自媒体环境下的社会组织公益传播现状分析

自媒体的发展为社会组织运用网络新技术进行公益传播带来了新的变革。目前,国内关于社会组织运用自媒体进行公益传播现状的研究很少。本文通过对成都市101家社会组织的运用自媒体即微博、博客、微信及机构网站主页进行公益传播现状进行分析,探讨社会组织如何运用新媒体进行公益传播来提高社会组织透明度,提升社会组织的公信力。     

Seeking funding in order to sell: Crowdfunding as a marketing tool

Websites such as Indiegogo and Kickstarter have attracted much attention for their ability to enable organizations and individuals to raise funds from ordinary people who contribute for a number of reasons. This phenomenon is called crowdfunding. Crowdfunding permits organizations and individuals to obtain investments they otherwise might not receive from more traditional sources such as banks, angel investors, and stock markets. A number of now well-known startups had their origins in crowdfunding. More recently, established organizations have begun to use crowdfunding websites not only as a source of finance, but also as marketing platforms. In this way, they have been able to ensure a ready market for their new offerings, with full sales pipelines, and to use the platforms as vehicles to boost brand image and gain support for brand-related causes. This adaptation of crowdfunding for marketing purposes is not without its problems, however, and organizations would be well advised to consider not only the opportunities these platforms provide, but also their limitations and risks.     

集体记忆的选择性与历史文化认同的建构——以秦汉圣贤信仰为个案

民间信仰蕴含着一个民族丰富的历史记忆,这种历史记忆也即集体记忆,是在长期的发展中有选择性地建构而来的。秦汉圣贤信仰的形成亦经历了同样的过程,它对于维护族群的历史文化认同具有重要意义。     

企业与非政府组织的关系:态度与策略

非政府组织是非市场环境的一个重要组成部分。非政府组织对市场主体———企业产生什么影响?企业在如何与非政府组织打交道?西方学者对这些问题进行了广泛研究,也对跨国公司与中国非政府组织的关系进行过一些案例研究。对西方学者的相关主要研究为中国企业研究自身与NGO的关系提供有价值的参考。     

Brand relationships through brand reputation and brand tribalism

The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a key issue of investigation. The literature in this area investigates the nature and the strength of the relationship that consumers develop with brands, as well as the trend of joining brand tribes or brand communities in order to demonstrate and share with others their feelings towards and preference to brands. However, the impact of the overall perceptions of the brands in the form of its reputation and brand tribalism on brand relationships is so far unexplored in the existing literature. Using data collected from 912 respondents, this paper explores the importance of the long term brand reputation and brand tribalism on the strength of brand relationships. The findings suggest that brand tribalism is a better predictor of the strength of brand relationships than the long term brand reputation itself.     

Market Orientation and Nonprofit Organizations

This paper discusses the concept of market orientation within the context of nonprofit organizations. Three elements of market orientation-market intelligence, intelligence dissemination, and responsiveness-are examined for their association with performance in nonprofit organizations. A conceptual framework is developed which identifies select senior management characteristics, organizational characteristics, and external factors as key determinants of market orientation and subsequent performance of nonprofit organizations. In all, fourteen propositions are advanced for future research. This conceptual work posits that nonprofit decision makers can create a market orientation by focusing on specific organizational and senior management characteristics, and adapting to certain external factors. The ultimate objective is to achieve and sustain organizational performance.     

The application of leader character to building cultures of equity,diversity, and inclusion

Many organizations in the public, private, and nonprofit sectors have begun to take action to address the systemic racism entrenched in their processes, systems, and structures. This has included commitments to elevate initiatives for equity, diversity, and inclusion. Data indicate that such good-faith efforts are often not as successful as leaders and organizations had envisioned. Our assertion is that if we really want to address systemic racism in organizations, we must first attend to the people who work there. This is because their individual and collective character, revealed through behavior, drives and determines organizational processes, systems, structures, and culture. The purpose of this article is to connect character to the creation and sustainment of organizational cultures of equity, diversity, and inclusion with a specific focus on anti-Black racism. Character is not a subjective, amorphous entity but manifests as a set of observable behaviors. We explain that character equips people with consciousness and the conduct to embrace and cultivate equity, diversity, and inclusion in their organizations and in their lives. We provide concrete examples of the dimensions of character in action using brief illustrations.     

