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1.
Onyeka Osuji 《Journal of Business Ethics》2011,103(1):31-57
Corporate social responsibility (CSR) is a relatively undeveloped concept despite its increasing importance to corporations.
One difficulty is the possible inexactness of CSR. Another is the apparent reluctance by regulatory authorities and policy
makers to intervene in the area. This is largely a result of inhibitions created by traditional approaches to company law
with emphasis on shareholder protection and financial disclosure. The consequence is the stultification of independent development
of CSR by tying social issues to financial performance. This attitude might not be unconnected to the theoretical and practical
challenges in justifying CSR and defining its scope. The underlying impediment is a factual and theoretical failure to distinguish
‘instrumental’ and ‘pure’ (ethical) CSR. This article demonstrates that ethical CSR highlights the role of regulation, and
a principal stance is that regulation is neither incompatible nor irreconcilable with ethical CSR. The article argues that
cognizance of the intrinsic moral justification of ‘pure’ CSR is required for delineating the scope of CSR as well as for
clarifying the desirability and extent of its regulation. It argues that the dynamic history and visage of multinational corporate
corruption illuminates the fluidity of the regulation–CSR relationship. The current and widening backlash against transnational
corporate corruption is, arguably, a demonstration of the position that regulation and CSR are not mutually exclusive and
absolute concepts. This article submits that recognition and application of this ‘ethical’ and ‘instrumental’ CSR distinction
is fundamental to the development of CSR and resolution of connected questions of regulation. 相似文献
2.
Tokenistic short-term economic success is not good indicia of long-term success. Sustainable business success requires sustained
existence in a corporation’s political, economic, social, technological, legal and environmental contexts. Far beyond the
traditional economic focus, consumers, governments and public interest groups alike increasingly expect the business sector
to take on more social and environmental responsibilities. Corporate social responsibility (CSR) is the model in which economic,
social and environmental responsibilities are fulfilled simultaneously. However, there is insufficient empirical evidence
that demonstrates genuine widespread adoption of CSR in practice, and its underlying reasons. Though research in CSR has been
rapidly growing, its commercial reality and implications need to be further improved if it is to inspire corporations to voluntarily
adopt CSR. In the literature, Carroll’s four-dimensional (economic, legal, ethical and discretionary) CSR framework offers
a theoretical basis for developing an empirically based model to explain why and how profit-motivated managers take up CSR
voluntarily. Our study has developed a structural equation model to identify the key factors and their interactions that influence
economically motivated managers to take on voluntary CSR, and validate Carroll’s four-dimensional construct. The results support
Carroll’s four-dimensional CSR framework, with the exception of the link pertaining to the relationship between economic
and discretionary/voluntary responsibility. This characterises the economic reality that financial market-driven economic
responsibility does not automatically translate into social responsibility. Nevertheless, the empirical results demonstrate
that corporations can be led to engage in more voluntary CSR activities to achieve social good when appropriate legal and
ethical controls are in place. 相似文献
3.
Perceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts
including branding, reputation building, and communications. The current research examines CSR from the consumer’s perspective,
focusing on antecedents and consequences of perceived CSR. The findings strongly support the fact that particular cues, namely
perceived financial performance and perceived quality of ethics statements, influence perceived CSR which in turn impacts
perceptions of corporate reputation, consumer trust, and loyalty. Both consumer trust and loyalty were also found to reduce
the perceived risk that consumers experience in buying and using products. From these significant findings, we draw several
conclusions and implications, including the importance of enhancing firm focus toward its ethical commitment and long-term
reputation. 相似文献
4.
Marketing Communications and Corporate Social Responsibility (CSR): Marriage
of Convenience or Shotgun Wedding? 总被引:1,自引:0,他引:1
This paper aims to examine the role(s) that the various vehicles of marketing communications can play with respect to communicating,
publicising and highlighting organisational CSR policies to its various stakeholders. It will further endeavour to evaluate
the impact of such communications on an organisation’s corporate reputation and brand image. The proliferation of unsubstantiated
ethical claims and so-called ‘green washing’ by some companies has resulted in increasing consumer cynicism and mistrust.
This has made the task of communicating with, and more importantly convincing, an organisation’s stakeholders vis-à-vis its
CSR credentials even more difficult. This paper argues that marketing communications tools can play a major role in conveying
a company’s CSR messages and communicating a more socially responsible image. 相似文献
5.
“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity 总被引:3,自引:2,他引:1
Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social
responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about
its effectiveness is scarce and lacking in studies that consider CSR communication during crises. To help fill this gap, this
study investigates whether the length of company’s involvement in CSR matters when it uses CSR claims in its crisis communication
as a means to counter negative publicity. The use of CSR claims in crisis communication is more effective for companies with
a long CSR history than for those with a short CSR history, and consumer skepticism about claims lies at the heart of this
phenomenon. 相似文献
6.
