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1.
ABSTRACT

Compulsive buying behavior is a negative form of behavior that leads to overspending. In the current study, the author examines the applicability of a compulsive buying behavior scale developed by Valence et al. (1988) with Indian consumers. Compulsive buyers are likely to relate money to power, success, and status. Compulsive buyers perceive their purchases as a way of overcoming negative self-esteem and anxiety. The influence of consumers’ attitude toward credit cards, demographic factors, and credit card use on compulsive buying was studied. The findings suggest the compulsive behavior scale should be modified in the Indian context. Age, income, education, and marital status influence compulsive buying. Consumers’ attitude toward credit cards did not affect compulsive buying.  相似文献   

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Compulsive behavior is an important topic for social scientists. One form of this behavior is compulsive buying. Using data sets from two countries, the USA and South Korea, the Diagnostic Screener for Compulsive Buying (DSCB) (Faber and O'Guinn 1992) is tested with specific emphasis on the scale's cross‐cultural transferability. We find evidence that the DSCB is unidimensional in the USA and bi‐dimensional in South Korea, suggesting a lack of transferability. Potential cultural reasons for the findings are discussed in detail as well as the implications for public policy and future research.  相似文献   

4.
The consumer culture has evolved into one of the most powerful forces shaping individuals and societies (Roberts and Sepulveda 1999 a, b). The desire to become a member of the consumer culture appears to be universal (Droge and Mackoy 1995). Changing attitudes toward money are an important catalyst behind the spread of the consumer culture. Money is important—especially to American college students who have been raised in a credit card society where debt is used freely (Ritzer 1995). Schor (1998) believes that access to easy credit is one of the causes of overspending. Using a causal modeling approach, the present study investigated the role money attitudes and credit card use play in compulsive buying within a sample of American college students (see Figure 1). Findings suggest that the money attitudes powerprestige, distrust, and anxiety (Yamauchi and Templer 1982) are closely related to compulsive buying and that credit card use often moderates these relationships. Study results have important public policy, marketing, and research implications.  相似文献   

5.
This research examines compulsive buying as an impulse‐control disorder, a form of maladaptive behavior believed to have its roots in early‐in‐life experiences of family adversities. Unlike previous research that has typically studied only the effects of family divorce on compulsive buying, this study examines the effects of disruptive family events within the broader multitheoretical life course framework. A sample of 327 young adults is used to test the hypothesized relationships derived from the main life course perspectives. The results show alternate paths leading to compulsive buying, beyond those uncovered in previous studies. By offering a broader overarching framework, the article shows how previous efforts to study compulsive buying can be improved, pointing to the value of the multitheoretical life course approach in understanding consumption phenomena .  相似文献   

6.
The present study investigates the influence of contingent self‐esteem (CSE) on compulsive buying tendencies. It is argued that this influence is mediated by the self‐presentational concerns of fear of negative evaluation (FNE) and the importance of social identity (SI). These core propositions are tested using a multimethod approach that includes a survey of 402 US adults and two experiments with 160 and 243 subjects, respectively. Survey results find that CSE's impact on compulsive buying is fully mediated by FNE and SI. The two experiments deepen understanding of this effect. Only under high levels of anxiety do those high in CSE exhibit compulsive buying. High CSE leads to higher FNE and SI regardless of anxiety levels, but only at high anxiety levels do FNE and SI lead to compulsive buying. The study's results increase understanding of the role and process by which CSE impacts compulsive buying in adults of all ages.  相似文献   

7.
This research examines whether temporal orientation moderates the impact of compulsive buying tendencies (CBT) on credit card debt. Participants completed the consideration of future consequences scale, a compulsive buying scale, and reported their credit card debt. Results revealed that CBT mediated the relationship between concern with immediate consequences and credit card debt, and high concern with immediate consequences magnified the impact of CBT on credit card debt. This suggests that compulsive buyers who focus on maximizing immediate consequences are at a much higher risk of building up significant amounts of credit card debt.  相似文献   

8.
This study is an investigation of the incidence, antecedents, consequences, and public policy implications of compulsive buying among college students, a segment of the 44 million Americans born between 1965 and 1976, known as the Baby Bust generation. Previous research involving a broader range of adult consumers resulted in estimates of one to six percent classified as compulsive, buyers. Using Faber and O'Guinn's (1992) clinical screener for compulsive buying, six percent of the college students sampled were classified as compulsive buyers, thus indicating the need for better understanding of compulsive buying behavior in this segment of the Baby Bust generation. Various contributing factors, including familial, psychological, sociological, and demographic influences, are detailed. Of particular interest is the relationship between credit card use and compulsive buying. Implications for consumer policy are discussed, and suggestions for research are offered.  相似文献   

9.
This article examines antecedents of store choice behavior in a cross-cultural context (i.e., 1.296 consumers in Sweden, Italy, and China). Chinese culture has a significant downward impact on choosing super-/hypermarkets and an upward impact on choosing fish shops when buying salmon. Italian consumers have a positive impact on the fish shop option, but a negative impact on the street market option. If consumers prefer salmon and think it is luxurious and sophisticated and not a “value for money”-item, the probability of choosing super-/hypermarkets increase. Opposite scores, increase the probability of choosing fish shops. Research and managerial implications are drawn.  相似文献   

