浅析我国企业营销观念的创新

我国企业在市场营销中存在着一些影响到企业生存和发展的问题,要想解决这些问题,必须要进行营销观念创新,树立全球营销观念和绿色营销观念.     

ERP沙盘模拟实战在会计实训课程中的应用

目前,很多学校的会计实训课程存在着严重的问题,一定程度上减弱了实训的效果。为了解决这些问题,需要在会计实训中应用ERP沙盘模拟实战课程,来提高学生对整个企业的认识,帮助他们建立理论结合实际的观念,提高他们的技能,保证会计实训的质量和效果。     

营销观念演进的哲学思考

本文阐述了五种营销观念的含义,分析了这些观念发展演进的内外因素及必然性,认为营销观念的演进反映了企业在社会中逐渐从小发展壮大的成长历程,由以企业为中心逐渐转变成兼顾企业、消费者和社会三方利益,其营销观念是不断进步和完善的。提出从内外环境条件促进现代营销观念的形成。     

企业管理中的成本观念分析及实施探讨

在公平的竞争环境中,企业的成本是企业生存的决定性因素。本文阐释了企业管理中的成本观念以及这些成本观念在企业管理中的实施。     

谈会计计量变革中的会计观念变革

现在我国已经进入了新的经济形势,与此同时,会计计量工作也在不断变革,与时俱进,这也需要我们在相关工作的过程中也要对这些问题予以重视。在这些工作中,权责发生观念、稳健性观念也要不断发生变化,这样才能给我国经济建设提供必要的支持和帮助。本文总结了会计计量变革背景之下会计观念变革的相关要点,希望可以给相关工作的开展提供一些参考。     

加强我国电力营销质量管理的途径研究

我国的电力营销质量在过去的几年中得到了快速的发展，但仍有许孑不迁，现存的问题主要有：营销意识淡薄，营销观念落后；现代化的营销手段应用不足；营销战略的把握不够全面；地区发展失衡现象严重。总结应对这些问题的对策主要有：转变营销意识与观念；加大技术创新的管理力度；开拓新的用电市场，培育新的用电增长点等等。     

企业市场营销取胜中如何凸显观念竞争

市场营销作为企业生存发展必不可少的一项环节,在当今的企业中发挥着重要的作用。而在市场竞争中观念竞争相比较于质量竞争来说,观念竞争的作用和地位更加重要。本文从市场营销学和市场营销观念出发,从消费者的购买行为和心理进行分析,阐述了观念竞争对与企业的重要作用,并强调企业应该在市场营销中充分地引导和培养消费者的消费观念,才能使消费者按照企业的发展进行消费,使企业获得最大的利益。     

论现代质量观念的挑战与企业应对策略

企业的质量管理活动需要正确的质量观念的指导,通过回顾质量概念的演化历程,分析现代质量观念的内涵及对企业的要求,在此基础上提出了现代质量概念下企业在顾客需求关注、领导观念的更新、员工作用的发挥、过程管理以及质量改进等方面的应对策略,对于企业应对现代质量观念的挑战,提升质量竞争力有较强的指导意义。     

浅析我国家族企业老板的信任观念

家族企业老板的信任观念使得家族企业在管理中出现了诸多的问题,本文通过对产生这些问题的原因研究,提出了解决老板信任观念导致的企业管理中出现的问题的措施,以便使家族企业更好的适应社会主义市场经济。     

浅析我国食品质量安全检验监督管理存在的问题及对策

随着社会经济政治的发展,人们的生活水平也在不断提高,饮食观念也在发展变化,对食品质量安全的要求也逐渐提高。近些年来我国食品安全质量问题也日益突出,这些食品安全问题严重威胁到了人们的生命安全。本文主要从我国食品质量安全检验监督管理的现状入手,简述了我国食品质量安全检验监督管理中存在的问题,重点阐述了应对这些问题的详细对策,为更多的部门进行食品质量安全检验监督管理工作提供借鉴。     

Conceptual and mathematical model for quality improvement in health care

Numerous studies have shown that implemented models for quality assurance or improvement in healthcare facilities differ, even those models that are based on the same guidelines, i.e. standards, regulations or concepts. The cause of diversity in implemented quality models could be found in the process of translating guidelines into the implemented model for quality assurance or improvements in healthcare facilities, while neglecting processes of healthcare facilities that are not clinical processes, but still responsible for the quality of healthcare services. Therefore, this research recommends a conceptual model that should be a link between guidelines, implemented models and mathematical models derived from the conceptual model, which could provide a means of evaluating quality values of any part of the healthcare organization.     

Internal Service Quality and the Psychosocial Work Environment: An Empirical Analysis of Conceptual Interrelatedness

There is a need to integrate service quality concepts withconcepts from other research fields, such as the psychosocialwork environment, to help us better understand and create abasis for quality control in services. The main aim of this paperis to explore empirically the relationships between thepsychosocial work environment and internal service qualily. Weuse concepts and measures derived from psychosocial workenvironment theory and service quality theory respectively. Datawere collected from 555 employees in a Swedish computerservice company using questions from a Stress Profile as well as from a Quality Profile. All 52 items from the Stress Projile and20 items from the Quality Profile were entered into a factoranalysis. The main result of the study is not the exact outcome ofthe factor analysis per se, but rather the point that questionsderived from two different research fields appear to measuredifferent mental representations of work conditions. Clearly,interdependence exists between the psyclzosocial workenvironment and internal quality. It is quite concmon to ncap adrestructure service processes in order to improve internal qualityin an attempt to solve quality problems created by organisationalchanges. We suggest that it should be equally inportant to takenieasures to increase work satisfaction by improvingpsychosocial work conditions.     

