浅议品牌与消费者行为之间的关系

随着现代企业的不断发展成熟,企业越来越重视其品牌发展战略。品牌与消费者具有一种天然的联系,具体表现在,消费者的需求使品牌得以诞生,品牌也给消费者提供了种种利益。本文主要研究了品牌与消费者行为之间的关系,并提出了自己的看法。     

扩大咸阳农村消费需求的对策研究

当前促进国民经济增长最有效、最直接的方法是扩大内需。在我国,农村人口众多,消费需求潜力巨大,大力拓展农村消费市场是非常必要的。我们通过走访农户、发放调查问卷等方式对咸阳农村居民的消费需求作了调查,透过农村消费需求的现状,对制约当前咸阳农民消费需求扩大的原因进行剖析,提出了相应的解决对策。     

Which are the determinants of green purchase behaviour? A study of Italian consumers

Green purchase behaviour is receiving a growing attention in the academic community, as understanding it is crucial for the growing number of companies developing and marketing green products. In order to provide a broader and novel picture of the phenomenon, this study extends the widely used Theory of Planned Behaviour (TPB) model in several ways, through a large survey of Italian consumers. First, three dimensions of green purchase behaviour are considered, namely, the willingness to pay a premium price, the green purchase frequency and the green purchase satisfaction. Second, several antecedents are considered simultaneously. Third, new (consumer creativity) or so far marginally studied (materialism and green practices) antecedents are included. Fourth, the mediating roles of green purchase satisfaction and willingness to pay a premium price in the link between the considered antecedents and the frequency of green purchase are investigated. Results show that the three dimensions of green purchase behaviour have different antecedents, so highlighting that green purchase behaviour is a multi-faceted phenomenon that should not be studied as a single general concept. Personal norms and value for money emerged to be very relevant predictors. The significant effects of creativity, materialism and green practices provide evidence that extending the TPB model with these three antecedents is useful to more deeply understand green purchase behaviour. Green purchase satisfaction is the strongest predictor of purchase frequency and mediates the effects of personal norms and value for money.     

绿色物流及其管理研究

随着经济的发展,环境恶化程度日益加深。作为经济活动的一部分,现代物流活动对环境的影响已经威胁到我们的日常生活。因此,需要从环境的角度对物流体系进行分析,探讨物流活动发展途径,形成绿色物流管理系统。分析了绿色物流兴起的原因,以及国内外绿色物流发展状况及其面临的挑战,并从政府及企业两个方面提出了实施绿色物流的对策。     

Destination Choice: An Important - Satisfaction Analysis

In the last decade under the effects of globalization, all destinations have had experienced significant changes under different national and/or international pressures. This is especially the case for developing countries like Turkey. With cultural, economic and social aspects in the tourism sphere, countries are competing with each other by emphasizing their differences. This research examines the perceptions of tourists in the Antalya Region of Turkey in terms of importance and satisfaction. The sample consisted of 645 tourists who came to Antalya in 2001. This research presents valuable information to the tourism sector about tourist preferences through its use of importance-satisfaction analysis.     

金融危机形势下做好环境保护工作的思路与探讨

文章针对目前在全球范围发生的金融危机,就如何搞好环境保护工作,促进环境质量改善,提高资源和能源利用率,取得环境与经济的共赢进行探讨,提出了解决的思路。     

在线评论对出境旅游购买意愿的影响路径研究——基于精细加工可能性模型

在线评论很大程度上会影响消费者的购买意愿。本文基于精细加工可能性模型（ELM）,以消费者在线预定出境旅游为例,采用GZBY国际机场428名出境旅客的问卷调查数据,应用结构方程模型进行验证。结论表明,在线评论对出境旅游购买意愿具有显著正向影响,在线评论显著正向影响出境旅游者的态度,也显著正向影响出境旅游者的从众心理。企业可通过构建在线评论体系,培养网络营销能力,改进消费者态度和从众心理,提高购买意愿。     

Perceptions of Workplace Spirituality among Professionals and Executives

As a new century begins, it is becoming increasingly clear that workers are experiencing a fundamental change of business world values, a change of paradigms as radical as the Age of Information. Corporate America and its employees are responding to a call for a deeper sense of purpose, a more significant sense of faith, and a renewed commitment to spirituality. This paper reports research that focuses on the relationship among the 3 key stakeholders in this new emphasis on spirituality: individual, organization, and work unit. Significant correlations were found to exist among 3 factors of spirituality and among 11 variables that were submeasures of the factors.