Identification of determinant attributes using the analytic hierarchy process

This article develops a new approach, using information available in the intermediate and final phases of the analytic hierarchy process, to explicitly identify which attributes or criteria are determinant in making a choice among several given alternatives. The approach parallels that used in the popular direct dual questioning determinant attribute (DQDA) analysis, which has been widely used in marketing applications. Using the hierarchical structure and pairwise comparisons, the combined relative priorities of the criteria are compared with the relative priorities of the choice alternatives to compute determinance scores. These values are the basis for identifying which of the criteria are both important and different across alternatives (i.e., determinant). This new approach overcomes the potential ambiguities of traditional direct dual questioning methods. Moreover, the approach is easily extended to include decision hierarchies with multiple levels of attributes and subattributes. He earned a D.Sc. degree in operations research from George Washington University. His current research interests include the application of mathematical programming and decision models to operational problems. He has published in such journals asOperations Research, Mathematical Programming, Decision Sciences, Journal of Business Research, European Journal of Operational Research and theJournal of Business Ethics. He is a member of Operations Research Society of America (ORSA), The Institute of Management Sciences (TIMS), Mathematical Programming Society (MPS), Decision Sciences Institute (DSI), Academy of Management (AOM), Omega Rho, and Sigma Xi. He obtained his Ph.D. in systems science—management science from Portland State University. His research interests are in the application of multivariate techniques as well as general systems methodology tools to business/marketing problems. He has recent publications inDecision Sciences, Journal of Business Research, European Journal of Operational Research, Journal of Managerial Issues, Business Horizons, Advances in Consumer Research, Developments in Marketing Science, andProceedings of the American Marketing Association (AMA), Society for General Systems Research (SGSR), and DSI. He is a member of the American Statistical Association (ASA), DSI, TIMS, and the Academy of Marketing Science.     

有经验和无经验写作者在写作过程中的区别——浅谈英语过程写作教学法的应用

写作过程通常可分为三个不同阶段.即准备写作阶段、草稿写作阶段和修改阶段.通过很多研究发现有经验和无经验写作者在写作过程中表现有很大的不同.同时发现文章质量的好与差主要是由于一些写作技巧的不同引起的.这些研究和发现为英语过程写作教学法的应用提供了依据和具体的操作手段.即:教师可借助于有经验写作者在写作过程中的表现方式,设计一系列课堂活动,帮助学生应用和实践这些写作技巧,提高写作水平执行过程写作教学法.     

The role of relationship quality in the stratification of vendors as perceived by customers

Companies implement preferred supplier programs to reduce their vendor relationships to a reasonable few. Consequently, vendors who do not effectively manage their customer-based relationships are strong candidates for deletion from a customer’s list of long-term suppliers. The emergence of preferred supplier programs suggests that businesses are beginning to formally recognize and reward differences between their qualified vendors. Vendor stratification is proposed as a framework for understanding the evolution of preferred vendor programs. With the growing interest in relationship marketing, a study was conducted to empirically examine the extent to which businesses use relationship quality perceptions to differentiate their qualified vendors. The findings support the notion that relationship quality is a higher-order construct that can be used as a basis for developing vendor stratification systems. The article concludes with a discussion of the managerial and research implications of the study findings. Michael J. Dorsch (Ph.D., University of Arkansas) is an associate professor of marketing at Clemson University. His research has been published in theJournal of the Academy of Marketing Science, theJournal of Business Research, and theJournal of Personal Selling and Sales Management, among others. His research interests include issues concerning relationship marketing and marketing research methods. Scott R. Swanson (Ph.D., University of Kentucky) is an assistant professor of marketing at East Carolina University. He previously spent 9 years as a purchasing executive and his research interets include issues related to services marketing, atmospherics, and marketing ethics. His research has been published in theJournal of Business to Business Marketing, theInternational Journal of Quality and Reliability Management, AMA Educators’ Proceedings, andRetailing: Theories and Practices for Today and Tomorrow. Scott W. Kelley (D.B.A., University of Kentucky) is an associate professor of marketing. His research has been published in theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Business Research, theJournal of Advertising, and theJournal of Personal Selling and Sales Management, among others. His research interests include issues concerning services marketing and marketing ethics.     

证券市场宏观信息过度反应实证分析方法研究与检验

证券价格对信息的过度反应要从宏观和微观两个层次上进行研究,实证分析方法也有显著不同。被国内学者广泛接受的由Debondt和Thaler（1985）发展的事件分析法,实际上只是对微观信息过度反应进行检验的实证分析方法,在国内学者中有的把它应用到对宏观信息过度反应的检验中是错误的。本文主要对有关学者的研究内容进行商榷,引入了均值回归理论研究证券价格对宏观信息的过度反应问题,使用方差比率检验数量分析方法检验均值回归,得出了上证指数对宏观信息短期反应不足,长期过度反应的结论,并对政府调控证券市场提供政策建议。     

访韩中国人对导游讲解能力的评价差异研究

package tour时导游的作用及功能;导游的素质和重要性;旅游解说的重要性和课题。     

基于过程视角的企业社会责任评价指标体系

在分析、评价国内外现有企业社会责任评价体系的基础上,从企业承担社会责任的过程出发,提炼出CSR认知、CSR行为、CSR管理和CSR绩效四个过程构成要素,构建一个完整的企业社会责任管理的理论模型.将四个构成要素作为二级指标,选取22个定量和定性指标作为三级指标,构成过程视角的企业社会责任的指标评价体系,并利用层次分析法设置指标相应权重,为评价我国企业社会责任管理水平提供一种思路与方法.     

The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities

This paper presents the results of a comprehensive survey of microcomputer usage in marketing education today. This status report indicates that AACSB-accredited universities are making considerable progress in integrating microcomputers into their marketing programs.     

