Globalization, culture, and marketing strategy: Introduction to the special issue

This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fifth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 25 and 26, 2009. They cover topics related to globalization, cultural values, global consumer behavior, market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions.     

Small and Medium-Sized Enterprises in Concern

At present, small and medium-sized enterprises are faced with many serious challenges. Since most of the large-sized enterprises in China are state-owned ones, small and medium-sized enterprises in this article are referred mainly to those in the private sector.     

中小企业如何应对融资问题

<正>在我国,中小企业具有对地方税收贡献大、市场适应力强等这样的优点,但是其缺点即运作不规范,人员素质差、资产质量差、风险大等问题也困扰着中小企业,给中小企业的融资尤其带来极大的困难。特别是在金融危机之后,我国中小型企业的数量甚至比90年代的时候都少     

Timeline of a financial crisis: Introduction to the special issue

The economic crisis fueled by risky mortgages and the exotic financial instruments developed from bundling these mortgages caused the largest one-day losses on the US stock market in history (BBC News, 2009a). The resulting financial collapse quickly spread throughout the world, causing economic recessions in much of the EU, Turkey, and many other countries. Since 2008, economists, government agencies, and academics pondered the causes of the financial crisis with an eye toward avoiding such catastrophic collapse in the future. This special issue contributes to the discussion by bringing together academics from marketing, finance, and economics to put the financial crisis into theoretical perspective and propose theoretically viable alternatives to avoid similar economic downturns in the future.     

Cross-Cultural Business Research: Introduction to the special issue

As markets become increasingly global, an understanding of the world's cultures is imperative. This special issue consists of nine articles devoted to increasing our understanding of culture. It follows the 11th Cross-Cultural Research Conference, which was held in Puerto Rico in December 2005. An open invitation to conference participants and other interested researchers resulted in 56 submissions for the special issue. Articles chosen were subjected to several rounds of double-blind reviews and revisions. They cover a variety of topics including vacationing, managerial competency appraisal, horizontal and vertical individualism and collectivism, consumer services, cultural conditioning, electronic word-of-mouth, the global hip-hop culture, ethical attitudes, and impulse buying behavior.     

中小企业核心竞争力研究

本文从核心竞争力的内涵着手,分析了中小企业核心竞争力的现状,提出了构建中小企业核心竞争力的策略。     

Resource interaction in inter-organizational networks: Introduction to the special issue

This article introduces the special issue of Journal of Business Research on the topic of resource interaction in inter-organizational networks. Both networks and resources receive considerable attention in the field of business studies. As companies specialize further and rely on cooperative agreements with external parties, the importance of networks is gaining increasing recognition. Resources are typically a key factor for identifying a company's competencies, or its sources of growth, profitability, and sustained competitive advantage. This special issue takes a novel approach by directing attention toward the processes of interaction in which companies combine and recombine resources at the network level. This approach provides new insights into the development, production, exchange, and use of resources. The introductory article also reviews the 13 articles in this special issue and concludes by discussing their contributions to the fields of marketing, innovation, entrepreneurship, and logistics.     

Impact of culture on marketing strategy: Introduction to the special issue

This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fourth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 23 and 24, 2007. They cover topics related to culture and marketing communications, consumer socialization, materialism, identity and religiosity, service quality, language effects, consumer revenge behavior and government actions.