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21世纪是信息时代。大众传媒围绕在中学生生活方方面面,影响日益扩大。为了解当今中学生面对报纸、广播、电视、网络、手机短信等传播形式消费中的习惯和消费行为,通过问卷调查的方式对中学生媒体接触习惯和消费行为进行了专项调查。调查发现。当前中学生选择媒体类型首先网络媒体,其次是电视媒体:中学生接触媒体途径开始由传统媒介向新媒介过渡:使用手机上网的已经占到26.23%,并有持续扩大的趋势:中学生主要关注的信息集中在娱乐、教育等方面;接触媒体的目的主要是为了放松精神,辅助学习。娱乐身心;传媒产品对中学生的世界观、价值观、人生观、消费观都有着极为重要的导航作用.建议多开发正面引导和适合中学生群体的媒介产品。 相似文献
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媒体世界日新月异,受众接触形态千变万化。如何在扑朔迷离的媒体世界中,准确地捕捉受众的接触习惯,从而提供更有吸引力的媒介内容,为广告主和媒体带来更多商机?CTR媒介与消费行为研究部基于CNRS(中国城市居民调查)2009年的最新数据及此前10年的长期数据积累,对2010年的媒体发展趋势做出了预测。 相似文献
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媒体的空间和未来的受众伴随互联网的崛起和媒介融合时代的来临,我们不得不思考未来的媒体空间在哪里?答案恐怕主要有两个:一是家庭空间,主要媒介是电视,因为它能提供共同观看、享受亲情的体验,核心功能是娱乐休闲;二是移动空间,包括公共交通上和公共场所,主要媒介包括手机、Pad和可穿戴设备,核心功能兼具社交、信息和娱乐。 相似文献
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从电视、报纸的收视习惯转向以互联网、手机为主导的资讯模式,从单一化的生活形态与媒介生态转向碎片化的媒体习惯以及多元化的媒体接触平台,媒体接触正在发生一场深刻的数字化变革。中国广告主研究所开展的广告主数字媒体运作专项研究显示,最近5年内,无论是媒体的选择类型还是费用分配。传统媒体预算整体在减少, 相似文献
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在中国目前的电视媒体四级架构中,各省级地面频道、部分省级卫视频道,都是区域性媒体。而随着中国经济的发展,导致原有的社会阶层出现了碎片化,人们的生活方式、消费方式、媒介接触等都随之发生了变化. 相似文献
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吕萍 《四川商业高等专科学校学报》2010,(1):18-21
在电视媒体的竞争中,将娱乐因素融入到节目中成为电视媒体赢得收视率的重要途径,电视新闻也不可避免地走上了娱乐化的道路。从弗洛伊德的心理分析学角度来看,新闻娱乐化一方面使得媒体在很大程度上把受众的本能欲望作为新闻价值选择的标尺;另一方面,媒体提供给受众的新闻成品又刺激了受众潜意识中的“暗影”。 相似文献
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2 0 0 3年 5月和 2 0 0 4年 1月 ,通过问卷跟踪调查方式对海淀区某居民小区的中学生有关SARS的认识和反应进行了研究 ,内容涉及中学生对SARS的了解程度及了解方式、关于预防SARS的知识和相应的行为变化等。中学生对SARS有一定的认识和了解 ;各大媒体在SARS期间对于宣传公共卫生知识起到了重要的作用 ;中学生群体目前对SARS仍旧有一定的恐惧心理 ;中学生注重卫生的程度因为SARS的远去而有所降低。加强公众对于流行疾病的基本认识 ,进一步改善其卫生习惯 ,仍然是我们需要面对的问题。 相似文献
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在当下中国,在外来文化特别是商业文化的冲击下.传统的消费文化发生了很大变化,其内涵也越来越深刻。首先,电子产品以其独特之处以及其在消费市场所构成的特别消费现象,成为中国当代消费主义文化的基本态势,商品作为某种特定的符号意义进行生产消费。其次,传媒和中国当代消费主义文化的联系更加紧密,时尚在促进文化交流、活跃市场经济方面的作用越来越巨大,但也造成国人消费观念的畸形发展。再次,传媒在影响中国当代消费主义文化的同时也带来了积极变化:传统媒体信息传播方式发生改变,媒体对消费个体单向度的信息灌输变成了有消费者参与的信息传播的双向互动过程,特别是互联网的普及,个人在信息的选择上拥有了更多的自主性。 相似文献
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《非赢利和公共部门市场学杂志》2013,25(3):63-76
AIDS is a serious problem and college students are particularly at risk of contracting HIV/AIDS. The National Commission on AIDS, the Center for Disease Control (CDC), and the Surgeon General have placed a priority on adolescents as an important target for HIV/AIDS Communications (Frankenberger and Sukhdial 1994). However, mass media attempts have largely used an undifferentiated approach to communicating the AIDS message. These attempts have also been ineffective in changing behavior. A survey of male and female college students found gender differences in AIDS knowledge, attitudes and behavior. Fundamental gender differences uncovered in AIDS related knowledge, attitudes, and behavior suggest that communications tailored to the specific needs of male and female college students would be more effective. The implications of these findings for marketing the AIDS message to college students are discussed. 相似文献
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中国台湾与中国大陆同属华人社会,但两岸政治、经济与社会历史文化发展境遇不同,在媒介生态层面表现各异。近十年来,当代台湾流行文化与传媒文化的最重要代表是电视综艺娱乐节目。台湾电视综艺多为台湾本地制作,是台湾政经社会发展的传媒景观与文化心理标本,内容丰富,视角多元,形态各异。以台湾电视综艺娱乐现象为考察对象,可以在一定程度上管窥台湾媒介生态的多元侧面。本文借助"媒介生态"这个概念,紧扣电视综艺娱乐,将台湾电视传媒放置在传媒格局深刻变化,信息技术日新月异,文化影响力日益成为媒介品牌评价标杆的历史语境中,分析现状,引起反思与必要的借鉴,以提升对华语电视传媒发展新认识。 相似文献
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从20世纪后半期开始,印刷术时代没落,随之而来的是电视、广播、互联网乃至手机媒体的蒸蒸日上。以手机为代表的新媒体开始以全时、全速、全域、全民的特点充斥在快速成长的青少年生活中,青少年作为主流文化消费者在文化消费中所表现出来追求时尚、注重体验、忽略发展性消费的特点在一定程度上对传统文化家庭的消费决策产生影响。这种影响从根本上不可逆转地改变了传统家庭交流方式,家长被青少年感染,变身孩童化大人,青少年在相对自由的环境中真正得到了身份认同。由此看来,青少年的流行风格与传统家庭文化的碰撞,技术的发展和创新有利于推动传统文化机制的现代化创新。 相似文献
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目前,网络生活已经成为大学生校园生活的一个基本部分.能够给学习生活本身带来丰富的信息、资源和生活体验,同时也带来了系列负面的影响。如何引导网络的使用方向,使之对于学生的全面成长起到积极的作用,是学校学生管理部门的重要课题。以嘉兴学院为例,以等比例取样问卷调查的形式,通过数据分析,提出一些针对性的建议。 相似文献
