新时期中国旅游规划创新

随着中国旅游业的迅猛发展,对旅游规划进行系统、全面、深入的探讨和创新已迫在眉睫.旅游规划创新应包括理论创新、内容创新、技术创新、人才创新和组织创新等5个方面.作者认为,基于学科交融、古今贯通和中西互鉴的大融合是旅游规划创新的必然方向,旅游规划应该发展成为系统集成规划、协调性规划、动态规划和开放式规划.     

旅游规划需要新理念--旅游规划三议

为了适应我国旅游业的发展，为了我国旅游规划工作能够沿着科学化、法制化、规范化的轨道前进，旅游规划的编制迫切需要理念的创新。本文从“新理念是发展的需要”、“进步带来的挑战”、“旅游概念是旅游规划的核心”三个层面，以层层推进的方式，着重阐述了应对挑战寻求突破的学术基础，并进而阐释了作者本人有关“概念性旅游规划”的创新性理论。     

产品跟随行为:旅游时间产品规划方法

文章在探讨旅游产品与旅游者时空行为之间关系的基础上,提出了以“产品跟随行为”为规划理念、以旅游者为中心的旅游时间产品规划方法,并以香港海洋公园为案例介绍了旅游时间产品规划方法应用的可能性.在对香港海洋公园旅游者进行GPS追踪调查和分析的基础上,根据旅游者时空分布特征和旅游时空行为模式聚类分析结果,识别出了香港海洋公园需要调整的主题区域、产品类型,并且提出了初步的旅游分项产品规划和旅游组合产品规划方案.从方法论的角度,在旅游时间规划的概念框架之下提出了一种新的旅游产品规划方法,丰富了旅游产品规划的理论和方法.从规划实践的角度,旅游时间产品规划方法的提出为旅游产品规划实践提供了一个崭新的视角,为旅游产品规划创新提供了方法支持.     

对概念性旅游规划的认识

随着旅游业竞争态势的全面展开,旅游规划工作的不断深入,旅游规划的现实需求也相应出现了新的变化特点。为了适应这些变化,旅游规划界对传统的规划思想和经典的研究方法不断重新认识,并引入新的规划设计理念。概念性旅游规划就是近年来出现的新生事物,它的出现必将对丰富旅游规划学科内容、推动旅游规划研究的发展起到积极的作用,非常值得关注。本文通过综合分析相关的研究文献,对概念性旅游规划的概念、性质、特点、应用等提出了系统的分析和阐述。     

从感性规划向数字规划进军

本文针对我国旅游规划存在的现实问题,提出数字规划的发展构想.论文认为过去20年的发展历程,我国旅游规划在很大程度上属于感性规划,其最大特点是缺少独立的技术手段和独立的理论基础.数字规划是建立在现代信息技术基础上的规划,以数字和图纸为语言,阐述旅游分析与规划思想,使规划具有一种尺度感.数字规划的核心是建立以市场研究为基础的旅游参数、旅游指标体系和策划体系.     

中外合作编制旅游规划的实践与体会

本文结合中外合作编制《云南省旅游发展总体规划》的实践 ,概述了该规划编制简况、规划主要内容及各方面对规划的评价 ;总结了中外合作编制旅游规划对学习国外旅游规划先进方法、促进我国旅游规划创新研究、扩大旅游地在国内外的知名度和影响力等方面的意义和作用 ;并提出在中外合作编制旅游规划过程中应注意的关键问题和切实抓好的重点工作     

中国旅游规划的市场研究历程(下)

文章回顾了中国旅游规划工作中的市场研究的发展历程。划分出了中国旅游规划工作的起步与旅游市场的简单研究阶段(1980～1991年)、中国旅游规划工作的发展与旅游市场的探索研究阶段(1992～2000年)、中国旅游规划工作的成熟与旅游市场的系统研究阶段(2001年以后)三个基本阶段，以旅游规划研究国际先进水平为参照，评述了各阶段的发展水平。     

旅游解说系统规划初探--以浏阳道吾山引路松景区为例

本文以浏阳道吾山引路松景区旅游解说系统规划为例，介绍旅游解说系统规划的概念与分类，阐述旅游解说系统规划的重要意义，明确其在旅游规划中的地位和作用，探讨旅游解说系统规划的基本思路、规划方式和规划理念。     

试析旅游规划中的客源市场分析

客源市场分析应当成为旅游规划的首要因素.现有旅游规划质量不高的主要原因在于客源市场分析不深入、旅游消费行为研究欠深化、市场预测与客源目标市场定位不准确.只有强化旅游规划中的客源市场分析,加强旅游规划人才的培养与培育才是制作高质量旅游规划的根本途径.     