Public partnerships,governance and user involvement: a service user perspective

This paper explores public partnerships and governance from a service user perspective, drawing both on the author's own involvement in service user organizations and movements and on material associated with and produced by these organizations and movements. It addresses the ambivalent relationship between service user organizations and movements and the idea and practice of ‘partnerships’, and explores their preference for ideas of ‘alliance’. It charts the different approaches to and ideologies underpinning user involvement and their implications for partnership between state and service users and their organizations. It offers a set of components for improving such partnerships as well as highlighting the growing interest of service users' organizations and movements in developing and extending alliances.     

The Role of Organizations in Identity Theft Response: The Organization–Individual Victim Dynamic

This study considers the role of organizations in relation to identity theft from three perspectives: as a site of identity use (and misuse), as detectors of identity theft, and ultimately, as a site where a fundamental social imperative exists to ensure responsible action is taken to address this form of criminality. Through investigating the organizational–individual victim dynamic, this article examines how organizations react to the possibilities of identity fraud and draws out the implications of this for individual consumers in scenarios of identity theft. The evidence presented leads to a critical examination of the issues confronting organizations in seeking to anticipate and respond to these criminal acts.     

Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool

Companies are increasingly relying on alternative promotional activities, such as word-of-mouth communication (WOM), to reach their target markets. From a consumer protection perspective this may be troubling, as consumers may not always be aware of what is commercially motivated WOM and what is not. Based on a synthesis of the literature, this article develops the first practitioner-friendly model, which explains WOM's effectiveness as an information source for consumers and why it is a powerful tool for nonprofit organizations and government agencies. Then nine recommendations are developed to help nonprofit organizations and government agencies use WOM more effectively as a proconsumer tool. This is the first article to conceptualize proconsumer WOM rather than naturally occurring WOM or commercial WOM and to specifically focus on WOM to protect and educate consumers. The study paves the way to an untapped research area; that of proconsumer WOM by nonprofit organizations and government agencies.     

The Effectiveness of Survey Response Rate Incentives in a Public Non-Profit Environment

ABSTRACT

Use of incentives is an accepted method for increasing survey response rates for profit businesses but not for non-profit organizations. Profit and non-profit organizations have similar needs for reliable, valid and cost effective information. Non-profit organizations must be aware of and consider their unique status when employing methods to efficiently collect information from the general population. This study examines the effectiveness of incentives for increasing survey response rates for public non-profit organizations and concludes with recommendations for non-profit organizations collecting survey data.     

Media governance and corporate social responsibility of media organizations: an international comparison

Media companies are increasingly becoming aware of the importance of their reputation. In order to legitimate themselves, they are starting to present themselves as ‘good corporate citizens’ by engaging in media governance and corporate social responsibility (CSR) activities. The communication of those activities is crucial for the building of reputation. However, to date, no comprehensive studies have been conducted to evaluate the communication of media governance and CSR activities of media organizations. This study aims to fill this gap and examined websites and reports of selected media organizations in Germany, Italy, France, Austria, and Switzerland. Results indicate that public service media organizations communicate proportionally more on media governance than private media organizations, which may be due to the fact that public service media organizations feel more accountable to the public as they have a public service obligation. Concerning the communication of their CSR activities, media organizations focus on society‐oriented measures.     

Social Capital Initiatives: Employees and Communication Managers Leading the Way?

Organizations’ development of social capital and their decision to give back to society are becoming increasingly important to the business of managing organizations as much more than profit-driven entities. This article focuses on the rationale for an Australian–Canadian study on employees’ involvement in social capital initiatives and the communication management of these initiatives. As employees are key stakeholders, they play a vital part in achieving organizational goals. This study, a work in progress, highlights an in-depth, qualitative analysis of two organizations—one in Canada and one in Australia—committed to funding community projects as part of their corporate social responsibility development and commitment. The importance of a qualitative study that focuses on subjective components of social capital is that it develops understanding of employees’ attitudes, feelings, and viewpoints. It also begins to investigate why employees might/might not be committed, to organizations’ social capital initiatives. Using an interpretative analysis lens, an understanding of the moral, relational, and communication dynamics is explored. Questions surrounding concepts such as the moral fiber of social capital are highlighted and critiqued in the context of community engagement and what organizations’ social capital investments mean as part of their responsibility to society.     