Many transnational corporations and international organizations have embraced corporate social responsibility (CSR) to address
criticisms of working and environmental conditions at subcontractors’ factories. While CSR ‹codes of conduct’ are easy to
draft, supplier compliance has been elusive. Even third-party monitoring has proven an incomplete solution. This article proposes
that an alteration in the supply chain’s governance, from an arms-length market model to a collaborative partnership, often
will be necessary to effectuate CSR. The market model forces contractors to focus on price and delivery as they compete for
the lead firm’s business, rendering CSR observance secondary, at best. A collaborative partnership where the lead firm gives
select suppliers secure product orders and other benefits removes disincentives and adds incentives for CSR compliance. In
time, the suppliers’ CSR habit should shift their business philosophy toward pursuing CSR as an end in itself, regardless
of buyer incentives and monitoring. This article examines these hypotheses in the context of the athletic footwear sector
with Nike, Inc. and its suppliers as the specific case study. The data collected and conclusions reached offer strategies
for advancing CSR beyond the superficial and often ineffectual ‹code of conduct’ stage. 相似文献
7.
This article studies how financial investors respond to firms’ corporate social responsibility (CSR) performance in terms
of their investing behaviors, and how such behaviors change contingent on an event that provokes their attention and concerns
to CSR. Using the melamine contamination incident in China as a natural experiment, it is found that neither the individual
investors’ nor the institutional investors’ behaviors are influenced by firms’ CSR performance before the incident. Nevertheless,
in the post-event period, institutional investors’ behaviors are significantly influenced by firms’ CSR performance that exceeds
a certain threshold. Furthermore, such an effect diminishes for a better CSR performance. In comparison, the authors do not
find any effects of CSR performance on individual investors, either before the event or after the event. Finally, firms’ performance
and investors’ behaviors jointly affect firms’ stock returns after the event but not before the event. This article reconciles
the mixed findings in the literature on the effect of firms’ CSR performance on their financial performance by showing that
such an effect exists in a contingent manner. Furthermore, the authors show that a too low or a too high CSR performance could
lead to undesirable responses from investors. Therefore, managers should pay attention to optimizing firms’ CSR activities. 相似文献
8.
This study viewed students majoring in public relations as prospective public relations practitioners and explored their perceptions
about corporate social responsibility (CSR) as their job attraction condition. The results showed that the students perceived
CSR to be an important ethical fit condition of a company. One of the significant findings is that CSR can be an effective
reputation management strategy for prospective employees, particularly when a company’s business is suffering. In examining
the effect of CSR efforts on attitudinal and behavioral outcomes, person–organization (P–O) fit appeared to serve as a mediator
between CSR performances and organizational attractiveness. 相似文献
9.
Organizations are exposed to increasing pressures from their constituents to integrate corporate social responsibility (CSR)
principles into their ongoing business practices. But accepting new and potentially open-ended commitments is not a harmless
exercise, and companies may well expose themselves to serious risks when embracing such principles. To identify these risks,
we conducted two naturalistic studies: one exploratory, the other corroborative. The results show that CSR adoption is associated
with at least seven different business risks, ranging from failing strategy implementation to legitimacy destruction. To alleviate
these risks, we discuss a set of managerial mitigation strategies that have the potential to realign companies’ CSR activities
with their strategic objectives.
Pursey Heugens is an Associate Professor of Organization Theory in the Department of Business-Society Management at RSM Erasmus
University. He received his PhD from the same school. His research interests span positive and normative theories of organizaton,
including bureaucracy theory, neo-institutional theory, contractualist business ethics, and virtue ethics.
Nikolay Dentchev is an independent research fellow at Ghent University, Belgium, and a project coordinator at the corporate
venturing department of Fortis Group (Fortis Venturing). He holds a Ph.D. in business economics from Ghent University. His
current research is related to entrepreneurship, instrumental stakeholder theory, and management challenges of corporate social
responsibility 相似文献
10.
Robert W. Kolodinsky Timothy M. Madden Daniel S. Zisk Eric T. Henkel 《Journal of Business Ethics》2010,91(2):167-181
Four predictors were posited to affect business student attitudes about the social responsibilities of business, also known
as corporate social responsibility (CSR). Applying Forsyth’s (1980, Journal of Personality and Social Psychology
39, 175–184, 1992, Journal of Business Ethics
11, 461–470) personal moral philosophy model, we found that ethical idealism had a positive relationship with CSR attitudes,
and ethical relativism a negative relationship. We also found materialism to be negatively related to CSR attitudes. Spirituality
among business students did not significantly predict CSR attitudes. Understanding the relationship between CSR attitudes
and the significant predictors has important implications for researchers and teachers in particular. 相似文献
11.
