风险自组织理论建构的探索式案例研究

集群风险已经成为一种普遍的经济现象,受到理论界的广泛关注,集群风险自组织则是其核心内涵的反映。根据协同学理论的分析框架及探索式多案例的研究设计,本文通过对三个企业集群样本的逐一研究剖析发现:集群风险自组织是一个内在结构演化的过程,由焦点企业、网络能力、网络结构三者相互作用而阶段性表征;在层次性、非线性和协同性三者协同演化下,风险阶段性地打破了集群平衡态,从而形成集群风险自组织间断非平衡性的特征。论文建构了集群风险自组织理论机制,对集群风险治理的实践具有一定启示意义。     

The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study

The challenges of successfully developing radical or really new products have received considerable attention from a variety of marketing, strategic, and organizational perspectives. Previous research has stressed the importance of a market‐driven customer orientation, the resolution of market and technological uncertainty, and organizational processes such as cross‐functional teams and organizational learning. However, several fundamental issues have not been addressed. From a customer's perspective, a more innovative product tends to have uncertain benefits and requires customers to learn new behaviors. Customer preferences can, therefore, change as product experience and learning increase. From a firm's perspective, it is unclear how to be customer‐oriented under such dynamic preferences, and product strategies using evolving technologies will tend to interact with how customers learn about an innovation. This research focuses on identifying unresolved issues about these customer and product innovation dynamics. A conceptual framework and series of propositions are presented that relate both changing technology and customer learning to a firm's strategic decisions in developing and launching really new products. The framework is based on in‐depth interviews with high‐tech product managers across several sectors, focusing on the business‐to‐business context. The propositions resulting from the framework highlight the need to consider relevant customer dynamics as integral to a firm's product innovation process. Successful innovation strategies and future research challenges are discussed, and applications to better understanding customer needs and theories of disruptive innovation are examined. Several key insights for innovation success hinge on a broad, downstream orientation to customer needs and product innovation dynamics. To be effective innovators, firms must know their customers' customers and competitors as well as or better than their immediate customers do. Market research must extend downstream for a comprehensive understanding of customer needs dynamics. In the context of disruptive innovation, new dimensions of customer needs may become more valuable based on perceived downstream customer trends. Firms may also innovate on secondary needs because mainstream customers do not always give firms the design freedom to radically innovate on primary features. Understanding customer commitments and how they develop under evolving needs can help firms focus resources on innovative efforts more likely to be accepted by customers.     

我国集成电路设计产业发展模式探讨

本文从多个侧面考察了美、日、韩、台和欧洲等国或地区在发展集成电路设计产业过程中取得的经验，将之提炼为各种模式。然后结合我国国情，论述了其中哪些适宜于我国。我们的观点是：应优先发展制造、封装测试等产业，以此带动设计产业的发展；既要发展独立的设计公司，也要发展依附型的设计中心或设计部门；我国的设计单位应利用在地理上靠近市场的优势；政府应在设计产业的发展中发挥主导作用；应允许 外资进入；等等。     

航天科技工业改革发展中的几个关系问题

目前，我国航天科技工业正处于改革发展的关键时期，亦是战略机遇期，面临着新的形势，必然有新的问题、新的矛盾。未来改革与发展的核心是贯彻落实科学发展观，切实做到以人为本，实现全面、协调、可持续发展。笔者认为，处理好若干关系对贯彻落实科学发展观是至关重要的。     