高校基层党支部创先争优与工作方式方法创新研究——以西南某高校为例

在高校党的基层组织中开展“创先争优”活动,是加强党的基层组织建设和深入落实科学发展观的重要推手。这一活动的开展,也迫切需要创新基层党组织的工作方式和方法。以西南某高校为例对高校“创先争优”活动进行实证调查研究,研究结果表明：党支部在开展“创先争优”活动中存在着思想认识不到位、活动和单位中心工作脱节、工作方式方法单一等问题,需要从工作方式上创新学习理论机制和思想政治工作方式,同时从方法上要进一步发挥专业优势,做到服务群众常态化,另外还要充分利用好网络信息平台。     

Aftermarketing with Best Customers-

In order to cultivate and serve the needs of their customers, for-profit businesses and organizations are using ''aftermarketing'' as a technique to reduce customer attrition. This article will examine this way as a technique for nonprofit organizations to serve the needs and wants of its donors. It will analyze a case study of a nonprofit organization which uses this technique as a tool for finding out what donors think. And it will discuss the importance of ''aftermarketing'' to nonprofit organizations.     

Ethics Sensitivity and Awareness Within Organizations in Kuwait: An Empirical Exploration of Epoused Theory and Theory-in-Use

This article explores the ethics sensitivity and awareness of a sample of employees in six organizations in Kuwait. We identify which sorts of questionable organizational behaviors are believed to be most unethical by these employees, as well as which behaviors are reported to occur most often within the organizations. On the whole, the employees evidence a high level of ethical sensitivity, perceiving the moral hazards of all of the behaviors presented to them. At the same time, the reported occurrence of these behaviors within the sampled organizations is relatively high. We produce conclusions about the correspondence between moral theory and moral practice within the Kuwaiti workplace. We find a basic correspondence between what is believed to be wrong within these organizations, and the types of unethical behavior reported within them. In general, behaviors thought to be most unethical occur less frequently within the organizations.     

For All Good Reasons: Role of Values in Organizational Sustainability

Management practices are at the heart of most organizations’ sustainability efforts. Despite the importance of values for the design and implementation of such practices, few researchers have analyzed how human values, particularly ethical values, relate to human resource management practices in organizations. The purpose of this conceptual paper is to integrate scholarship on organizational sustainability, human resource practices, and values in delineating how four specific values—altruism, empathy, positive norm of reciprocity, and private self-effacement—support effective human resource practices in organizations. This set of distinct values has sustainability implications, global relevance, and ethical significance. Propositions that indicate relationships among these values, human resource practices, and organizational sustainability, as well as the effects of the resource-based view to potentiate these relationships, are developed. This analysis suggests that ethical and multicultural values are important for planning and implementing effective management practices and organizational sustainability.     

Social Entrepreneurship in Nonprofit Organizations: An Empirical Investigation of the Synergy Between Social and Business Objectives

Social entrepreneurship in nonprofit organizations has emerged as an increasingly important domain, both in academic research and in practice. This article attempts to further enhance our understanding of the management of nonprofit organizations by investigating the way they balance social and business objectives. Over 200 senior managers of nonprofit organizations participated in our structured telephone interview. The data revealed that many organizations worried about the potential for reduced or lost funding, especially during economic hard times. Issues of sustainability usually headed their list of concerns. Many of these organizations sought to establish revenue generating business streams to offset expected funding shortfalls. The data suggested that over 70% of the nonprofit organizations we interviewed resided in the social entrepreneurship zone. Our results also showed that maintaining a social objective and managing a viable business can be complementary and mutually beneficial activities.     

Dancing with Wolves: How Disadvantaged Firms Fare in Asymmetric Alliances in China

This study examines how dependence asymmetry and joint dependence affect the performance of less-powerful organizations in alliances in China’s emerging market. Based on a sample of 1,127 strategic alliances between Chinese publicly listed firms, the authors found that, unlike the conventional wisdom that the dependence-advantageous firms are typically the winners in western economies, the dependence-disadvantageous firms actually benefit from asymmetric alliances in China’s sociocultural and business environment. This positive impact is further channeled by high joint dependence. In addition, partnering with firms in unrelated business areas is beneficial for the disadvantaged organizations. This research extends the interdependence mechanisms to a different sociocultural context and contributes to the literature by examining it as a condition for value creation versus value appropriation