焦点人物

李宁 公司被分析超阿迪达斯 阿迪达斯今年二季度归属于股东的净利润同比暴降93％,因此有媒体报道李宁公司在2009年销售业绩有望超过阿迪达斯,摆脱国内行业老三的地位（前两位分别是耐克和阿迪达斯）,并分析认为公司创始人李宁的活力对此功不可没。     

阿迪达斯深陷“国旗门”

国际知名运动品牌阿迪达斯推出的至少两款奥运系列运动袋及POLO恤采用国旗“红底黄五星”作基本图案．在五星中最大的一颗内．赫然印着阿迪达斯三叶草的标志。有人怀疑此举可能涉嫌违反《国旗法》,阿迪达斯上述行为也遭到了网友及消费者的激烈炮轰。3月6日,阿迪达斯中国总部再次致歉。阿迪达斯已经将这两款产品从香港全面撤柜,并决定全球召回。     

阿迪达斯第三物流中转中心启用

近日．一批阿迪达斯公司从越南进口的价值7万美元的阿迪达斯品牌的衣服、鞋、包等货物运抵天津滨海．在天津保税区海关迅速办理了通关手续。这意味着，天津滨海新区保税物流园区作为阿迪达斯公司在亚洲设立的第三个物流中转中心正式启用。今后．阿迪达斯集团每月将有60多个标准集装箱、价值千万美元的货物进区储存。     

“耐克”如何跑过“阿迪达斯”

阿迪达斯运动鞋一直是喜欢运动的人所喜爱的品种之一。但在竞争激烈的运动鞋市场和众多的运动鞋品种中,作为有着悠久制鞋历史的阿迪达斯运动鞋却给人一种不吭不响、压抑和缺乏朝气活力的感觉。一个知名品牌的运动鞋为什么会给人留下如此的印象呢?探究这个问题,很有必要回顾一下阿迪达斯公司的发展历程。1949年,阿道夫建立了阿迪达斯制鞋公司。这是以他     

月度人物

高嘉礼接任阿迪达斯大中华区总经理 阿迪达斯日前宣布,自2011年1月1日起,杜柏瑞（Christophe Bezu）担任的大中华区董事总经理一职将由现任大中华区市场和销售高级副总裁高嘉礼（Colin Currie）接任。杜柏瑞目前仍将继续任职于阿迪达斯集团大中华区董事会。     

沉浮

[上任] 阿迪达斯大中华区换将 阿迪达斯大中华区市场和销售高级副总裁高嘉礼（Colin Currie）将于2011年1月1日接替杜柏瑞（Christophe Bezu）任大中华区董事总经理。目前杜柏瑞仍将留任阿迪达斯大中华区董事会,及全球首席电子商务官一职。他们都将直接向集团全球首席执行官赫伯特·海纳（Herbert Hainer）汇报。     

阿迪达斯的反击

本届世界杯不仅是各国足球队竞技的舞台，也将成为阿迪达斯的主赛场。阿迪达斯期待通过围绕世界杯展开宣传推广活动，以扭转其利润下滑的不利局面     

“阿迪达斯”归来

阿迪达斯计划将旗下品牌集中起来推广。与其分散资源进行多品牌推广而导致左右互搏,不如万宗归一,以“阿迪达斯”的品牌强势归来。全倾全力。     

何迪达斯的体育推销艺术

坐落在法国一个偏僻小镇上的世界上最大的体育用品公司之一——阿迪达斯公司(Adidas),以阿迪达斯运动鞋名扬世界。阿迪达斯有4万余名职工,分布在世界上40多个国家的子公司。它经营各种体育用品,其中最主要的是足球鞋,每年它生产多达30余万双足球鞋。其成功的奥秘是什么呢?     

踏遍五洲,舍我其谁?--耐克:给体育用品一个"500强"的位置

成长岁月 阿迪达斯,这一全球著名的德国老牌体育用品公司早在1 920年就已创立,而与"阿迪达斯"相比,"耐克"品牌还是个孩子.     

承销商篇

从1932年洛杉矶奥运会刘长春单刀赴会,到2008年北京奥运会的全方位出击。中国文体界的符号人物姚明与郎朗、鸟巢蕴含的设计力量、奥运赞助商联想、伊利、阿迪达斯等,以奥运为圆心,在地球上制造了一个巨大的冲击波,它们是中国国家品牌的推手。大雁的翱翔,新巨人的身高,前所未有的起飞,新兴市场领跑者,中国正学习在多元嘈杂的世界中发出自己的声音,走出孤独。这也是中国的承销口号:一切皆有可能!     

郎朗 弹指流“金”

在当代中国，郎朗堪称将古典音乐与商业运作完美结合的典范为了让郎朗成为今天的郎朗，他的父母、经纪公司、专业导师以及赞助品牌共注心力、锤炼多年     

The geography of suppliers and retailers

In the last decades, supply chains have increasingly transcended national boundaries developing into global supply chains. Along with the many opportunities arising from international sourcing and the extended commercial presence over the world, the management of a globally dispersed supply chain is highly complex. A key issue to consider when dealing with the global supply chain design is the location of facilities, not only with respect to firms' owned facilities but also the supply and distribution side as factors that affect supply chain complexity and operational performance. This paper sets out a methodological framework to characterize the geographical configuration of a firm's suppliers and retailer networks. Quantitative indexes of network spatial concentration and relative proximity measures based on a nonparametric kernel density estimator are developed to identify both intra- and inter-firm patterns between the supply and point of sales' distributions. The method is first described by means of a series of theoretical-illustrative examples and exemplified by analyzing the geographical dispersion of four practical cases from the fashion-textile industry (i.e., Adidas, Benetton, C&A, and Puma). Subsequently, managerial implications and potential use of the metrics are discussed, showing how the proposed approach can support researchers and practitioners to improve supply chain location decisions and logistic integration, and evaluate changes in either the purchasing or distribution strategy.     

