Web3．0情景下传统零售业突围策略

Web3．0是从网际互联到网上互动的拓展．是在Web2．0的基础上对于网上互动的进一步延伸。进入Web3．0时代，消费者注意力已成为稀缺经济资源。顾客更关注自身购物体验，并表现出多渠道购买行为和一站式购物与折扣心理。在Web3．0时代．零售企业应保持与顾客的关系型沟通．开拓创新标准业态模式。尝试建立渠道组合。并关注在零售领域的社交、本地化和移动互联网的中坚影响媒体。     

浅析国内体育用品零售渠道的变化及营销特点

当前,体育用品零售渠道以传统实物店铺销售为主体,但在市场竞争激烈的条件下,尤其在网络发展的今天,很多商家转向了网上销售,他们通过在网上开店,借助电子商务平台开展体育用品的营销。面对当前市场的压力,传统实物营销和网上营销都有各自不同的特点、优势,也存在不足和劣势。因此,作为体育用品企业,为了拓展体育用品市场,提高其市场占有率,应当从分析体育用品零售渠道的变化入手,掌握不同零售渠道的销售状况和营销特点,以此为基础才能实施不同的营销拓展策略。     

2013零售新变化——下一步，迈向大数据

零售行业在网络通道实现快速发展;线下零售渠道下沉,着重发展二线以下的城市 随着电商的快速发展,越来越多的零售企业开始开辟自己的线上销售平台,加大对网上零售渠道的成本投入。在2013年,已经有很多的零售企业成功建立起自己的网络销售渠道,其中占零售业前一百强的企业中,有接近80%的企业在网络销售渠道取得了不小的成绩。     

国内体育用品零售渠道浅析

当前我国的体育用品,零售渠道以传统的实体店为主,传统营销和网上营销存在着不同的特点,面对巨大的市场压力,既具有优势,也存在着一定程度的不足。当前我国的体育用品零售渠道,在构建的过程当中存在着诸多问题。正是基于这样的现实情况,本文将重点探究我国体育用品零售渠道的发展现状,分析我国体育用品零售渠道存在的问题,并且针对这些问题,提出相应的解决对策和措施。     

区域市场网上零售相关问题探讨

网上零售(e-Retail)是指通过互联网或其他电子渠道,针对个人或者家庭的需求销售商品或者提供服务.文章分析了区域市场网上零售相对其它零售方式的优势,指出其发展制约因素,并探讨了相应的发展对策.     

传统企业更看重网上零售渠道

易观发布的数据显示,2008年中国网上零售市场整体销售规模达到1220．1亿元,相比2007年增长137．2％,增长率有明显回升。中国网上零售市场加速增长的主要原因来自产业链上下游环节的逐步成熟,除了网民网络购物行为更加成熟,传统企业对网上零售渠道的重视是主要因素。     

网上零售的HM因素分析

网上零售作为电子商务的一种方式 ,近几年在国内和国外都发展的很快 ,但它还远不是一个成熟的事物。从事网上零售的企业如何才能推动网上零售整体的发展和自身的发展 ,如运用市场营销的HM理论及保障因素和激励因素理论 ,从网上消费者需求的角度分析判断消费者之所求。     

虚拟商店:现代商场的一种创新形式

一、虚拟商店的内涵和特征一条新公路在一个地区的建成开通,相继就出现许多零售商店,以便为迅速增长的消费者提供商品和服务。信息高速公路的建成开通,因特网上的零售商业——虚拟商店,也相继在各个电子街道涌现。书店、软件公司、拍卖行、花店、报纸出版商甚至餐馆,都在网上展示他们的商品和服务。虚拟商店每天吸引着成千上万的顾客,发展前景十分看好。在国外,Amazon网上书店是最大的网上虚拟零售企业,AMP公司以在网上供应电子零件而闻名,戴尔电脑公司的网上商店被公认为是最大的计算机系统网上供应商;在国内,以北京为例,就有西单商店、…     

中国连锁零售企业网络零售业务分析报告

<正>网络零售来势汹汹,是否真的危及传统零售?网络销售是否成本很低而存储和展示空间无边界?网上销售和网下销售渠道是否可以完美结合?中国连锁经营协会近期发布《传统零售企业开展网络零售业务     