New Product Development in Rapidly Changing Markets: An Exploratory Study

Rapid technological change can be both a blessing and a curse. For example, investors and firms of all sizes hope to reap the rewards that may arise from the apparent convergence of the computer, telecommunications, and entertainment industries. With the high level of uncertainty inherent to such rapidly changing markets, however, those potentially dazzling returns are counterbalanced by a daunting level of risk. John Mullins and Daniel Sutherland suggest that firms operating in such markets require NPD practices that can mitigate risk, manage uncertainty, and, of course, increase the likelihood of new product success. To gain insight into the NPD practices that can meet those challenges, they conducted in-depth interviews with managers who were directly involved in NPD projects at US WEST, Inc., a large, multinational firm in the telecommunications industry. The study focused on identifying practices that help the firm bring new products into rapidly changing markets quickly, efficiently, and effectively. A key objective of their study was to go beyond the basics—for example, the use of cross-functional teams—to identify specific practices that allow the firm to address the various levels of uncertainty that characterize its markets. They identify three levels of uncertainty that confront firms operating in rapidly changing markets. First, potential customers cannot easily articulate needs that a new technology may fulfill. Consequently, NPD managers are uncertain about the market opportunities that a new technology offers. Second, NPD managers are uncertain about how to turn the new technologies into products that meet customer needs. This uncertainty arises, not only from customers' inability to articulate their needs, but also from managers' difficulties in translating technological advancements into product features and benefits. Finally, senior management faces uncertainty about how much capital to invest in pursuit of rapidly changing markets as well as when to invest. The study identifies six practices that help the firm address the uncertainty and risk inherent in its rapidly changing markets. For example, market research in this firm's NPD process focuses more on probing than it does on measuring. Involvement of prospective customers in idea generation and the use of prototypes early in the NPD process help the firm uncover customer needs and market opportunities. Large-scale, quantitative market research focuses primarily on determining market size and price points.     

The Impact of Cross-Functional Joint Involvement Across Product Development Stages: An Exploratory Study

Cross-functional integration offers numerous, well-documented benefits for new-product development (NPD), but it also can carry significant costs. Joint involvement of R&D, manufacturing, and marketing personnel can increase the quality, the manufacturability, and the marketability of the final product. However, building consensus among these groups, with their differing perspectives and goals, may require time-consuming meetings as well as tremendous finesse from the managers who guide the NPD effort. Those managers require an approach to cross-functional integration that strikes a balance between efficiency and effectiveness. X. Michael Song, R. Jeffrey Thieme, and Jinhong Xie propose that the right mix of cross-functional involvement may differ depending on the stage in the NPD process. They also suggest that blindly promoting the involvement of all functional areas in all stages of the NPD process may actually decrease NPD performance. They test these propositions in a study that examines the relationships between new product performance and cross-functional joint involvement between R&D, manufacturing, and marketing in five major stages of the NPD process: market opportunity analysis, planning, development, pretesting, and launch. Their objective in this study is to identify patterns of effective cross-functional involvement in different NPD stages. The study uses data collected from 236 managers working in the R&D, manufacturing, and marketing departments of 16 Fortune 500 firms. Their findings suggest that new-product success may be more likely when a firm employs function-specific and stage-specific patterns of cross-functional integration than it is when the firm attempts to integrate all functions during all NPD stages. For example, during the market opportunity analysis stage, the findings suggest that joint involvement between R&D and marketing may be productive, but joint involvement between R&D and manufacturing and among all three functions may be counterproductive. The results also indicate that joint involvement among all three functions either does not have a significant effect on new product success or may be counterproductive in all stages of the NPD process. For the firms in this study, the three functions seem to take turns playing the central role in cross-functional activities. During the product planning, development, and testing phases, the role of the focal function, or communication hub, shifts from manufacturing to R&D and then to marketing. (c) 1998 Elsevier Science Inc.     

Launch Strategy and New Product Performance: An Empirical Examination in The Netherlands

