What drives environmental innovation? A meta-analysis

To clarify the drivers of environmental innovation, this study selected 50 independent samples from 49 publications to investigate the effects of four major factors—policy, market, resource capacity, and organizational characteristics—on environmental innovation using a meta-analysis, as well as demonstrating the moderating role of cultural background and industrial diversity. The results show that both environmental regulations and government subsidies positively promote environmental innovation and that cultural background and industrial diversity do play moderating roles in how environmental regulations impact environmental innovation. Furthermore, customer demand is also shown to have a positive impact on environmental innovation and is moderated by industrial diversity. However, market concentration is not shown to significantly affect environmental innovation. The results also show that knowledge sources, technological capabilities, organization's performance, and environmental management systems positively influence environmental innovation. Additionally, cultural background plays a moderating role between an organization's performance and environmental innovation, and industrial diversity can moderate technological capability and environmental innovation. Finally, the size of an organization is shown to positively affect environmental innovation and is also moderated by cultural background.     

纯电动汽车发展前景探讨

石油能源短缺和环境污染问题越来越严重,石油价格日益高涨,全球汽车产业结构不得不重新调整,随着世界各国汽车生产技术、消费市场的不断完善,纯电动汽车正在以自身的优势,将会大面积的推广应用,新能源纯电动动力汽车将会被消费者广泛接受,前景光明。     

产品模糊地带的市场营销

在传统的市场营销理论中 ,产业市场与消费者市场有着各自独立的体系。然而在现实中 ,一些企业很难清晰区分自己的产品应归于哪一类市场的销售 ,即产生了企业在这种模糊的市场领域中 ,企业应怎样进行市场营销的问题 ,本文即针对于此而进行前沿性的探讨。     

基于SCP范式的上海工业旅游产业组织分析

本文针对上海市工业旅游市场的发展现状,通过SCP范式分析研究了目前上海的工业旅游产业结构、市场行为和市场绩效,指出当前上海工业旅游的产业结构具有市场集中度过高、产品差异化仅表现在主题文化方面且进入壁垒不高的特征,由此造成了相应的市场行为,最终导致了该产业的间接绩效水平高于直接绩效水平。最后提出了优化产业结构的相关政策建议。     

论工业品营销向一般消费品营销的转变

通过对工业品企业和一般消费品企业的在营销理念、营销结构、沟通体系、生产和存运中心区别对比,分析其中产生的矛盾,通过对矛盾的分析,结合一般消费品企业和市场特点,建立合理的营销结构,构建有效的沟通体系,充分利用现代化信息技术和新的销售渠道,最终实现企业转变的良性转变。     

Golden goose or wild goose? The hunt for the green consumer

The green consumer has been the central character in the development of green marketing, as businesses attempt to understand and respond to external pressures to improve their environmental performance. Marketing practitioners and academics are attempting to identify and understand green consumers and their needs, and to develop market offerings that meet these needs. So far there is little consensus about the identity and nature of green consumers, except that they have been something of a disappointment to the marketers who have pursued them. These difficulties perhaps reflect the folly of trying to understand green consumption and green marketing by viewing it as simply a variation on conventional marketing. This article proposes some different ways of looking at green consumption and green marketing, which have the potential to prevent the hunt for the green consumer from deteriorating into a wild goose chase. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment     

Assessment of Consumer Behavior Towards Environmental Responsibility: A Structural Equations Modeling Approach

This paper analyses the factors impacting consumer environmental responsibility using a structural equation modeling approach. Consumer environmental responsibility is the intention of a person to act towards remediation of environmental problems not as an individual user with economic interests but as a responsible citizen having concerns about the social and environmental wellbeing of society. Therefore, awareness of environmental problems and knowledge of remedial alternatives will help individuals to pursue their chosen action and bolster a genuine desire to act and determine the measures for alleviation of environmental challenges. The four dimensions of an environmentally responsible consumer – opinion and beliefs, willingness, awareness, and an ability to act – are analysed. During the analysis, the dimension of ‘ability to move’ is found to be critical, because it has a direct influence on the capacity of the consumer to act. This research is intended to guide policy‐ and decision‐makers of regulatory bodies in understanding consumer behavior towards improving environmental performance index. It also helps organizational managers to make their supply chains green, and competitive, which in turn improves brand image and overall organizational performance. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment     

An analysis of the capital asset pricing model in the Egyptian stock market

This paper offers evidence confirming the validity of applying modern portfolio theory and capital asset pricing models to the emerging stock market of Egypt. The results indicate that market risk, as measured by beta and preference for skewness, seems to play a significant role in the returns dynamics in the Egyptian stock market. There is a significant and positive premium for companies with positive skewness. With regard to the return-risk trade off, the results indicate that a portfolio that was based on consumer staples and financial companies (mainly banks) with low betas had outperformed a portfolio containing construction, materials, hotels, and weaving companies with larger betas. Historically, the government's nationalizations that took place, between the mid fifties to the mid sixties, had adversely affected companies in the industrial and construction sectors more than consumer staples companies and banks. This could explain why lower beta companies were observed more in consumer staples, banks, and pharmaceuticals.     