Contracts,compacts and the common law Some problems with New Right theories of human resource management Contracts,compacts and the common law

The study of HRM in Spain is flourishing. We have seen the major international journals begin to reflect the work of Spanish academics in this area. The standard is high and the international network of Spanish scholars is increasingly developed. This paper attempts to review the work that is published in English and to see how Spanish HRM systems are represented externally. It tries to locate the discussion of the HRM research in Spain within its academic and social context. The authors argue that there are some characteristics marking this debate and development, which suggest that the study of HRM in Spain is hugely Americanized in terms of methods and content. The lack of synergies with sociology and political economy are evident. Moreover, the shortage of rigorous qualitative research, apart from that on employment relations and the sociology of work, raise some serious issues. The manner in which a discourse of HRM in Spain has evolved leaves many questions and issues unaddressed. While evaluating what we believe to be a relevant selection from HRM publications on Spain in English by Spanish authors in the last 15 years we do not attempt to present them all here. Instead, we try to isolate some representative articles. In sum, the paper aims to fill a gap in the Spanish HRM literature by studying the main debates, the research issues that are given priority and the methodological options. As a conclusion, we can say that it is necessary to encourage academic discussions regarding the features of the management of HR in Spain. In this sense it should be noted that the mainstream HRM approaches formulated in American Business Schools do not necessarily fit within the Spanish context.     

浅论延安精神历史意义及其时代价值

延安精神是我们党在领导中国革命取得胜利的过程中逐步形成并发扬光大的,是毛泽东思想的重要组成部分,对领导中国革命从胜利走向胜利发挥了巨大作用,在纪念建党九十周年之际重温延安精神,对于不断破解现代化建设中的发展难题,推动科学发展具有重要的时代价值。     

陈欧做错了什么

陈欧带领聚美优品的这几年,到底做错了什么?他还能带领"聚美号"成功穿越风暴再次迎来胜利吗?在百度上键入"陈欧",相关搜索会出现"陈欧去哪了""陈欧怎么样了"这些问题。大家都感觉到陈欧这两年低调了。2020年1月12日,聚美优品一则公告让陈欧再次回到公众视野。     

Emerging market mutual fund performance: Evidence for Poland

This paper provides evidence on the performance of mutual funds in a prominent emerging market; Poland. Studying an emerging market provides an excellent opportunity to test whether the consensus on the inability of mutual funds in developed and highly efficient markets to beat the market, also holds in less efficient markets. While the weaknesses of legal institutions and underdeveloped capital markets in emerging countries could negatively contribute to performance, a certain level of market inefficiency might also enable fund managers to successfully apply security selection and therefore beat the market. This paper presents an overview of the Polish mutual fund industry and investigates mutual fund performance using a survivorship bias controlled sample of 140 funds. The latter is done using the Carhart (1997) 4-factor asset-pricing model. In addition, we investigate whether Polish fund managers exhibit “hot hands”, persistence in performance. Finally the influence of fund characteristics on risk-adjusted performance is considered. Our overall results suggest that Polish mutual funds on average are not able to add value, as indicated by their negative net alphas. Interestingly, domestic funds outperform internationally investing funds, which points at informational advantages of local over foreign investors. Finally, we detect strong persistence in mean returns up to 1 year. It is striking that “winning” funds are able to significantly beat the market, based on their significantly positive alpha's. These results deviate from studies on developed markets that conclude that even past winners are not able to significantly beat the market.     

喜羊羊转手幕后

这个迄今为止中国最成功的动漫品牌,何以在行至巅峰时遭到创始团队"集体抛售"?喜羊羊变身背后折射出中国动漫的发展困境     

Fighting against the odds

The fight for power is not only over immediate rents, but also over advantageous positions in future power struggles. When incumbency yields an extra fighting edge, current struggles involve high stakes as a victory today may guarantee the victory also tomorrow. Such an incumbency edge may stem from the control of the army, the police and other instruments reserved for the government. The conclusions drawn from static conflict models are turned on their head when the fight is also over the incumbency edge. A sharper incumbency edge increases the implicit prizes of winning. The fighting intensity may therefore rise when the strength of each side becomes more unequal. Unbalanced fights can last long and become particularly severe. This is in contrast to the standard result that equal strengths give the most intense fighting. Received: June 2004, Accepted: December 2004, We want to thank the editor and a referee.     

Exchange rate volatility and Spanish-American commodity trade flows

A number of recent studies have tested the impact of exchange rate volatility on trade flows, particularly for individual commodities, for various country pairs. These have found that risk can increase as well as decrease trade, but that oftentimes industries are not affected. This study examines trade between the United States and Spain over the period from 1962 to 2009, for 131 U.S. export industries and 88 import industries. We find that exchange rate volatility has short-run and long-run effects in only a fraction of the cases, but that exports respond more to increased uncertainty than imports do. In all, only 35 of the 74 U.S. export industries are affected (11 positive, 24 negative), whilst only three out of 37 import industries have positive coefficients and 11 have negative ones. We find no evidence that durable or nondurable goods are more likely to respond to volatility, whilst small industries or specialized goods might show more of a positive response.