Values,Authenticity, and Responsible Leadership 总被引:1,自引:0,他引:1
Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance
their corporate image. Yet, consumers, overwhelmed by these more or less well-founded CSR claims, often have trouble identifying
truly responsible firms. This confusion encourages ‘greenwashing’ and may make CSR initiatives less effective. On the basis
of attribution theory, this study investigates the role of independent sustainability ratings on consumers’ responses to companies’
CSR communication. Experimental results indicate the negative effect of a poor sustainability rating for corporate brand evaluations
in the case of CSR communication, because consumers infer less intrinsic motives by the brand. Sustainability ratings thus
could act to deter ‘greenwashing’ and encourage virtuous firms to persevere in their CSR practices. 相似文献
12.
The purpose of this paper is to explore job performance, mergers and acquisitions (M&A) from an ethical perceptive. A great number of studies have extensively discussed the link between M&A and performance; however, most focused on the financial functions and strategy selections. Although ethical issues emerge in the M&A process, it is a less studied area. This study adopted the structural equation modeling approach to empirically test our hypotheses. Based on 264 samples from financial companies, data analyses indicated that ethical conduct in M&A is significantly correlated with employee job performance. Ensuring employment security and caring practices can significantly explain organizational commitment. Organizational commitment also plays a significant mediating role between a company’s ethical conduct and employee job performance. Managerial implications are also provided.Carol Yeh-Yun Lin is a Professor of the Department of Business Administration at National Chengchi University in Taiwan. She received her Ph.D. in Human Resource Development from the University of Texas at Austin in 1992. She has published previously in the Journal of Small Business Management, Journal of Psychology, Journal of Engineering and Technology Management, Industrial Relations Journal, International Journal of Human Resource Management, and a number of other scholarly journals.
Yu-Chen Wei is a doctoral candidate of the Department of Business Administration at National Chengchi University. Her research interests include intellectual capital, high-performance work system and business ethics. 相似文献
13.
Relatively little research has examined the effects of ownership on the firms’ corporate social responsibility (CSR). In addition,
most of it has been conducted in the Western context such as the U.S. and Europe. Using a sample of 118 large Korean firms,
we hypothesize that different types of shareholders will have distinct motivations toward the firm’s CSR engagement. We break
down ownership into different groups of shareholders: institutional, managerial, and foreign ownerships. Results indicate
a significant, positive relationship between CSR ratings and ownership by institutions and foreign investors. In contrast,
shareholding by top managers is negatively associated with firm’s CSR rating while outside director ownership is not significant.
We conclude that different owners have differential impacts on the firm’s CSR engagement. 相似文献
14.
Corporate social performance (CSP) has become a widely applied concept, discussed in most large firms’ corporate reports and
the academic literature alike. Unfortunately, CSP has largely been employed as a way of demonstrating corporate social responsibility
(CSR) in practice, or to justify the business case for CSR in academia by relating some measure of CSP to some measure of
financial performance. In this article, we discuss multiple shortcomings to these approaches. We argue that (1) CSR activities
need to be managed and measured as projects and aggregated to the business or corporate level using a project portfolio; (2)
appropriate measures need to be identified that move away from reporting the firm’s activities toward quantifying actual social
outcomes achieved; and (3) given the types of projects prevalent in CSR, statistical evaluation methods common in other fields
(ideally, pre-test post-test control group designs, such as used in medicine or propensity score matching for ongoing or past
projects) should be employed to properly measure outcomes. We make a first, albeit imperfect, attempt at using such an approach
with data collected on behalf of the Patrimonio Hoy project, a well-publicized CSR initiative carried out by Cemex in Mexico.
We show that the results from this data reinforce concerns voiced earlier in this article. 相似文献
15.
Michael S. Aßländer 《Journal of Business Ethics》2011,99(1):115-128
Recent discussion on Corporate Social Responsibility (CSR) mainly focuses on two aspects of CSR: from a technical perspective,
CSR aims to improve ethical standards in the organizational decision-making process, and should guarantee that management
practices are in accordance with commonly accepted standards of behavior. From a political perspective, CSR describes corporate
engagement with ecological and social issues that extend beyond the firm’s economic activities. The latter perspective in
particular leaves unclear whether such corporate contributions to solve environmental and societal problems should be seen
as voluntary additional services or whether corporations bear specific duties in this field. Based on the tenet of subsidiarity
derived from Catholic thought, this article emphasizes that the common interpretation of CSR should be extended by a third
perspective that addresses corporations as intermediate actors bearing specific subsidiary co-responsibilities in society. 相似文献
16.
