推动城市消费升级 社区购物中心或成热点

社区型购物中心是以区域内社区居民为主要服务对象,为社区居民提供日常物质生活、精神生活需要的商品和服务的新型商业模式。西方发达国家的社区型购物中心早已成为居民综合消费的载体,占社会商业支出总额的60%左右。中国购物中心的销售额在社会消费品零售总额中所占比重不足10%。     

真情服务共建文明和谐家园

正要把创建平安幸福、真情服务、环境优美、健康快乐、文明和谐的"五型"社区作为服务企业改革发展的重要举措和持续改进矿区(社区)管理工作的有效抓手。社区是生产经营工作的大后方。社区居民生活的幸福感增强了,对社区服务满意度提高了,才能为企业的改革和发展提供更坚强有力的后勤保障。"员工群众对美好生活的向往,就是我们的奋斗目标和理想追求。"在2015年度矿区(社区)工作会议上,集团公司副总经理焦方正说。近年来,矿区(社区)板块以     

社区购物中心如何运作?

1.商业/社区MALL如何定位? 社区购物中心的定位是以社区家庭为主要消费群体的区域型社区MALL。在配套设施较完善的北京北苑社区,特别需要配置功能齐全的综合性商业中心,最大限度地满足附近居民的消费需求。三年前易事达公司在北京北苑地区打造易事达广场,因为北苑地区人口已经达到20万,未来将突破30万。在多方调研、论证后,首先提出社区MALL的概念,目的是解决社区居民的     

“七大工程”建和谐社区

华亭煤业集团梅苑社区按照创建和谐社区的整体目标和要求,以科学发展观为统揽,以完善社区服务居民为出发点,以提升社区居民的生活质量和生活水平为宗旨．坚持以人为本,努力开展和谐社区建设,不断提高社区管理水平和服务质量,努力建设管理有序、服务完善、环境优美、治安良好、生活便利以及人际关系和谐的新型社区。     

关于煤炭企业发展第三产业的几点思考

思考之一:对煤炭企业发展第三产业机遇的认识问题当前,提到第三产业,许多人的概念便是商业和饮食服务业。其实,第三产业还包括交通、教育、房地产等直接为第一、二产业服务的产业,具体可分为生产服务和生活服务两大类。生产服务类主要有批发商业、业务咨询、信息服务、科研等,是为产业部门服务的;生活服务类包括生活劳务和提高居民生活素质的服务。生活劳务主要有零售商业、饮食业、娱乐、旅游、个人服务等;提高居民素质的服务主要有医疗、教育、体育等;有些行业属     

社区商业发展所遭遇的五大瓶颈

虽说商业地产在国内发展的时间还不长,但对于社区商业来说,相信大家并不陌生。可以说,社区商业是随着住宅地产应运而生的,小到几间住宅底商,大到几万平米的社区配套商业,都被大家称之为社区商业。随着消费需求的不断变化,传统的社区商业可以说已经在发展中遇到了瓶颈。     

藏族社区参与生态旅游的机制研究

社区参与是生态旅游的主要内容之一,是生态旅游区别于大众旅游的标志。社区居民作为旅游相关旅游群体总的弱势群体,他们对旅游的态度、参与旅游的能力、参与的程度以及他们自身的发展等都直接或间接影响着区域旅游业的发展。本文以我国川滇地区藏族社区为研究对象,从宏观和微观层面进行分析,提出了藏族社区参与生态旅游的机制框架。     

上海市郊区平均零售额首次领先城区

据上海市商务委统计,截至去年底,上海市商业网点总数超过40万个,平均每万人拥有57.6个商业网点,网点密度与便利程度保持全国中心城市领先地位。其中,社区商业发展迅猛,郊区平均零售额首次高于中心城区。2011年,在诸多不利情况下,上海     

