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孙鸿志 《中国工商管理研究》2012,(2):14-15
党的十七届六中全会提出深化文化体制改革、建设社会主义文化强国的目标任务,明确要求要在重点领域实施一批重大项目,推进文化产业结构调整.发展壮大包括广告在内的传统文化产业。学习、贯彻全会精神,必须深刻认识广告的文化功能,发展壮大广告产业,助推社会主义文化大发展大繁荣。 相似文献
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我国文化产业面临着加快发展的新机遇,通过对文化产业发展与金融关系的合理分析,明确指出了文化产业的发展能够带动金融的发展、金融支持文化产业的快速发展,最终实现金融与文化产业的有机融合,并提出促进金融与文化产业逐步融合的方法以适应当今全球经济的大发展. 相似文献
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正党的十八大提出建设社会主义文化强国的战略目标。在建设社会主义文化强国的历史进程中,广告产业正经历着从服务产业到文化产业的结构性升级。一、文化产业的概念界定产业是指生产同类产品或服务及其可替代品或服务的企业群在同一市场上的相互关系的集合。文化产业是一种特殊的文化形态和特殊的经济形态。我国将文化产业界定为,从事文化产品生产和提供文化服务的经营性行业。我国《文化产业振兴规划》标志着文化产业已经 相似文献
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《广西质量监督导报》2011,(12):3-3
(本刊讯)党的十七届六中全会明确提出,要把文化产业作为国民经济发展的支柱产业,“增强国家文化软实力,弘扬中华文化,努力建设社会主义文化强国”,并在构建现代文化产业体系的战略规划中进一步指出要“发展壮大出版发行、影视制作、印刷、广告、演艺、娱乐、会展等传统文化产业”,出版产业被放在了传统文化产业的首要位置。 相似文献
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东阳文化产业发展走在了全国前列,是浙江省文化强省建设的典型。全力做到“延伸文化产业链条,拓宽文化产业领域,推动东阳文化产业全域化发展”。推进东阳文化产业全域化成为今年东阳市六大战略重点之一。随着互联网技术的普及和发展,网络推广成为互联网时代新兴的互动式广告模式,受到各个单位的极大关注。如何更好的利用网络把东阳的各个文化产业推广出去,是本文研究的主要内容。 相似文献
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文化产业是国民经济新兴的产业部门,属于第三产业的范畴.改革开放以来,我国文化产业迅猛发展,正逐步成为国民经济新的增长点.但我国文化产业还处于起步阶段,在发展过程中出现了不少问题.本文将讨论文化产业的特征、我国文化产业发展的现状、存在的问题以及发展的战略与对策. 相似文献
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本文基于上海市2 568家文化企业2008—2014年数据的实证分析发现:(1)文化产业生产率与高学历人力资本投入之间存在显著且稳健的“倒U型”关系,并且最有利于提高文化产业生产率的高学历人员应占从业人员总数的比重为25%左右;(2)现阶段上海市绝大多数文化企业还处于“倒U型”曲线的左侧,因此合理增加高学历人力资本有利于提高企业生产率;(3)综合型经营管理人才以及具有开拓创新能力的创意开发人才是文化产业的人才需求所在,因此政府应当在相关人才培训、专业设置以及产学研合作等方面发挥作用。 相似文献
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国家十二五规划中明确提出“推动文化产业成为国民经济支柱性产业,增强文化产业整体实力和竞争力。实施重大文化产业项目带动战略,加强文化产业基地和区域性特色文化产业群建设。推荐文化产业结构调整, 相似文献
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《中小企业管理与科技》2009,(26):72-72
河北三宝文化艺术有限公司成立于2000年,秉承“德为先;信为本:和为果”的商业合作精神,致力于品牌营销策划、公关活动、文艺演出、艺术品投资与鉴赏、商务礼品定制新型文化产业资源的整合运营,是一家综合型实力派文化艺术公司。 相似文献
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We estimate advertising conjectural variations within a simultaneous system that includes advertising and demand equations for cigarette manufacturers. This allows insight into advertising decisions in an oligopoly. The advertising conjectures are positive and statistically significant, indicating that firms do not hold Cournot conjectures as is usually assumed in theoretical models. Instead, firms perceive that their rivals will respond directly to their own advertising. We also find evidence that, while cigarette advertising rearranges market share by increasing firm-level demand relative to rivals' demand, it also increases market demand for cigarettes. Hence there are positive spillovers from advertising in the cigarette industry. 相似文献
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Maria Anne Skaates Henrikki Tikkanen Kimmo Alajoutsijrvi 《Scandinavian Journal of Management》2002,18(4):153
This article analyses the marketing activities of three Danish architectural firms in Germany during the 1990s from a perspective that is new to project marketing, in that the Bourdivan concepts of social and cultural capital are applied to the offerings and activities of firms. In architecture, cultural capital accumulation entails such things as building visible buildings, winning design competitions, or obtaining important tenders, whereas social capital is accumulated through the recognition by other construction industry actors that one is a member of their circles. The cases presented provide support for our claim that the accumulation of social and cultural capital is crucial to acquiring architectural projects, while also indicating that cultural and social capital are internationally transferable to a limited extent only. This in turn suggests that national construction industries are best viewed as distinct project marketing milieus. 相似文献
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Craig A. Gallet 《Managerial and Decision Economics》1999,20(6):299-303
The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event within a supply and demand framework, the empirical results show that advertising had an insignificant effect on demand during the pre‐ and post‐1971 periods; however, advertising did stimulate competition in the industry prior to the 1971 ban. Copyright © 1999 John Wiley & Sons, Ltd. 相似文献
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运用语言学研究中的语用研究成果,阐明广告业与语用研究的必然的内在联系,强调语言语用研究是广告业存在与 发展的基础。语言语用的进步和发挥是与当时的社会经济背景相连系的,语用的发挥是社会经济背景的反映,是推动广告业发 展的原动力,同时也是衡量广告业获得最佳效果的检验标志之一。 相似文献
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Mark Hirschey 《Managerial and Decision Economics》1982,3(1):24-29
In this article a flexible quadratic model is used to generate sales elasticity estimates for own advertising, competitor advertising and media concentration. On the basis of these estimates, moderate and declining economies of scale in advertising are indicated for firms at the highest end of the advertising per firm distribution. No advertising economies, however, are obvious for the levels of advertising common across the broad spectrum of US industry. Thus, any competitive harm due to economies of scale in advertising would seem quite minor. 相似文献
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作为地铁文化产业的重要形态,免费地铁报在中国内地出现的时间并不很长,对于整个读者市场、发行市场和广告市场都还没有形成一种强大的冲击力。2011年9月16日,西安地铁2号线正式建成通车。西安成为西北第一、全国第10个具备地铁运营通行能力的城市。本文拟在梳理免费报纸起源、发展概况、特征的基础上,对西安发行免费地铁报提出一些思考。 相似文献
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Mark Hirschey 《Managerial and Decision Economics》1982,3(2):79-84
This study finds a significant positive effect of advertising on profit rates for both leading, large following and small following firms in US industry. This finding is consistent with an intangible capital view of advertising, but is clearly inconsistent with the “competing” barrier to entry or barrier to mobility hypothesis. Thus, further support is gained for the view that few, if any, harmful consequences for competition arise due to high advertising intensity in industry. 相似文献