移动游戏使用意愿问题的研究综述

在分析整理国内外移动游戏使用意愿问题相关文献的基础上,对相关研究所采用的理论模型、移动游戏使用意愿的主要影响因素、数据收集和分析处理的方法进行了总结和归纳,并为今后移动游戏使用意愿问题的研究提供了探索方向。     

移动游戏使用意愿问题的研究综述

在分析整理国内外移动游戏使用意愿问题相关文献的基础上,对相关研究所采用的理论模型、移动游戏使用意愿的主要影响因素、数据收集和分析处理的方法进行了总结和归纳,并为今后移动游戏使用意愿问题的研究提供了探索方向。     

人工智能在移动游戏企业财务分析应用研究

<正>随着人工智能的发展，人工智能技术在很多领域的应用越来越普遍。移动游戏企业的业务相对单一，会计核算简单，以“产品为王”等行业特点，决定了移动游戏企业的财务分析工作需要比其他传统企业都更靠近业务、技术、产品和玩家，才能使移动游戏企业的财务分析工作更有价值和更被重视。因此，学习人工智能的技术原理、发展成果和应用场景等，再结合移动游戏企业的特点，研究人工智能技术在移动游戏企业财务分析工作方面实际应用的可能性是一件有价值的事情。     

MaaS一体化出行平台使用意愿研究——基于扩展TAM模型

出行即服务(Mobility as a Service,MaaS)作为一种单一平台集成所有出行方式的新型交通服务模式,是城市交通可持续发展的重要手段之一,但其相关研究尚不充分,研究公众对其使用意愿至关重要。基于技术接受模型(Technology Acceptance Model,TAM),以MaaS应用为研究对象,首次提出集体主义文化背景下整合面子意识的MaaS使用意愿影响因素理论模型,用于解析感知易用性、感知有用性、面子意识、感知社会规范和个人创新性对使用意愿的作用机制。利用近300个上海市居民问卷调查得到的数据对模型进行了实证研究。结果表明:感知社会规范、感知易用性、个人创新性和面子意识对使用意愿有显著正向影响,其中,感知社会规范部分中介面子意识和使用意愿的关系。最后基于实证结果给出MaaS发展的管理启示和相关建议。     

基于SERVQUAL模型的快递包装物智能回收箱设计

快递包装物的智能回收是解决当前物流行业面临的回收成本高、配合意愿低、盈利难等问题的大势所趋。通过文献研究法和问卷调查法基于SERVQUAL模型梳理了影响用户使用快递包装物智能回收箱意愿的影响因素。运用SPSS26.0将用户参与意愿影响因素划分为“服务运作”、“服务体验”、“服务便捷性”三个重要维度并分析其影响,在此基础上提出了快递包装物智能回收箱设计的相关建议。     

移动支付用户使用意愿的影响因素研究

全球移动支付市场正在扩张式地发展,交易规模的快速扩大和用户数量的高速增长表明人们对于移动支付的使用日益频繁。本研究从近年来移动支付的发展形势出发,在移动支付相关研究理论的基础上,分析了用户对移动支付使用意愿的影响因素,并提出了移动支付的相关发展建议。     

游客使用个人网上银行意愿及其影响因素研究——以桂林为例

在整理网上银行相关文献的基础上,以桂林游客为调查对象,分析影响游客网上银行使用意愿的因素并加以剖析,提出银行加强网上服务、增强游客使用意愿的三点意见。     

网络虚拟社区成员使用意愿的影响因子分析

虚拟社区为社区成员提供了信息共享和在线沟通。社区的成员行为可以有效地提高虚拟社区的价值,因此应提高社区成员的积极性。本文结合相关资料总结出29个可能对虚拟社区成员使用意愿产生影响的项目,并由此归纳为六个主要因素。本文作者准备从个体层面对影响虚拟社区成员的使用意愿的这六大因素进行分析,分析出这六大因素对成员使用意愿的影响重要程度进行排序。     

