What happens in acquisitions?: Evidence from brand ownership changes and advertising investment

We study advertising at the brand level in a sample of corporate acquisitions. New owners display an elevated propensity to sharply cut advertising in acquired brands. This behavior is most pronounced in private equity transactions. When a buyer's existing brands overlap with the acquired brands, aggregate advertising spending on the merged portfolio of brands tends to shift downward. Sharp advertising cuts are more likely to be observed when the old owner of the assets was investing at an elevated level and when the new owner has displayed past restraint in their investment spending activities. Combined buyer and seller abnormal returns are more positive in deals characterized by post-acquisition cuts in advertising, suggesting that these cuts often represent efficiency-enhancing cost savings.     

Advertising and Investor Recognition of Banking Firms: Evidence from Taiwan

This study examines the effect of advertising expenditure on strengthening a firm’s intangible capital and firm value by attracting the public on the firm’s visibility and then investigates the role of advertising expenditures on a banking firm’s market value, liquidity, and breadth of ownership. The empirical results find that the advertising has a significantly positive effect on banking firm’s share value, liquidity, and institutional holdings. Consequently, this study concludes that advertising benefits banking firms through increased investor perceptions of such firms. In particular, the findings provide additional support for the home bias phenomena, in which investors prefer to invest in familiar stocks.     

融媒体时代农村广告关联型商品选择分析

本研究运用规范分析法,通过基本假设和模型分析研究福建农村消费者所表现出的消费偏好,明确内在的消费支出动态变化状况,分析对广告商品选择意愿产生直观影响的几个因素,有针对性地制定对农广告传播政策.结论显示,需要降低广告关联型消费品相对价格;通过制定相应的广告传播策略,使农村居民消费行为达到更为理想的状况.     

What Drives Private Equity Returns?– Fund Inflows,Skilled GPs,and/or Risk?*

This paper analyzes the determinants of returns generated by mature European private equity funds. It starts from the presumption that this asset class is characterized by illiquidity, stickiness, and segmentation. Given this presumption, Gompers and Lerner (2000) have shown that venture deal valuations are driven by overall fund inflows into the industry that yield the putative ‘money chasing deals’ phenomenon. It is the aim of this paper to show that this phenomenon explains a significant part of the variation in private equity funds' returns. This is especially true for venture funds, as they are affected more by illiquidity and segmentation than buy‐out funds. In the context of a WLS‐regression approach the paper reports a highly significant impact of total fund inflows on fund returns. It can also be shown that private equity funds' returns are driven by GP's skills as well as stand‐alone investment risk. In a bootstrapping context we can show that most of these results are quite stable.     

Consumer-generated content and source effects in financial services advertising: An experimental study

Although advertising has previously been under the control of organizations and their advertising agencies, recent advances in technology have seen the emergence of what has come to be known as ‘consumer-generated advertising’. Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers, and then distributing these via social networks such as YouTube. The consequences for traditional advertisers are profound. Although services marketing scholars have begun to pay attention to this phenomenon, little is known about the source effects of these types of ads, for example whether viewers think they were created by firms, or consumers like themselves. This article describes a series of experiments designed to test source effects in the context of consumer-generated ads in a financial services context, in which it is found that some source effects are present. Implications for marketers as well as future research directions are identified.     

Product market advertising and new equity issues

We analyze the interaction between a firm's product market advertising and its corporate financing decisions. We consider a firm that faces asymmetric information in both the product and financial markets and that needs to raise external financing to fund its growth opportunity (new project). Any product market advertising undertaken by the firm is visible to the financial market as well. In equilibrium, the firm uses a combination of product market advertising, equity underpricing, and underfinancing (raising a smaller amount of external capital than the full information optimum) to convey its true product quality and the intrinsic value of its projects to consumers and investors. The following two predictions arise from our theoretical analysis for the relation between product market advertising and equity underpricing around new equity issues. First, firms choose a higher level of product market advertising when they are planning to issue new equity, compared with situations in which they have no immediate plans to do so. Second, product market advertising and equity underpricing are substitutes for a firm issuing new equity. We empirically test the above two predictions and find supporting evidence in the context of firms making initial public offerings and seasoned equity offerings.     

Monitoring,loan renegotiability,and firm value: The role of lending syndicates

The positive response in capital markets to announcements of private financings is well documented and typically rationalized as a reflection of valuable monitoring and screening services provided by banks and other private lenders. This paper investigates the hypothesis that the capacity to renegotiate private debt contracts relatively inexpensively complements monitoring as a source of value to borrowers. The context for our study is lending by syndicates of private lenders. As the number of lenders increases, contracting costs increase and the value associated with the capacity to renegotiate should decline. Our evidence supports this hypothesis. We conduct additional tests to determine whether our results are robust to alternative interpretations, such as information leakage or the prospect that syndicate size proxies for information-related variables. Syndicate size remains related to the scale of the market's reaction, after taking various borrower and loan characteristics into account.     