2013 零售新变化

零售行业在网络通道实现快速发展;线下零售渠道下沉,着重发展二线以下的城市随着电商的快速发展,越来越多的零售企业开始开辟自己的线上销售平台,加大对网上零售渠道的成本投入。在2013年,已经有很多的零售企业成功建立起自己的网络销售渠道,其中占零售业前一百强的企业中,有接近80%的企业在网络销售渠道取得了不小的成绩。我国传统的零售业包含种类很多,从居家用品、日用百货到家电图书、鞋     

A non-linear causal network of marketing channel system structure

This article takes a systems perspective to study marketing channel system structure dynamics and their interactions with economic system dynamics. A novel, non-linear method from ecology is used to establish a causal network of mostly bi-directional causal forcing between economic variables and marketing channel system structure. This resulting causal network facilitates a comprehensive understanding of a marketing channel system. The study finds a highly endogenous and non-linearly interrelated subsystem encompassing online/offline retail channel structure, retail/wholesale channel structure, the ratio of import to consumption and the competitive dynamics of the economic system. Surprisingly, marketing channel system structure is rather resilient to changes in economic growth. In contrast, changes in retail/wholesale channel structure affect economic growth. The results may help to caution marketing managers changing their marketing channel structures too routinely. Moreover, the identified causal network presents a starting point for further empirical marketing channel system analyses. Implications particularly affect future empirical marketing channel system studies based on linear structural models.     

TD-LTE系统中动态下行波束赋形算法性能分析

根据加权粒度的差别,介绍了per-RB-MRT算法和full-BW-EBB算法的原理,并对这两种算法 的特点以及性能差异进行了理论 分析。构建了符合3GPP规范定义的TD-LTE系统上下 行仿真平台,对这两种算法在有信道估计误差（包括信道估计精准度和信道信息时延）的情 况下的其性能进行了理论分析和仿真研究。仿真结果表明,per-RB-MRT算法在上行信道 估计值和 下行信道实际值契合较好的情况下能够趋于最佳理论性能,而full-BW-EBB算法由于利用了 相对稳定的信道空间相关特性,因而能够在较差的信道环境中保持较高的性能鲁棒性。这 些仿真结果对于实际场景中的算法选择提供了重要的参考依据。     

Channel Leadership Behavior:

This paper presents a conceptual framework for analyzing the effects of channel leadership behaviors on channel performance. The model emphasizes the role of the channel leader in assessing the deficiencies in the channel member's role perceptions, motivation, abilities and/or environmental conditions, and in taking action to alleviate deficiencies which inhibit channel member performance. The model incorporates constructs and research findings from leadership and channel management literature. Basic propositions by the model are stated.     

The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

This study investigates the relationships among channel integration and consumers' online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention relationship, with consumer showrooming and webrooming behaviors as moderating variables. Data was collected by means of two studies; that is, for search and for experience products, respectively. The proposed conceptual model was tested by employing variance-based structural equation modeling. The results of both studies confirm that channel integration significantly affects consumers’ channel preferences. The mediating roles of empowerment, assortment, and benefits were confirmed for all of the relationships except for the mediating effect of empowerment on the relationship between channel integration and offline patronage intention. Further, showrooming and webrooming moderated the positive impact of channel integration on online/offline patronage intentions. The study contributes to the multi-channel retailing literature by providing useful implications for academicians and practitioners.     

Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment

Customer channel switching behaviour in the digital revolution is becoming more complicated and difficult to comprehend. This study follows the interpretative approach to examine customer intention behind channel switching behaviour and the customer experience during the channel switching journey in the omnichannel context. To explore the phenomenon, we conducted twenty-three in-depth interviews and four focus group discussions with millennial customers of electronic goods omnichannel retailers. We found two new reasons for channel switching—the influence of social groups and perceived self-efficacy of the switching behaviour. Key factors affecting channel choices during switching are product attributes, trust/perceived uncertainty, social influence, customer characteristics, review culture, and time constraints. Customers expressed mixed emotions during the journey, which affected their choices during channel switching. We further proposed a framework to explain channel switching behaviour under the social cognitive theory. The study furthered the reasons for channel switching and the customer experience during switching. To the best of our knowledge, this study is pioneering, in examining the phenomenon in the omnichannel retailing context. Based on the findings, the study provides suggestions to enhance customer experience optimisation and retention strategies for omnichannel retailers.     