以移动游戏传播陶瓷文化的市场需求分析与实现策略

陶瓷企业的世界性竞争中,产品竞争的背后是陶瓷文化传播与价值认同的竞争。以移动游戏为载体促进陶瓷文化传播是陶瓷行业发展的良好选择,不仅是陶瓷行业运用新媒体技术提升产品价值与拓展推广渠道的需要,更是庞大的移动用户群文化休闲的需要及移动游戏本身文化底蕴提升的需要。目前,我国已经具备了以移动游戏传播陶瓷文化的现实基础,开发出具有文化创意的陶瓷文化传播移动游戏是陶瓷行业与移动游戏行业相互促进、共同发展的有效途径。文章以“陶瓷跑酷”为例,简要介绍了陶瓷文化传播移动游戏的创意策略与实现过程,旨在抛砖引玉,共同为陶瓷文化传播与移动游戏的发展做出积极探索。     

以移动游戏传播陶瓷文化的市场需求分析与实现策略

陶瓷企业的世界性竞争中,产品竞争的背后是陶瓷文化传播与价值认同的竞争。以移动游戏为载体促进陶瓷文化传播是陶瓷行业发展的良好选择,不仅是陶瓷行业运用新媒体技术提升产品价值与拓展推广渠道的需要,更是庞大的移动用户群文化休闲的需要及移动游戏本身文化底蕴提升的需要。目前,我国已经具备了以移动游戏传播陶瓷文化的现实基础,开发出具有文化创意的陶瓷文化传播移动游戏是陶瓷行业与移动游戏行业相互促进、共同发展的有效途径。文章以"陶瓷跑酷"为例,简要介绍了陶瓷文化传播移动游戏的创意策略与实现过程,旨在抛砖引玉,共同为陶瓷文化传播与移动游戏的发展做出积极探索。     

An institutional perspective on consumers' environmental awareness and pro-environmental behavioral intention: Evidence from 39 countries

We adopted an institutional approach to examine the relationship between environmental awareness and pro-environmental behavioral intention at the individual level. We also compared the moderating effects of regulative, normative, and cognitive social institutions on this relationship. Based on survey data representing 42,962 consumers from 39 nations, we found that consumers' environmental awareness promoted their pro-environmental behavioral intention. Moreover, we found that normative social institutions negatively moderated the relationship between environmental awareness and pro-environmental behavioral intention, whereas cognitive social institutions positively moderated this relationship. This paper concludes with a discussion of the implications of these empirical findings.     

Impact of firms׳ policies on Chinese industrial purchasers׳ ethical decision making

This article investigates the impact of firms׳ policies with respect to procurement, sales, and interfirm personal relationship (guanxi) on industrial purchasers׳ inclination to adopt gray procurement (a particular type of unethical behaviors in industrial purchasing) using data from industrial purchaser’s in China. The effect of a firm׳s purchasing policy on purchasers׳ behavioral intention towards gray procurement was, in addition to the direct effect, mediated by the purchasers׳ ethical judgment of the practice. The application of double standards (i.e., a firm forbids gray procurement by its own purchasers but tolerates its salespersons offering inducements to its customers׳ industrial purchasers) had both main effects and moderating effect on the purchasers׳ ethical judgment of the practice, which increases the purchasers׳ behavioral intention towards the practice. The two moderating effects of guanxi policy counteracted each other in direction, so jointly the effect of guanxi policy on the purchasers׳ intention may depend on the relative strength of the two moderating effects.     

移动支付使用意向影响因素的实证研究

本文基于用户的角度,以科技接受模型理论(TAM)为基础,通过对部分用户使用体验的访谈结果以及有效问卷的数据分析,探讨了用户对于移动支付的使用意向及其影响因素,并对如何更好推动移动支付服务发展提出了建议。     

Are green consumers really green? Exploring the factors behind the actual consumption of organic food products

The increasing interest in sustainable consumption has lead several scholars to investigate the determinants that drive the consumption of organic food. Most of this research is based on consumers' self‐reports of their purchasing behavior by exploring declared behavioral intentions. There is a lack of understanding concerning the determinants of organic food consumption based on actual purchasing behavior. To fill this gap, this study is based on a combination of actual purchasing data and self‐reported data from a sample of 79 Italian consumers. The determinants of organic food consumption are explored by analyzing the effects of subjective norms, attitude, perceived behavioral control, intention to buy, organic knowledge, and health consciousness on actual purchasing behavior. Our results suggest that actual purchasing behavior is positively influenced by intention to buy and negatively by subjective norms. Although attitude towards buying organics is positively affected by health consciousness and perceived behavioral control, consumer knowledge about organics is found to influence purchase intentions. Theoretical and managerial implications, along with avenues for future research, are discussed.     