On Researching into the Use of IFRS by Private Entities in Europe

There were three important regulatory developments in 2009 for accounting by private entities in Europe, including a new IASB standard designed mainly for private entities. This research note considers the EU regulatory context and other issues relevant to research into voluntary adoption of international standards by private entities in Europe. These are applied as a critical case study of a previously published paper.     

Advertising investments,information asymmetry,and insider gains

Extant research has documented various sources of informational advantages enjoyed by company insiders including firm size, analyst following, dividend payout policy, book-to-market ratio, and the presence or absence of R&D investments. Surprisingly, despite this large body of work, virtually no research has investigated the contribution of advertising investments to information asymmetry. This omission is particularly glaring since: (a) advertising investments constitute a significant fraction of many firms' ongoing expenditures, and (b) the received literature provides strong theoretical arguments relating advertising investments and information asymmetry. Accordingly, the primary objective in this study is to empirically address this gap. Using advertising and insider transaction data at over 12,000 firms from 1986 to 2011, we find that insider gains are significantly greater at firms characterized by advertising investments. Specifically, a zero cost portfolio that is long on firms with net insider purchases and advertising investments, and short on firms with net insider purchases and devoid of advertising investments, garners annual abnormal returns of 5.5%. In addition, we find that investors' reaction to news of insider purchasing is significantly more pronounced at firms characterized by advertising investments — investors rationally recognize the greater information content associated with insider purchases at these firms.     

The Effect of “Private” and “Public” Risks on Oilfield Asset Pricing: Empirical Insights into the Georgetown Real Option Debate

The Spring 2005 issue of this journal featured a “debate” over the best way of applying real options. In “Real Options Analysis: Where Are the Emperor's Clothes?,” Adam B orison criticized most practices that go under the name real options and recommended an “integrated” approach that combines real options techniques with a traditional approach known as “decision tree analysis.” This approach breaks valuation problems into two components—“market” risks (say, oil price changes) and “private” risks (the possibility that actual reserves fall well short of estimated) — and then uses option pricing models to evaluate the market risks and decision trees for the private risks. In response to Borison's article, Tom Copeland and Vladimir Antikarov argued that these two components can be evaluated in a single analysis that uses both DCF (to calculate the value of the “underlying asset”) and Monte Carlo simulation (to estimate the volatility of the underlying), thereby expanding the range of real options applications. In this article, the authors attempt to shed light on this debate with the findings of their extensive empirical analysis of U.K. oilfield expansion options. The bottom line of their study is that size matters in the context of oilfields, presumably because it offers a reliable guide to the kind and size of risks associated with the project. In the case of the larger oilfields, where market risks are likely to outweigh the private risks, the author's findings suggest that both approaches are reasonably effective and provide roughly the same degree of accuracy. In the case of smaller fields, however, where private risks are proportionally larger, the authors conclude that Borison's approach is likely to be more reliable.     

汽油价格上涨对北京私家车使用的影响

应用logistic回归模型,根据对北京私家车主问卷调查所得数据,研究了私家车主开始减少私家车使用的油价问题。结果显示,私家车主对油价的反应主要受收入和行驶里程的影响,家庭年人均收入越高、年均行驶里程越长,车主对油价上涨的敏感度越低;同时利用研究出的模型预测了油价上涨到10元时不同收入和年均行驶里程的车主开始减少私家车使用的概率。     

Private acquisition gains: A contingent claims explanation

This paper studies announcement returns of Western European acquisitions of private and public targets. It uses a contingent claims perspective to offer a new explanation for the difference in abnormal returns between acquirers of private and public targets. In this context, an acquisition is analogous to buying a call option and the value of the acquirer increases with uncertainty about its growth prospects (options). We test this idea by studying the relation between announcement returns and acquirer's characteristics that proxy for the existence of growth options. Consistent with the contingent claims hypothesis, the private acquisition gains are associated with the combined effects of growth options (having higher runup before the acquisition announcement) with low level of leverage (near-all equity capital) and with uncertainty (measured by age and analyst coverage of acquirers).     

THE DIVIDEND PAYOUTS OF PRIVATE FIRMS: EVIDENCE FROM TAX COURT DECISIONS

To study the dividend payouts of private firms we extend the agency cost/external financing cost trade-off model of dividend payouts to include the accumulated earnings tax (AET). The firm's optimal dividend policy trades off the benefits from lower agency costs against external financing costs and the AET. Information from tax court records reveals that private firms' payouts are influenced by both agency costs and the AET.     

The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy

The financial services sector is characterised by a high level of consumer perceived risk and irrational behaviour in decision-making, which is predominantly influenced by the effect of communication and the application of heuristics as a function of communication in consumer decision-making. This situation promotes marketing communication as one of the most essential activities that financial institutions rely on to mitigate the perceived risks and to satisfy consumers’ quest in understanding financial products. Hence the importance of this research is to establish the effects of marketing communication on consumer purchasing behaviour in emerging economies that are experiencing expanded financial markets but limited corresponding research insight. To achieve the aim of this study, the research uses data from 360 customers of selected financial institutions in Ghana. The hypotheses are tested using the structural equations modelling technique. The results of the study reveal marketing communication strategies evaluated have positive and significant impacts on consumer purchase behaviour. However, amongst the marketing communication strategies tested advertising and celebrity endorsement were found to have an insignificant relationship with consumer purchase behaviour. The study offers practical and theoretical insights into understanding the dynamics and nuances of the integrated marketing communication mix and how they influence the purchase behaviours of consumers.