This study compiled input and output panel data of 46 commercial banks in Taiwan during the period from 1997 to 1999 and used
the two-stage method to evaluate the effects of bank mergers on bank efficiency. Generally speaking, a bank’s cost efficiency
would be improved if the bank mergers happened between banks with different culture backgrounds. On the other hand, if the
mergers happened between homogeneous banks, there would be little financial innovation and the cost efficiency would be unsubstantially
improved. Another finding is that small banks have superior performance than larger banks in Taiwan. Also, efficiency would
seem to dictate against merger mania. 相似文献
17.
Fernanda Duarte 《Journal of Business Ethics》2010,96(3):355-368
Corporate social responsibility (CSR) refers to the duty of management to consider and respond to issues beyond the organization’s
economic and legal requirements in line with social and environmental values. However, ‘management’ is constituted by real
people responsible for routine decisions and formulation and implementation of policies. It can be said therefore that the
ethical ideals and beliefs of these individuals – in particular their personal values – play an important role in their decisions.
It is contended in this article that the personal values of managers may contribute to the creation and maintenance of ‘CSR
cultures’ in their organizations; that is, organizational cultures focused on ensuring environmental and social sustainability.
Based on an exploratory study carried out in Brazil in 2008, this article explores the perceptions of five CSR managers in
relation to the influence of their personal values on their work. The first part discusses the notion of CSR within the context
of Brazilian society, the second provides a brief literature review on the link between values and organizational cultures
and the third explores the perceptions of the participating managers, identifying the main thematic patterns that emerged
in the study. 相似文献
18.
This study explores the relationship between Hofstede’s cultural dimensions and public relations practitioners’ perceptions
of corporate social respon- sibility (CSR) in South Korea. The survey on Korean public relations practitioners revealed that,
although Hofstede’s dimensions significantly affect public relations practitioners’ perceptions of CSR, social traditionalism
values had more explanatory power than cultural dimensions in explaining CSR attitudes. The results suggest that practitioners’
fundamental ideas about the corporation’s role in society seem to be more important than their cultural values to understand
public relations practitioners’ CSR attitudes in Korea. 相似文献
19.
A. J. W. Bennett 《Journal of Business Ethics》2011,104(3):347-359
‘Learning to be job ready’ (L2BJR) was a pilot scheme involving 16 long-term unemployed people from a range of backgrounds
being offered a 6-month paid placement within the care department of a city council in Northern England. The project was based
on a partnership with the largest college in the city specialising in post-16 education and training for residents and employees.
The college targeted people as potential candidates for the programme through their prior attendance on or interest in care
courses at the college, rather than the council employing more traditional methods of recruitment. Surveys, focus groups and
interviews were utilised to capture the views and experiences of the participants, project workers and line managers, and
also evidence of the project’s impact on service delivery in the care department. The article adds to our conceptual and practical
knowledge of corporate social responsibility (CSR) in the public sector in three distinct ways. From a social and business
perspective, the findings of the research highlight a potentially more robust strategy for matching long-term unemployed citizens
to training and job opportunities in the public sector than is otherwise possible through the more conventional route of the
job centre. Secondly, through this approach and with appropriate pre-training, a greater understanding of and empathy for
the service users can be developed in the new organisational members, strengthening the subsequent ethical delivery and quality
of the service. Finally, a re-conceptualisation of Carroll’s influential model of CSR, which also specifically incorporates
the ethical and social inclusion duties of public sector organisations not only as service providers but also as potential
employers, offers a more tailored paradigm for understanding this unique yet under-researched element of CSR theory and practice. 相似文献
20.
Kevin Joseph Brown 《Journal of Business Ethics》2010,97(1):35-50
This article specifically aims to address both the economic and ethical implications of mixed communities in the US through
the lens of market failure, and more specifically, the recent subprime financial crisis. Relative to the research of mixed
communities and social integration efforts, I first intend to explore income mix as an explanatory variable of census tract
level foreclosure rates in the state of Ohio, USA. I aim to show that counter-homogenous income communities display a greater
capacity to absorb the adverse affects of the recent subprime financial crisis than concentrated communities of poverty. Second,
I intend to provide an ethical appraisal of foreclosure effect on vulnerable communities using John Rawls’ “Veil of Ignorance”
as an ethical framework by which to evaluate the “fairness” of social segregation. Ethically speaking, a Rawlsian critique
exposes the sub-optimality of concentrated pockets of neighborhood deprivation, where the uneven affects of subprime foreclosures
are not only disproportionately shouldered by lower-income communities, but also found to be unjust. This study is not intended
to suggest the unqualified support of existing US dispersal efforts, but it does contribute to exposing the sub-optimality
and injustices of inert, segregated communities. 相似文献