Although previous research has investigated the concept and contents of new product performance, there is still no consensus about the managerial decisions that constitute a launch strategy and how such decisions impact new product performance. The research objective for the present investigation is to assess the impact of launch strategy and market characteristics on new product performance and to test the stability of this impact across consumer and industrial products. Data were collected on 272 consumer and industrial new products in The Netherlands through a mail questionnaire approach. We based our definition of a launch strategy on an extensive literature review and interviews with managers. Our conceptualization of new product performance represented two dimensions, namely, market acceptance and product performance. The market acceptance dimension reflects the new product's market position and sales levels. The product performance dimension refers to the quality and technical performance level of the new product. This richer specification of the dependent variable provides a better view on which launch decisions impact which dimensions of new product performance. The impact of launch strategy was higher for market acceptance than for product performance, overall and for both consumer and industrial subsamples separately. In line with results from recent studies, overall, market acceptance is influenced by the product's innovativeness, timing of market entry, breadth of assortment, branding, pricing, the objective of increasing market penetration, and competitor reactions. Product performance is influenced by the product's innovativeness, breadth of assortment, and by the objective of using an existing market. Analyzing the consumer and industrial products separately showed that the general picture of launch decisions and their impact on the dependent variables was comparable across the total sample and both subsamples, indicating that heterogeneous samples in new product launch research may not cause major interpretation problems. Second, the analyses revealed that some launch decisions are more important in attaining new product success for consumer products than for industrial products, and vice versa. While these decisions do not lead to contradicting results in the samples, they show that some decisions may be especially relevant for only consumer or industrial products. We discuss research and managerial implications of the results.     

Achieving Customer Satisfaction through Integrated Products and Services: An Exploratory Study

Complex products such as manufacturing equipment have always needed maintenance and repair services. Increasingly, leading manufacturers are integrating products and services to generate increased revenues and achieve customer satisfaction. Designing integrated products and services requires a different approach to new product development and a clear understanding of how customers perceive the value they obtain from actual usage of products and services—so‐called value‐in‐use. However, there is a lack of research on integrated products and services and how they impact customer satisfaction. An exploratory study was undertaken to understand customers' views on integrated products and services and the value‐in‐use derived from such offerings. As value‐in‐use and its impacts are complicated concepts, a technique from psychology—Repertory Grid Technique—was used to gather data in 33 interviews. The interviews allowed a deep understanding of customer views on integrated products and services to be obtained, and a systematic analysis identified the key attributes of value‐in‐use. In order to probe further, the data were then analyzed using Honey's procedure, which identified the impact of the attributes of value‐in‐use on customer satisfaction. Two key attributes—relational dynamic and access—were found to have the most influence on customer satisfaction. This paper contributes to the innovation field by identifying customer needs for integrated products and services and how these impact customer satisfaction. These are key points and need to be fully considered by managers during new product and service development. Similarly, the paper identifies a number of important areas for further research.     

Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry*

In‐depth interviews with product developers and product development software providers in a previous qualitative phase of research uncovered eight general types of information that are used across the new product development process (strategic, project management, financial, market and customer, wants and needs, technical, competitor, and regulatory information) and three general approaches to managing information in the process (project‐centric, functionally oriented, and fully distributed). This paper presents a second phase of research trying to understand the role that managing knowledge and information plays in developing new products and achieving NPD success. This research phase empirically investigates use of the eight types of information across three general phases of the NPD process in the chemical industry using 81 mail survey responses from marketing and new product development professionals. Respondents were asked to indicate the degree to which each of the eight information types was used in each of the following general phases of new product development: the fuzzy front end, development, and testing and launch. The respondents also provided information on new product development success, information management system sophistication, and innovation strategy. This research makes several contributions to new knowledge. First, this research suggests that information management in product development is even more complex than initially posited in Zahay et al. (2004) , with each of the eight types of information identified being used in each of the three phases of development. Unexpectedly, for all but one type of information use is higher in later stages of the NPD process, even though use of several kinds of information early in the project is associated with increased success. Thus, managers may need to encourage teams to start gathering information from outside the firm earlier than is currently the norm. Second, the results suggest that more sophisticated information management systems are indeed associated with increased use of various different types of information, as expected. Third, more sophisticated information management systems are more highly associated with success than less sophisticated information management systems. These results are important, as most new product development information management systems are limited in their ability to handle complex and non‐quantitative information such as customer wants and needs, as well as strategic, competitor, and regulatory information. However, being able to transmit information on these issues is associated with increased firm performance and project success from these data. Thus, firms need to figure out how to improve their ability to manage and use non‐quantitative information more effectively.     

Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors

The service industry is of fundamental relevance for the economies of industrialized countries, as the service industry produces the highest growth in the gross domestic product. In this regard, new service development (NSD) represents a critical resource for competitive survival and a decisive factor of growth in the service industry. However, service firms across many industries are increasingly faced with the challenge of determining how best to manage their development of new service offerings. Although researchers have shown growing interest in NSD issues, this area is still underutilized. Furthermore, although the heterogeneity of the service industry has been emphasized for years, the current body of research on NSD mainly focuses on specific service environments, providing data that are often not comparable across different service sectors. Additionally, there is no study to date that comprehensively examines innovation activities and the relevance of service innovations’ success factors within different service industries. The aim of this exploratory study is to establish a more balanced picture of the nature of innovation activities in terms of NSD characteristics and success factors in the heterogeneous service industry. From this perspective, this paper begins with an examination of the factors that contribute to the success of NSD. Based on a meta‐analysis of new service success factor studies, 17 different success determinants are classified and aggregated to service‐related success determinants. Subsequently, a cluster analysis of 1016 service companies is used to identify different service innovation types. For the service sector, four service innovation types are determined: efficient developers, innovative developers, interactive adopters, and standardized adopters. Furthermore, based on interviews with service innovation managers, the previously identified success factors are examined for each innovation type using a standardized survey. Finally, based on the results of this exploratory study, the paper concludes with recommendations for NSD management and research propositions for each service innovation type. These propositions support innovation managers to successfully manage service innovations for the innovation type they are operating in.     

充满生机与活力的中国钢铁工业

中国普通百姓对钢铁有着特殊的感情,钢产量达到1000万t曾是中国人上世纪50年代的梦想。中华人民共和国成立初期,钢产量只有15.8万t,1996年突破1亿t,2003年突破2亿t,2005年突破3亿t,2006年突破4亿t,连续11年居世界第一位。     

State Ownership, Privatization and Performance in Singapore: An Exploratory Study from a Strategic Management Perspective

This paper considers the ownership debate with regard to state-owned enterprises (SOEs) performance, that is, whether superior performance of SOEs can be achieved under state ownership. While the traditional belief has been, supported by empirical work, that private ownership is generally associated with superior performance, the experience of Singapore is a clear example to the contrary. We outline global privatization trends and discuss the impact of privatization programs. We then discuss Singapore Telecom as a case where state ownership combined with several contextual and firm-related factors, especially firm strategy, has led to sustained world-class performance. We develop a theoretical framework for this analysis based on the strategic management field. We lastly outline some theoretical and practical implications of the analysis.     

Signaling Strategies for Innovative Design: A Study on Design Tradition and Expert Attention

There is increasing acknowledgement that innovative product design has a positive effect on financial performance. However, innovative design may require specific efforts to aid interpretation and appreciation by the market. So far, little is known about how companies can enhance their chances of success when introducing innovative designs. This study contributes to the development of this area of research. Drawing on signaling theory, it examines the role of two types of signals that may act as enablers for market acceptance of innovative design: adherence to a national design tradition, and attention from experts and specialized media. Using data collected from Danish design‐intensive companies, findings show that design innovativeness has a positive impact on financial performance. The analyses demonstrate that the effect is reinforced if a novel design adheres to a national design tradition. In addition, novel designs will be more positively accepted if they receive attention from design experts and attract media coverage. Research also contributes to signaling theory, as it shows how intrinsic—design innovativeness and adherence to a design tradition—and extrinsic—expert and media attention—cues interact and influence financial performance. The paper concludes by discussing managerial implications, particularly in relation to the new product development process and the role of design, and by suggesting avenues for further research.     

An Exploratory Study of Company Turnaround in Australia and Singapore Following the Asia Crisis

There has been little research into company turnaround practices in Asia. This paper investigates the role of retrenchment, replacement of chairman or chief executive and ownership change in the turnaround process, using a sample of 60 listed companies in Australia and Singapore. Conclusions are drawn that overall, transparency of the regulatory environment and other governance issues are a stronger influence on turnaround practices than are cultural issues. This may make Singapore, which has transparency and governance risk indicators at similar low levels to Australia, a unique business environment in Asia.     