社区卫生服务工作前景广阔

根据 1 999年卫生部等 1 0部委《关于发展城市社区卫生服务的若干意见》精神 ,大力推进社区建设 ,改善社区居民的卫生条件 ,提高人民群众的生活水平和生活质量 ,促进城市经济和社会协调发展 ,构筑以社区卫生服务为基础的城市卫生服务体系新格局 ,必须把城市卫生工作的重点放到社区 ,积极发展社区卫生服务 ,不断丰富城市社区建设内涵。1　城市社区卫生服务工作的基本功能 :1 1　开展社区卫生状况调查 ,进行社区诊断 ,提出改进社区公共卫生的建议及规划 ,对社区爱国卫生工作予以技术指导。1 2　有针对性地开展慢性非传染性疾病、地方病与寄…     

信息需求视角下的社区信息化建设初探——以杭州市西湖区为例

居民信息需求是社区信息化建设的依托,是社区信息化的推动力量.从杭州市社区信息化的发展状况来看,信息需求没有得到满足是其存在的主要问题.从对杭州市西湖区的南都德加社区和翠苑一区的问卷调查发现,居民的需求与社区信息的服务供应尚不平衡,而且居民对信息化服务项目的需求程度不同.对此,应该在加快社区信息化建设中发挥政府、企业与居民三方的力量,有针对性地提供信息服务,提高社区管理的水平.     

上海百货店服装零售规模研究

本文从上海百货店服装零售现状出发,在市场调研的基础上,就百货店中服装类商品的销售额、经营面积、经营服装品类、服装品牌格局四个指标进行分析,从以上四方面研究上海百货店服装零售规模发展状况,并对其特征进行总结和分析。根据本文的结论,百货店可以更加合理地调整品类布局和经营策略,服装企业可以对上海百货业中服装的格局和特点有清晰的认识,对企业未来的发展方向起到一定的参考作用。     

Academic brands and their impact on scientific endeavour: The case of business market research and researchers

This paper examines the significance of the rapid development of so-called “academic brands” in Marketing for the process of academic research and for the work and the careers of researchers: It focuses on the specific case of business market research and researchers. The paper starts by exploring the ideas behind the development of Consumer Culture Theory (CCT) and its impact on the academic community: CCT appears as an emblematic case of branding of an academic community. The paper then discusses the rapid emergence of the Service-Dominant Logic (SDL) as a case of branding which has a direct impact on business market research. The paper then relates the emergence of these two “brands” to developments in business market research and more specifically to the development of IMP as a brand. Finally, the paper draws some conclusions about the role of academic branding and its impact on scientific endeavour with emphasis on the future of business marketing research and researchers.     

上海石化实施分流减员战略的实践与思考

上海石化从自身的实际情况出发,提出了“一业为主,多种经营”的发展设想,实施主辅分离,发展多种经营,通过分流来实现主业减员,通过再调整和发展,使辅业成为主业的一个新的经济增长点,从而提升上海石化的国际竞争力。     

Strategic development of third party logistics providers

The growth of the Third Party Logistics (TPL) business has caused many firms from different industries to enter the field. We are interested in how their different strategies develop over time with a special focus on how they balance between general problem solving capability and the degree of customer adaptation. In the development of their strategy the newly entered firms shown to be highly influenced by existing business and its network. However, at a later stage the case firms were all focused on moving into more advanced and complex services (4pl type of services) without considerations to their traditional business strategy. We have also identified some issues of importance when managing the continued TPL business strategy. One issue is about the organisation of the TPL business and its need for neutrality from traditional business. The next issue is about the internationalisation of the TPL business and the need of a partly different pattern and network. Finally, the issue of coping with strategic alliances, mergers and acquisitions seems vital for understanding and developing the business.     