Applying Total Quality Management to Education and Training: a US Case Study

An organisation implementing quality improvement processes should incorporate these concepts and principles in the design and delivery of its training products and services. Here the authors describe an approach to achieving this incorporation. Four pillars of quality were rendered operational through ten instructional components implemented in two university courses. Outcomes of the application of these components include: a highly experiential and interactive course, a focus on performance outcomes, and a course customised to the needs of learners.     

Developing the service template process: From measurement to agendas for improvement

Traditional survey-based measures of service quality are argued to be problematic when reflecting individual services and turning measurement into action. This paper reviews developments to an alternative measurement approach, the Service Template Process, and offers an extension to it. The extended process appears able to measure service users' and deliverers' perceptions of service quality independently. It also enables participants to jointly agree an agenda for quality improvement. The extended process is evaluated in four service situations. The paper concludes with an assessment of the advantages and disadvantages of the process in comparison with more traditional approaches to measuring service quality.     

Acquisition Pattern Analysis for Relationship Marketing: A Conceptual and Methodological Redefinition

Traditionally, relationship marketing focuses upon the interaction between suppliers and consumers. In this article, the authors propose that relationship marketing cannot ignore another type of (long-term) interaction: the one between consumers and products. Both types of interaction should be taken into account when assessing the nature and the quality of the relationship. The relevant literature on consumer–product interactions is limited. Existing theoretical concepts, including brand loyalty, cannot adequately cover the full notion of consumer–product interactions. Acquisition pattern analysis (APA) seems capable of providing an alternative. It provides an insight in the structure of product sets and acquisition orders. However, the available techniques for APA cause confusion by their emphasis on either the structure or the order of product acquisitions. The authors propose a methodological improvement, which has analytical implications as well. A study on purchases of financial products demonstrates the proposed alternative approach, and managerial implications are discussed.     

浅议超越预算——对一种全新的会计管理理念的评价及带给我们的启示

超越预算是于20世纪末由欧洲企业界提出的是一种全新的会计管理理念。与传统预算管理相比,超越预算管理理念具有动态、柔性、分权管理、部门自主性强、业绩考核和激励机制工具先进等优势和特点。其问题是实施超越预算管理方式受到员工素质、文化环境、管理工具等方面的较高要求和条件的限制,现阶段在我国企业推行超越预算的条件尚不成熟。我国应顺应超越预算的发展趋势,借鉴先进理念,渐进式推进预算管理改革。可通过采取滚动预算法、提升员工自主性和创造性、建立网络型组织结构、优化业绩考评和激励制度等策略加快完善预算管理,为将来应用超越预算管理创造必要的基础条件。     

Establishment of a performance-evaluation model for service quality in the banking industry

The study addresses the problem of service quality in the banking industry by modifying an importance–satisfaction (I–S) model in order to develop an integrated performance-measurement model for the banking industry, which would enable the priority of items for improvement to be determined. An importance and satisfaction questionnaire has been provided to determine which items do not fall into the appropriate performance-control zone of the performance-control matrix of the model. The performance-control matrix index provided enables the value of certain improvement objectives to be calculated. Finally, quality loss function is then adopted to rank the improvement objectives in terms of priority. A case study of a Taiwanese bank is then presented to demonstrate the applicability of the model in practice. The study thus presents a complete assessment model that helps managers to identify items for improvement, while simultaneously promoting cost and time efficiencies in service processes.     

高性能电子商务网站前端设计理念研究

随着电子商务的发展,电子商务网站数量越来越多,流量越来越大,页面元素也越来越多,这就使得电子商务网站的页面响应速度变慢,为了使电子商务网站前端提高其性能,本文首先对相关概念进行界定,然后找出影响电子商务网站前端性能的因素,最后根据这些因素提出高性能电子商务网站前端设计理念。     

Integrating Customer Satisfaction into the Strategic Marketing Plan

Demanding ever-increasing quality and value, consumers are having major impact on organizations. Ideally, marketing should be at the forefront of organizational change because of this new orientation to customer satisfaction. Marketing can increase its contribution to the organization to the extent it is able to integrate customer satisfaction into the strategic marketing plan. Manufactured products and delivered services generally arise from a need. As long as that need exists and it is fulfilled, the life of the business that procedures that product or service continues. Many businesses have faltered or even disappeared because they did not consistently keep customer needs, expectations, perceptions and attitudes as their first priorities in decision-making and planning. In a changing marketplace, focusing on customer satisfaction ensures a solid foundation on which continued growth and success can be built. This article presents a summary of the key concepts gathered from a review of recent literature on the customer satisfaction process. Examples are offered to illustrate that companies are integrating customer satisfaction to increase their competitive advantage. Finally, the article provides a framework for integrating customer satisfaction into the strategic marketing plan.