The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter

Researchers have widely studied the nexus between corporate environmental (“green”) policy and its green performance and firm financial performance, but with mixed findings. A potential explanation for these mixed findings is the focus of extant studies on the direct and immediate impact of environmental performance on financial performance to the exclusion of firm‐specific boundary conditions. Furthermore, all prior research study the effect of environmental performance on either stock market‐based performance measures (i.e., stock return) or accounting‐based performance measures (i.e., return on assets). A missing third dimension of firm performance, product–market‐based performance (i.e., market share), has so far remained unexplored despite representing a crucial objective when innovating. Using Newsweek's annual green ranking as a novel measure of environmental performance for a panel of U.S. firms from 2010 to 2015, this paper attempts to fill these voids in the literature. The results show a positive relationship between firms' environmental performance and market share as a measure of product–market‐based performance. The findings further demonstrate that this relationship is positively moderated by the level of customer awareness and innovativeness of the firm: The higher the level of awareness of a firm's environmental credentials and innovativeness, the stronger the effects of environmental performance on market share. Our results are robust against endogeneity concerns and alternative measures of firm financial and environmental performance.     

基于消费者偏好的中国对东盟投资产业类型选择研究

综合考虑东盟消费者对中国企业和东盟企业的偏好差异以及技术水平和生产要素依赖度的不稳定性,基于不同产业类型的层面,对中国企业以及东盟企业的市场份额和消费者偏好进行实证分析。当两个不同地区的企业都从事第三产业时,消费者偏好于中国企业生产的产品,且随着技术水平的提高,这种偏好也会增加,中国企业的市场份额高于东盟企业;当两个不同地区的企业都从事第二产业时,消费者偏好于东盟企业生产的产品,且随着生产要素依赖度的提高,这种偏好也会增加,但东盟企业的市场份额低于中国企业。中国企业应根据东盟国家经济环境、资源禀赋和产业基础等的不同,选择合适的投资产业类型。     

The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets

Consumer “multihoming” (watching two TV channels, or buying two news magazines) has surprisingly important effects on market equilibrium and performance in (two‐sided) media markets. We show this by introducing consumer multihoming and advertising finance into the classic circle model of product differentiation. When consumers multihome (attend more than one platform), media platforms can charge only incremental value prices to advertisers. Entry or merger leaves consumer prices unchanged under consumer multihoming, but leaves advertiser prices unchanged under single‐homing: Multihoming flips the side of the market on which platforms compete. In contrast to standard circle results, equilibrium product variety can be insufficient under multihoming.     

Caveat emptor – let the buyer beware! environmental labelling and the limitations of ‘green’ consumerism

In recent years, the idea of ‘green’ or ‘political’ consumers expressing their political beliefs in everyday life has been widely embraced. Eager to satisfy the needs of this new market segment, firms have allocated substantial resources to environmental management, social accountability, corporate citizenship, occupational health and safety etc. During the 1990s, the industrialized world also witnessed a growing number of environmental labels, expected to guide the political consumers in their shopping decisions. Evaluations of these environmental labelling (eco‐labelling) programmes indicate that some labels and product groups receive a great deal of attention while others remain in obscurity. To understand these differences, the paper will discuss some of the factors that determine the market impact of environmental labelling. It is concluded that the concept of the ‘green’ consumer is over‐simplified and fails to capture the actual complexity of consumer values, attitudes and behaviour. The results are based on existing literature and our own empirical findings. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.     

基于政府补贴分析的新能源战略博弈模型研究

企业在新能源战略中如果不发展新能源战略带来的成本节约率ε1越高,其边际成本C1越低,新能源产品和传统产品的价格差异越大。随着消费者对每个环境满意度愿意支付的K值的增加,两个厂商的产品价格都会增加,也就是说,随着消费者环保意识的增加,环境满意度支付意愿也会增加,这样的结果不仅仅是生产新能源的厂商2受益,厂商1也会受益;政府提高市场最低绿色程度准入标准,低绿色程度的传统产品和新能源产品的价格都会增加。政府设定的市场最低绿色准入标准会对两个厂商的市场份额有影响。     

THE DETERMINANTS OF RURAL INDUSTRIAL ESTATE PERFORMANCE IN KOREA

Since the 1980s, a total of 221 small- and medium-sized rural industrial estates have been established primarily to induce economic growth into the rural areas in Korea. Despite a growing interest in the performance of the rural industrial estates, it has not been closely examined. The purpose of this paper is to find the plausible factors that have a significant influence on the performance of the rural industrial estates, thereby providing a general understanding of the structural relationship between the estate performance and its determinants. An econometric modeling approach, called LISREL, is used to carry out this evaluation. Of several influential determinants distinguished, seven variables appear to be of substantial significance. They include the urbanization and industrialization of the estate host community, the accessibility of the individual estates to the major cities, the distances from the estates to the large industrial complexes, the local tax rates, and the government loans and incentives. The findings imply that more favorable are the estates constructed within the labor market boundaries of the major cities and adjacent to large industrial complexes. In addition to the location and environmental factors, financial funds and incentives will continue to remain as an influential factor for the success or failure of the estates.     