试用Maple加强非计算机课程的教学

用Maple语言来动态形象地描述"炮弹运动轨道",以此来加强非计算机课程的教学效果.     

税收如何助推红色旅游发展

红色旅游是日益兴起的新型“朝阳产业”,它的发展无论是对我国的经济,还是国际间的交流,都起着积极的作用。我国是世界上红色旅游资源和市场最丰富的国家,把握这一优势,大力发展缸色旅游业,既是打造中国特色旅游品牌、繁荣旅游经济的重要内容,更是加强思想道德建设、爱国主义和革命传统教育的一项具有重大政治意义的战略工程,还是展示时代风貌的重要途径。通过对发展红色旅游存在的税收问题分析,提出了促进红色旅游发展的税收对策。     

国家助学贷款发放面临的问题与对策

发放国家助学贷款是一个启动内需工程,又是一个民心工程。文中列举了部分省市国家助学贷款实施现状,及在实行发放过程中所存在的问题,最后提出对策建议。     

运用"生态位"剖析企业的生存与发展

经济社会的运行规律同生态学之间存在着极强的相似和关联性。本文运用生态学知识解析企业的生态位现象及企业在经济环境中的进化过程,由此得出结论：经济组织的个体——企业,要懂得适者生存,找准自己的生态位;而作为经济管理的主体——国家,应着眼于激发经济组织内部个体的创新动机,鼓励创新,创造一个适宜企业生存和发展的环境。     

对东部沿海地区推进城镇化进程的战略思考

我国幅员辽阔,地区之问差异很大,因此不能以一种模式来指导不同地区的城镇化实践。作为东部沿海地区,积极稳妥地推进城镇化进程的战略选择是实施中等城市群战略。选择实施中等城市群战略,是由县城在构建合理城镇体系中的突出地位决定的,也是由其规模比较优势、经济优势以及成本比较优势决定的,因而既现实又可能。推进中等城市群战略的基本路径是：把园区建设与城区建设结合起来,以园扩城;把调整城乡布局结构与调整产业结构结合起来,以产兴城;把城市设施建设与资源整合结合起来,增强城市载体功能和对农村劳动力的吸纳能力。在推进中等城市群建设过程中,要注意以下问题：一是用系统观念发展中等城市;二是加大配套改革力度,充分发挥体制、政策的推动作用;三是突破二元经济形态下形成的领导思路制约,实现从“县长”到“市长”的根本转变。     

加速高等教育市场化进程的途径

高等教育的产业化发展是高等教育走向市场化的必经之路;高等教育的战略定位是高等教育市场化进程中的关键;改革教育管理体制提高教育教学质量是加速高等教育市场化进程的核心;加速高等教育市场化进程要积极探索合理的分配制度。     

在构建和谐社会的进程中促进我国的分配公平

改革开放以来,我国经济发展突飞猛进,取得了举世瞩目的成就,但与此同时,城乡之间、地区之间、行业之间的收入差距持续扩大,富者愈富、穷者愈穷的现象已经出现,造成了社会的不公平、不公正。通过研究我国收入分配领域里存在的不公平问题,提出促进社会分配公平、正义的重要措施,以构建社会主义和谐社会、促进我国的经济发展。     

关于“家电下乡”政策在实施中的问题研究

＂家电下乡＂作为我国扩大内需的一个重要措施,在实施以来产生了很大成效,但在具体操作过程中也出现了一些问题。对此,应创新工作方法,尽可能简化程序,充分体现该政策的便利性、有效性,同时加强监管与控制,防范各种因便利性而产生的副作用;加强对中标企业的管理与控制;加强宣传,避免信息不通畅引起的各种问题。     

利用风险投资基金促进我省中小高科技企业发展

详细介绍了河北省风险投资的概况、存在问题，并介绍了国际市场上近10个国家风险资本经验与教训，最后提出了河北省积极利用风险投资基金，促进高科技企业发展的对策。     

运用财税政策加快胶东半岛制造业基地建设

为进一步提高胶东半岛制造业基地企业的竞争力,在借鉴国外和国内其他省市发展制造业财税政策经验的基础上,应实施促进胶东半岛制造业发展的财税政策。     

金融不良资产评估浅探

目前,我国四大金融管理公司处置金融不良资产时,要先经过评估机构评估其价值,再根据评估价值协商确定处置底价.由于金融不良资产有着与普通资产不同的特性,评估实践中遇到了一些难题,本文对其存在的问题进行了分析,也提出了一些应对措施.     

以信息化促进东北老工业基地企业发展

在信息化快速发展的市场经济时代,东北老工业基地各企业信息化发展较为落后,主要原因是信息化技术基础薄弱、缺乏信息化实施的指导性策略、人才缺乏和信息化实施效果难以评估,等等.因此,政府有必要采取措施,对信息化的基础技术设施的配备提供可参考性意见,为企业信息化体系的构建提出可行的模式,制定信息化实施的计划,以多种途径为企业培养信息化人才,建立高效的信息化评价机构等,以促进东北老工业基地企业的信息化发展.     

用市场营销原理分析新课程开设之可行性--以国际遥距教育学院开设职业培训新课程为例

该文运用市场营销原理对国际遥距教育学院(以下简称学院)将开设英国伦敦工商会考试局(以下简称考试局)职业培训新课程的可行性进行了分析，指出了考试局和学院的优劣势及两者合作的机遇与挑战，最后得出考试局职业培训的前景乐观，利用学院商科优势选择其市场营销类群体证书课程开设利大于弊。在此基础上，阐述了市场营销类证书的课程组成部分、细分市场、修读方式、拟收费用、行销技巧以及新课程预算问题。