第二产业企业经营业绩评价指标体系设计研究

企业经营业绩评价是企业经营管理中的一个重要问题,是企业经营战略实施状况的整体描述。工业时代的传统财务业绩评价指标体系一直存在着重短期业绩评价、轻长期业绩评价,重财务指标体系、轻非财务指标系统等问题,它在世界经济一体化的知识经济时代已变得力不从心,捉襟见肘。如何适应当今世界复杂多变的经济环境,建立非财务与财务评价并重的企业经营业绩评价指标体系,已成为重大课题。文章在研究比较国内外企业经营业绩评价体系的基础上,阐述了企业经营业绩评价指标体系设计的指导思想,并借鉴国外跨国公司的业绩评价,结合中国企业的实际情况,设计了一套比较完整的第二产业企业经营业绩评价指标体系,以期待对该领域的研究有所推进。     

The transition from product to service in business markets: An agenda for academic inquiry

In recent years, industrial manufacturers around the world have deployed growing efforts in developing services in addition to their traditional product business in order to secure long-term growth and to remain competitive in the marketplace. Against this background, the present article introduces the reader to this special issue. It first recalls key aspects of the emerging service-dominant logic of marketing and examines how it relates to the business marketing field. It then illustrates the challenges faced by top executives of industrial companies in the transition from a product-centric to a service-centric business perspective through an interview with the managing director of ThyssenKrupp Service AG. After discussing how the articles included in this special issue advance the extant literature on industrial services marketing, the article finally develops a number of directions for future research on services in business markets.     

成员参与动机对虚拟社区商业模式的影响

本文研究探索了社区成员参与动机对社区商业行为的影响,以及不同参与动机对于社区认可以及社区经营影响的差异。在研究中,将社区成员参与动机分为信息性、工具性、社会强化、社会化联系和娱乐性五种类型。社区商业模式则包括社区交易佣金、广告和社区会员费等三种模式。通过对猫扑、天涯论坛等综合性虚拟社区成员的研究发现。成员的参与动机对虚拟社区商业模式有显著的影响作用。而且.成员的参与水平对该影响作用有一定的中介作用。本研究的结论对于目前虚拟社区的经营实践有一定的借鉴意义.为未来虚拟社区的研究做了铺垫。     

Managing customer share in key supplier relationships

Supply base consolidation is an important issue in many business markets. Against this background, the allocation of purchasing budgets across vendors becomes an area of vital interest to suppliers. In the present research, we argue that customer share is a key decision variable in business marketing settings and investigate how a supplier can proactively manage the share of its customer's business. We report the results of a cross-sectional study among purchasing managers in U.S. manufacturing industries. Our findings confirm the role of customer value as an antecedent to customer share in business relationships. The study further shows that customer share influences the stability of key supplier relationships. Rather than displaying a direct impact, our results suggest that trust mediates and dependence moderates the link between customer share and search for alternative suppliers. Based on these findings, we propose a framework for managing customer share in key supplier relationships. Four approaches of how industrial vendors can proactively manage customer share are discussed.     

Business networks and retail internationalization: A case analysis in the fashion industry

The paper presents different theoretical perspectives on the issue of business networks and their role in the process of internationalization. With regard to methodology, a specific case study is conducted of a vertically integrated firm in the fashion supply chain, which has implemented branding and retailing strategies in international markets. The case analysis, which is the result of a longitudinal study conducted over several years, aims at an in depth analysis of the extent to which business relationships represent a learning context involving opportunities/constraints in the internationalization process. The paper outlines the relationship between the specific business model, the international patterns followed, and business relationships. Three research questions are posed and discussed. Some final remarks on the relationships between business networks and international retail expansion conclude the work.     

Types and functions of social relationships in the organizing of an international joint venture

This paper examines the use of social relationships in the organizing of a business network in the case of an international joint venture (IJV) developing over time. The organizing process and the multicultural setting of the international joint venture emphasize the actions of and interactions between individuals from various organizations. The IJV-managers' use of their social relationships in business organizing is explored through analysis of narratives of IJV-managers in a longitudinal single case to provide empirically grounded theory. From the in-depth interviews with IJV-managers the business relationships are identified as characterized by four possible levels of interpersonal relationships whose type influences the functions of the relationships and visa versa. One business relationship may contain only one or many of these interpersonal levels and an effective business relationship contains the appropriate interpersonal level for the business issue at hand.