What are the drivers of channel length? Distribution reform in The People's Republic of China

The objective of this paper is to develop a model for analyzing the relative importance of the predictors of channel length. Identifying and explaining the factors that influence channel length is one of the most important tasks of channel research. The focus of this paper is The People's Republic of China (hereafter, PRC). The PRC is in transition from a planned to a market economy. As the economy evolves from a planning orientation to a market orientation, distribution structure reform is a critical factor in this process. Yet, very little is known about the factors that shape a nation's channel system. Understanding how improvements in distribution systems contribute to economic development can aid decision-makers in developing countries to improve resource allocation.Drawing from channel structure theory, the proposed model hypothesizes that channel length is a function of economic development, consumption, consumer mobility/outreach, urbanization and government policy. Both cross-sectional and time-series analyses were used for hypothesis testing. The results show that economic development, government policy and consumption are predictors of channel length. These findings show that government policy can aid market reform as economic development takes place, Moreover, the findings show that the evolution of distribution channels is not unidirectional as hypothesized by some, but channels may evolve from short to long and then shorten again.     

India's Informal Trade with Bangladesh: A Qualitative Assessment

The large and vibrant informal trade between India, and Bangladesh continues to thrive despite unilateral/regional/multilateral trade liberalisation in these two countries. This calls for an in-depth analysis of India's informal trade with Bangladesh. Using insights from the New Institutional Economics informal and formal institutions engaged in cross-border trade are contrasted to examine whether informal trading arrangements provide better institutional solutions. The analysis, carried out on the basis of an extensive survey conducted in India and Bangladesh reveals that informal traders in India and Bangladesh have developed efficient mechanisms for contract enforcement, information flows, risk sharing and risk mitigation. Further, informal traders prefer to trade through the informal channel because the transaction costs of trading in the informal channel are significantly lower than the formal channel implying that informal trade takes place due to the inefficient institutional set up in the formal channel. The principal policy implication from the study is that unless the transacting environment of formal traders improves, informal trade will continue to coexist with formal trade, even if free trade is established in the SAARC region.     

The role of design in the future of digital channels: Conceptual insights and future research directions

PurposeIn the past channel literature has looked to other disciplines in developing and refining their theories, models and methods in order to evolve the field. This paper traces such history and highlights the substantial changes caused by the digital age. In light of this, the inclusion of design theory into future channel management is presented to overcome existing concerns.Design/methodology/approachA comprehensive review of literature on the history of channels, the emotional experience (people), limitations of digital innovation (technology) and the role of design (business) has been conducted to create a new approach, built upon the theory of the techno-economic innovation model.FindingsThe findings of this study propose design-led channel management as a new research area, providing novel research questions and future research directions. The inclusion of design and emotion theories indicates that the future of digital channel design requires a deeper understanding of customers and needs to go beyond technological advances.Theoretical implicationsThe findings provide an opportunity to explore dynamic theories and methodologies within the field of design that will broaden the horizons and challenge existing notions in channel literature.Originality/valueThis paper is the first paper that introduces the theory of Emotionate, as the next evolution of channel literature. The value of Emotionate lies in providing a new design-led process of integrating emotion to provide advice to practitioners as well as identifies research areas for academia, thereby extending the reach and richness of this emerging research field.     

TDD/CDMA移动通信系统的一种信道分配方案

未来的TD/CDMA移动通信系统中存活话音及上下行业务量不等、优先级不同的数据业务，为适应新业务的特点，充分发挥TDD/CDMA移动通信系统自身的优势，本文提出了TDD/CDMA移动通信的一种新的信道分配方案。仿真结果表明，该方案可大大降低低优先级业务的掉线概率，充分利用有限的信道资源。     

A review of the empirical research on export channel selection between 1979 and 2015

Export channel selection is an important strategy for exporting firms. Over the last 45 years, there have been a number of studies investigating the antecedents and outcomes of this strategy. However, no single study systematically reviews the findings in this field. In order to address this gap, we review the literature on export channel selection up to 2015 and analyse findings on the determinants and/or consequences of export channel selection. Our review shows that in general export channel selection remains underexplored. We identify a number of issues in the current studies, including lacking knowledge of performance implication of channel selection, missing theoretical bases, weaknesses of research methods. Based on these, this review provides future research directions for development in export channel selection research.