Managing Alliance Intricacies: An Exploratory Study of U.S. and Indian Alliance Partners

This was a study of 22 U.S. and 26 Indian organizations operating as alliance partners in India. With data from 109 U.S. and 114 Indian managers, we explored the pre-alliance imperatives by generating a set of transaction-specific variables and a sequential order integrating the content and process issues. The variables were found to have different predictive strengths in the two countries and the ideal sequential order was different from the actual order followed. The report highlights the implications of the study for international management.     

Internationalization, Local Adaptation, and Subsidiary's Entrepreneurship: An Exploratory Study on Taiwanese Manufacturing Firms in Indonesia and Malaysia

This inductive research attempts to explore the dynamics of firm internationalization process, with a focus on a manufacturing firm's first-time foreign entry endeavor. By conducting comparative analyses based on six cases of Taiwanese manufacturing firms who have established production bases in Indonesia and Malaysia, we postulate a conceptual framework entailing relationships among entry decision, implementation strategy, and local adaptation. We highlight the role of subsidiary's entrepreneurial initiatives play in achieving required extent of local adaptation and hence successful implementation for companies lacking sufficient experiential knowledge of internationalization. Propositions based on the conceptualization are detailed and the implications of these qualitative insights are discussed, with an expectation of contributing to the extant theories of internationalization.     

Strategies and Performance in the Thrift Industry: 1979–1987

From the late seventies until 1989, the regulatory environment of the thrift industry was changed from one that permitted little managerial discretion to one in which managers were allowed to choose from a wide variety of lending and borrowing activities. In this article, cluster analysis is used to separate thrifts into strategic groups based on the extent to which they utilized their new powers. Differences among the groups and the relationship between group membership and performance is tested over the period 1979–1987 using analysis of variance.     

The Impact of User‐Oriented Design on New Product Development: An Examination of Fundamental Relationships*

Design offers a potent way to position and to differentiate products and can play a significant role in their success. In many ways it is the focus on deep understanding of the customer or user—what may be termed user‐oriented design (UOD)—that transforms a bundle of technology with the ability to provide functionality into a “product” that people desire to interact with and from which they derive benefits. Even though the importance of this type of design is gaining recognition, several fundamental relationships between user‐oriented design contributions and the new product development (NPD) process and outcomes (i.e., product) remain unresearched, although they are assumed. This article examines the fundamental relationships underlying the incorporation of a user orientation into the NPD process. The discussion is organized around UOD's impact in terms of enhancing collaborative new product development (process oriented), improving idea generation (process oriented), producing superior product or service solutions (product oriented), and facilitating product appropriateness and adoption (product oriented). Each of these is developed and presented in the form of a research proposition relating to the impact of user‐oriented design on product development. The fundamental relationships articulated concerning UOD's impact on NPD form a conceptual framework for this approach to product design and development. For practitioners, the article suggests how user‐oriented design can improve NPD through its more grounded and comprehensive approach, along with the elevated appreciation of design challenges and heightened sense of possibilities for a product being developed. For scholars, the article identifies four important areas for UOD research. In addition to the rich avenues offered for research by each of these, the framework presented provides a foundation for further study as well as the development of new measures and tools for enhancing NPD efforts.     

我国第三产业发展与就业增长互动关系研究

通过构建VAR模型对我国第三产业发展与就业增长的关系进行了实证研究。协整分析表明第三产业与就业增长之间存在着长期协同互动关系。VAR模型及脉冲响应函数的动态分析表明我国第三产业发展表现为相互促进的累积过程;劳动力投入是影响第三产业发展的重要因素,就业人数的增长对第三产业发展有巨大的推动作用;第三产业具有很大的就业吸纳空间。最后根据就业吸纳弹性来阐明第三产业发展对劳动力的吸纳能力并提出相应的政策建议。