Environmental proactivity,competitive strategy,and market performance: The mediating role of environmental reputation

This article examines the impact of small and medium-sized enterprises' (SMEs) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation-market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low-cost and integrated strategies. Our study offers several theoretical and practical implications.     

An empirical study of commercialization performance on nanoproducts

Along with the trend toward the convergence between nanotechnology and other disciplines, the commercial application and the diffusion of Nan products have drawn much attention. The successful commercialization of nanoproducts is based not only on R&D breakthroughs but also on the products' attributes and the consumers' needs. However, no research has yet been carried out to investigate the effect of performance and importance on nanoproducts. The aim of this study is to discuss and evaluate the commercialization performance of nanoproducts from consumer perspectives. The importance?performance analysis (IPA) approach was used to construct a series of nanoproducts' importance attribute and performance evaluation maps to identify areas for improvement. The empirical data were compiled in a structural consumer questionnaire-based survey from consumer perspectives across different nanoproducts. Respondents were required to identify nanoproducts' innovative characteristics and the performance differences of their attributes. Both innovation characteristics and product attribute dimensions as representing nanoproduct innovations were further weighted in terms of their perceived importance and their performance. As a consequence, the proposed approach in this study is to understand how to integrate consumers' perceived importance into performance, with particular concern on the identification of market opportunities into the commercialization of nanoproducts. In addition, this study enables nanotechnology firms to develop nanoproduct technologies and to strategically market them based on their attributes and performance, thus leading to the achievement of their commercialization and the creation of a successful long-term, performance-based competitive strategy.     

Green supply chain practices and company performance in Portuguese manufacturing sector

Green supply chain management is an important organizational approach to reducing strain on the environment. Many companies are under pressure from customers, media, governments, and investors, among others, to implement green practices. This exploratory paper investigates the relationships between internal and external green practices of eight Portuguese companies from different industrial sectors and their impact on economic and environmental performance. The relationship was analyzed based on the data collected from 22 semi‐structured interviews with general managers, procurement and environmental/safety managers, and through secondary data collected from reports, websites and companies' internal documentation. The analysis identifies the most important green practices considered by managers, as well as the performance measures that are most appropriate and most widely used to evaluate the influence of green practices on corporate performance. A conceptual model was derived to assess the influence of green practices on focal company economic and environmental performance. The results support four of five propositions of this research, and it is possible to conclude that the companies believe that with the adoption of green supply chain practices, they can be more competitive in the market. Due to the scope of the green practices, the relationship between green practices and economic performance was inconclusive. Internal and external green supply chain practices contribute to improved environmental performance because for all companies, there is a positive relationship between green practices and environmental performance in terms of energy, water consumption, waste, and air emissions reduction.     

An empirical investigation of environmental performance and the market value of the firm

This paper analyzes the shareholder value effects of environmental performance by measuring the stock market reaction associated with announcements of environmental performance. We examine the market reaction to two categories of environmental performance. The first category includes 417 announcements of Corporate Environmental Initiatives (CEIs) that provide information about self-reported corporate efforts to avoid, mitigate, or offset the environmental impacts of the firm's products, services, or processes. The second category includes 363 announcements of Environmental Awards and Certifications (EACs) that provide information about recognition granted by third-parties specifically for environmental performance. Although the market does not react significantly to the aggregated CEI and EAC announcements, we find statistically significant market reactions for certain CEI and EAC subcategories. Specifically, announcements of philanthropic gifts for environmental causes are associated with significant positive market reaction, voluntary emission reductions are associated with significant negative market reaction, and ISO 14001 certifications are associated with significant positive market reaction. The difference between the market reactions to the CEI and EAC categories is statistically insignificant. Overall, the market is selective in reacting to announcements of environmental performance with certain types of announcements even valued negatively.     

Liberalization,entry and product quality in transition economies

We model the effect of liberalization on product quality and industrial activity in transition economies. As barriers to entry are reduced, entry costs fall. This leads to an increase in the proportion of low quality producers in the market. The decrease in the expected quality can have adverse effects on consumer demand for the domestic product. The analysis suggests a demand side explanation of the observed restructuring and decline in output in sectors exposed to Western competition during transition.     

Market orientation practices enhancing corporate environmental performance via knowledge creation: Does environmental management system implementation matter?

The academic literature on environmental management has provided extensive insights into the determinants of corporate environmental performance. However, few empirical studies have explored whether and how three core components of corporate market orientation (i.e., customer orientation, competitor orientation, and interfunctional coordination) affect environmental performance. Building on institutional theory and the absorptive capacity perspective, this study investigates the relationships among market orientation, knowledge creation, and environmental performance, as well as the moderating effects of environmental management system implementation. On the basis of survey data from 237 Chinese manufacturing firms, we used hierarchical multiple regression analyses to test the hypotheses. The findings indicate that knowledge creation completely mediates the influence of competitor orientation on environmental performance and partially mediates the influence of customer orientation and interfunctional coordination on environmental performance. In addition, environmental management system implementation positively moderates the relationship between knowledge exchange and environmental performance.