10.
In a sample of 615 Belgians a model for fair trade buying behaviour was developed. The impact of fair trade knowledge, general attitudes towards fair trade, attitudes towards fair trade products, and the perception of the quality and quantity of fair trade information on the reported amount of money spent on fair trade products were assessed. Fair trade knowledge, overall concern and scepticism towards fair trade, and the perception of the perceived quantity and quality of fair trade information, influence buying behaviour directly and indirectly through product attitudes. Interest in fair trade products, price acceptability and product liking have a significant impact on fair trade buying behaviour. Product interest is the most important variable influencing buying behaviour. Implications for the campaigns of governments and for the marketing strategy of fair trade organisations are offered.  相似文献   

11.
This article continues the theme, introduced in a previous article, of testing the validity and relevance of Fishbein's Theory of Reasoned Action to the purchase of life assurance. In this, the second stage, empirical analysis of the data is conducted and its meaning and relevance considered. Conclusions are then drawn as to the dimensions which seem to be important to the purchasing of life assurance.  相似文献   

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Private brands in grocery retailing have evolved from a way to compete on price by selling low quality products at a low price, into a brand category in their own right, with a wide range of positioning options open to retailers. The buying and selling of private brands means that retailers' add new activities and processes to those that are traditionally associated with retailing. This paper compares the buying processes for manufacturer brands and private brands across three European countries in an attempt to analyse how the extension of the buying process inherent in private brand ranges, and the organisational contexts within which these processes operate impact upon complexity in the retail buying process  相似文献   

14.
Group Buying: A Strategic Form of Consumer Collective   总被引:1,自引:0,他引:1  
Existing literature on collective consumption focuses on passionate consumers of particular brands. This research examines group buying (GB), a multi-phase consumer collective activity, that creates value prior to, during and after the acquisition of products and services. Through a two-year, multi-sited, qualitative study, we examine both retailers’ and consumers’ motivations for participating in GB. GB is essentially a consumer collective that centers on consumer needs across brands, activities and lifestyles. This consumer collective is not initiated by brand affiliation or a consumption subculture, but by the need to discover desirable brands and obtain optimal products and services at favorable prices. Furthermore, GB empowers consumers to better protect their rights in an under-regulated market.  相似文献   

15.
朱仁 《国际市场》2003,(8):53-53
上个世纪进入九十年代以后,中国的一些大公司开始进军国际市场,打国际牌,收购外国公司,这些公司在进军途中有胜有败,为后来的中国企业大规模进入国际市场赢得了不少经验。  相似文献   

16.
中国石油进口“买涨不买落”的经验研究和博弈分析   总被引:4,自引:0,他引:4  
本文对近年来中国石油进口量和价格之间的长期和短期关系进行了经验研究,研究结果表明,即使考虑到中国经济增长对石油需求的影响,依然存在着“买涨不买落”的问题。显然,仅仅依靠需求规律,很难对这一现象进行解释。本文进而从博弈的角度进行了分析,分析表明正是进口商的最佳进口战略选择,导致了中国石油进口的“买涨不买落”。  相似文献   

17.
龚友诚 《广告大观》2006,(1S):116-116
“你必须随时站在不同的观点看事情。”这是希区考克对导演工作的一个形容。 因为导演的任务,是在荧幕上重建真实。他说:“戏剧就是人生,只不过把无聊的,不相关的全部拿掉了。剩下来的是什幺?剩下的才是观众真正在乎的。”  相似文献   

18.
The paper discusses how technological convergence, manifested in increased mobility in organisations, changes the way purchasing organisations buy and use telecommunications and IT systems. The aim of the paper is to analyse how the implementation of mobility in firms is linked to changes in the relationships between units within the buying centre, between the buying centre and supplying organisations, and to some extent also between the buying centre and its customers. The study builds on interviews with purchasing functions in 61 small-, medium-sized and large organisations in different industries. The concept of mobility is discussed and defined. Industrial network conceptualisations, loose coupling theory and a buying centre model constitute the theoretical framework. Results indicate that management plays a more central role in the buying centre when major IT and telecom contracts are signed. The interviews also indicate few large changes in the exchange relationships with supplying organisations as a result of the implementation of new system solutions for increased mobility.  相似文献   

19.
This paper reviews the literature devoted to products that have been identified as having an ecological orientation. Specifically, the author presents evidence to support the idea that the consuming public has demonstrated a capacity to buy products on a voluntary basis. This voluntary consumption behavior is observable in the key research projects quoted in the text. While there is mixed evidence to support the hypothesis that consumers will voluntarily alter their buying behavior for the benefit of society in general, there are a number of positive and identifiable ways to elicit broader participation in voluntary consumption behavior. This paper makes a numbers of suggestions with respect to how important information is in the process of voluntary consumption and suggests ways to simplify the information process.  相似文献   

20.
This article aims at identifying the factors that affect consumers' intentions of buying private label frozen vegetables, developing a related research model, and testing this model using quantitative data from a consumers' sample in Greece.

The field research was carried out in Athens and the sample comprised 282 consumers. Data analysis was performed using Structural Equation Modeling. The results confirmed that:
  • Consumers' intention of buying private-label frozen vegetables is directly affected by consumers' attitudes toward this type of products.

  • Consumers' attitudes toward private-label frozen vegetables are directly affected by the perceived benefits and indirectly affected by consumer trust and perceived economic situation.

  相似文献   

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