     

Peer effects in corporate advertisement expenditure: Evidence from China

This study investigates whether industry peers affect focal firms’ advertising expenditure decisions and further explores the mechanisms and economic consequences of such effects. We find that peer firms have a significantly positive influence on the focal firm’s advertising expenditure. The results hold after a series of robustness tests. Additionally, the peer effects in advertising expenditure are more salient in industries with intense competition; and when economic policy uncertainty and demand uncertainty is higher. Interestingly, our results show that followers mimic the advertising expenditure of industry leaders, while leaders also react to followers’ advertising expenditure. We also find that the peer effects in advertising expenditure improve firms’ sales and market value. Our study contributes to a better understanding of peer effects on corporate decisions.     

Equal opportunity rule vs. market rule in transfer of control: How can private benefits help to provide an answer?

Having been introduced in the European Union and in many other countries, the equal opportunity rule is seen as protecting investors in the event of a transfer of control. This rule should be analyzed in a context of appropriation of private benefits between the new controlling shareholders and the outside investors. Both parties need to design a new implicit contract to share the firm's ownership. Using a signaling model, we show that the new controlling shareholder issues signals to outside shareholders to deliver private information on a firm's future economic return and her private rate of appropriation. The ownership stake of the controlling shareholder and the premium embedded in the acquisition price are key parameters. In a controlling ownership system, the equal opportunity rule modifies the relative behavior of controlling and outside shareholders. The quality of information deteriorates but the discipline on appropriation may become stronger.     

Monetary Policy in the Media

Just like private companies depend crucially on their ability to reach customers, policymakers must communicate with private agents to be successful—and much of this communication is channeled through the media. This is especially true for central banks, which need to build credibility among the general public. This paper analyses how favorably the print media report about the European Central Bank's (ECB) monetary policy decisions. Favorableness is, inter alia, influenced by the amount of information communicated by the ECB. There are, however, also indications of a critical monitoring role of the media, which reports more negatively when inflation exceeds the inflation target.     

Developing urban and regional foresight: exploring capacities and identifying needs in the North West

Recent changes in the context for English governance are creating new opportunities for futures thinking at urban and regional level. Drawing on a study of key stakeholders concerned with urban and regional development, this paper presents an analysis of current approaches to future thinking amongst policy-makers in England’s North West region. The study offered an opportunity to explore attitudes to foresight and existing capacities amongst public, private and voluntary organisations, to find out best practices in different sectors, and to investigate potential gaps, constraints and needs in terms of futures thinking. The paper describes the main results from the North West study and concludes by exploring ways of enhancing the capacity for territorial foresight at urban and regional levels.     

Auditor economic incentives and going-concern opinions in a limited litigious Continental European business environment: empirical evidence from Belgium

Theory predicts that auditor reporting behaviour may be influenced by the perceived consequences of disclosing going-concern uncertainty in the audit report (DeAngelo 1981, Watts and Zimmerman 1986). Krishnan and Krishnan (1996) and Louwers (1998) have addressed this issue empirically in a US context. The results of Krishnan and Krishnan (1996) suggested that one of the important factors in the auditor's opinion decision is the risk of litigation. The purpose of this study is to examine the relationship between auditor economic incentives and the propensity to issue going-concern opinions in a limited litigious business environment, Belgium. In spite of the low risk of litigation and the fact that most Belgian companies are privately held, various regulations have been put into effect to safeguard audit quality in Belgium. However, the results suggest that the auditor's going-concern opinion decision in Belgium is associated with factors relating to the perceived consequences of disclosing a going-concern opinion. Specifically, the results suggest that auditors in Belgium are significantly less likely to issue going-concern opinions to clients that pay higher audit fees, and when the audit firm has lost a relatively high proportion of its clients in the preceding year. The auditor's going-concern opinion does not appear to be significantly influenced by the length of the auditor-client relationship, year of the auditor engagement period, and auditor type. The results of this study are to some extent different from the study by Louwers (1998), in which none of the incentive variables related to the auditor's loss function was significant.     

The Risk‐Sharing Implications of Disaster Insurance Funds

We study the risk‐sharing implications that arise from introducing a disaster insurance fund to the cat insurance market. Such a form of intervention can increase efficiency in the private market, and our design of disaster insurance suggests a prominent role of catastrophe reinsurance. The model predicts buyers will increase their demand in the private market, and the seller will lower prices to such an extent that their revenues decrease upon introduction of disaster insurance. We test two predictions in the context of the Terrorism Risk Insurance Act (TRIA). It is already known that the introduction of TRIA led to negative abnormal returns in the insurance industry. In addition, we show this negative effect is stronger for larger and for low‐risk‐averse firms—two results that are consistent with our model. The seller’s risk aversion plays an important role in quantifying such feedback effects, and we point toward possible distortions in which a firm may even be overhedged upon introduction of disaster insurance.