Does direct experience matter? Examining the consequences of current entrepreneurial behavior on entrepreneurial intention

Entrepreneurial behavior research has used intention models to explain how an individual’s beliefs shape the attitudes and motivations that influence entrepreneurial intention. Nevertheless, as entrepreneurship promotion initiatives become global, it becomes relevant to explore the consequences of being engaged in entrepreneurial behavior on entrepreneurial intention. We aim to shed light on whether the direct experience reinforces an individual’s entrepreneurial intention or reduces it. Building on an extended version of the planned behavior theory, we use the behavioral reasoning theory to propose a research design to study the influence of being currently engaged in entrepreneurial behavior on entrepreneurial intention. We introduce individual’s age as an additional moderator of the effects of directly experiencing entrepreneurial behavior. We use PLS-MGA to complete a multi-group SEM analysis for different groups of individuals (from a sample of 430), comparing groups based on their entrepreneurial activity and age group. Results of this research work evidence that current engagement in entrepreneurship activities produces significant differences in the intention to start a new venture between older and younger participants. The results suggest that engagement in entrepreneurial activity modifies entrepreneurial intention and that these effects are contingent to the individual’s age. This research work contributes to the extant call to explore reverse causality between actual behavior and an individual’s intention by introducing behavioral reasoning theory. These results provide support to initiatives to adapt entrepreneurship promotion efforts to the specific characteristics of the participants.     

网络零售业服务补救效果的实证研究

本文探讨网络零售业中,服务补救如何通过感知公平的不同维度对顾客补救后满意度和行为意向产生作用。以前人研究的理论成果为基础,本文建立了感知公平、补救满意度、重购意向、口碑传播之间的关系模型,通过问卷调查法获取数据,采用结构方程对假设进行了验证。本研究表明,感知公平的三个维度对顾客满意都有正向影响,而感知程序公平对顾客的重购意向和口碑传播有显著的正向影响。     

基于Starling的捕鱼游戏的设计与开发

在移动产业高速发展的今天,手机游戏已经逐渐成为人们生活中必不可少的一部分。而智能手机的出现,更是给手机游戏提供了高速发展的平台和契机。本文主要介绍了一款基于Starling框架的安卓平台的捕鱼游戏的开发过程。首先,介绍了游戏的策划与需求分析,其次,重点介绍了游戏的主要模块的设计与实现,最后,介绍了游戏的发布及配置方法。     

The intention of continued web-enabled phone service usage: A quality perspective

The cell phone industry is in a unique position that lies in the intersection of high technology and service industry. There is exponential growth in the mobile phone service market with new innovation and modern technology serving as the catalyst to this growth. The aim of this study is to provide insight into the importance of quality attributes to behavioral intentions. In this work we posit a research model based on the quality literature. The proposed model is compared with the predictive level of the Technology Acceptance Model (TAM). Using Partial Least Squares (PLS) our findings suggest that, as hypothesized, perceived service quality and perceived satisfaction in web access quality are essential in consumers?? intent of continued service usage (ICU). Also, our parsimonious model is a more highly predictive model than TAM in explaining an internet-enabled mobile phone user??s continued service usage intention.     

A paradigm for location and multidimensional problems in planning

Several theories, concepts, methods, or alternatively, “paradigms” have been suggested for the explanation and prediction of the location behavior of urban households. Increasingly, hwoever, “behavioral” approaches to the explanation of the dimensions of “choice” and/or exploration of alternative hypotheses have been cumbersome in the “mechanistic” paradigms of the social system and its related subsystems.An alternative paradigm of Analytic Hierarchy Process (AHP) is proposed to explore alternative structural specification hypotheses (sequential versus simultaneous) on the grouping and changing relative importance of “instrumental” and “non-instrumental” factors affecting location decision-making. AHP estimates of the “locational shares” of an urban (corridor) zonal population provide a paradigmatic basis for behavioral, vis-a-vis environmental, explanation of location decision-processes in a methodologically efficient, robust and theoretically inclusive framework of hierarchy systems.This paradigm is proposed for locational analysis requiring an effective integration of multilevel, environmental (contextual) and behavioral measures of relative importance, with limited data, and, for multidimensional problems in planning and policy-making, formidably requiring the integration of positive with normative analysis of systems.