中国旅游规划发展历程与研究进展

本文回顾了二十余年来我国旅游规划的发展历程，将中国旅游发展规划分成事业型、事业向产业过渡型、产业型三个阶段，以及创汇导向型、资源导向型、市场导向型和产品导向型规划四个类型，分析了影响区域与景区旅游规划发展的几个方面，文中阐述了中国旅游规划研究的三个阶段和主要成果；总结了中国旅游规划存在的问题和阶段特征，归纳了中国旅游规划发展过程中主要的思想方法，并指出中国未来旅游规划将朝着市场化、小区化、专题化、精致化方向发展。     

我心中的太阳岛——关于规划的思考

上个世纪九十年代,我曾不计其数的陪同客人游览太阳岛.当我们满怀兴致的漫步在十里长堤上,穿行在柳荫巷道中,客人或许就要发问太阳岛在哪?我告之就在你脚下!客人立即表现出极度的惊诧、失望和有被欺骗上当的感觉.我为此尴尬、语塞……那么,太阳岛为何盛名之下其实难负呢?     

Curriculum Planning for Tourism Education

ABSTRACT

Tourism education has grown rapidly in the last quarter of the twentieth century. However, the relative youth of the subject area renders the educator's task of developing a curriculum difficult in comparison to more established fields. Educational theory provides a range of approaches to assist in this task, not only in terms of models of the curriculum, but also in terms of the relationship between the curriculum and its social and economic context. This paper draws together the main threads of educational theory and applies them to tourism with additional insights from the development of a university-level curriculum for Jordan.     

Managing Knowledge in Tourism Planning

SUMMARY

This paper explores the theme of strategic planning in a State Tourism Organization (STO) from a knowledge management perspective. It highlights the value of knowledge in strategy making and the importance of an organisation's knowledge management agenda in facilitating a strategic planning process. In particular, it considers the capability of an STO to implement knowledge management as the key to a successful strategic planning exercise. In order to develop greater insight into the factors that impact on planning competence, the key aim of this paper is to develop a framework on which the capability of a STO to implement a knowledge-based agenda in strategic planning can be assessed. Research on knowledge management in the field of tourism is limited and there is little practical account of the application of knowledge management principles in tourism planning. Further, there is no apparent tool or instrument that allows for the assessment of an STO's capability to implement knowledge management in planning initiatives. Based on a literature review, a three-point framework of assessment is developed. The three elements of the framework are identified as:

1. Integration of knowledge management objectives with strategic imperatives;

2. A planning approach that balances top-down (outcome focused) with bottom-up (process focused) planning processes; and

3. Organisational capacity, including leadership, people and culture, process, technology, content and continuous improvement.

The framework is tested through application to a practical case study-a planning initiative undertaken by a leading tourism STO in Australia. The results demonstrate that the framework is a useful means to evaluate organisational capability in knowledge-led strategic planning exercises and would be of practical value as a point of reference for future knowledge- based strategic planning projects.     

旅游度假地规划特点及现有规划设计规程的适用性研究

本文通过对旅游度假地规划特点和现有规划设计规程适用性的研究,论述了旅游度假地规划设计规程研究的紧迫性和重要性,同时提出了旅游度假地规划设计规程的研究框架.     

关于旅游规划若干认识的探讨

本文从旅游经济学的角度论述了在市场经济条件下如何制订好旅游规划的一些新认识,并进一步探讨了旅游规划的核心问题,即旅游产品的差异化竞争,从而提出旅游规划必须走出单一学科专业独揽的局面,形成一个多学科综合的系统工程的观点.文中还就旅游规划的内涵和可操作性作了分析,强调与经济效益相结合是制订一切旅游规划的根本出发点.文中对制订旅游规划与具体策划时的各种要素和步骤进行了细化和阐释,指出旅游规划必然超前于实践、高于实践,但最终又必须接受实践的检验.     

Managing stakeholders a Tourism Planning Model

Collaboration among key players is a fundamental ingredient in sustainable development efforts. To this end, this article discusses stakeholder theory and its application as a normative planning model, and introduces the relationship/transaction strategy continuum as a tool for applying this theory in development. In this application, planning authorities are directed to identify and proactively consider the transaction vs relationship orientations of key stakeholders. Congruency across this orientation increases the likelihood of collaboration in service delivery. In presenting case instances of tourism efforts, the application of the proposed stakeholder orientation matrix is illustrated. The article concludes with market segmentation strategies designed to promote alignment of the stakeholder orientations.     

Planning food services for a campus setting

Providing appropriate food services in a campus setting is increasingly important due to more demanding customers and because clients have less time to go off-campus when they need to eat. Using a university campus as an example, this research looks at customer satisfaction with existing food services and explores various methods for determining where to locate new facilities. This campus currently has great needs for additional food services, and it is shown clearly where additional food services are required. Also, the methods used are compared in terms of their effectiveness in finding the solution.