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Mark A.A.M. Leenders Mark A. Farrell Richard van der Wurff 《Journal of Strategic Marketing》2017,25(5-6):439-453
Shortening life cycles of products and new technologies make innovation a vital part of the long-term growth and survival of firms. Interestingly, media firms see themselves in a particular difficult position in innovation because traditional values such as public information access, good taste, information diversity, and social responsibility can be in conflict with the market success of certain new media products and services. This is also a key reason why there are public media firms in certain information markets in the first place. In this study, two different orientations in media organizations are studied simultaneously, namely “market orientation” and “social responsibility orientation” in relation to innovativeness. Based on a sample of 54 Dutch media organizations, we find that firms scoring high on both dimensions are not necessarily more or less innovative (indicating that innovations emerge in the whole orientation space). What is important for innovativeness is the degree to which professionals identify with the orientations of the firm. The broader implications of a more prominent role of social responsibility in NPD are discussed. 相似文献
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Joshua Fogel Yosef Travis 《Journal of Organizational Computing & Electronic Commerce》2017,27(2):152-161
In the United States, there are debates about marijuana legalization for either medical or recreational use. These debates may be reflected in traditional media, such as reality television, and through social media, such as Facebook or Twitter. We study the relationship of social media use for reality television topics and marijuana use. We surveyed 572 college students about marijuana use, demographic characteristics, reality television related Facebook and Twitter use, and other reality television variables. Logistic regression analyses studied the relationships of these variables to marijuana use. Following a reality television character on Twitter was significantly associated with increased odds for marijuana use. Reality television Facebook use was not significantly associated with marijuana use. In addition, women and Asian Americans were significantly associated with decreased odds for marijuana use. Those born in the United States were significantly associated with increased odds for marijuana use. Attitudes for reality television is fun, perceived realism of reality television, and behavior of watching a reality television program on health/medical topics were not associated with marijuana use. As following a reality television character on Twitter is significantly associated with increased odds for marijuana use, marketing campaigns can play a role with use of Twitter whether advocating for use or against use of marijuana. Marketing implications are provided regarding Twitter use for the various areas where marijuana use is either illegal or legal. 相似文献
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《食品市场学杂志》2013,19(1):45-56
Abstract The aim was to analyze the role of fear and panic caused by a zoonosis in the development of eating habits and rituals. The news media, being the source of information for the consumers about infectious agents having a high morbidity and mortality, can cause fear and panic about foodstuffs of animal origin. In this way, they play an important role during changes in eating habits, many of which become rituals. Rituals affect consumers' behavior and perceived needs regardless of socio-economic class, thus they increase consumption. Hence, the mass news media for selling profit-making information or promoting one kind of food against another, or the products of one country against those of another could use fear and panic caused by zoonoses. 相似文献