Investigating online recognition for blood donor retention: an experiential donor value approach

• Recognising that charitable behaviour can be motivated by public recognition and emotional satisfaction, not-for-profit organisations have developed strategies that leverage self-interest over altruism by facilitating individuals to donate conspicuously. Initially developed as novel marketing programmes to increase donation income, such conspicuous tokens of recognition are being recognised as important value propositions to nurture donor relationships. Despite this, there is little empirical evidence that identifies when donations can be increased through conspicuous recognition. Furthermore, social media's growing popularity for self-expression, as well as the increasing use of technology in donor relationship management strategies, makes an examination of virtual conspicuous tokens of recognition in relation to what value donors seek particularly insightful. Therefore, this research examined the impact of experiential donor value and virtual conspicuous tokens of recognition on blood donor intentions. Using online survey data from 186 Australian blood donors, results show that in fact emotional value is a stronger predictor of intentions to donate blood than altruistic value, whereas social value is the strongest predictor of intentions if provided with recognition. Clear linkages between dimensions of donor value (altruistic, emotional and social) and conspicuous donation behaviour (CDB) were identified. The findings provide valuable insights into the use of conspicuous donation tokens of recognition on social media and contribute to our understanding into the under-researched areas of donor value and CDB.

Copyright © 2014 John Wiley & Sons, Ltd.     

Exploring psychological determinants of sharing donor recognition on social networking sites.

Not‐for‐profit organizations (NFPs) are increasingly turning to online platforms to engage with donors. However, sharing rates of donation activity to social networking sites (SNSs) are low. Existing research has predominantly taken an aggregated approach to understanding SNS sharing behavior, therefore this study took a context‐specific approach and explored; why do donors choose to share (or not share) donor recognition on social networking sites? A qualitative research design was employed using interviews with 20 Australian donors. Social, organizational and individual factors were identified as influential to donors' decisions to share online donor recognition. This study extends understanding around online self‐disclosure and firm‐generated electronic word‐of‐mouth and provides strategic direction for NFPs to encourage greater donation sharing behavior on SNSs.     

Prediction of donor lifetime value and the development of true segmented donor strategy

This paper is based on projects developed by WWAV Rapp Collins on behalf of two UK charities, Shelter and the NSPCC. The classic model used by nonprofit organisations for donor development programmes using the concept of lifetime value (LTV) is challenged and the paper describes the development of an alternative model. The paper assesses existing segmentation methodology and systems such as RFV, and analyses, step by step, how the new model was set up. There is particular emphasis on the scoring methods used and validation of the scores. Income from donors is likely to be maximised by efficiently separating the profitable from the unprofitable with the use of a more discriminating system.     

Integrated donor management: Using telemarketing to increase donor affinity and fundraising income

This paper introduces the concept of integrated donor management (IDM). This is defined as combining two or more development methods to maximise a donor's affinity to an organisation. With IDM, all activities are designed to educate, cultivate and appreciate donors. The telephone is considered within this framework and specifically its relationship is explored with direct mail, major donors, planned giving and donor acknowledgement. Guidelines are provided for using the phone responsibly to increase donor affinity and fundraising income.     

How to handle donor complaints

Responding to donor complaints takes great care. But know who's complaining and keep things in perspective.     

Sequence of techniques

This paper analyzes the sequence of techniques in an explicitly dynamic version of the Dobb-Sen choice of techniques model. It is proven that when the modern (capital intensive) technique dominates in an optimal full employment steady state, traditional capital accumulation is characteristic of an optimal path in the labor surplus phase when: (1) traditional capital has the higher maximal growth rate and (2) the initial capital stock is sufficiently poor. The switch date from traditional to modern capital accumulation is shown to be a function of the maximal growth rate and steady shadow price of labor for each technique and the optimal phasing out of traditional capital is characterized. These results are placed in the context of the choice of techniques controversy between Dobb, Sen and Kalecki and its relevance to early Soviet economic development.     

高等数学课程改革

高等数学是理工类专业的一门重要学科,高等数学的教学方式是多年来教师们研究的一个重要课题,作为一名数学专业的大学生,也经历了一次次得课程改革,本文就阐述了我对高等数学课程改革的一些看法。     

论高等数学教学改革

高等数学是高校理工类专业的一门重要学科。多年以来,针对高等数学的教学改革一直是教师们研究的重点,本文对此进行了简要的论述。     

Using psychographics for major donor cultivation

Not-for-profit organisations can use psycho-graphics — defined as values, attitudes and lifestyle particulars — to help determine the general type of programme or project the potential donor is likely to find of interest and the best time in its lifecycle to involve the donor. Donors and prospects provide visible ‘clues’ that fundraisers can use to predict their most likely areas of funding interest and willingness to take risks. This can be the key to quicker decision making on the part of the major gift prospect.     

构建先进的电子商务平台

随着计算机技术和网络技术的发展，电子商务应运而生。电子商务是互联网应用的主要领域之一。也是现代市场经济中越来越重要的经营模式。构建一个集先进的商务理念和商务模式，采用先进的网络技术、数据挖掘技术、Agent技术和信用机制，基于应用的电子商务平台是电子商务活动的首要任务。     

对标先进广电 争创一流强台

石家庄广播电视台结合实际,广泛深入开展"对标先进广电、争创一流强台"活动,追求卓越、成效显著。本文紧密联系实际,从加强组织领导,落实工作责任;立足实际,找准标杆;落实整改,建立长效机制等三个方面总结了该台争创一流的做法体会,探讨并提出了下一步努力方向。     

Towards a better understanding of the financial donor: an examination of donor behaviour in terms of value structure and demographics

While marketing academics have long advocated the application of marketing principles by not-for-profit organisations, a review of the literature suggests that attempts to segment financial donors have primarily concentrated on demographic variables. Recently, there have been moves to gain a better understanding of more psychographic influences on individuals' propensity to contribute to charities. It is proposed that the concept of values offers potential for enhancing this understanding. Findings confirm some earlier studies in that demographics such as age, education and household income significantly discriminate between heavy and light donors. Additionally, ten of the initial 56 values tested contribute to the overall discriminant model obtained. The profiles obtained suggest that distinct promotional strategies, with emphasis on different reasons for donating, may appeal to the two groups. Copyright © 1999 Henry Stewart Publications     

Valuing the donor more than the donation

The "valuing the donor more than the donation" approach is based on a respect for each individual donor and their needs. In order for the long-term value of the donor/charity partnership to be realized, there must first be an appreciation of the need for a carefully cultivated relationship.     

Make donor service excellence your top priority

Donor service excellence means putting the donor first at every level of fund raising within your organization. It sounds simple, but it goes beyond building donor loyalty and developing strong donor relations. It means caring about what your donors desire and not just meeting fund-raising goals.     

Corporate giving: Targeting the likely donor

Recent years have seen a major change in corporate attitudes to giving. There are many accounts in the literature of a move away from a purely philanthropic motive for charity support, to an opportunity-based paradigm where companies seek some tangible benefits in exchange for their donations. This paper reports the findings of a detailed survey of corporate givers undertaken in the county of Devon. The aim of the research was to determine the primary motivations for giving among the business community and the criteria most commonly used to select charities for support. The results clearly indicate that the primary motivation for giving remains a purely philanthropic one. The majority of businesses presently do not look for any gain to accrue from their charitable support and therefore do not monitor the success of their relationships with the charity sector.